GoHighLevel vs Freshsales CRM: Which CRM is Best in 2025?

Choosing the right CRM can feel like picking the best apple in a whole orchard! 🍎

It’s a big decision; you want to ensure you’re getting the best fit for your business.

GoHighLevel, the all-in-one marketing and sales powerhouse, is in this corner.

On the other hand, we have Freshsales, known for its intuitive design and robust sales features.

Which one comes out on top in 2025? 🤔

We’ll compare GoHighLevel vs Freshsales CRM to help you decide which is best for your needs.

Let’s dive in! 🥊

Overview

We’ve spent weeks testing GoHighLevel and Freshsales CRM to give you the most accurate comparison.

We’ve explored their features, analyzed their pricing plans, and even spoken to real users to get their honest feedback.

Now, we’re sharing our insights to help you make the best decision for your business.

What is GoHighLevel?

Have you ever wished for a magic wand to handle all your marketing and sales tasks? ✨

GoHighLevel is pretty close. It’s like having a team of marketing and sales experts packed into one platform.

You get tools from email marketing, lead capture, appointment scheduling, and reputation management. 🤯

Plus, it has a built-in website builder! Talk about a one-stop shop!

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

GoHighLevel is packed with features. Here are a few standouts:

• Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
• Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
• Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
• Website builder: Create professional websites without needing any coding skills.
• White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Freshsales CRM?

Need a CRM that’s easy to use and won’t break the bank?

Freshsales CRM might be your perfect match. It’s designed to help you manage your contacts, track deals, and boost sales.

Think of it as your trusty sidekick for building strong customer relationships. 💪

No more juggling spreadsheets or sticky notes!

Freshsales keeps everything organized in one place.

Also, explore our favorite Freshsales CRM alternatives…

Key Benefits

• Intuitive Interface: Get up and running in minutes; no tech skills required.
• Visual Sales Pipeline: See precisely where your deals stand at a glance.
• Built-in Phone and Email: Connect with customers directly within the platform.
• AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

Freshsales CRM offers four pricing tiers:

• Growth + 500 Marketing Contacts: $9/user/month.
• Pro + 500 Marketing Contacts: $39/user/month.
• Enterprise + 500 Marketing Contacts: $59/user/month.

Feature Comparison

Ready for a head-to-head showdown?

Let’s compare GoHighLevel and Freshsales feature by feature to see which is on top.

1. Sales Automation

GoHighLevel and Freshsales offer sales automation features, but GoHighLevel takes it up a notch.

GoHighLevel allows you to automate almost every aspect of your sales processes, from lead capture to appointment scheduling.

This frees up your sales teams to focus on closing deals, not on repetitive tasks.

Freshsales also offers sales automation, but it’s not as comprehensive.

2. Marketing Tools

GoHighLevel is a trustworthy all-in-one platform with many marketing tools, landing page builders, including email marketing, and social media management.

You can even run full-blown marketing campaigns from within the platform.

Freshsales has some marketing tools, but they are more basic.

If you’re a marketing agency or rely heavily on marketing automation, GoHighLevel is the clear winner.

Freshsales has more limited marketing automation features.

3. Lead Management

Both platforms offer robust lead management features.

You can capture leads, track their progress through the sales pipeline, and nurture them with targeted content.

GoHighLevel’s automation features give it a slight edge for sales teams who want to streamline their lead management process.

4. Customer Relationship Management (CRM)

At their core, both are Customer Relationship Management (CRM) platforms.

They provide tools to manage contacts, track interactions, and build stronger client relationships.

Freshsales focuses primarily on core customer relationship management CRM functionalities, while GoHighLevel extends beyond.

5. Project Management Capabilities

While not a dedicated project management platform, GoHighLevel offers some project management capabilities.

You can create projects, assign tasks, and track progress.

This helps manage sales and marketing efforts. However, if you need robust project management tools, you might need to integrate a separate platform.

Freshsales lacks significant project management features.

6. Alternative to GoHighLevel

While GoHighLevel is a powerful platform, it might not be the right fit for everyone.

If you’re looking for an alternative to GoHighLevel, Freshsales is a good option.

It’s more affordable and accessible, making it a good choice for small businesses.

7. Sales Teams Manage Leads

Both CRMs empower sales teams to effectively manage leads.

