⚡ Quick Verdict:
- Precios: Keap starts at $299/month (annually billed) vs Freshsales CRM from $9/user/month
- Ideal para: Keap for pequeñas empresas needing deep marketing automation and e-commerce; Freshsales CRM for sales teams focused on pipeline management and speed
- Diferencia clave: Keap combines CRM with an automation builder and payment tools; Freshsales CRM focuses on AI lead scoring and sales pipeline velocity
- Our pick: Keap for most small businesses needing automation depth — Freshsales CRM for budget-conscious teams prioritizing pipeline speed
Keap vs Freshsales CRM both promise to fix your sales process.
But they approach customer relationship management from opposite directions.
Keap is built for automation-heavy workflows and e-commerce integration.
Freshsales CRM focuses on pipeline speed and AI-powered lead scoring.
This comparison breaks down both tools so you can pick the right one.
Descripción general
This comparison covers pricing, core features, and ease of use for both platforms.
Our sources include published specs, official documentation, and G2 reviews.
Nuestro escritor also spent hands-on time with Keap directly.
Observations on Freshsales CRM come from documentation and user reviews.
By the end, you’ll know which crm software fits your negocio necesidades.
¿Qué es Keap?
Keap es una plataforma integral de CRM y automatización de marketing para pequeñas empresas.
It was formerly known as Infusionsoft before rebranding in 2019.
The platform helps pequeña empresa owners manage contacts and run automated campaigns.
Keap acts as a centralized hub for contact details, client activity, and client communication.
It also includes e-commerce tools and payment processing built right in.
Keap
Keap combines CRM, marketing automation, and e-commerce tools in one platform. It’s built for small businesses that want to automate follow-ups and manage leads without hiring a bigger team.
Precios de Keap
Here’s what Keap costs in 2026. The platform uses a single annual billing plan.
| Plan | Precio | Mejor para |
|---|---|---|
| Keep Pro | $299/mes (facturación anual) | Small businesses needing automation and CRM |
Pricing verified April 2026.
Prueba gratuita: Keap offers a 14-day free trial. No credit card required to start.
Garantía de devolución de dinero: Keap does not publicly advertise a money-back guarantee. Check terms at sign-up.
📌 Nota: Keap pricing is based on the number of contacts and users. The $299/month plan includes 1,500 contacts and two users. Adding more contacts or users increases the monthly cost. Keap also offers discounted rates for nonprofit organizations.
⚠️ Advertencia: Keap requires a mandatory one-time implementation fee ranging from $500 to $1,500 at sign-up. This is separate from the monthly subscription cost and can catch new users off guard.
Principales ventajas de Keap
Here’s what makes Keap worth considering for small business owners:
- Creador de automatización: Keap includes a drag-and-drop campaign builder that lets you automate repetitive tasks and trigger follow-ups based on contact behavior. This saves significant time for small teams.
- Gestión de contactos: Keap provides a centralized platform for all contact details, client activity, and communication history. You can segment and score leads directly from the contact view.
- Email & Text Marketing: Keap includes built-in email and SMS marketing tools. You can send automated campaigns without needing a third-party tool.
- E-commerce Integration: Keap supports payment processing and e-commerce workflows natively. This makes it practical for service businesses that invoice clients regularly.
- Páginas de destino: Keap lets you build and publish landing pages directly inside the platform. This reduces the need for additional page-builder tools.
- Canal de ventas: Keap includes a visual sales pipeline so you can track leads and manage sales opportunities from one dashboard.
What Our Team Noticed
Our writer signed up for Keap and spent several days exploring the automation and contact management features. Here’s what stood out:
Ventajas y desventajas de Keap
✅ Ventajas
- Deep marketing automation with drag-and-drop builder
- Built-in e-commerce and payment processing
- Centralized contact management with lead scoring and segmentation
- Email and text marketing included without extra tools
- Discounted pricing available for nonprofit organizations
❌ Contras
- Mandatory one-time implementation fee of $500–$1,500
- Steep learning curve that requires time to master
- Higher monthly cost compared to most CRM competitors
- Pricing scales up quickly as contacts increase
¿Qué es Freshsales CRM?
