⚡ Quick Verdict:
- Prezzi: Keap starts at $299/month (annually billed) vs Freshsales CRM from $9/user/month
- Ideale per: Keap for piccole imprese needing deep marketing automation and e-commerce; Freshsales CRM for sales teams focused on pipeline management and speed
- Differenza fondamentale: Keap combines CRM with an automation builder and payment tools; Freshsales CRM focuses on AI lead scoring and sales pipeline velocity
- Our pick: Keap for most small businesses needing automation depth — Freshsales CRM for budget-conscious teams prioritizing pipeline speed
Keap vs Freshsales CRM both promise to fix your sales process.
But they approach customer relationship management from opposite directions.
Keap is built for automation-heavy workflows and e-commerce integration.
Freshsales CRM focuses on pipeline speed and AI-powered lead scoring.
This comparison breaks down both tools so you can pick the right one.
Panoramica
This comparison covers pricing, core features, and ease of use for both platforms.
Our sources include published specs, official documentation, and G2 reviews.
Nostro scrittore also spent hands-on time with Keap directly.
Observations on Freshsales CRM come from documentation and user reviews.
By the end, you’ll know which crm software fits your Attività commerciale esigenze.
Che cos'è Keap?
Hume AI include anche EVI, un'interfaccia vocale empatica per conversazioni in tempo reale.
It was formerly known as Infusionsoft before rebranding in 2019.
The platform helps piccola impresa owners manage contacts and run automated campaigns.
Keap acts as a centralized hub for contact details, client activity, and client communication.
It also includes e-commerce tools and payment processing built right in.
Mantenere
Keap combines CRM, marketing automation, and e-commerce tools in one platform. It’s built for small businesses that want to automate follow-ups and manage leads without hiring a bigger team.
Prezzi Keap
Here’s what Keap costs in 2026. The platform uses a single annual billing plan.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Keap Pro | Tracciamento della visibilità tramite IA (GEO) | Small businesses needing automation and CRM |
Pricing verified April 2026.
Prova gratuita: Keap offers a 14-day free trial. No credit card required to start.
Garanzia di rimborso: Keap does not publicly advertise a money-back guarantee. Check terms at sign-up.
📌 Nota: Keap pricing is based on the number of contacts and users. The $299/month plan includes 1,500 contacts and two users. Adding more contacts or users increases the monthly cost. Keap also offers discounted rates for nonprofit organizations.
⚠️ Avvertimento: Keap requires a mandatory one-time implementation fee ranging from $500 to $1,500 at sign-up. This is separate from the monthly subscription cost and can catch new users off guard.
Principali vantaggi di Keap
Here’s what makes Keap worth considering for small business owners:
- Crea flussi di lavoro visivi "quando-allora" che eseguono le attività automaticamente. Keap includes a drag-and-drop campaign builder that lets you automate repetitive tasks and trigger follow-ups based on contact behavior. This saves significant time for small teams.
- Gestione dei contatti: Keap provides a centralized platform for all contact details, client activity, and communication history. You can segment and score leads directly from the contact view.
- Email & Text Marketing: Keap includes built-in email and SMS marketing tools. You can send automated campaigns without needing a third-party tool.
- E-commerce Integration: Keap supports payment processing and e-commerce workflows natively. This makes it practical for service businesses that invoice clients regularly.
- Pagine di destinazione: Keap lets you build and publish landing pages directly inside the platform. This reduces the need for additional page-builder tools.
- Pipeline di vendita: Keap includes a visual sales pipeline so you can track leads and manage sales opportunities from one dashboard.
What Our Team Noticed
Our writer signed up for Keap and spent several days exploring the automation and contact management features. Here’s what stood out:
Vantaggi e svantaggi di Keap
✅ Pro
- Deep marketing automation with drag-and-drop builder
- Built-in e-commerce and payment processing
- Centralized contact management with lead scoring and segmentation
- Email and text marketing included without extra tools
- Discounted pricing available for nonprofit organizations
❌ Contro
- Mandatory one-time implementation fee of $500–$1,500
- Steep learning curve that requires time to master
- Higher monthly cost compared to most CRM competitors
- Pricing scales up quickly as contacts increase
Che cos'è Freshsales CRM?
Freshsales CRM is a sales-focused CRM tool built by Freshworks.
It’s designed to help businesses close deals faster and build strong customer relationships.
