⚡ Quick Verdict:
- Preços: Keap starts at $299/month (annually billed) vs Freshsales CRM from $9/user/month
- Ideal para: Keap for pequenas empresas needing deep marketing automation and e-commerce; Freshsales CRM for sales teams focused on pipeline management and speed
- Principal diferença: Keap combines CRM with an automation builder and payment tools; Freshsales CRM focuses on AI lead scoring and sales pipeline velocity
- Our pick: Keap for most small businesses needing automation depth — Freshsales CRM for budget-conscious teams prioritizing pipeline speed
Keap vs Freshsales CRM both promise to fix your sales process.
But they approach customer relationship management from opposite directions.
Keap is built for automation-heavy workflows and e-commerce integration.
Freshsales CRM focuses on pipeline speed and AI-powered lead scoring.
This comparison breaks down both tools so you can pick the right one.
Visão geral
This comparison covers pricing, core features, and ease of use for both platforms.
Our sources include published specs, official documentation, and G2 reviews.
Nosso escritor also spent hands-on time with Keap directly.
Observations on Freshsales CRM come from documentation and user reviews.
By the end, you’ll know which crm software fits your negócios precisa.
O que é Keap?
Keap is an all-in-one CRM and marketing automation platform for small businesses.
It was formerly known as Infusionsoft before rebranding in 2019.
The platform helps pequenas empresas owners manage contacts and run automated campaigns.
Keap acts as a centralized hub for contact details, client activity, and client communication.
It also includes e-commerce tools and payment processing built right in.
Keap
Keap combines CRM, marketing automation, and e-commerce tools in one platform. It’s built for small businesses that want to automate follow-ups and manage leads without hiring a bigger team.
Preços de manutenção
Here’s what Keap costs in 2026. The platform uses a single annual billing plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap Pro | $299/month (annually billed) | Small businesses needing automation and CRM |
Pricing verified April 2026.
Teste grátis: Keap offers a 14-day free trial. No credit card required to start.
Garantia de reembolso: Keap does not publicly advertise a money-back guarantee. Check terms at sign-up.
📌 Observação: Keap pricing is based on the number of contacts and users. The $299/month plan includes 1,500 contacts and two users. Adding more contacts or users increases the monthly cost. Keap also offers discounted rates for nonprofit organizations.
⚠️ Aviso: Keap requires a mandatory one-time implementation fee ranging from $500 to $1,500 at sign-up. This is separate from the monthly subscription cost and can catch new users off guard.
Principais benefícios do Keap
Here’s what makes Keap worth considering for small business owners:
- Construtor de Automação: Keap includes a drag-and-drop campaign builder that lets you automate repetitive tasks and trigger follow-ups based on contact behavior. This saves significant time for small teams.
- Gestão de Contatos: Keap provides a centralized platform for all contact details, client activity, and communication history. You can segment and score leads directly from the contact view.
- Email & Text Marketing: Keap includes built-in email and SMS marketing tools. You can send automated campaigns without needing a third-party tool.
- E-commerce Integration: Keap supports payment processing and e-commerce workflows natively. This makes it practical for service businesses that invoice clients regularly.
- Páginas de destino: Keap lets you build and publish landing pages directly inside the platform. This reduces the need for additional page-builder tools.
- Pipeline de Vendas: Keap includes a visual sales pipeline so you can track leads and manage sales opportunities from one dashboard.
What Our Team Noticed
Our writer signed up for Keap and spent several days exploring the automation and contact management features. Here’s what stood out:
Prós e contras do Keap
✅ Prós
- Deep marketing automation with drag-and-drop builder
- Built-in e-commerce and payment processing
- Centralized contact management with lead scoring and segmentation
- Email and text marketing included without extra tools
- Discounted pricing available for nonprofit organizations
❌ Contras
- Mandatory one-time implementation fee of $500–$1,500
- Steep learning curve that requires time to master
- Higher monthly cost compared to most CRM competitors
- Pricing scales up quickly as contacts increase
O que é o Freshsales CRM?
