GoHighLevel vs Salesmate: Which is Best CRM Platform in 2025

Choosing the right CRM platform can feel like picking out a new car.

So many options, features, and price points! It can be overwhelming.

If you’ve narrowed it down to GoHighLevel and Salesmate, you’re already on the right track.

Both are powerful tools, but which one is the best fit for your business?

In this post, we’ll discuss the key differences between GoHighLevel Vs Salesmate, helping you make an informed decision that drives sales and boosts your bottom line.

Let’s dive in!

Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Salesmate.

We’ve explored their features, navigated their interfaces, and even spoken to current users.

Now, we’re sharing our findings to help you choose the right platform for your needs.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of CRM platforms. It’s packed with features.

You get marketing automation, a website builder, and even a call tracking system.

It’s an all-in-one solution. GoHighLevel aims to be your central hub for sales, marketing, and customer management.

It’s best for small to medium-sized businesses that want to streamline their operations.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

• All-in-one platform: GoHighLevel replaces the need for multiple tools, saving you money and hassle.
• Powerful automation: Automate your marketing, sales, and fulfillment processes to save time and boost efficiency.
• Built-in website builder: Create professional websites and landing pages without needing any coding skills.
• Deep integrations: Connects seamlessly with over 1000 popular business apps.
• Dedicated support: Get expert help whenever you need it with their 24/7 support team.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Salesmate?

Salesmate is a CRM that’s all about simplicity. It’s easy to use and understand.

You can manage your contacts, track your deals, and automate your sales processes.

Salesmate focuses on what matters most: closing deals and building relationships.

It’s a good choice for small businesses that want a straightforward CRM without the bells and whistles.

Also, explore our favorite Salesmate alternatives…

Key Benefits

• Built-in calling: Make and receive calls directly within Salesmate.
• Sales sequences: Automate your outreach with personalized emails and texts.
• Pipeline management: Visualize your sales process and identify bottlenecks.
• Mobile app: Access your CRM data on the go.

Pricing

• Basic ($29/user/month): Contacts, Companies, Deals.
• Pro ($49/user/month): Product management, Goal Management.
• Business ($79/user/month): Team Management, Custom Module
• Enterprise Plan (Custom Pricing): Priority support, Dedicated instance

Feature Comparison

Let’s get down to the nitty-gritty and compare the core features of GoHighLevel and Salesmate.

This side-by-side look will help you see which platform aligns best with your sales and marketing needs.

1. Marketing Automation Features

GoHighLevel: This platform excels at marketing automation. It allows users to build complex workflows to nurture leads, send targeted emails, and even run social media campaigns. GoHighLevel enables users to automate nearly every aspect of their marketing, freeing up time to focus on other tasks.

Salesmate: Salesmate offers solid marketing automation features, but they aren’t as extensive as GoHighLevel’s. You can create email sequences, automate follow-ups, and track campaign performance. While it may not have all the bells and whistles, Salesmate still allows you to manage core marketing tasks effectively.

2. Lead Management Features

GoHighLevel: GoHighLevel offers a robust suite of lead management features. You can capture leads from various sources, track their interactions, and score them based on engagement. This helps you prioritize leads and focus your efforts on the most promising prospects.

Salesmate: Salesmate provides a straightforward approach to lead management. You can easily import leads, track their progress through the sales pipeline, and assign tasks to your team. It may not be as in-depth as GoHighLevel, but it covers the essentials effectively.

3. Sales Pipeline Management

GoHighLevel: GoHighLevel allows you to visualize and manage your entire sales pipeline. You can track deals, monitor progress, and identify any roadblocks. The platform also provides tools for sales forecasting and reporting.

Salesmate: Salesmate also offers visual pipeline management, allowing you to see where each deal stands. You can drag and drop deals between stages, set reminders, and track key metrics. Salesmate’s pipeline management is user-friendly and helps keep your sales process organized.

4. Integrations

GoHighLevel: GoHighLevel integrates with many other apps and services, including popular email marketing platforms, payment gateways, and webinar tools. This allows you to connect your existing tools and create a seamless workflow.

Salesmate: Salesmate also offers integration with key business tools, but its list is less extensive than GoHighLevel’s. However, it covers many popular options, ensuring you can connect Salesmate with the apps you rely on.

5. Ease of Use

GoHighLevel: GoHighLevel is a powerful platform, but it can have a steeper learning curve due to its extensive features. It takes time to master all the functionalities and build complex automations.

