⚡ 簡単な評価:
- 価格: Keap costs $299/month (annually billed). Freshsales CRM starts at $9/user/month.
- 最適な用途: Keap suits small businesses that want sales and marketing オートメーション in one dashboard. Freshsales fits sales teams that want a cheap seat-based CRM.
- 主な違い： Keap bundles a landing page builder, invoicing and payment processing, and a 仕事 line. Freshsales leans on Freddy AI and omnichannel messaging.
- 私たちのおすすめ： Keap, rated 4.2 against 4.0, because it replaces several tools at once.
Most people comparing these two tools have already outgrown a spreadsheet.
They want one system for customer relationship management and follow-up.
Keap CRM and Freshsales CRM both promise that.
しかし、それらは異なる用途向けに設計されている。
Keap is a sales and marketing オートメーション platform with a CRM inside it.
Freshsales is a sales CRM that adds marketing through other Freshworks products.
概要
This Keap vs Freshsales CRM comparison covers pricing, key features, automation, and ease of use.
私たちの 作家 spent hands-on time inside the Keap app directly.
Notes on Freshsales come from vendor documentation and G2 and Capterra reviews.
Every price below comes from our own pricing database, not a vendor landing page.
By the end you will know which one fits your sales process.
Keap CRMとは何ですか？
Keap is a CRM and automation platform built for 中小企業.
It merges CRM, email marketing, and sales automation into one system.
お客様 データ, sales campaigns, and billing all live in the same place.
The company was formerly known as Infusionsoft before its rebrand.
Keap offers a visual Campaign Builder for building campaigns without code.
また、通話とテキストメッセージ専用のビジネス回線も含まれています。
That keeps work messages out of your personal phone.
🏆 勝者：Keap
One platform for CRM, marketing automation, and invoicing. Keap connects to more than 2,500 third party tools. Setup takes about 20 minutes.
Keapの価格
Keap plans are priced by contact volume, not by seat.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| キープ | 月額299ドル（年間請求） | Established small businesses running sales and marketing in one system |
| 無料トライアル | 14日間は無料 | コミットする前にすべての機能をテストしてください |
| Expert Coaching (one-time) | $499 | Guided onboarding and custom training |
Pricing verified August 2026.
無料トライアル: 14 days with access to all features.
返金保証: Keap does not publish a blanket refund window, so cancel inside the trial if it is not a fit.
📌 注記： Each additional user costs $30 per month. Onboarding includes free migration and a dedicated customer success manager.
⚠️ Pricing conflict: Our database lists Keap at $299/month billed annually. Public sources list three tiers instead: Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. The monthly fee climbs as your contact list grows past each threshold, so confirm your tier at checkout.
Keapの主な利点
Here is what makes Keap CRM worth a look:
- Hours back every week: Keap customers who use automation report saving 10 hours per week. They also report a 38% lift in revenue.
- Fewer tools to pay for: CRM, marketing, sales, and project management sit in one dashboard. That cuts the stack you have to manage.
- Invoicing and payment processing: Billing is built in. Several payment gateways connect natively.
- Advanced automations without code: The Campaign Builder uses drag and drop tools. Templates cover the common when-then paths.
- ランディングページビルダー： Build one landing page or connect multiple landing pages to the same campaign. Web form and checkout forms feed straight into the contact record.
- Real onboarding help: Free migration, free on-demand product training, and training webinars come with the plan.
- 配信性: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
私たちのチームが気づいたこと
Our writer created a new account and ran a small campaign end to end. Here is what stood out from that hands-on time:
Keapの長所と短所
✅ メリット
- Automates almost every stage of the sales journey
- Connects with more than 2,500 platforms and tools
- Built-in invoicing and several payment processing integrations
- Free migration and a dedicated customer success manager on every plan
- Setup takes as little as 20 minutes
❌ デメリット
- Pricing is high enough to deter brand new small businesses
- The $499 one-time onboarding fee is not optional for most buyers
- Costs jump once your contact count crosses a threshold
- The user community is not very active
Freshsales CRM とは何ですか?
Freshsalesは、Freshworksが提供するクラウドベースのCRMソフトウェアです。
It launched in 2016 as the second major product in that suite.
The tool centralizes customer data and every touchpoint on one timeline.
Freddy AI scores leads, flags deal risk, and suggests the next best action.
Phone, email, chat, and SMS all sit inside a unified 受信トレイ.
Freshworks reports more than 67,000 customers across its products.
フレッシュセールス CRM
A seat-priced CRM for small and medium sized businesses. Freddy AI handles lead scoring and forecasting. Users rate it 4.5/5 on G2 and Capterra.