Freshsales CRM is a sales-focused CRM tool built by Freshworks.
It’s designed to help businesses close deals faster and build strong customer relationships.
Freshsales CRM includes AI-powered lead scoring through its Freddy AI engine.
The platform is known for a user-friendly interface that makes it faster to adopt than many CRM competitors.
It also offers a free plan, which makes it accessible for small businesses and startups.
Freshsales CRM
Freshsales CRM helps sales teams close deals faster with AI lead scoring and visual pipeline management. It’s a more affordable and flexible option for budget-conscious small businesses and growing sales teams.
Preços do Freshsales CRM
Here’s what Freshsales CRM costs in 2026. Pricing is per user per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Equipes pequenas que estão começando a usar o CRM |
| Pró | US$ 39 por usuário por mês | Growing sales teams needing AI features |
| Empresa | US$ 59 por usuário por mês | Larger teams needing custom workflows |
Pricing verified April 2026.
Teste grátis: Freshsales CRM offers a 21-day free trial. No credit card required.
Plano gratuito: Freshsales also offers a free plan with basic contact management for unlimited users.
Garantia de reembolso: Freshworks does not advertise a standard money-back policy. Review terms before subscribing.
📌 Observação: Freshsales CRM pricing is per user per month, making it significantly more affordable than Keap for smaller teams. The free plan includes basic contact management and the Growth plan starts at just $9/user/month.
⚠️ Aviso: AI-powered features like Freddy AI lead scoring are only available on the Pro plan and above. If you sign up for the Growth plan expecting AI capabilities, you’ll need to upgrade.
Principais benefícios do CRM Freshsales
Here’s what makes Freshsales CRM worth considering for sales-focused teams:
- Pontuação de leads por IA: Freshsales CRM uses Freddy AI to score leads automatically. This helps sales reps focus on the contacts most likely to convert.
- Interface amigável: Freshsales CRM is widely considered more intuitive than Keap and faster to adopt. G2 reviews highlight the user-friendly design as a key strength.
- Built-In Phone Calling: Freshsales CRM offers built-in one-click phone capabilities directly inside the platform. No third-party phone integration required.
- Rastreamento de e-mails: Freshsales CRM tracks email opens and clicks so sales reps know when to follow up. This feeds directly into the sales pipeline.
- Aplicativos móveis nativos: Freshsales CRM offers native mobile apps for Android and iOS. Sales reps can manage leads and tasks from anywhere.
- Visualização em linha do tempo: Freshsales CRM shows a chronological view of the full customer journey. This makes it easy to understand where each contact is in the sales process.
What Our Team Noticed
Note: Our hands-on time was primarily with Keap. The information about Freshsales CRM below is based on published documentation, G2 reviews, and Freshworks’ official product pages.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- Free plan available for unlimited users
- AI-based lead scoring via Freddy AI on paid plans
- Built-in one-click phone calling without extra integrations
- More affordable and flexible pricing compared to Keap
- User-friendly design that is faster to adopt
❌ Contras
- Basic automation compared to Keap’s advanced workflows
- No built-in e-commerce or payment processing
- AI features locked behind Pro plan ($39/user/month)
- Still has a learning curve despite improved usability
Comparação de recursos
Let’s dig into the key differences between Keap and Freshsales CRM across eight critical areas.
| Recurso | Keap | Freshsales CRM |
|---|---|---|
| Preço inicial | US$ 299/mês | US$ 9 por usuário por mês |
| Plano Gratuito | ❌ | ✅ |
| Automação de marketing | ✅ Avançado | ✅ Básico |
| Pontuação de leads por IA | ✅ | ✅ (Pro+) |
| E-commerce & Payments | ✅ | ❌ |
| Built-In Phone Calling | ❌ | ✅ |
| Marketing por e-mail | ✅ | ✅ |
| Aplicativo móvel | ✅ | ✅ |
| Páginas de destino | ✅ | ❌ |
| Ideal para | Automation-first small businesses | Sales-focused teams on a budget |
1. Automation Features
Keap: Keap’s automation builder is its standout feature. It uses a visual drag-and-drop interface to build complex workflows. You can automate follow-up emails, segment leads, score contacts, and trigger tasks based on specific actions — all without coding.