Freshsales CRM includes AI-powered lead scoring through its Freddy AI engine.
The platform is known for a user-friendly interface that makes it faster to adopt than many CRM competitors.
It also offers a free plan, which makes it accessible for small businesses and startups.
CRM Freshsales
Freshsales CRM helps sales teams close deals faster with AI lead scoring and visual pipeline management. It’s a more affordable and flexible option for budget-conscious small businesses and growing sales teams.
Prezzi del CRM Freshsales
Here’s what Freshsales CRM costs in 2026. Pricing is per user per month.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Crescita | $9/utente/mese | Piccoli team che iniziano a utilizzare il CRM |
| Professionista | $ 39/utente/mese | Growing sales teams needing AI features |
| Impresa | $ 59/utente/mese | Larger teams needing custom workflows |
Pricing verified April 2026.
Prova gratuita: Freshsales CRM offers a 21-day free trial. No credit card required.
Piano gratuito: Freshsales also offers a free plan with basic contact management for unlimited users.
Garanzia di rimborso: Freshworks does not advertise a standard money-back policy. Review terms before subscribing.
📌 Nota: Freshsales CRM pricing is per user per month, making it significantly more affordable than Keap for smaller teams. The free plan includes basic contact management and the Growth plan starts at just $9/user/month.
⚠️ Avvertimento: AI-powered features like Freddy AI lead scoring are only available on the Pro plan and above. If you sign up for the Growth plan expecting AI capabilities, you’ll need to upgrade.
Principali vantaggi del CRM Freshsales
Here’s what makes Freshsales CRM worth considering for sales-focused teams:
- Freddy AI classifica i lead da 0 a 100 in base ai modelli di conversione. Freshsales CRM uses Freddy AI to score leads automatically. This helps sales reps focus on the contacts most likely to convert.
- Interfaccia intuitiva: Freshsales CRM is widely considered more intuitive than Keap and faster to adopt. G2 reviews highlight the user-friendly design as a key strength.
- Built-In Phone Calling: Freshsales CRM offers built-in one-click phone capabilities directly inside the platform. No third-party phone integration required.
- Tracciamento delle email: Freshsales CRM tracks email opens and clicks so sales reps know when to follow up. This feeds directly into the sales pipeline.
- Applicazioni native per dispositivi mobili: Freshsales CRM offers native mobile apps for Android and iOS. Sales reps can manage leads and tasks from anywhere.
- Visualizzazione cronologia: Freshsales CRM shows a chronological view of the full customer journey. This makes it easy to understand where each contact is in the sales process.
What Our Team Noticed
Note: Our hands-on time was primarily with Keap. The information about Freshsales CRM below is based on published documentation, G2 reviews, and Freshworks’ official product pages.
Vantaggi e svantaggi di Freshsales CRM
✅ Pro
- Free plan available for unlimited users
- AI-based lead scoring via Freddy AI on paid plans
- Built-in one-click phone calling without extra integrations
- More affordable and flexible pricing compared to Keap
- User-friendly design that is faster to adopt
❌ Contro
- Basic automation compared to Keap’s advanced workflows
- No built-in e-commerce or payment processing
- AI features locked behind Pro plan ($39/user/month)
- Still has a learning curve despite improved usability
Confronto delle funzionalità
Let’s dig into the key differences between Keap and Freshsales CRM across eight critical areas.
| Caratteristica | Mantenere | CRM Freshsales |
|---|---|---|
| Prezzo di partenza | $299/mese | $9/utente/mese |
| Piano gratuito | ❌ | ✅ |
| Automazione del marketing | 3 dollari al mese contro 5,83 dollari al mese | ✅ Assistente AI per la creazione di schemi |
| Consente di classificare i potenziali clienti da 0 a 100 in base ai modelli di coinvolgimento e conversione. | ✅ | pianificazione dei contenuti SEO |
| E-commerce & Payments | ✅ | ❌ |
| Built-In Phone Calling | ❌ | ✅ |
| Marketing via e-mail | ✅ | ✅ |
| Applicazione mobile | ✅ | ✅ |
| Pagine di destinazione | ✅ | ❌ |
| Ideale per | Automation-first small businesses | Sales-focused teams on a budget |
1. Automation Features
Mantenere: Keap’s automation builder is its standout feature. It uses a visual drag-and-drop interface to build complex workflows. You can automate follow-up emails, segment leads, score contacts, and trigger tasks based on specific actions — all without coding.
