Best CRM for Real Estate: Top Platforms Compared in 2025?

執筆者 | 最終更新日 Aug 7, 2025

総合最優秀賞
Monday
4.75
  • Monday AI
  • Integrations Center
  • Smart Workflow Automation
  • カンバンボード
  • Gantt Chart
  • 無料プランあり
  • 有料プランは9ドルから
最高の価値
gohighlevel logo
4.50
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • 無料トライアルあり
  • Paid Plan Starts at $97
最も注目された
クリックアップ
4.25
  • プロジェクト管理
  • 製品開発
  • ワークフロー
  • リソース管理
  • プライベートホワイトボード
  • 無料プランあり
  • 有料プランは7ドルから
best crm for real estate

Ever feel like you’re juggling flaming torches while trying to keep up with real estate leads?

Managing contacts, properties, and deals can be chaos.

Imagine having a super-organized assistant who never forgets details and helps you close more deals.

That’s what the best CRM for real estate can do.

This article will help you find the perfect one for your business.

We’ll compare top platforms, discuss key features, and even discuss pricing.

Ready to ditch the spreadsheets and boost your sales? Let’s dive in!

What is the Best CRM for Real Estate?

Choosing the right CRM 圧倒されるように感じるかもしれません。

There are so many options! Don’t worry; we’ve done the hard work for you.

We’ve researched and compared the top platforms to find the best CRM for real estate pros.

Ready to see our recommendations?

1. Monday CRM (⭐️ 4.75)

Monday CRM is a customizable work operating system.

It includes CRM functionality.

It helps you manage leads, deals, and projects.

私たちの可能性を解き放ちましょう Monday tutorial

monday CRM homepage

私たちの見解

月曜日のCTA

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM.

主なメリット

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

価格

  • Free: 永久に $0 無料。
  • Basic: $9/seat/month.
  • Standard: $12/seat/month.
  • 어떤 대안이 가장 좋은 음성 옵션을 제공합니까?: $19/seat/month.
  • Enterprise: Custom Pricing based on your needs.
monday pricing

長所

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

短所

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

2. Gohighlevel (⭐️ 4.50)

GoHighLevel is an all-in-one platform.

It’s designed for marketing agencies and businesses. It combines many tools into one.

Think CRM, landing pages, email marketing, and more.

It’s built to help you automate and scale.

私たちの可能性を解き放ちましょう Gohighlevel tutorial. 

Building digital marketing in GoHighLevel

私たちの見解

GoHighLevel

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong.

主なメリット

  • オールインワンのマーケティング プラットフォーム。
  • ホワイトラベルもご利用いただけます。
  • 自動化されたキャンペーン。
  • リード育成ツール。
  • 包括的なレポート。

価格

  • 매력적인 비디오 콘텐츠 제작이 더욱 간편해지고 빨라졌습니다! 음성 해설에 몇 시간을 허비하거나 완벽한 스톡 영상을 찾는 데 지치셨나요? DupDub은 AI의 힘을 빌려 몇 분 만에 사실적인 음성 해설과 비디오를 제작합니다. 하지만 과연...: 月額97ドル。
  • 일레븐 뮤직 로고: 月額 297 ドル。
GoHighLevel Pricing

長所

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

短所

  • Steep learning curve.
  • 人によっては高価です。
  • Limited customization.

3. ClickUp (⭐️ 4.25)

クリックアップ is an all-in-one productivity platform.

It includes CRM features. It’s highly customizable.

私たちの可能性を解き放ちましょう ClickUp tutorial. 

クリックアップホームページ

私たちの見解

クリックアップCTA

非常に強力で柔軟性に優れています。無料プランでも非常に充実した機能があり、プロジェクト管理のための機能が豊富です。しかし、オプションが多すぎるため、最初は戸惑うかもしれません。初心者にとっては、使いこなすのが大変かもしれません。

主なメリット

  • タスクのための集中化されたワークスペース。
  • 永久無料プランを提供します。
  • 1,000 を超える統合をサポートします。
  • カスタマイズ可能なワークフローとビュー。
  • 包括的なレポート機能。

価格

  • 아사나 대안: 個人使用に最適です。
  • 일레븐 뮤직 로고: ユーザーあたり 7 ドル。
  • 仕事: ユーザーあたり 12 ドル。
  • Enterprise: 要件に応じたカスタム価格についてはお問い合わせください。
クリックアップの価格

長所

  • オールインワンプラットフォーム。
  • 高度にカスタマイズ可能。
  • 強力な無料プラン。
  • 強力な自動化。
  • コラボレーション機能。

短所

  • 学習曲線が急です。
  • 機能過多。
  • モバイル アプリの制限。
  • パフォーマンスの問題。

4. ハブスポット (⭐️ 3.75)

HubSpot is a popular CRM and marketing platform with a wide ramany.