Salesmate: Salesmate prioritizes ease of use. Its interface is clean and intuitive, making it easy to navigate and learn. Even users with limited CRM experience can quickly get up to speed with Salesmate.

6. Customer Support

GoHighLevel: GoHighLevel offers various support channels, including email, live chat, and a knowledge base. They also have an active community forum where users can connect and get help.

Salesmate: Salesmate is known for its excellent customer support. They provide prompt and helpful assistance through email, phone, and live chat. Users consistently praise their responsive and knowledgeable support team.

What to Look for When Choosing a CRM Platform?

• Your budget: Don’t overspend on features you don’t need.
• Your team’s technical skills: Choose a platform that matches their abilities.
• Essential features: Prioritize must-have features over nice-to-haves.
• Scalability: Consider your future growth and whether the CRM can scale with you.
• Third-party integrations: Ensure it integrates with your essential business tools.
• Mobile access: If your team is on the go, a mobile app is crucial.
• Reporting capabilities: Choose a CRM that provides the insights you need.
• Trial periods: Take advantage of free trials to test the platform before committing.
• Customer support: Look for responsive and helpful customer support.
• Customization options: Can you tailor the CRM to your specific workflows?
• Security features: Ensure your data is safe and secure.
• User reviews: See what other users are saying about their experience.
• Vendor reputation: Choose a reputable company with a proven track record.
• Industry-specific features: Some CRMs cater to specific industries.

Final Verdict

Choosing between GoHighLevel and Salesmate depends on your needs.

Both enable users to effectively manage their customer relationships.

But GoHighLevel is a powerhouse with more features. It costs more, but automating your sales and marketing can save you time. Salesmate is simpler and cheaper.

It’s great for small businesses that want the basics.

We like GoHighLevel because of its powerful automation and integrations.

You can connect it to other apps you already use. This helps you market your business and reach more customers. Plus, the website builder is a nice bonus.

Ultimately, the best CRM is the one that fits your business best. Try both platforms!

See which one feels right for you.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Salesmate

Here’s a brief comparison of Salesmate with these software solutions:

• Salesmate vs Pipedrive: Salesmate offers intuitive sales pipeline management with built-in calling, whereas Pipedrive excels in visual pipeline clarity and allows effortless deal progression.
• Salesmate vs Keap: Salesmate provides a user-friendly interface with customizable deal pipelines for visual tracking, while Keap delivers powerful sales and marketing automation with strong sales funnel capabilities.
• Salesmate vs ActiveCampaign: Salesmate prioritizes sales pipelines and deal tracking within its CRM; ActiveCampaign integrates sales and marketing automation for a holistic customer view and excels in email marketing.
• Salesmate vs Hubspot: Salesmate offers a transparent, affordable CRM with strong sales automation; HubSpot is a comprehensive suite for marketing, sales, and service, with tiered pricing and more extensive features.
• Salesmate vs Clickfunnels: Salesmate is a CRM designed for managing sales and customer relationships; ClickFunnels is a specialized tool for building high-converting sales funnels and landing pages.
• Salesmate vs Folk: Salesmate is a full-fledged CRM for sales teams with robust pipeline management and automation. Folk is a simpler contact management tool focused on organization and collaboration.
• Salesmate vs Instantly: Salesmate provides a comprehensive sales CRM with pipeline management and multi-channel outreach; Instantly specializes in scaled cold email outreach and lead generation.
• Salesmate vs Clickup: Salesmate is a dedicated sales CRM for pipeline management and deal tracking; ClickUp is an all-in-one productivity platform with project management, task tracking, and CRM functionalities.
• Salesmate vs Monday CRM: Salesmate is a focused sales CRM with built-in email marketing and strong deal management; Monday CRM offers highly customizable visual workflows and broad work OS capabilities.
• Salesmate vs Capsule CRM: Salesmate is a comprehensive solution with sales automation and detailed reporting; Capsule CRM is a simpler, user-friendly contact management tool, often more basic.
• Salesmate vs Insightly: Salesmate provides a user-friendly CRM primarily for sales activities; Insightly offers a more robust CRM with integrated project management functionality.
• Salesmate vs Freshsales CRM: Salesmate delivers detailed, real-time reporting and extensive workflow customization; Freshsales CRM offers an intuitive interface with AI assistance and broader automation.
• Salesmate vs Salesforce: Salesmate is a user-friendly CRM ideal for small to medium businesses, offering straightforward sales management; Salesforce is a highly customizable, scalable, enterprise-level CRM with a vast feature set.

Frequently Asked Questions