Running an agency can feel like juggling chainsaws while riding a unicycle.
You need to find clients, keep them happy, and manage your team, all while trying to grow your business.
Choosing between GoHighLevel vs Keap can be tough, but this breakdown will help you pick the perfect platform to skyrocket your agency’s growth in 2024.
We’ll explore each of their strengths and weaknesses to help you conquer those agency challenges and reach new heights.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Keap.
We built funnels, sent emails, managed contacts, and explored every nook and cranny of each platform.
Now, we’re sharing our firsthand experience to help you make the best decision.
Want to streamline your agency and boost efficiency by 20%? GoHighLevel could be your secret weapon. Check out now!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Marketing Automation
- Sales Funnels
- Website Builder
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen. Go for ir now!
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
What is GoHighLevel?
Ever wished for a single tool to handle everything in your agency?
That’s GoHighLevel. It’s like having a marketing superhero by your side.
Think website building, email campaigns, sales funnels, and even client management – all in one place.
Also, explore our favorite GoHighLevel alternatives…
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything to manage your marketing.
Key Benefits
- One-stop shop: Ditch the messy stack of tools. GoHighLevel handles it all, saving you an average of 10 hours per week.
- Automation powerhouse: Put repetitive tasks on autopilot and free up your time to focus on what matters most.
- Built for agencies: White-label features let you offer a seamless, professional experience to your clients.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is Keap?
Need to get organized and ditch the spreadsheet chaos?
Keap is here to the rescue! It’s a CRM and marketing automation platform designed for small businesses.
Think contact management, email marketing, and sales automation, all wrapped up in a user-friendly package.
Also, explore our favorite Keap alternatives…
Ready to grow? Keap users see a 2% revenue increase and save 0 hours weekly. Their 85% customer retention with integrated payments shows Keap helps you focus on clients.
Key Benefits
- Easy to use: Keap is known for its intuitive interface, which means you can get up and running quickly – no tech headaches here!
- Powerful automation: Automate your follow-ups, segment your audience, and nurture leads with ease. This can save you up to 15 hours per week.
- Sales and marketing in one: Keap seamlessly integrates your sales and marketing efforts, helping you close more deals.
Pricing
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
Feature Comparison
Let’s dive deep and compare the features that matter most for digital marketing agencies like yours.
We’ll see how GoHighLevel and Keap stack up when it comes to streamlining your workflow, boosting sales, and maximizing efficiency.
1. Marketing Automation
Both GoHighLevel and Keap offer robust marketing automation features to help you streamline your marketing campaigns.
This includes email marketing, landing page builders, and automated workflows.
However, GoHighLevel takes it a step further with more advanced automation capabilities, such as website triggers and deeper integrations with other marketing tools.
As a marketing platform, GoHighLevel provides a more comprehensive solution.
2. Sales Pipeline Management
Need to track leads and manage your sales pipeline?
Both platforms offer sales pipeline management tools. Keap provides a simple and visual pipeline to organize your sales processes.
GoHighLevel offers a more customizable and robust system with advanced features like automated lead scoring and detailed analytics.
3. SMS Marketing
Want to reach your audience instantly? Both GoHighLevel and Keap provide SMS marketing automation.
GoHighLevel allows for more sophisticated SMS campaigns with features like two-way texting and branching logic.
Keap’s SMS marketing is more basic, but it gets the job done for simple campaigns.
4. Website Builder
GoHighLevel includes a built-in website builder, allowing you to create landing pages and even full websites within the platform.
This is a major advantage for digital marketing agencies managing multiple client websites.
Keap, on the other hand, focuses primarily on CRM and marketing automation and does not include a website builder.
5. Third-Party Integrations
Both platforms integrate with popular business automation software.
GoHighLevel boasts a wider range of integrations, connecting with various sales tools, marketing platforms, and other digital marketing essentials.
Keap offers solid integrations, but its focus remains on core sales and marketing activities.
6. Reporting and Analytics
Both GoHighLevel and Keap provide reporting and analytics to track your marketing campaigns and sales performance.
However, GoHighLevel offers more detailed analytics, giving you deeper insights into your digital marketing efforts.
This data is crucial for agencies to demonstrate value to their clients.
7. Ease of Use
Keap is generally considered more user-friendly, especially for beginners.
Its interface is clean and intuitive. GoHighLevel, with its wider range of features, has a slightly steeper learning curve.
However, the platform’s comprehensive marketing software and sales tools make it a powerful asset for digital marketing agencies once mastered.
What to Look for When Choosing a CRM Platform?
- Your Specific Needs: Consider your agency’s size, the number of clients you manage, and your budget.
- Essential Features: Prioritize features like email marketing, sales funnels, and automation that align with your agency’s goals.
- Integrations: Ensure the CRM integrates seamlessly with your existing tools and software.
- Scalability: Choose a platform that can grow with your agency as you expand and take on more clients.
- Support: Look for a CRM provider that offers excellent customer support to help you troubleshoot any issues.
- User Experience: A user-friendly interface will help your team adopt and utilize the CRM effectively.
- Pricing: Evaluate the pricing plans and ensure they fit within your budget, considering the value offered.
- Free Trial: Take advantage of free trials to test the CRM and see if it’s the right fit for your agency.
Final Verdict
For most agencies, GoHighLevel comes out on top.
It’s a true all-in-one platform with powerful features that can help you streamline your workflow and boost sales.
While it has a slightly higher learning curve, the extra effort is worth it.
GoHighLevel gives you everything you need to manage your agency like a pro. From marketing automation to sales pipelines, it’s got you covered.
Plus, the white-label features let you impress your clients with a professional experience.
We’ve spent weeks testing both platforms, and GoHighLevel offers more power and flexibility.
If you’re serious about growing your agency, GoHighLevel is the way to go.
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
Frequently Asked Questions
Is GoHighLevel better than Keap?
GoHighLevel offers more advanced features and is better suited for larger agencies or businesses with complex needs. Keap is a great option for smaller businesses seeking a user-friendly CRM with solid automation capabilities.
Can I migrate my data from Keap to GoHighLevel (or vice versa)?
Yes, both platforms offer data migration options. You can typically export your data from one platform and import it into the other. However, the process may vary in complexity depending on the amount of data you have.
Does GoHighLevel offer a white-label option?
Yes, GoHighLevel offers white-labeling, allowing you to rebrand the platform with your agency’s logo and branding. This is a great way to offer a seamless and professional experience to your clients.
What kind of support do GoHighLevel and Keap offer?
Both platforms provide customer support through various channels, including email, phone, and live chat. GoHighLevel is known for its excellent customer support, with a dedicated team available to help you with any questions or issues.
Which platform is best for beginners?
Keap is generally considered more beginner-friendly due to its intuitive interface and ease of use. GoHighLevel has a steeper learning curve but offers more advanced features and customization options.