Freshsales CRM is a sales-focused CRM tool built by Freshworks.
It’s designed to help businesses close deals faster and build strong customer relationships.
Freshsales CRM includes AI-powered lead scoring through its Freddy AI engine.
The platform is known for a user-friendly interface that makes it faster to adopt than many CRM competitors.
It also offers a free plan, which makes it accessible for small businesses and startups.
CRM de Freshsales
Freshsales CRM helps sales teams close deals faster with AI lead scoring and visual pipeline management. It’s a more affordable and flexible option for budget-conscious small businesses and growing sales teams.
Precios de Freshsales CRM
Here’s what Freshsales CRM costs in 2026. Pricing is per user per month.
| Plan | Precio | Mejor para |
|---|---|---|
| Crecimiento | $9/usuario/mes | Equipos pequeños que se inician en el uso de CRM |
| Pro | $39/usuario/mes | Growing sales teams needing AI features |
| Empresa | $59/usuario/mes | Larger teams needing custom workflows |
Pricing verified April 2026.
Prueba gratuita: Freshsales CRM offers a 21-day free trial. No credit card required.
Plan gratuito: Freshsales also offers a free plan with basic contact management for unlimited users.
Garantía de devolución de dinero: Freshworks does not advertise a standard money-back policy. Review terms before subscribing.
📌 Nota: Freshsales CRM pricing is per user per month, making it significantly more affordable than Keap for smaller teams. The free plan includes basic contact management and the Growth plan starts at just $9/user/month.
⚠️ Advertencia: AI-powered features like Freddy AI lead scoring are only available on the Pro plan and above. If you sign up for the Growth plan expecting AI capabilities, you’ll need to upgrade.
Principales ventajas de Freshsales CRM
Here’s what makes Freshsales CRM worth considering for sales-focused teams:
- Puntuación de clientes potenciales mediante IA: Freshsales CRM uses Freddy AI to score leads automatically. This helps sales reps focus on the contacts most likely to convert.
- Interfaz fácil de usar: Freshsales CRM is widely considered more intuitive than Keap and faster to adopt. G2 reviews highlight the user-friendly design as a key strength.
- Built-In Phone Calling: Freshsales CRM offers built-in one-click phone capabilities directly inside the platform. No third-party phone integration required.
- Seguimiento de correo electrónico: Freshsales CRM tracks email opens and clicks so sales reps know when to follow up. This feeds directly into the sales pipeline.
- Aplicaciones móviles nativas: Freshsales CRM offers native mobile apps for Androide and iOS. Sales reps can manage leads and tasks from anywhere.
- Vista de línea de tiempo: Freshsales CRM shows a chronological view of the full customer journey. This makes it easy to understand where each contact is in the sales process.
What Our Team Noticed
Note: Our hands-on time was primarily with Keap. The information about Freshsales CRM below is based on published documentation, G2 reviews, and Freshworks’ official product pages.
Ventajas y desventajas de Freshsales CRM
✅ Ventajas
- Free plan available for unlimited users
- AI-based lead scoring via Freddy AI on paid plans
- Built-in one-click phone calling without extra integrations
- More affordable and flexible pricing compared to Keap
- User-friendly design that is faster to adopt
❌ Contras
- Basic automation compared to Keap’s advanced workflows
- No built-in e-commerce or payment processing
- AI features locked behind Pro plan ($39/user/month)
- Still has a learning curve despite improved usability
Comparación de características
Let’s dig into the key differences between Keap and Freshsales CRM across eight critical areas.
| Característica | Keap | CRM de Freshsales |
|---|---|---|
| Precio inicial | $299/mes | $9/usuario/mes |
| Plan gratuito | ❌ | ✅ |
| Automatización de marketing | ✅ Avanzado | ✅ Básico |
| Puntuación de clientes potenciales mediante IA | ✅ | ✅ (Pro+) |
| E-commerce & Payments | ✅ | ❌ |
| Built-In Phone Calling | ❌ | ✅ |
| Marketing por correo electrónico | ✅ | ✅ |
| Aplicación móvil | ✅ | ✅ |
| Páginas de destino | ✅ | ❌ |
| Mejor para | Automation-first small businesses | Sales-focused teams on a budget |
1. Automation Features
Mantener: Keap’s automation builder is its standout feature. It uses a visual drag-and-drop interface to build complex workflows. You can automate follow-up emails, segment leads, score contacts, and trigger tasks based on specific actions — all without coding.