Freshsales CRM: Freshsales CRM offers basic automation including sales sequences and workflow rules. It handles routine tasks well but doesn’t match Keap’s depth for complex multi-step marketing campaigns. Teams focused on sales pipeline rather than marketing will find it sufficient.
⚠️ Aviso: If automated campaigns are central to your business strategy, Keap’s automation builder is far more capable. Freshsales CRM’s automation is better suited to basic sales follow-up sequences.
2. Gestão de Leads
Keap: Keap excels at contact management. It stores all lead dados, activity history, and communication in one place. You can segment contacts, apply tags, and set automated workflows that trigger based on lead behavior.
Freshsales CRM: Freshsales CRM uses Freddy AI to score leads automatically. It shows a chronological timeline of each contact’s journey and highlights which leads need attention first. This AI-based approach is more hands-off than Keap’s manual segmentation.
3. Pipeline de Vendas
Keap: Keap includes a visual sales pipeline that lets you move deals through custom stages. It connects directly to contact records and automation triggers. Sales reps can track sales opportunities without leaving the CRM.
Freshsales CRM: Freshsales CRM is specifically designed around sales pipeline velocity. It focuses on helping sales teams move deals faster with built-in deal rotation, pipeline views, and AI recommendations. For pure pipeline management, it’s more focused than Keap.
4. Marketing por e-mail
Keap: Keap includes a full email marketing suite with templates, segmentation, and automated campaign construtores. Email and text marketing are both built in, making Keap a true all-in-one marketing platform for small businesses.
Freshsales CRM: Freshsales CRM includes email tracking that notifies reps when prospects open messages. It also supports sales sequences that automate outreach. However, it doesn’t include the broadcast email marketing capabilities that Keap has.
5. Facilidade de uso
Keap: Keap has a clean, modern interface and offers task management from the contact view. However, it comes with a steep learning curve. Mastering the full automation builder takes a significant time commitment, and Keap offers in-person training sessions to help.
Freshsales CRM: Freshsales CRM is generally considered more intuitive and faster to adopt than Keap. It provides a chat option on every page for real-time support. G2 reviews highlight the user-friendly design as a consistent strength.
6. Integrações
Keap: Keap integrates with popular tools including Zapier, QuickBooks, and various e-commerce platforms. Its integration library supports most small business workflows, particularly for service-based businesses.
Freshsales CRM: Freshsales CRM offers a wide marketplace of integrations and connects natively with other Freshworks products like Freshdesk. It also supports Zapier and third-party tools. The marketplace gives it broad flexibility for different tech stacks.
7. E-commerce & Payments
Keap: Keap has native e-commerce features including invoicing, payment processing, and order forms. This is a major differentiator for businesses that sell products or services directly to clients. No third-party payment tool needed.
Freshsales CRM: Freshsales CRM does not include built-in payment or e-commerce functionality. Businesses needing invoicing or payment collection must connect a third-party tool. For pure sales pipeline management, this gap rarely matters.
📌 Observação: If your business regularly collects payments from clients, Keap’s built-in e-commerce tools are a real time-saver. Freshsales CRM users will need Stripe, PayPal, or a similar tool to handle payments.
8. Preços e Custos
This is where the two platforms differ most significantly.
| Plano | Keap | Freshsales CRM |
|---|---|---|
| Livre | ❌ | ✅ Free plan available |
| Plano de entrada pago | $299/month (annually billed) | $9/user/month (Growth) |
| Nível intermediário | — | $39/user/month (Pro) |
| Nível superior | — | $59/user/month (Enterprise) |
Keap: At $299/month (annually billed), Keap is significantly more expensive than Freshsales CRM. That cost includes 1,500 contacts and two users, plus the one-time implementation fee of $500–$1,500. It’s priced as an all-in-one platform, not just a CRM.