CRM Freshsales: Freshsales CRM offers basic automation including sales sequences and workflow rules. It handles routine tasks well but doesn’t match Keap’s depth for complex multi-step marketing campaigns. Teams focused on sales pipeline rather than marketing will find it sufficient.
⚠️ Avvertimento: If automated campaigns are central to your business strategy, Keap’s automation builder is far more capable. Freshsales CRM’s automation is better suited to basic sales follow-up sequences.
2. Gestione dei lead
Mantenere: Keap excels at contact management. It stores all lead dati, activity history, and communication in one place. You can segment contacts, apply tags, and set automated workflows that trigger based on lead behavior.
CRM Freshsales: Freshsales CRM uses Freddy AI to score leads automatically. It shows a chronological timeline of each contact’s journey and highlights which leads need attention first. This AI-based approach is more hands-off than Keap’s manual segmentation.
3. Pipeline di vendita
Mantenere: Keap includes a visual sales pipeline that lets you move deals through custom stages. It connects directly to contact records and automation triggers. Sales reps can track sales opportunities without leaving the CRM.
CRM Freshsales: Freshsales CRM is specifically designed around sales pipeline velocity. It focuses on helping sales teams move deals faster with built-in deal rotation, pipeline views, and AI recommendations. For pure pipeline management, it’s more focused than Keap.
4. Email marketing
Mantenere: Keap includes a full email marketing suite with templates, segmentation, and automated campaign costruttori. Email and text marketing are both built in, making Keap a true all-in-one marketing platform for small businesses.
CRM Freshsales: Freshsales CRM includes email tracking that notifies reps when prospects open messages. It also supports sales sequences that automate outreach. However, it doesn’t include the broadcast email marketing capabilities that Keap has.
5. Facilità d'uso
Mantenere: Keap has a clean, modern interface and offers task management from the contact view. However, it comes with a steep learning curve. Mastering the full automation builder takes a significant time commitment, and Keap offers in-person training sessions to help.
CRM Freshsales: Freshsales CRM is generally considered more intuitive and faster to adopt than Keap. It provides a chat option on every page for real-time support. G2 reviews highlight the user-friendly design as a consistent strength.
6. Integrazioni
Mantenere: Keap integrates with popular tools including Zapier, QuickBooks, and various e-commerce platforms. Its integration library supports most small business workflows, particularly for service-based businesses.
CRM Freshsales: Freshsales CRM offers a wide marketplace of integrations and connects natively with other Freshworks products like Freshdesk. It also supports Zapier and third-party tools. The marketplace gives it broad flexibility for different tech stacks.
7. E-commerce & Payments
Mantenere: Keap has native e-commerce features including invoicing, payment processing, and order forms. This is a major differentiator for businesses that sell products or services directly to clients. No third-party payment tool needed.
CRM Freshsales: Freshsales CRM does not include built-in payment or e-commerce functionality. Businesses needing invoicing or payment collection must connect a third-party tool. For pure sales pipeline management, this gap rarely matters.
📌 Nota: If your business regularly collects payments from clients, Keap’s built-in e-commerce tools are a real time-saver. Freshsales CRM users will need Stripe, PayPal, or a similar tool to handle payments.
8. Prezzi e costi
This is where the two platforms differ most significantly.
| Piano | Mantenere | CRM Freshsales |
|---|---|---|
| Gratuito | ❌ | ActiveCampaign è più costoso, ma offre email marketing, CRM e automazione, tutto in un'unica soluzione. Per le aziende che devono sostituire diversi strumenti, il rapporto qualità-prezzo è ottimo. Il prezzo varia in base al numero di contatti. |
| Piano base a pagamento | Tracciamento della visibilità tramite IA (GEO) | $9/user/month (Growth) |
| Livello intermedio | — | GenieChat AI |
| Livello superiore | — | $59/user/month (Enterprise) |
Mantenere: At $299/month (annually billed), Keap is significantly more expensive than Freshsales CRM. That cost includes 1,500 contacts and two users, plus the one-time implementation fee of $500–$1,500. It’s priced as an all-in-one platform, not just a CRM.