CRM de Freshsales: Freshsales CRM offers basic automation including sales sequences and workflow rules. It handles routine tasks well but doesn’t match Keap’s depth for complex multi-step marketing campaigns. Teams focused on sales pipeline rather than marketing will find it sufficient.
⚠️ Advertencia: If automated campaigns are central to your business strategy, Keap’s automation builder is far more capable. Freshsales CRM’s automation is better suited to basic sales follow-up sequences.
2. Gestión de clientes potenciales
Mantener: Keap excels at contact management. It stores all lead datos, activity history, and communication in one place. You can segment contacts, apply tags, and set automated workflows that trigger based on lead behavior.
CRM de Freshsales: Freshsales CRM uses Freddy AI to score leads automatically. It shows a chronological timeline of each contact’s journey and highlights which leads need attention first. This AI-based approach is more hands-off than Keap’s manual segmentation.
3. Embudo de ventas
Mantener: Keap includes a visual sales pipeline that lets you move deals through custom stages. It connects directly to contact records and automation triggers. Sales reps can track sales opportunities without leaving the CRM.
CRM de Freshsales: Freshsales CRM is specifically designed around sales pipeline velocity. It focuses on helping sales teams move deals faster with built-in deal rotation, pipeline views, and AI recommendations. For pure pipeline management, it’s more focused than Keap.
4. Marketing por correo electrónico
Mantener: Keap includes a full email marketing suite with templates, segmentation, and automated campaign constructores. Email and text marketing are both built in, making Keap a true all-in-one marketing platform for small businesses.
CRM de Freshsales: Freshsales CRM includes email tracking that notifies reps when prospects open messages. It also supports sales sequences that automate outreach. However, it doesn’t include the broadcast email marketing capabilities that Keap has.
5. Facilidad de uso
Mantener: Keap has a clean, modern interface and offers task management from the contact view. However, it comes with a steep learning curve. Mastering the full automation builder takes a significant time commitment, and Keap offers in-person training sessions to help.
CRM de Freshsales: Freshsales CRM is generally considered more intuitive and faster to adopt than Keap. It provides a chat option on every page for real-time support. G2 reviews highlight the user-friendly design as a consistent strength.
6. Integraciones
Mantener: Keap integrates with popular tools including Zapier, QuickBooks, and various e-commerce platforms. Its integration library supports most small business workflows, particularly for service-based businesses.
CRM de Freshsales: Freshsales CRM offers a wide marketplace of integrations and connects natively with other Freshworks products like Freshdesk. It also supports Zapier and third-party tools. The marketplace gives it broad flexibility for different tech stacks.
7. E-commerce & Payments
Mantener: Keap has native e-commerce features including invoicing, payment processing, and order forms. This is a major differentiator for businesses that sell products or services directly to clients. No third-party payment tool needed.
CRM de Freshsales: Freshsales CRM does not include built-in payment or e-commerce functionality. Businesses needing invoicing or payment collection must connect a third-party tool. For pure sales pipeline management, this gap rarely matters.
📌 Nota: If your business regularly collects payments from clients, Keap’s built-in e-commerce tools are a real time-saver. Freshsales CRM users will need Stripe, PayPal, or a similar tool to handle payments.
8. Precios y costos
This is where the two platforms differ most significantly.
| Plan | Keap | CRM de Freshsales |
|---|---|---|
| Gratis | ❌ | ✅ Plan gratuito disponible |
| Plan de entrada de pago | $299/mes (facturación anual) | $9/user/month (Growth) |
| Nivel medio | — | $39/usuario/mes (Pro) |
| Nivel superior | — | $59/user/month (Enterprise) |
Mantener: At $299/month (annually billed), Keap is significantly more expensive than Freshsales CRM. That cost includes 1,500 contacts and two users, plus the one-time implementation fee of $500–$1,500. It’s priced as an all-in-one platform, not just a CRM.
