Choosing the right CRM can feel like picking the best apple in a whole orchard!
It’s a big decision; you want to ensure you get the perfect fit for your business.
Whether a small startup or a growing agency, you’ve probably heard of two big names: GoHighLevel and Salesforce.
Both promise to help you manage your customers and grow your business, but which one comes out on top in 2025?
In this post, we’ll compare GoHighLevel vs Salesforce, comparing their features, pricing, & ease of use so you can easily choose the perfect platform for your needs.
Overview
We’ve spent weeks testing both GoHighLevel and Salesforce.
We dove deep into their features, explored their pricing plans, and even tried out their customer support.
Now, we’re here to share what we learned so you can pick the right tool.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Ready to explore the world’s leading CRM? Sign up for a free trial of Salesforce today!
Pricing: It has a free plan. The premium plan starts at $25/month.
Key Features:
- Lead management
- Sales forecasting
- Opportunity management
What is GoHighLevel?
Have you ever wished for a single tool that could do it all? That’s the idea behind GoHighLevel.
It’s like a Swiss Army knife for businesses, especially those focused on marketing and sales.
Think of it as your marketing automation, sales funnels, and website builder rolled into one neat package.
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is Salesforce?
Okay, now let’s talk about the big player in the CRM world: Salesforce.
You’ve probably heard of them. They’re a big deal.
Salesforce is like many businesses’ ultimate CRM system, from small startups to giant corporations.
It’s known for being super powerful and customizable.
But with great power comes, well, you know… a bit of complexity.
Also, explore our favorite Salesforce alternatives…
Our Take
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects. However, due to its many options, it can be overwhelming at first, and the learning curve can be steep for new users.
Key Benefits
Salesforce helps businesses connect better with customers. It gives a full view of each customer.
This helps improve sales and service.
- 360-Degree Customer View: See all customer interactions in one place.
- Boosts Sales by 39%: Many users report higher sales and productivity.
- Powerful Automation: Automate tasks like emails and lead tracking.
- Huge AppExchange: Connects with thousands of other apps.
- Scalable for Growth: Grows with your business, from small to large.
Pricing
- Starter Suite: $25/user/month.
- Pro Suite: $100/user/month.
- Enterprise: $165/user/month.
- Unlimited: $330/user/month.
- Einstein 1 Sales: $500/user/month.
Pros
Cons
Feature Comparison
Choosing the right platform is vital for your business.
We’ll compare GoHighLevel and Salesforce to see which tool has all the features you need.
This will help you decide for your own business.
1. Target Audience & Focus
These tools serve different users.
- GoHighLevel: Built for marketing agency owners and digital marketing agencies. It helps them manage multiple clients.
- Salesforce: Designed for larger companies and enterprises. It helps the whole customer company manage relationships.
2. All-in-One vs Specialized
One aims to be a complete solution, the other focuses deeply.
- GoHighLevel: It’s an all-in-one platform. You get all the features in one place, so you avoid other marketing tools.
- Salesforce: It is primarily a salesforce crm. It offers specific crm solutions like sales cloud, service cloud, and commerce cloud.
3. CRM Capabilities
Both manage customer data, but differently.
- GoHighLevel: Provides robust contact management. It helps agencies keep track of multiple clients easily.
- Salesforce: Offers deep contact management and highly customizable crm solutions. It’s often compared to other crm solutions for its depth.
4. Marketing Automation
How they automate your marketing efforts.
- GoHighLevel: Has strong automation across multiple platforms. This helps streamline tasks for your marketing agency.
- Salesforce: Offers powerful marketing automation features. It uses your business data to personalize campaigns.
5. Sales Platform Tools
Their focus on helping you sell.
- GoHighLevel: Provides a comprehensive sales platform. It includes tools for lead capture and pipeline management.
- Salesforce: Is a leading sales platform. Its sales cloud helps manage leads, opportunities, and forecasts for your salesforce team.
6. Website & Funnel Builders
Creating your online presence.
- GoHighLevel: Includes built-in website and funnel builders. This is great for small business owners looking to create landing pages.
- Salesforce: Does not offer native website builders. You typically use integrations or their commerce cloud for e-commerce sites.
7. Agency Features & White-labeling
Key for agencies managing clients.
- GoHighLevel: A standout feature is white-labeling. Agencies can offer unlimited accounts to multiple clients under their own brand. It’s unique among gohighlevel alternatives.
- Salesforce: Does not offer white-labeling. It’s designed for internal use by a company’s own salesforce team.
8. AI Capabilities
How artificial intelligence is used.
