Choosing the right platform to manage your customer relationships is a big deal.
You want something that makes life easier, not harder, right?
That’s where GoHighLevel and Zendesk come in. Both are popular choices, but they have some key differences.
In this post, we’ll compare GoHighLevel vs Zendesk to help you decide which is best for your business in 2025.
No confusing jargon, just the facts you need to make the right call. Let’s dive in!
Overview
We’ve spent weeks testing GoHighLevel and Zendesk to give you the most accurate comparison.
We’ve explored each platform’s features, ease of use, and pricing plans to help you understand its strengths and weaknesses.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Ready to see if Zendesk is your perfect match? Check out our in-depth Zendesk review!
Pricing: It has a free plan. The premium plan starts at $19/month.
Key Features:
- Omnichannel support
- AI-powered bots
- Advanced analytics
What is GoHighLevel?
Okay, so what is GoHighLevel exactly? Think of it as your one-stop shop for running your business.
It has everything you need, from marketing and sales tools to a website builder and CRM.
Pretty cool, right? It’s like having a whole team of software working together in one place.
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is Zendesk?
Now, let’s talk about Zendesk. Have you ever contacted customer support and used their online chat?
Chances are, you’ve already used Zendesk! It’s super popular with businesses of all sizes. Why?
Because it’s good at helping you manage customer questions, requests, and issues.
Think of it as a central hub for all your customer interactions.
Also, explore our favorite Zendesk alternatives…
Key Benefits
Zendesk helps you make customers happy and helps your team work better.
- Makes Customers Happier: Businesses using Zendesk see customers get 25% happier. That’s a big deal!
- All Talks in One Spot: Handle all messages from one place. No more jumping around.
- Smart Help: It does easy tasks for you. This lets your team fix harder problems.
- Self-Help Guides: You can make a help page. Customers can find answers themselves. This reduces questions by 15%.
- AI Smart Tools: It uses smart computer help. This means quicker and better answers for customers.
Pricing
All the plans will be billed annually.
- Support Team: $19/month.
- Suite Team: $55/month.
- Suite Professional: $115/month.
- Suite Enterprise: Talk to Sales.
Pros
Cons
Feature Comparison
Alright, let’s get down to brass tacks.
How do GoHighLevel and Zendesk stack up against each other feature by feature?
Here’s a closer look at some key areas:
1. Core Focus
- GoHighLevel: This tool is built for marketing agencies and digital marketing agencies. It helps small business owners run their own business. It’s also a full sales platform.
- Zendesk: This is mainly Zendesk’s customer support software. It helps manage customer service software needs. It focuses on helping your support team.
2. Marketing & Campaigns
- GoHighLevel: It has all the features for your marketing campaigns. You can build funnels and send emails. It’s a powerhouse for outreach.
- Zendesk: Its main focus is not on marketing campaigns. It has some tools, but they are for support communication.
3. Sales Capabilities
- GoHighLevel: It works as a strong sales platform. You can manage leads and deals. It helps your sales team close more deals.
- Zendesk: It has Zendesk Sell. This part helps your sales team track deals. It’s good for sales, but less broad than GoHighLevel.
4. Customer Support & Ticketing
- GoHighLevel: It has basic tools for support tickets. You can manage some support requests. But it’s not its main strength.
- Zendesk: This is where Zendesk Support shines. It’s a top customer service software. It has a strong ticketing system for all customer conversations.
5. Platform Scope
- GoHighLevel: It’s an all-in-one tool. You get all the features for multiple platforms. It lets you handle unlimited accounts for multiple clients.
- Zendesk: Zendesk Suite combines many tools. It focuses on customer service needs. It’s not built for running your whole marketing agency.
6. Integrations
- GoHighLevel: It connects with many other tools. This helps you bring everything together.
- Zendesk: It has a big Zendesk Marketplace. You can find many apps there. This helps you connect with other services.
7. Reporting & Analytics
- GoHighLevel: It gives you reports on your marketing and sales. You can see how your marketing campaigns are doing.
- Zendesk: It has strong reporting and analytics Zendesk. You can see how your support team is doing. It tracks customer data and support tickets.
8. Agency & Scalability
- GoHighLevel: It’s great for marketing agencies and digital marketing agencies. You can manage unlimited accounts for multiple clients. It’s built to scale your own business.
- Zendesk: It scales well for customer service. But it doesn’t have the same tools for managing multiple clients as an agency. It’s more for internal use.
9. Security & Other Features
- GoHighLevel: It has general security features. It helps manage your data.
- Zendesk: Security Zendesk is a big focus. It also offers multilingual support. This enables you to serve customers worldwide. It protects your customer data.