CRM de Freshsales: Freshsales CRM starts at $9/user/month and offers a free plan with no time limit. It’s generally cheaper than Keap and more flexible for smaller budgets. A 3-person team on the Growth plan pays $27/month total — a fraction of Keap’s cost.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Automatización profunda del marketing | Keap | More advanced workflows and campaign builder |
| Coste inicial más bajo | CRM de Freshsales | Free plan available; paid from $9/user/month |
| E-commerce and payments | Keap | Native payment processing built in |
| Puntuación de clientes potenciales impulsada por IA | CRM de Freshsales | Freddy AI califica automáticamente los clientes potenciales |
| Faster onboarding | CRM de Freshsales | More intuitive and quicker to adopt |
| Plataforma integral para pequeñas empresas | Keap | CRM, email, SMS, and payments combined |
| Gestión de la cartera de clientes centrada en las ventas | CRM de Freshsales | Built specifically for sales pipeline velocity |
💰 Tu presupuesto
Freshsales CRM is the clear winner on cost. It starts at $9/user/month and includes a free plan. Keap costs $299/month plus a one-time implementation fee, making it a much larger investment upfront.
🔌 Tu conjunto de tecnologías
If you already use Freshworks tools like Freshdesk, Freshsales CRM integrates natively and reduces setup time. Keap works well with Zapier and e-commerce platforms, making it better for service businesses with existing payment workflows.
📝 Tu proceso de ventas
Freshsales CRM is designed around sales pipeline speed — getting deals closed faster. Keap is better suited to businesses where marketing automation drives leads into a sales funnel over time.
🎓 Tu nivel de experiencia
Freshsales CRM is faster to learn and easier for beginners. Keap has a steeper learning curve and is better suited to users who are willing to invest time mastering its automation tools — or who can use Keap’s in-person training sessions.
Pruebas y demostraciones gratuitas 🆓
Freshsales CRM offers a 21-day free trial, which is longer than Keap’s 14-day trial. Both give you enough time to test core features before committing to a plan.
🛟 Opciones de soporte
Keap provides responsive customer support via chat, email, and phone. It also offers personalized onboarding sessions. Freshsales CRM provides live chat on every page for instant help, which is convenient for day-to-day questions.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si cambias.
🔄 ¿Cambiar de Keap a Freshsales CRM?
✅ Lo que ganarás:
- Lower monthly cost and a free plan option
- Built-in one-click phone calling without extra tools
- AI-powered lead scoring through Freddy AI
❌ Lo que perderás:
- Advanced drag-and-drop campaign automation builder
- Native e-commerce and payment processing
- Built-in SMS marketing alongside email campaigns
📋 Cómo cambiar:
- Exporta tus contactos de Keap como un archivo CSV.
- Sign up for Freshsales CRM and use the 21-day free trial
- Import your CSV into Freshsales and rebuild pipeline stages
🔄 ¿Cambiar de Freshsales CRM a Keap?
✅ Lo que ganarás:
- Advanced automated campaigns with drag-and-drop builder
- Native payment processing and e-commerce tools
- Marketing por SMS y correo electrónico integrado en una sola plataforma.
❌ Lo que perderás:
- Freddy AI automatic lead scoring
- Built-in one-click phone calling
- Lower per-user pricing and free plan access
📋 Cómo cambiar:
- Export contacts and deal data from Freshsales CRM as CSV
- Start Keap’s 14-day free trial and pay the implementation fee
- Import contacts and rebuild your automation workflows in Keap
What Our Review Didn’t Cover
This comparison focused on individual and small team use cases for both platforms. We didn’t evaluate enterprise-level configurations, custom API integrations, or how either tool performs at scale with 10,000+ contacts. Keap’s onboarding experience may vary significantly based on which implementation package you select. If you’re managing a large sales team or complex multi-department workflows, your experience may differ from what we’ve described here.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | CRM de Freshsales |
| 🤖 Automation Features | Keap |
| 🎯 Gestión de clientes potenciales | Keap |
| 📊 Embudo de ventas | CRM de Freshsales |
| 📧 Marketing por correo electrónico | Keap |
| 👶 Facilidad de uso | CRM de Freshsales |
| 🔌 Integraciones | CRM de Freshsales |
| 🛒 E-commerce & Payments | Keap |
| 🏆 Ganador absoluto | Keap |
🏆 GANADOR: KEAP
Keap wins 4 out of 8 categories and takes the overall crown for depth of platform features.