CRM Freshsales: Freshsales CRM starts at $9/user/month and offers a free plan with no time limit. It’s generally cheaper than Keap and more flexible for smaller budgets. A 3-person team on the Growth plan pays $27/month total — a fraction of Keap’s cost.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Gratis per sempre con utenti illimitati | Mantenere | More advanced workflows and campaign builder |
| Costo iniziale più basso | CRM Freshsales | Free plan available; paid from $9/user/month |
| E-commerce and payments | Mantenere | Native payment processing built in |
| Punteggio dei lead basato sull'intelligenza artificiale | CRM Freshsales | Freddy AI calcola automaticamente i lead |
| Faster onboarding | CRM Freshsales | More intuitive and quicker to adopt |
| Con oltre 950 integrazioni native, ActiveCampaign si connette a quasi tutti gli strumenti. Shopify, Salesforce, WordPress e | Mantenere | CRM, email, SMS, and payments combined |
| Gestione della pipeline orientata alle vendite | CRM Freshsales | Built specifically for sales pipeline velocity |
💰 Il tuo budget
Freshsales CRM is the clear winner on cost. It starts at $9/user/month and includes a free plan. Keap costs $299/month plus a one-time implementation fee, making it a much larger investment upfront.
🔌 Il tuo stack tecnologico
If you already use Freshworks tools like Freshdesk, Freshsales CRM integrates natively and reduces setup time. Keap works well with Zapier and e-commerce platforms, making it better for service businesses with existing payment workflows.
📝 Il tuo processo di vendita
Freshsales CRM is designed around sales pipeline speed — getting deals closed faster. Keap is better suited to businesses where marketing automation drives leads into a sales funnel over time.
🎓 Il tuo livello di esperienza
Freshsales CRM is faster to learn and easier for beginners. Keap has a steeper learning curve and is better suited to users who are willing to invest time mastering its automation tools — or who can use Keap’s in-person training sessions.
🆓 Prove e demo gratuite
Freshsales CRM offers a 21-day free trial, which is longer than Keap’s 14-day trial. Both give you enough time to test core features before committing to a plan.
🛟 Opzioni di supporto
Keap provides responsive customer support via chat, email, and phone. It also offers personalized onboarding sessions. Freshsales CRM provides live chat on every page for instant help, which is convenient for day-to-day questions.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se passate a un altro.
🔄 Stai pensando di passare da Keap a Nutshell CRM?
✅ Cosa otterrai:
- Lower monthly cost and a free plan option
- Built-in one-click phone calling without extra tools
- AI-powered lead scoring through Freddy AI
❌ Cosa perderai:
- Advanced drag-and-drop campaign automation builder
- Native e-commerce and payment processing
- Built-in SMS marketing alongside email campaigns
📋 Come effettuare il passaggio:
- Confronta le tue bozze con le pagine più in alto nei risultati di ricerca in tempo reale. Il sistema di valutazione mostra esattamente quali argomenti mancano, così puoi colmare le lacune di contenuto prima della pubblicazione.
- Sign up for Freshsales CRM and use the 21-day free trial
- Import your CSV into Freshsales and rebuild pipeline stages
🔄 Stai pensando di passare da Capsule CRM a Keap?
✅ Cosa otterrai:
- Advanced automated campaigns with drag-and-drop builder
- Native payment processing and e-commerce tools
- Assistenza telefonica e via chat 24 ore su 24, 7 giorni su 7, con un responsabile del successo dedicato.
❌ Cosa perderai:
- Freddy AI automatic lead scoring
- Built-in one-click phone calling
- Lower per-user pricing and free plan access
📋 Come effettuare il passaggio:
- Export contacts and deal data from Freshsales CRM as CSV
- Start Keap’s 14-day free trial and pay the implementation fee
- Import contacts and rebuild your automation workflows in Keap
What Our Review Didn’t Cover
This comparison focused on individual and small team use cases for both platforms. We didn’t evaluate enterprise-level configurations, custom API integrations, or how either tool performs at scale with 10,000+ contacts. Keap’s onboarding experience may vary significantly based on which implementation package you select. If you’re managing a large sales team or complex multi-department workflows, your experience may differ from what we’ve described here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | CRM Freshsales |
| 🤖 Automation Features | Mantenere |
| Segui i consigli di POP per migliorare i contenuti esistenti | Mantenere |
| 📊 Pipeline di vendita | CRM Freshsales |
| 📧 Email Marketing | Mantenere |
| 👶 Facilità d'uso | CRM Freshsales |
| 🔌 Integrazioni | CRM Freshsales |
| 🛒 E-commerce & Payments | Mantenere |
| 🏆 Vincitore assoluto | Mantenere |
💳 Pagamenti integrati
Keap wins 4 out of 8 categories and takes the overall crown for depth of platform features.