- GoHighLevel: Includes some AI features, like AI content generation.
- Salesforce: Known for groundbreaking ai innovation. Salesforce takes advantage of AI across its clouds. It has strong AI commitments and uses an AI agent to analyze business data from the data cloud.
9. Scalability & Customer Success
How they grow with your business.
- GoHighLevel: Designed for agencies to scale with unlimited accounts. It focuses on helping small business owners achieve customer success.
- Salesforce: Built for enterprise-level scaling. A chief digital officer might oversee its use. It emphasizes customer success through its vast ecosystem.
What to Look For When Choosing a CRM?
- Your budget: CRMs range from free to thousands of dollars per month.
- Your business size: Small businesses have different needs than large enterprises.
- Your industry: Some CRMs cater to specific industries.
- Your technical expertise: How tech-savvy is your team?
- Your current software: Does the CRM integrate with your existing tools?
- Your future needs: Choose a CRM that can scale with your business.
- Free trials and demos: Always test drive a CRM before committing!
Final Verdict
So, which CRM platform will reign supreme in 2025?
It’s a close call for us, but GoHighLevel takes the crown for most businesses.
Its all-in-one approach, combining marketing strategies, sales funnels, and even a website builder, eliminates the need for multiple software subscriptions.
Plus, it’s incredibly user-friendly, making it perfect for those who want to hit the ground running.
While Salesforce is undeniably powerful, its complexity and cost can be overwhelming, especially for smaller businesses.
We’ve spent years navigating the world of CRMs, and we’re confident that GoHighLevel offers the best balance of features, affordability, & ease of use for most businesses in 2025.
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce vs Pipedrive: Salesforce is a comprehensive, highly customizable CRM for sales, marketing, and service, while Pipedrive focuses on intuitive visual sales pipeline management for streamlined sales processes.
- Salesforce vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
- Salesforce vs Keap: Salesforce offers a vast, customizable CRM ecosystem for businesses of all sizes; Keap provides integrated sales and marketing automation, particularly strong for smaller firms.
- Salesforce vs ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
- Salesforce vs Hubspot: Salesforce emphasizes deep customization and robust reporting for complex business needs, while HubSpot offers an integrated suite of marketing, sales, and service tools with a more user-friendly interface.
- Salesforce vs Clickfunnels: Salesforce is a comprehensive CRM for managing customer relationships and sales; ClickFunnels is specifically designed as a sales funnel builder to guide customers through a conversion path.
- Salesforce vs Folk: Salesforce is a highly scalable, feature-rich CRM for complex operations and large enterprises; Folk provides a simpler, collaborative contact management and relationship-building tool.
- Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated cold email outreach and lead generation for targeted campaigns.
- Salesforce vs ClickUp: Salesforce is a dedicated, powerful CRM for managing customer interactions and sales processes; ClickUp is a versatile work management platform that includes CRM functionalities within its broader project management tools.
- Salesforce vs Monday: Salesforce is a robust CRM with extensive data models for complex workflows across diverse industries; Monday CRM offers highly customizable visual workflows and is often used by companies already on Monday.com for project management.
- Salesforce vs Capsule: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
- Salesforce vs Insightly: Salesforce provides a comprehensive, highly customizable CRM for diverse business needs; Insightly offers a versatile CRM with integrated project management, often favored by small to mid-sized businesses for its ease of use.
- Salesforce vs Freshsales CRM: Salesforce is a highly customizable and scalable CRM with advanced features for large organizations; Freshsales CRM focuses on AI-driven sales insights and automation for streamlined sales management, often preferred by smaller teams.
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
Frequently Asked Questions
Is GoHighLevel better than Salesforce for small businesses?
Yes, for most small businesses, GoHighLevel offers a better value proposition. It’s more affordable, easier to use, and includes all the essential features in one package.
Can I migrate my data from Salesforce to GoHighLevel?
Yes, GoHighLevel provides tools and support for migrating your data from Salesforce. However, the process may require some technical expertise.
Does GoHighLevel offer a free trial?
Absolutely! GoHighLevel offers a 14-day free trial to test the platform and determine whether it is right for your business.
What kind of customer support does each platform offer?
Both GoHighLevel and Salesforce offer excellent customer support. GoHighLevel provides email and chat support, while Salesforce offers phone, email, and chat support, plus a vast online knowledge base.
Can I use GoHighLevel and Salesforce together?
While it’s technically possible to use both platforms simultaneously, it’s generally not recommended. Doing so can lead to data duplication and increased complexity. It’s usually best to choose one platform that best meets your needs.