Ideal para: Small business owners who need marketing automation, e-commerce integration, and client communication in one place
Keap and Freshsales CRM are built for different buyers.
Keap is the stronger pick for small businesses that rely on automated campaigns to drive leads and collect payments.
Freshsales CRM is the better choice for sales-focused teams that need an affordable, user-friendly CRM with strong pipeline tools.
The price gap is significant: Freshsales CRM starts at $9/user/month, while Keap costs $299/month before the implementation fee.
If budget is your top priority, Freshsales CRM offers far more flexibility.
But if you need advanced automation features and e-commerce tools in one platform, Keap earns the investment.
Más de Keap comparado
Here’s how Keap stacks up against other CRM and automation competitors:
Sigue ganando: Simpler setup for non-agency users, dedicated small business focus, cleaner contact management interface
GoHighLevel Gana en: White-label capabilities for agencies, broader funnel-building tools, more affordable for multi-client setups
Sigue ganando: Native payment processing, e-commerce workflows, in-person onboarding training
Campaña activa Gana en: Lower entry pricing, more advanced email segmentation, stronger third-party integrations
Sigue ganando: Built-in payment collection, better suited for service-based small businesses, lower cost at entry
HubSpot triunfa en: Free CRM tier, broader marketing hub, stronger reportando and analytics dashboards
Sigue ganando: Marketing automation depth, email and SMS campaigns built in, e-commerce functionality
Pipedrive Gana en: Cleaner sales pipeline UI, lower per-user pricing, faster onboarding for sales reps
Comparativa de Freshsales CRM
Here’s how Freshsales CRM compares to other CRM alternatives:
CRM de Freshsales frente a HubSpot
Freshsales CRM triunfa en: Built-in one-click phone calling, AI lead scoring at lower price points, native Freshworks suite integration
HubSpot triunfa en: Larger third-party app marketplace, more powerful free tier, stronger content marketing tools
CRM de Freshsales frente a CRM de Zoho
Freshsales CRM triunfa en: Cleaner interface and faster adoption, better AI lead scoring out of the box, stronger mobile app experience
Zoho CRM gana en: More customizable workflows, broader integration with Zoho’s software suite, lower pricing on some tiers
CRM de Freshsales frente a Salesforce
Freshsales CRM triunfa en: Far lower entry price, quicker setup for small teams, less complex admin overhead
Salesforce gana en: Enterprise-level customization, deeper reporting tools, larger partner and developer network
Preguntas frecuentes
¿Qué es mejor que Keap?
For budget-conscious small businesses, Freshsales CRM and ActiveCampaign are strong alternatives. Freshsales CRM is more affordable and easier to adopt. ActiveCampaign offers deeper email automation at a lower starting price than Keap.
¿Freshsales es un CRM?
Yes, Freshsales is a full CRM platform built by Freshworks. Freshsales offers a user friendly interface with contact management, lead scoring, sales pipeline tracking, and email tools for sales teams. Seguridad and data protection are handled at the Freshworks platform level, giving businesses confidence in their data management.
¿Cómo se llamaba Keap antes?
Keap was formerly known as Infusionsoft before rebranding in 2019. The platform is sometimes still referred to as formerly Infusionsoft in older reviews and documentation. The core product focus on small business automation has remained consistent since the rebrand.
¿Para qué sirve Keap?
Keap is best suited for small business owners who need to automate lead follow-up, run email and text marketing campaigns, and collect payments from clients — all from one platform. It excels at contact management and building complex automated workflows for service-based businesses. When comparing Keap Alternativas de Freshsales, Keap stands out for its e commerce and advanced features not found in most basic CRM pricing plans.
¿Es Keap una herramienta CRM?
Yes, Keap is a CRM tool, but it goes beyond basic customer relationship management. It combines CRM with marketing automation, e-commerce, and payment processing, making it more of an all-in-one small business platform than a traditional standalone CRM.
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