Ideale per: Small business owners who need marketing automation, e-commerce integration, and client communication in one place
Keap and Freshsales CRM are built for different buyers.
Keap is the stronger pick for small businesses that rely on automated campaigns to drive leads and collect payments.
Freshsales CRM is the better choice for sales-focused teams that need an affordable, user-friendly CRM with strong pipeline tools.
The price gap is significant: Freshsales CRM starts at $9/user/month, while Keap costs $299/month before the implementation fee.
If budget is your top priority, Freshsales CRM offers far more flexibility.
But if you need advanced automation features and e-commerce tools in one platform, Keap earns the investment.
Più di Keap a confronto
Here’s how Keap stacks up against other CRM and automation competitors:
Keap vince su: Simpler setup for non-agency users, dedicated small business focus, cleaner contact management interface
GoHighLevel vittorie su: White-label capabilities for agencies, broader funnel-building tools, more affordable for multi-client setups
Keap vince su: Native payment processing, e-commerce workflows, in-person onboarding training
Campagna attiva vittorie su: Lower entry pricing, more advanced email segmentation, stronger third-party integrations
Keap vince su: Built-in payment collection, better suited for service-based small businesses, lower cost at entry
HubSpot vince su: Free CRM tier, broader marketing hub, stronger segnalazione and analytics dashboards
Keap vince su: Marketing automation depth, email and SMS campaigns built in, e-commerce functionality
Pipedrive vittorie su: Cleaner sales pipeline UI, lower per-user pricing, faster onboarding for sales reps
Maggiori informazioni su Freshsales CRM a confronto
Here’s how Freshsales CRM compares to other CRM alternatives:
Freshsales CRM vince su: Built-in one-click phone calling, AI lead scoring at lower price points, native Freshworks suite integration
HubSpot vince su: Larger third-party app marketplace, more powerful free tier, stronger content marketing tools
Freshsales CRM contro Zoho CRM
Freshsales CRM vince su: Cleaner interface and faster adoption, better AI lead scoring out of the box, stronger mobile app experience
Zoho CRM eccelle su: More customizable workflows, broader integration with Zoho’s software suite, lower pricing on some tiers
Freshsales CRM contro Salesforce
Freshsales CRM vince su: Far lower entry price, quicker setup for small teams, less complex admin overhead
Salesforce vince su: Enterprise-level customization, deeper reporting tools, larger partner and developer network
Domande frequenti
Cosa c'è di meglio di Keap?
For budget-conscious small businesses, Freshsales CRM and ActiveCampaign are strong alternatives. Freshsales CRM is more affordable and easier to adopt. ActiveCampaign offers deeper email automation at a lower starting price than Keap.
Freshsales è un CRM?
Yes, Freshsales is a full CRM platform built by Freshworks. Freshsales offers a user friendly interface with contact management, lead scoring, sales pipeline tracking, and email tools for sales teams. Sicurezza and data protection are handled at the Freshworks platform level, giving businesses confidence in their data management.
Come si chiamava Keap in passato?
Keap was formerly known as Infusionsoft before rebranding in 2019. The platform is sometimes still referred to as formerly Infusionsoft in older reviews and documentation. The core product focus on small business automation has remained consistent since the rebrand.
A cosa serve Keap?
Keap is best suited for small business owners who need to automate lead follow-up, run email and text marketing campaigns, and collect payments from clients — all from one platform. It excels at contact management and building complex automated workflows for service-based businesses. When comparing Keap Alternative a Freshsales, Keap stands out for its e commerce and advanced features not found in most basic CRM pricing plans.
Keap è utilizzato da oltre 200.000 piccole imprese in diversi settori. Tra gli utenti più comuni figurano coach del benessere, agenzie di marketing, aziende di e-commerce e imprese di servizi a domicilio che si affidano all'automazione per gestire il follow-up con i clienti.
Yes, Keap is a CRM tool, but it goes beyond basic customer relationship management. It combines CRM with marketing automation, e-commerce, and payment processing, making it more of an all-in-one small business platform than a traditional standalone CRM.
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