Freshsales CRM: Freshsales CRM starts at $9/user/month and offers a free plan with no time limit. It’s generally cheaper than Keap and more flexible for smaller budgets. A 3-person team on the Growth plan pays $27/month total — a fraction of Keap’s cost.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Deep marketing automation | Keap | More advanced workflows and campaign builder |
| Custo inicial mais baixo | Freshsales CRM | Free plan available; paid from $9/user/month |
| E-commerce and payments | Keap | Native payment processing built in |
| pontuação de leads com inteligência artificial | Freshsales CRM | Freddy AI pontua automaticamente |
| Faster onboarding | Freshsales CRM | More intuitive and quicker to adopt |
| All-in-one small business platform | Keap | CRM, email, SMS, and payments combined |
| Gestão de pipeline com foco em vendas | Freshsales CRM | Built specifically for sales pipeline velocity |
💰 Seu orçamento
Freshsales CRM is the clear winner on cost. It starts at $9/user/month and includes a free plan. Keap costs $299/month plus a one-time implementation fee, making it a much larger investment upfront.
🔌 Seu conjunto de tecnologias
If you already use Freshworks tools like Freshdesk, Freshsales CRM integrates natively and reduces setup time. Keap works well with Zapier and e-commerce platforms, making it better for service businesses with existing payment workflows.
📝 Seu Processo de Vendas
Freshsales CRM is designed around sales pipeline speed — getting deals closed faster. Keap is better suited to businesses where marketing automation drives leads into a sales funnel over time.
🎓 Seu nível de experiência
Freshsales CRM is faster to learn and easier for beginners. Keap has a steeper learning curve and is better suited to users who are willing to invest time mastering its automation tools — or who can use Keap’s in-person training sessions.
🆓 Testes e demonstrações grátis
Freshsales CRM offers a 21-day free trial, which is longer than Keap’s 14-day trial. Both give you enough time to test core features before committing to a plan.
🛟 Opções de suporte
Keap provides responsive customer support via chat, email, and phone. It also offers personalized onboarding sessions. Freshsales CRM provides live chat on every page for instant help, which is convenient for day-to-day questions.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Keap to Freshsales CRM?
✅ O que você vai ganhar:
- Lower monthly cost and a free plan option
- Built-in one-click phone calling without extra tools
- AI-powered lead scoring through Freddy AI
❌ O que você perderá:
- Advanced drag-and-drop campaign automation builder
- Native e-commerce and payment processing
- Built-in SMS marketing alongside email campaigns
📋 Como mudar:
- Export your contacts from Keap as a CSV file
- Sign up for Freshsales CRM and use the 21-day free trial
- Import your CSV into Freshsales and rebuild pipeline stages
🔄 Switching from Freshsales CRM to Keap?
✅ O que você vai ganhar:
- Advanced automated campaigns with drag-and-drop builder
- Native payment processing and e-commerce tools
- Built-in SMS and email marketing in one platform
❌ O que você perderá:
- Freddy AI automatic lead scoring
- Built-in one-click phone calling
- Lower per-user pricing and free plan access
📋 Como mudar:
- Export contacts and deal data from Freshsales CRM as CSV
- Start Keap’s 14-day free trial and pay the implementation fee
- Import contacts and rebuild your automation workflows in Keap
What Our Review Didn’t Cover
This comparison focused on individual and small team use cases for both platforms. We didn’t evaluate enterprise-level configurations, custom API integrations, or how either tool performs at scale with 10,000+ contacts. Keap’s onboarding experience may vary significantly based on which implementation package you select. If you’re managing a large sales team or complex multi-department workflows, your experience may differ from what we’ve described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales CRM |
| 🤖 Automation Features | Keap |
| 🎯 Lead Management | Keap |
| 📊 Funil de Vendas | Freshsales CRM |
| 📧 Marketing por e-mail | Keap |
| 👶 Facilidade de uso | Freshsales CRM |
| 🔌 Integrações | Freshsales CRM |
| 🛒 E-commerce & Payments | Keap |
| 🏆 Vencedor Geral | Keap |
🏆 WINNER: KEAP
Keap wins 4 out of 8 categories and takes the overall crown for depth of platform features.