It’s a good choice for businesses of all sizes.

Unlock its potential with our HubSpot tutorial.

What is Hubspot

私たちの見解

ハブスポット

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

主なメリット

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

価格

  • 無料ツール: 最大 2 ユーザーまで無料。
  • マーケティングハブスターター: 1シートあたり月額15ドル。
  • スターター顧客プラットフォーム: 1シートあたり月額15ドル。
  • マーケティングハブプロフェッショナル + 3シート: 月額 800 ドル、追加シートは月額 45 ドル。
HubSpot Pricing

長所

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

短所

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

5. Keap (⭐️ 3.75)

Keap (formerly Infusionsoft) is a CRM and marketing automation platform.

It’s designed for small businesses.

It helps you automate your sales & marketing.

Great for managing leads and nurturing relationships.

私たちの可能性を解き放ちましょう Keap tutorial

Keap CRM とは何ですか?

私たちの見解

Keap CRM

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

主なメリット

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

価格

Keap offers a free trial and a simple pricing structure to get you started.

  • シンプルな計画: 月額 249 ドル (年払い) から始まり、2 人のユーザーと 1500 件の連絡先が提供されます。
Keap Pricing

長所

  • Great for small businesses.
  • Easy to learn and use.
  • Powerful email marketing tools.
  • Excellent automation features.

短所

  • It can get expensive as you grow.
  • Limited customization options.
  • Not ideal for large enterprises.

6. Pipedrive (⭐️ 3.75)

Pipedrive is a sales-focused CRM designed to help you visualize your sales pipeline.

It’s simple to use and has excellent reporting features, perfect for tracking deals and closing more sales.

私たちの可能性を解き放ちましょう Pipedriveチュートリアル

Pipedriveホームページ

私たちの見解

パイプドライブのロゴ

Pipedriveは、販売重視のビジネスにとって確かな選択肢です。ユーザーフレンドリーで見た目も美しく、便利な機能が満載です。満点10点を取れなかった唯一の理由は、低価格プランにいくつかの制限があることです。

主なメリット

  • 販売に重点を置く: Pipedrive は、より多くの取引を成立させるために構築されています。
  • 視覚的なパイプライン管理: 各取引の現状を正確に把握します。
  • 強力な自動化: メールの送信や予定のスケジュール設定などのタスクを自動化します。
  • 24時間365日サポート: 必要なときにいつでもサポートを受けられます。

価格

  • 不可欠: ユーザーあたり月額 14 ドル。
  • Advanced: ユーザーあたり月額 24 ドル。
  • Professional: $49/user/month.
  • : ユーザーあたり月額 59 ドル。
  • Enterprise: ユーザーあたり月額 79 ドル。
Pipedriveの価格

長所

  • 使いやすく、操作も簡単です。
  • 素晴らしいビジュアルパイプラインです。
  • Powerful automation features.
  • 優れた顧客サポート。

短所

  • 下位プランではカスタマイズが制限されます。
  • 大規模なチームにとっては高価になる可能性があります。
  • Reporting could be more robust.

7. ActiveCampaign (⭐️ 3.75)

ActiveCampaign is a very powerful marketing automation platform with CRM features.

It’s known for its advanced email marketing, perfect for nurturing leads and building relationships.

私たちの可能性を解き放ちましょう ActiveCampaign tutorial

ActiveCampaign

私たちの見解

ActiveCampaign

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

主なメリット

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

価格

  • 매력적인 비디오 콘텐츠 제작이 더욱 간편해지고 빨라졌습니다! 음성 해설에 몇 시간을 허비하거나 완벽한 스톡 영상을 찾는 데 지치셨나요? DupDub은 AI의 힘을 빌려 몇 분 만에 사실적인 음성 해설과 비디오를 제작합니다. 하지만 과연...: 月額 15 ドル。
  • プラス: 月額49ドル。
  • 어떤 대안이 가장 좋은 음성 옵션을 제공합니까?: 月額79ドル。
  • Enterprise: 月額 145 ドル。
ActiveCampaign Pricing

長所

  • Robust automation capabilities.
  • Excellent email deliverability.
  • 詳細なレポートと分析。
  • Great for growing businesses.

短所

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

8. 即座に (⭐️ 3.50)

Instantly is an outbound sales automation platform.

It helps you find and contact leads. It’s designed to boost your outreach efforts.

私たちの可能性を解き放ちましょう Instantly tutorial.

Instantly AI

私たちの見解

即座にCTA

Instantly は、アウトリーチ活動を強化したい企業にとって貴重なツールです。

主なメリット

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

価格

  • 成長CRM: 月額 37.9 ドル、座席数は無制限。
  • ハイパーCRM: 月額 77.6 ドル、座席数は無制限。
即時価格設定

長所

  • Great for outreach and lead generation.
  • Powerful automation features.
  • It helps improve response rates.
  • Easy to personalize messages.