Freshsales CRM の価格設定
Freshsales charges per user, so cost scales with your sales team.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 成長 | 1ユーザーあたり月額9ドル | Small teams tracking sales activities for the first time |
| プロ | 1ユーザーあたり月額39ドル | Growing sales teams that need sequences and forecasting |
| 企業 | 1ユーザーあたり月額59ドル | Larger teams needing custom fields, 監査 logs, and governance |
Pricing verified August 2026.
無料トライアル: 21 days on every tier, no credit card required.
返金保証: None published. The long trial is meant to cover that gap.
📌 注記： A free plan covers up to 3 users with most features included. Freshsales pricing has fallen over the years and now sits two to three times lower than it once did.
⚠️ Pricing conflict: Our database lists Growth at $9/user/month and Enterprise at $59/user/month. Public sources currently list the entry paid tier at $11/user/month and Enterprise at $71/user/month. Check the live checkout page on the Freshworks website before you buy.
Freshsales CRMの主なメリット
Here is where Freshsales earns its score:
- 優れた価値： Reviewers call it strong value for money, especially for small and medium sized businesses.
- フレディAI： It can score leads on behavior and profile, which lifts conversion rates on the deals worth chasing.
- 視覚的な販売パイプライン： Kanban boards show deal progress and expose bottlenecks fast.
- Omnichannel messaging: Email, phone, WhatsApp Business, Facebook Messenger, and LINE all connect.
- 報告: About a dozen predefined sales reports ship ready and stay fully customizable.
- Support on every plan: 24/5 phone support, chat, and email, with no tier gating.
- モバイルアプリ: iOSと アンドロイド apps support offline access and call logging.
私たちのチームが気づいたこと
Note: We have not had extended hands-on time with Freshsales CRM yet. The observations here come from Freshworks documentation and public reviews on G2 and Capterra.
Those reviews split along one line. Buyers praise the price and the interface, while a smaller group reports cluttered navigation and slow loading times on heavy pipelines.
Freshsales CRMのメリットとデメリット
✅ メリット
- Scores 4.5/5 on review platforms like Capterra and G2
- ほとんどの機能が含まれる、最大3ユーザーまで利用可能な無料プラン
- 直感的で習得しやすいインターフェース
- 21-day free trial on every tier
- Works tightly with Freshdesk, Freshmarketer, and other Freshworks products
❌ デメリット
- Cluttered navigation and slow loading times
- Around 385 integrations, fewer than larger competitors
- Limited native connectors outside the Freshworks family
- HubSpotにある一部の機能が欠けており、 セールスフォース
機能比較
Both tools cover the CRM basics. The gap shows up in what surrounds the contact record.
| 特徴 | キープ | フレッシュセールス CRM |
|---|---|---|
| 開始価格 | 月額299ドル（年間契約） | 1ユーザーあたり月額9ドル |
| 無料プラン | ❌ | ✅（ユーザー3名） |
| 無料トライアル | ✅ 14日間 | ✅ 21日間 |
| ランディングページビルダー | ✅ | ❌ |
| 請求書発行と支払い | ✅ | ❌ |
| Built-in Business Line | ✅ | ✅ (phone, SMS) |
| AIによるリードスコアリング | ✅ | ✅ フレディAI |
| 統合 | 2,500+ | ~385 |
| 最適な用途 | Sales and marketing automation in one place | Seat-priced CRM for sales teams |
1. 自動化ビルダー
キープ： The Campaign Builder is a visual flowchart for marketing automations. You drag a trigger, attach automated actions, and publish. Advanced automations follow simple when-then logic, so automated tasks like follow-up and tagging run without you.
フレッシュセールス CRM: Sales sequences automate repetitive steps so reps spend more time selling. The logic is lighter than Keap’s and aimed at outreach rather than full marketing automation.
2. 連絡先と顧客データの管理
キープ： Every customer sits in one record with tags, custom fields, and history. Keeping the whole contact list and process in one system is the point of the product.
フレッシュセールス CRM: You get a 360-degree customer view with a full timeline of interactions. That history then feeds personalized marketing later in the customer journey.
3. Email and Text Messaging
キープ： A dedicated business line handles calls and texts, which separates work from personal. Email follow-ups fire automatically based on customer interactions.
フレッシュセールス CRM: Phone, email, chat, and SMS live in a unified inbox. Email tracking shows who opened what, and reps can respond in the same window.
4. ランディングページとウェブフォーム
キープ： The landing page builder ships inside the platform. Publish one landing page or connect multiple landing pages to a single funnel, then push each new lead straight into a campaign.
フレッシュセールス CRM: You get web forms for lead capture, but no landing page builder. For real landing pages you add Freshmarketer alongside it.
⚠️ 警告： If landing pages matter to your business strategy, budget for a second tool with Freshsales. That closes most of the price gap between these two CRM platforms.