Ideal para: Small business owners who need marketing automation, e-commerce integration, and client communication in one place
Keap and Freshsales CRM are built for different buyers.
Keap is the stronger pick for small businesses that rely on automated campaigns to drive leads and collect payments.
Freshsales CRM is the better choice for sales-focused teams that need an affordable, user-friendly CRM with strong pipeline tools.
The price gap is significant: Freshsales CRM starts at $9/user/month, while Keap costs $299/month before the implementation fee.
If budget is your top priority, Freshsales CRM offers far more flexibility.
But if you need advanced automation features and e-commerce tools in one platform, Keap earns the investment.
Mais de Keap em comparação
Here’s how Keap stacks up against other CRM and automation competitors:
Keap vence com base em: Simpler setup for non-agency users, dedicated small business focus, cleaner contact management interface
GoHighLevel vitórias em: White-label capabilities for agencies, broader funnel-building tools, more affordable for multi-client setups
Keap vence com base em: Native payment processing, e-commerce workflows, in-person onboarding training
ActiveCampaign vitórias em: Lower entry pricing, more advanced email segmentation, stronger third-party integrations
Keap vence com base em: Built-in payment collection, better suited for service-based small businesses, lower cost at entry
A HubSpot vence em: Free CRM tier, broader marketing hub, stronger reportagem and analytics dashboards
Keap vence com base em: Marketing automation depth, email and SMS campaigns built in, e-commerce functionality
Pipedrive vitórias em: Cleaner sales pipeline UI, lower per-user pricing, faster onboarding for sales reps
Mais comparações do Freshsales CRM
Here’s how Freshsales CRM compares to other CRM alternatives:
O Freshsales CRM se destaca em: Built-in one-click phone calling, AI lead scoring at lower price points, native Freshworks suite integration
A HubSpot vence em: Larger third-party app marketplace, more powerful free tier, stronger content marketing tools
O Freshsales CRM se destaca em: Cleaner interface and faster adoption, better AI lead scoring out of the box, stronger mobile app experience
O Zoho CRM se destaca em: More customizable workflows, broader integration with Zoho’s software suite, lower pricing on some tiers
O Freshsales CRM se destaca em: Far lower entry price, quicker setup for small teams, less complex admin overhead
A Salesforce se destaca em: Enterprise-level customization, deeper reporting tools, larger partner and developer network
Perguntas frequentes
O que é melhor que Keap?
For budget-conscious small businesses, Freshsales CRM and ActiveCampaign are strong alternatives. Freshsales CRM is more affordable and easier to adopt. ActiveCampaign offers deeper email automation at a lower starting price than Keap.
O Freshsales é um CRM?
Yes, Freshsales is a full CRM platform built by Freshworks. Freshsales offers a user friendly interface with contact management, lead scoring, sales pipeline tracking, and email tools for sales teams. Segurança and data protection are handled at the Freshworks platform level, giving businesses confidence in their data management.
Qual era o nome que Keap costumava ter?
Keap was formerly known as Infusionsoft before rebranding in 2019. The platform is sometimes still referred to as formerly Infusionsoft in older reviews and documentation. The core product focus on small business automation has remained consistent since the rebrand.
Para que serve o Keap?
Keap is best suited for small business owners who need to automate lead follow-up, run email and text marketing campaigns, and collect payments from clients — all from one platform. It excels at contact management and building complex automated workflows for service-based businesses. When comparing Keap Alternativas ao Freshsales, Keap stands out for its e commerce and advanced features not found in most basic CRM pricing plans.
Is Keap a CRM tool?
Yes, Keap is a CRM tool, but it goes beyond basic customer relationship management. It combines CRM with marketing automation, e-commerce, and payment processing, making it more of an all-in-one small business platform than a traditional standalone CRM.
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