短所

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

9. Freshsales CRM (⭐️ 3.25)

Freshsales CRM is a sales-focused CRM that is part of the Freshworks suite.

It is known for its ease of use and is excellent for small—to medium-sized businesses.

私たちの可能性を解き放ちましょう Freshsales tutorial.

Freshsales Homepagee

私たちの見解

フレッシュセールスCTA

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

主なメリット

  • ユーザーフレンドリーなインターフェース: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

価格

  • 成長 + 500 マーケティングコンタクト: ユーザーあたり月額 9 ドル。
  • プロ+500マーケティングコンタクト: ユーザーあたり月額 39 ドル。
  • エンタープライズ + 500 マーケティングコンタクト: ユーザーあたり月額 59 ドル。
Freshsales crm pricing

長所

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Great for small businesses.
  • Helpful AI-powered features.

短所

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

What to Look for When Buying the Best CRM for Real Estate?

  • 統合: Does it integrated with your existing tools (MLS, email, etc.)?
  • Mobile Access: Is there a robust mobile app for on-the-go access?
  • Lead Capture: How does it help you capture leads from various sources?
  • カスタマイズ: Can you customize the CRM to fit your specific workflow?
  • スケーラビリティ: Will it grow with your business?
  • Training & Support: What level of training and support do they offer?
  • 報告: Does it provide the reports you need to track your progress?
  • 予算: Does it fit within your budget? Consider both upfront and ongoing costs.
  • ユーザーレビュー: What are other real estate professionals saying about the CRM?

How Can the Best CRM for Real Estate Benefit You?

A good CRM is a powerful tool. It helps you manage customer relationships and boost sales.

It acts as an all in one CRM platform to keep track of customer contact information and purchase history.

This lets you gain insights into customer behavior.

You can use this data to improve customer engagement and make smarter marketing plans.

The right CRM solution helps you streamline processes and reduce manual work.

It uses automated workflows to handle repetitive tasks.

This frees up your time to focus on your existing customers and on lead generation.

This focus can lead to increased sales and improved customer satisfaction by giving your team access to data and advanced analytics.

Ultimately, the best CRM tools help you better manage sales tasks, improving your entire business.

バイヤーズガイド

We conducted extensive research to find the best CRM software by focusing on factors critical to the real estate industry.

We looked at dozens of CRM software options to give you a complete picture. Here’s how we did it:

  • 価格: We checked how much each CRM solution cost. We looked for free plans and how the price changed as you added more people to your sales team. We wanted to find the best value for your business needs.
  • Features: We dug deep into the advanced features each platform offered. We looked for things that help real estate agents like lead scoring, workflow automation, and predictive analytics. We also checked for communication tools that handle phone calls and other interactions across multiple channels. We even considered what made each CRM tool unique.
  • マイナス面: We found what was missing from each product. For example, some CRM tools may lack deal insights or struggle with data management. We looked for common complaints about a CRM system from users to understand potential customer issues.
  • サポートまたは返金: We researched if companies offered good support team help and training. Did they have a community or a clear refund policy? This is important for customer satisfaction.

まとめ

Picking the right customer relationship management software is a big step.

We have looked at many CRM software options.

This guide shows you how to find a solution that works for you.

A good CRM helps you keep track of all the data about your current customers and sales leads.

It lets you manage customer relationships better.

A great CRM solution helps you with marketing efforts and marketing campaigns.

It uses customer data and customer information to help you understand customer behavior and build brand loyalty.

It also helps with contact management and makes sales processes easier.

The right CRM software can save you time on repetitive tasks and data entry.

This frees up your entire team to focus on customer interactions and deliver great customer experiences, leading to increased sales.

よくある質問

What’s the best free real estate CRM for new agents?

If you’re new and want a free CRM, try HubSpot. It offers the basics for agents and small teams and allows you to get started for free. アジャイルCRM is another good free option. It helps you get leads and has marketing tools.

What are the best real estate CRMs in 2025?

Wise Agent and Zoho CRM are great for realtors. They won’t break the bank and have features just for real estate. They help with things like managing leads and marketing.

What should I look for in a real estate CRM?

You want a CRM that captures leads, manages contacts, and tracks deals. Look for features like marketing automation and a dialer. It should be easy to use and help you stay organized.

How can a CRM help my real estate business?

A CRM helps you keep track of everything. It organizes your leads and enables you to stay in touch. This can lead to more deals and a better business.

What’s the best CRM for teams and big agencies?

If you have a small team, try Freshsales CRM. It’s easy to use, and you can customize it. For large agencies, Real Geeks is a popular choice. It has lots of features to help agents.

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