5. Sales Pipeline and Deal Tracking
キープ： The sales pipeline is visual and drag and drop. Deals move by stage, and each move can trigger the next automated step in the sales process.
フレッシュセールス CRM: Kanban sales pipelines track deal progress and surface bottlenecks. Freshdesk OMNI pulls support conversations into the same view for teams that own both sides.
6. Lead Management and Lead Scoring
キープ： Lead scoring rates each prospect on engagement, so a rising lead score tells you who to call first. Lead management and tracking sit beside the automation, which is how teams chase more leads without more headcount.
フレッシュセールス CRM: Freddy AI can score leads on behavior and profile. That prioritization is the feature reviewers point to when they say it helps increase conversions.
7. AI機能
キープ： Keap AI drafts email copy and proposes automations from plain language prompts. It writes and builds rather than predicts.
フレッシュセールス CRM: The Freddy AI co-pilot predicts deal risk and recommends the next best action to close. Its strength is forecasting, not content.
8. Email Marketing Campaigns
キープ： Email marketing runs on CRM tags and segments, so email marketing campaigns can target narrow slices of your list. Keap claims 99.5% deliverability on messages sent through the platform.
フレッシュセールス CRM: You can send personalized bulk emails and monitor activity on them. Smart AI agents handle routing, but heavy campaign work belongs in Freshmarketer.
9. Reporting and Integrations
キープ： Pipeline management reporting shows where deals stall against your growth goals. Keap connects to more than 2,500 third party tools, including e commerce and payment add ons.
フレッシュセールス CRM: About a dozen predefined reports cover forecasting and team performance. The marketplace holds roughly 385 apps, with Google, Microsoft 365, Slack, and Zoom among them.
⚠️ 警告： Freshsales integration depth is strongest inside the Freshworks family. Outside it, third party integrations are thinner than what Keap offers.
10. 価格設定とコスト
| ティア | キープ | フレッシュセールス CRM |
|---|---|---|
| 無料 | ❌ | ✅ 最大3ユーザー |
| エントリ | 月額299ドル（年間請求） | 成長：ユーザー1人あたり月額9ドル |
| 中 | 含まれる | プロ版：月額39ドル/ユーザー |
| トップ | 含まれる | エンタープライズ版：ユーザー1人あたり月額59ドル |
| Onboarding | $499 one-time Expert Coaching | None required |
| Extra user | 月額30ドル | 座席ごとの料金 |
キープ： You pay a flat platform fee tied to contacts, not seats. That is expensive for a solo operator and reasonable for an established business replacing four tools.
フレッシュセールス CRM: Seat pricing starts low and grows with the team. Ten reps on Pro land near $390 per month, so the cheap headline shrinks fast.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 最低の参入コスト | フレッシュセールス CRM | Free plan plus $9 seats |
| Sales and marketing automation together | キープ | Campaign Builder plus email |
| 請求書発行と支払い処理 | キープ | Billing is built in |
| AI forecasting | フレッシュセールス CRM | Freddy AI deal risk scoring |
| Landing pages inside the CRM | キープ | No second tool needed |
| A large sales team | フレッシュセールス CRM | Cheaper per seat at scale |
💰 あなたの予算
Keap’s monthly fee is fixed and steep for a brand new 中小企業. Freshsales starts near zero, then climbs one seat at a time.
🔌 あなたの技術スタック
Already on Freshdesk or Freshmarketer? Freshsales slots in with almost no work. If your stack is scattered, Keap’s 2,500 connections will cover more of it.
🛒 Your E Commerce Setup
E commerce businesses get more from Keap, since checkout forms, invoices, and cross sells run from one place. Freshsales has no native e commerce tools.
🎓 あなたの経験レベル
Keap is user friendly once configured, and a success manager helps you get there. Freshsales is easier to open cold, though navigation gets cluttered as data grows.
🆓 無料トライアルとデモ
Keap gives 14 days with every feature unlocked. Freshsales gives 21 days with no credit card required, which is the safer way to test a real pipeline.
🛟 サポートオプション
Keap runs 24/7 chat, email, and weekday phone support for U.S. customers, plus a knowledge base. Freshsales covers 24/5 across phone, chat, and email on every plan.
切り替えガイド
Already on one of these? Here is what changes if you move.
🔄 Keap から Freshsales CRM に切り替えますか?
✅ 得られるもの：
- A much lower starting price and a free tier for three users
- Freddy AI deal risk scoring and next-best-action prompts
- WhatsApp, Facebook Messenger, and LINE in the same inbox
❌ 失うもの：
- The landing page builder and checkout forms
- 請求書発行および支払い処理機能が内蔵されています。
- Roughly 2,100 integrations you may already rely on
📋切り替え方法：
- Export contacts, tags, and custom fields from Keap as CSV
- Start the 21-day Freshsales trial and map fields during import
- Rebuild active campaigns as sequences, then move billing to a separate tool
🔄 Freshsales CRM から Keep に切り替えますか?