What to Look for in a CRM Platform?
- Your Specific Needs: What are your must-have features? Do you need vital marketing automation, a robust help desk, or a full-fledged sales pipeline?
- Ease of Use: How effortless is the platform to learn and navigate? Consider your team’s technical skills.
- Scalability: Can the platform grow with the business?
- Integrations: Does it integrate with the other tools you use?
- Budget: What’s your budget? Consider the overall cost, including any add-ons or upgrades.
- Support: What kind of support does the platform offer? Is there a helpful knowledge base, responsive customer service, or an active community?
Final Verdict
So, which platform comes out on top? For us, it’s GoHighLevel.
Its all-in-one approach, powerful automation, and built-in sales pipeline give it the edge.
While Zendesk excels at customer support, GoHighLevel offers more value for businesses looking to streamline their operations and grow.
Remember, we’ve spent weeks testing these platforms, digging deep into their features, and comparing their strengths and weaknesses.
We’re confident that our insights can help you make the right decision for your business.
Plus, with GoHighLevel’s extensive integrations, including Zendesk integration options, you can connect with other tools you love as your needs evolve.
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Zendesk
Here’s a brief comparison of Zendesk with these software solutions:
- Zendesk vs Pipedrive: Zendesk excels in comprehensive customer service and support, while Pipedrive is a sales-centric CRM with visual pipeline management.
- Zendesk vs Gohighlevel: GoHighLevel helps marketing groups and small business owners. It’s a full sales tool. It helps your own business grow. Zendesk is mostly a customer help tool. It helps your support team handle customer questions.
- Zendesk vs Keap: Zendesk specializes in robust customer support and ticketing; Keap offers extensive sales and marketing automation for small businesses.
- Zendesk vs ActiveCampaign: Zendesk is a dedicated customer support platform with ticketing; ActiveCampaign specializes in email marketing automation, lead nurturing, and CRM integration.
- Zendesk vs HubSpot: Zendesk provides strong customer service and support ticketing, whereas HubSpot is a comprehensive suite that encompasses sales, marketing, and service hub features.
- Zendesk vs Clickfunnels: Zendesk is a customer service solution with ticketing and live chat; ClickFunnels is a sales funnel builder for creating landing pages and automating sales.
- Zendesk vs Folk: Zendesk offers powerful customer support for diverse interactions; Folk emphasizes collaborative contact organization and streamlined relationship management.
- Zendesk vs Instantly: Zendesk focuses on customer support and ticket management; Instantly specializes in automated cold email campaigns and lead generation.
- Zendesk vs ClickUp: Zendesk is a customer support system, while ClickUp is a versatile work management platform that can function as a CRM, project management tool, and task tracker.
- Zendesk vs Monday CRM: Zendesk is a customer service platform with ticketing; Monday CRM is a highly visual and customizable workflow management tool with CRM capabilities.
- Zendesk vs Capsule CRM: Zendesk provides robust customer support and ticketing; Capsule CRM is a simplified contact management and sales tracking system.
- Zendesk vs Insightly: Zendesk focuses on customer support and service tickets; Insightly is a more comprehensive CRM with strong sales pipeline and project management features.
- Zendesk vs Freshsales: Zendesk emphasizes strong customer support solutions, while Freshsales CRM is designed for sales automation, deal tracking, and lead management.
- Zendesk vs Salesforce: Zendesk offers a specialized customer service platform; Salesforce is an extensive enterprise-level CRM with broad sales, marketing, and service clouds.
Frequently Asked Questions
Is GoHighLevel worth the price?
While GoHighLevel might seem expensive upfront, its all-in-one approach can save you money in the long run by eliminating the need for multiple subscriptions to different marketing and sales tools.
Can I use Zendesk for more than just customer support?
Zendesk primarily excels at customer support, but it can be integrated with other platforms to easily expand its functionality. However, if you need robust marketing automation or a full-fledged CRM, you might need to consider alternative solutions.
What if I need help setting up or using GoHighLevel or Zendesk?
Both platforms offer comprehensive support resources, including knowledge bases, tutorials, and customer support teams. GoHighLevel also has an active user community where users can get help and advice from each other.
Can I migrate my data from another platform to GoHighLevel or Zendesk?
Both platforms offer data migration tools and services to help you quickly transfer your data from other CRM or help desk solutions.
Which platform is better for small businesses?
Zendesk’s lower starting price might make it more appealing to small businesses. However, GoHighLevel’s all-in-one approach can be more beneficial for growing businesses that need comprehensive marketing, sales, and support solutions.