GoHighLevel’s automation and comprehensive features provide a robust system for lead nurturing and conversion.

Freshsales offers a more streamlined approach, focusing on core CRM functionalities to organize and track leads.

What to Look for in a CRM Platform? 🤔

• Ease of Use: How intuitive is the rare interface? Can you easily find the information you need?
• Features: Does it have the features you need to manage your sales, marketing, & customer relationships?
• Pricing: Does the pricing fit your budget? Are there different pricing tiers to choose from?
• Integrations: Does it integrate with your other tools, such as the email marketing platform or accounting software?
• Scalability: Can the CRM grow with your business?
• Support: What kind of customer support does the company offer?
• Mobile Access: Do you need to access your CRM on the go? Make sure it has a mobile app or a mobile-friendly website.
• Reporting and Analytics: Does the CRM provide insights into your sales and marketing performance?

Choosing a CRM is a big decision. Take your time, explore your options, and don’t hesitate to ask for help!

Final Verdict

Choosing between GoHighLevel and Freshsales ultimately depends on your needs and budget.

If you’ve marketing agencies or a business that relies heavily on automation and a wide range of marketing tools, GoHighLevel is the clear winner.

It’s a powerhouse platform that can streamline your entire workflow.

However, if you’re looking for a more affordable and user-friendly CRM with a robust free alternative, Freshsales is an excellent option.

It excels at core CRM functionalities and is perfect for small to medium-sized businesses.

We’ve spent weeks testing these platforms, and our insights are based on real-world experience.

We’re confident that our analysis will help you make the best decision for your business.

Good luck choosing your perfect CRM match!

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Freshsales CRM

Here’s a brief comparison of Freshsales CRM with these software solutions:

• Freshsales CRM vs Pipedrive: Freshsales CRM provides a comprehensive sales solution with integrated communication and AI, whereas Pipedrive excels in visual sales pipeline organization and deal tracking.
• Freshsales CRM vs Keap: Freshsales CRM emphasizes intuitive sales management and AI-powered insights; Keap offers powerful sales and marketing automation with a focus on contact management.
• Freshsales CRM vs ActiveCampaign: Freshsales CRM is a dedicated sales CRM with built-in phone and email; ActiveCampaign is strong in marketing automation, email campaigns, and advanced segmentation.
• Freshsales CRM vs Hubspot: Freshsales CRM offers AI-powered sales tools and a quicker setup; HubSpot provides an extensive all-in-one suite covering marketing, sales, and customer service.
• Freshsales CRM vs Clickfunnels: Freshsales CRM is a sales-focused CRM for managing customer interactions, whereas ClickFunnels is a specialized tool for building sales funnels and landing pages.
• Freshsales CRM vs Folk: Freshsales CRM offers a comprehensive sales platform with AI and automation; Folk focuses on simple, collaborative contact management and visual pipeline organization.
• Freshsales CRM vs Instantly: Freshsales CRM is a full-fledged sales CRM with robust features; Instantly is primarily an email outreach and cold email automation tool.
• Freshsales CRM vs ClickUp: Freshsales CRM is designed for streamlining sales processes and managing pipelines; ClickUp is a versatile work OS that encompasses project management, tasks, and CRM functionalities.
• Freshsales CRM vs Monday CRM: Freshsales CRM provides a dedicated sales solution with intelligent insights, while Monday CRM offers highly customizable boards for managing workflows, including CRM.
• Freshsales CRM vs Capsule CRM: Freshsales CRM offers a more robust sales CRM with AI features; Capsule CRM focuses on straightforward contact management and sales opportunity tracking.
• Freshsales CRM vs Insightly: Freshsales CRM is a dedicated sales tool with AI and comprehensive sales automation; Insightly provides a broader CRM experience, including strong project management capabilities.
• Freshsales CRM vs Salesforce: Freshsales CRM offers an intuitive, AI-powered sales platform with competitive pricing; Salesforce is a highly customizable, enterprise-grade CRM with an extensive ecosystem and advanced features.
• Freshsales CRM vs Zendesk: Freshsales CRM focuses on sales automation and pipeline management, while Zendesk is primarily a customer service platform with robust ticketing and support features.

Frequently Asked Questions