✅ 得られるもの：
- Marketing automation, landing pages, and invoicing in one dashboard
- 無料移行と専任のカスタマーサクセスマネージャー
- A business line for calls and texts
❌ 失うもの：
- Per-seat pricing and the free three-user plan
- Native links to Freshdesk and Freshmarketer
- Freddy AI forecasting inside the pipeline view
📋切り替え方法：
- Export your Freshsales contacts, deals, and notes
- Open a Keap trial and hand the file to the free migration team
- Rebuild sequences in the Campaign Builder, then switch your forms over
私たちのレビューで取り上げられなかったこと
This comparison focused on small businesses and small sales teams. We did not stress-test either CRM at 100,000 contacts, audit their 安全 certifications, or evaluate custom API work. Enterprise contracts and negotiated pricing were also outside scope. If you run a large operation, your shortlist may look different from ours.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | フレッシュセールス CRM |
| 🚀 自動化 | キープ |
| 📧 メールマーケティング | キープ |
| 🤖 AI機能 | フレッシュセールス CRM |
| 👶 使いやすさ | フレッシュセールス CRM |
| 🔌 連携機能 | キープ |
| 🧾 E Commerce and Billing | キープ |
| 🏆総合優勝 | キープ |
🏆 優勝：KEAP
Keap wins 4 of 7 categories and carries the higher rating at 4.2.
最適な用途: Small businesses automating follow-up, e commerce sellers who invoice inside the CRM, and solopreneurs replacing several tools.
These products answer different questions. Keap asks how much of your sales and marketing you can hand to software. Freshsales asks how cheaply you can give a sales team a clean CRM.
Freshsales is the better buy for a growing sales team on a tight budget, and its 4.5/5 user score is earned. But we recommend Keap CRM for anyone who wants automation, billing, and campaigns under one roof.
That is also why our Keap CRM editor’s rating lands slightly higher, at 4.2 against 4.0.
Keapの比較をもっと見る
Our Keap review series lines it up against the other CRM platforms chasing the same small business buyer. These are the three closest matches.
キープ対 ゴーハイレベル
キープの勝利条件： Native invoicing, a calmer learning curve, and free migration with a named success manager.
GoHighLevelが優れている点： Agency sub-accounts, white labeling, and a lower entry price for resellers.
キープの勝利条件： Built-in checkout and billing, a dedicated business line, and Keap features that cover project work too.
アクティブキャンペーン 勝利したタイトル： Cheaper entry tiers, deeper email split testing, and finer segmentation logic.
キープの勝利条件： One flat platform fee, automation aimed at repeat business, and less upsell pressure between hubs.
HubSpotが優れている点： A genuinely free CRM tier, a larger app marketplace, and stronger reporting at scale.
Freshsales CRMの比較
Freshsales sits in a crowded mid-market. Here is how it holds up against three common alternatives.
Freshsalesが勝利した点： Cleaner first-run setup, Freddy AI on lower tiers, and 24/5 support without a paid add-on.
Zohoが勝利した点： A wider product family, more custom module depth, and cheaper long-term contracts.
Freshsales CRM vs パイプドライブ
Freshsalesが勝利した点： Built-in phone and SMS, a free three-user plan, and native ties to Freshdesk.
Pipedriveが勝利した点： Faster page loads, a tighter pipeline-first interface, and a bigger third-party marketplace.
Freshsalesが勝利した点： Far lower cost per seat, faster onboarding, and no admin hire required.
Salesforceが優れている点： Deeper customization, a vast partner network, and reporting that scales past 100 reps.
よくある質問
Keapは何に使われるのですか？
It organizes leads, automates follow-up, and handles invoicing for small businesses. Most buyers use it to replace a separate CRM, email tool, and billing app.
Keapは使いやすいですか？
Basic setup takes about 20 minutes. Deeper automation takes longer, though onboarding checklists, videos, and a success manager help when you have needed assistance.
Infusionsoftは現在何という名称ですか？
Infusionsoft is now Keap. The company rebranded to reflect its focus on small business automation rather than enterprise marketing software.
FreshsalesはCRMですか？
Yes. It is the sales CRM inside the Freshworks suite, covering contacts, deals, pipelines, and reporting, with Freddy AI handling scoring and forecasting.
それは 最高のCRM for a small business?
Keap, if you want automation and billing together. Freshsales, if you need cheap seats for a sales team and already use Freshworks tools.
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