Are you wrestling to rank higher on Google?
Do your competitors always seem to be one step ahead?
Feeling stuck while others succeed can be really frustrating.
But what if you could peek behind the curtain?
Imagine knowing exactly what your competitors are doing to win.
The good news is, you can!
This article will show you the 9 Best SEO Competitor Analysis Tools for 2025, which will help you understand their moves and start outranking them.
Ready to turn the tables? Keep reading!
What are the Best SEO Competitor Analysis Tools?
Knowing what your competitors are doing is key to winning online.
These tools help you see their strategies, find their strong & weak spots.
This information enables you to make more informed choices for your これ.
Here are our top recommendations for the Best SEO Competitor Analysis Tools you should be trying in 2025.
1. Semrush (⭐️4.8)
Semrush is like a Swiss Army knife for SEO. It helps you see what your competitors are doing.
You can find their keywords and how they get links.
It’s great for checking your own site too.
私たちの可能性を解き放ちましょう Semrush tutorial.
主なメリット
- A very broad range of marketing tools.
- Offers excellent competitive analysis.
- Provides a holistic approach to SEO.
- Extensive keyword research.
- Detailed site audit capabilities.
価格
すべての計画は 年払い.
- Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
- Guru Plan ($208.33/month): コンテンツ マーケティング ツールキットと履歴データ。
- Business Plan ($416.66/month): 音声シェア、制限の拡張、API アクセス、PLA、分析。
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2. SE Ranking (⭐️4.3)
SE Ranking is an all-in-one SEO tool. It tracks your keywords and analyzes competitors.
You can also check your backlinks and audit your website for problems.
It’s pretty easy to use.
私たちの可能性を解き放ちましょう SE Ranking tutorial.
主なメリット
- Precise keyword rank tracking.
- Strong competitive research features.
- Offers white-label reporting.
- Comprehensive website audits.
- Backlink monitoring and analysis.
価格
SE Ranking offers a variety of pricing plans to suit your needs & budget (年払い)
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
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3. Ahrefs (⭐️4.0)
Ahrefs is known for its amazing backlink analysis.
It helps you find out who links to your competitors.
You can also discover great keywords and track your rankings easily.
私たちの可能性を解き放ちましょう Ahrefs tutorial.
主なメリット
- Industry-leading backlink data.
- The second most active web crawler after Google.
- Offers deep competitor insights.
- Site Explorer for competitive analysis.
- Keyword Explorer with traffic values.
価格
すべての計画は 年払い.
- 少し： $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
- 標準： $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
- 高度な： $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
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4. Moz (⭐️3.8)
Moz helps you find good keywords and see how hard it is to rank for them.
It also shows you your “Domain Authority.”
This tells you how strong your website is compared to others.
Unlock its potential with our Moz tutorial.
私たちの見解
Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!
主なメリット
- Industry-standard Domain Authority.
- Strong focus on link analysis.
- Offers detailed site crawl reports.
- Keyword Explorer for insights.
- Link Explorer for backlink data.
価格
すべての計画は 年払い.
- Starter ($39/month)
- Standard ($79/month)
- Medium ($143/month)
- Large ($239/month)
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5. Similarweb (⭐️3.5)
Similarweb gives you a big picture of website traffic.
You can see where your competitors’ visitors come from.
It helps you understand their audience and marketing plans.
Unlock its potential with our Similarweb tutorial.
主なメリット
- Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
- Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, ソーシャルメディア, referrals, email, and display ads.
- Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
- Audience Demographics: Provides insights into visitor age, gender, location, and interests.
- Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.
価格
- Starter ($199/month)
- Team ($14,000/Year)
- Business ($35,000/Year)
- Enterprise (Custom)
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6. Surfer SEO (⭐️3.2)
Surfer SEO helps you write content that ranks higher.
It checks your writing against top pages.
It gives tips on word count, keywords, and how to structure your content.
私たちの可能性を解き放ちましょう Surfer SEO tutorial.
主なメリット
- Focuses on on-page SEO.
- Provides real-time content suggestions.
- Offers data-driven recommendations.
- Content Editor for live optimization.
- Audit tool for existing content.
価格
All the plans are annually billed.
- 不可欠： 月額79ドル
- 規模： 月額175ドル
- 企業： 価格についてはお問い合わせください。
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7. Ubersuggest (⭐️3.0)
Ubersuggest is a simple tool to find keyword ideas.
It shows you how many people search for a term.
You can also see how difficult it is to rank for that keyword.
Unlock its potential with our Ubersuggest tutorial.
主なメリット
- 非常にユーザーフレンドリーなインターフェース。
- One-time payment options are available.
- Offers comprehensive keyword data.
- Robust keyword research.
- Website audit for quick fixes.
価格
- Individual ($120/Lifetime)
- Business ($200/Lifetime)
- Enterprise ($400/Lifetime)
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8. Ranktracker (⭐️2.8)
Ranktracker helps you see where your website ranks for keywords.
You can track your position over time.
It also lets you check your competitors’ rankings.
Unlock its potential with our Ranktracker tutorial.
主なメリット
- Precise keyword position tracking.
- Monitors 43K+ cities for local SEO.
- Offers AI-suggested keywords.
- Daily keyword rank updates.
- SERP feature tracking (snippets, videos).
価格
すべての計画は 年払い.
- Starter: $14.00/month
- Double Data: $34.41/month
- Quad Data: $63.58/month
- Hex Data: $121.91/month
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9. Content Raptor (⭐️2.5)
Content Raptor is great for optimizing your content.
It looks at your articles and gives tips to make them better for SEO.
It also helps you find keywords to boost traffic.
私たちの可能性を解き放ちましょう Content Raptor tutorial.
主なメリット
- Excellent for content optimization.
- Integrates with Google Search Console.
- Provides unique entity coverage score.
- Content optimization engine.
- Daily keyword rank tracking.
価格
- Free ($0)
- Pro ($47/month)
- Enterprise (Contact them for custom pricing)
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What to look for when choosing an SEO Competitor Analysis Tool?
When picking the right tool, consider these key insights:
- Accuracy of data: Ensure reliable and up-to-date information for informed decisions.
- Keyword research features to look for: In-depth keyword analysis capabilities.
- Backlink analysis strength: Crucial for understanding competitor link profiles.
- Content gap identification helps identify topics that your rivals rank for.
- ユーザーフレンドリーなインターフェース: Easy to navigate and understand the reports.
- Traffic Estimation Insights: See how much traffic your competitors are generating.
- Pricing and Budget: Select a tool that aligns with your financial plan.
- 報告 and export options: Essential for sharing insights with your team.
- Customer support availability: Good help resources for any questions.
- Integration with other tools: Connects with your existing marketing stack.
How can SEO Competitor Analysis Tools improve your ranking?
Using SEO competitor research is like having a secret playbook.
These tools help you see your competitor’s domain and their keyword rankings.
You can discover which target keywords bring them the most search traffic.
This lets you focus your efforts on what’s already working, rather than guessing.
You can also find keyword gaps. These are keywords your competitors rank for, but you don’t.
A keyword gap tool helps you spot these chances.
By creating content around these missing keywords, you can attract new visitors.
Analyzing their competitors backlink profiles also shows you where they get links.
This helps you build a stronger competitive advantage.
Furthermore, you can look at their meta descriptions and see what makes their competing websites appealing.
Some tools even show what they are doing with Google Ads, giving you insights into their overall digital marketing spend.
All this information means you can make better choices for your own SEO, leading to higher rankings and more traffic.
バイヤーズガイド
When doing our research to find the best SEO competitor analysis tools, we determined using these factors:
- We began by identifying our main competitors and other competing sites by analyzing search results for a wide range of exact keywords. This included terms like seo competitive analysis, competitor website analysis, seo strategies, same keywords, identify keywords, and new keywords. We also looked at broader terms such as paid search, digital marketing, seo performance, and organic research.
- 価格: We evaluated how much did each product cost and assessed its value for money.
- 特徴: We identified what were the best features of each product. This included looking at their ability to find keyword rankings, analyze competitors backlink profiles, pinpoint keyword gaps using a keyword gap tool, show serp features like featured snippets, and help with technical seo and core web vitals. We also checked for awesome features related to competitors content, url structure, title tags, and how they help find gaps in organic traffic or content strategy.
- ネガティブな点: We noted what was missing from each product or areas where it could improve.
- Support or refund: We checked if they offer a community, support, or refund policy. This also involved looking at how well the tool could give us a better understanding of competitor’s site, its competitor’s pages, and overall click through rates for their own campaign or own content focused on certain keywords.
- We prioritized tools that offered a clear competitive edge and helped users acquire links to build more authoritative websites.
まとめ
We’ve covered the 9 Best SEO Competitor Analysis Tools that can really boost your online game in 2025.
Using these tools helps you understand your organic competitors better.
You can build a powerful keyword list and use a rank tracker to see your progress.
Finding backlink gaps and understanding important factors like these is key.
These tools, like Semrush’s tool, show you what works for others.
This helps you make smarter choices for your own website.
We at Link Finder are all about giving you the insights you need to win.
Start using these tools today and watch your rankings climb!
よくある質問
What is SEO competitor analysis?
SEO competitor analysis involves examining what your rivals do to rank high on search engines. It helps you find their successful strategies for keywords, content, and backlinks. You learn what works and what doesn’t in your industry.
How often should I perform competitor analysis?
You should do competitor analysis regularly. A deep dive once a year is beneficial, but smaller, more focused checks, such as monthly or even weekly, are even better. This helps you stay current in a rapidly evolving online world.
Can I conduct a competitor analysis without using tools?
Yes, you can conduct some competitor analysis manually by visiting their websites & ソーシャルメディア platforms. However, professional tools offer much deeper insights into their keywords, backlinks, and traffic data that are hard to get otherwise.
What is the best free SEO competitor analysis tool?
There isn’t one “best” free tool, as they often have limitations. However, tools like Ubersuggest, Google Trends, and the free versions of Semrush or Similarweb can offer valuable basic insights into your competitors’ performance.
What is the difference between SEO competitor analysis and market research?
SEO competitor analysis focuses specifically on how competitors perform in search engine rankings. Market research is broader, encompassing the entire market, customer needs, industry trends, and the overall 仕事 landscape, rather than just SEO.
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