GoHighLevel Review in 2024: Best Business Automation Tool?

by | Last updated May 5, 2025

GoHighLevel

Need help with the sheer number of tools needed to run your online business?

Juggling multiple platforms for marketing, sales, and customer service can be a nightmare – draining your time, energy, and budget.

GoHighLevel promises an all-in-one solution to streamline your operations.

But does it really live up to the hype?

In this review, we’ll take an in-depth look at GoHighLevel’s features, pricing, and user experience to help you decide if it’s the right fit for your business.

GoHighLevel
GoHighLevel

Can GoHighLevel save you 20+ hours a week and boost your revenue by 30%? Let’s dive into the details!

What is Gohighlevel?

GoHighLevel is like a Swiss Army knife for your online business.

It has a bunch of marketing tools all in one place.

You can use it to build websites, run marketing campaigns, and even talk to your customers.

It’s great for small businesses and marketing agencies who want to do more without hiring a whole team.

If you have your own business and need help with marketing and sales, GoHighLevel might be the tool for you.

What is GoHighLevel

Who Created Gohighlevel?

GoHighLevel was started by Shaun Clark, a marketer who was tired of using a bunch of different tools.

He wanted all the features he needed in one spot.

So, he made GoHighLevel – an all-in-one marketing platform.

Shaun wanted to make it easy for agencies to handle multiple clients without any limits, so he included unlimited accounts.

He also knew there was a learning curve with any new tool, so he focused on making it user-friendly.

Top benefits of Gohighlevel

  • All-in-one solution: No more juggling multiple tools. GoHighLevel combines everything you need – from landing pages to sales funnels – in one platform. This saves time and money, especially for small business owners and marketing agencies.
  • User-friendly interface: Unlike some GoHighLevel alternatives, this platform is designed to be easy to use, even if you’re not a tech whiz.
  • Powerful automation: Automate your marketing efforts to save time and focus on what matters most. Set up workflows, triggers, and campaigns that run on autopilot.
  • CRM capabilities: Build and nurture customer relationships with GoHighLevel’s built-in CRM. Track leads, manage contacts, and send personalized messages.
  • Agency features: If you’re a marketing agency or run a digital marketing agency, GoHighLevel offers features like white-labeling and client management to help you scale your business.
  • Website builder: Create professional-looking websites without any coding knowledge.
  • Sales platform: Close more deals with GoHighLevel’s integrated sales platform. Create proposals, send invoices, and collect payments seamlessly.
  • Reputation management: Monitor & manage your online reputation all within the HighLevel platform.

Best Features

GoHighLevel is packed with features that make it stand out from other marketing tools.

It’s like having a whole team of marketing experts working for you 24/7. Let’s dive into some of the best features that make it a top choice for businesses and digital marketing agencies.

1. Building The Digital Marketing Engine

This is where the magic happens!

You can build your entire marketing system in one place.

Create landing pages, sales funnels, email campaigns, and more – all without needing to know how to code. It’s like having your own marketing department, even if you’re a one-person show.

Building digital marketing in GoHighLevel

2. Capture New Leads

GoHighLevel gives you tons of ways to get new leads.

You can use forms, surveys, quizzes, and even chatbots to capture contact information. Then, you can automatically add those leads to your email list or CRM.

Caputure new leads in GoHighLevel

3. Nurture Leads Into Customers

Once you have leads, GoHighLevel helps you turn them into paying customers.

You can send automated email sequences, create personalized follow-up campaigns, and even track how people interact with your content. It’s like having a sales team that never sleeps!

Nurture leads into customers in GoHighLevel

4. Fully Automated Booking

Say goodbye to back-and-forth emails & phone calls for scheduling appointments.

GoHighLevel lets you create a 24/7 booking system. Customers can book appointments online, and you’ll receive notifications and reminders.

Automated Booking in GoHighLevel

5. Create Membership Areas

Want to offer exclusive content or courses to your customers?

GoHighLevel makes it easy to create membership areas.

You can control who has access, drip content over time, and even process payments all within the platform.

Pricing

Plan NamePriceKey Features
Starter$97/monthAll the tools to capture more leads, Nurture & close leads into customers.
Unlimited$297/monthEverything in the starter plan, API access-integrate with anything.
GoHighLevel pricing

Pros and Cons

Before making any decision, it’s important to weigh the pros and cons.

Let’s take a balanced look at what GoHighLevel offers.

Pros

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Cons

  • Steep learning curve.
  • It’s pricey for some.
  • Limited customization.

Alternatives to Gohighlevel

  • Pipedrive: Sales-focused CRM with visual pipeline management.
  • Keap: CRM and marketing automation for small businesses.
  • ActiveCampaign: Strong email marketing automation with CRM features.
  • Hubspot: Comprehensive platform with free CRM and scalable tools.
  • Clickfunnels: For building converting sales funnels and landing pages.
  • Folk: Modern CRM for relationship building and network growth.
  • Instantly: Outreach automation for cold email and multi-channel.
  • Clickup: Project management with integrated CRM features.
  • Monday: Customizable CRM built on the Monday.com platform.
  • Capsule: Simple CRM focused on sales pipeline management.
  • Insightly: CRM for small to mid-sized businesses with sales, marketing, and project tools.
  • Freshsales: AI-powered CRM for sales teams with automation.

Gohighlevel Compared

Personal Experience with Gohighlevel

My team and I gave GoHighLevel a shot a few months back. We were juggling too many tools, and it was getting messy. GoHighLevel promised to simplify things, and it actually did!

Here’s what we loved about it:

  • All our marketing stuff is in one place: No more switching between different tools. Everything was right there in GoHighLevel.
  • Automation was a game-changer: We set up email sequences and workflows to run automatically, saving us tons of time.
  • The website builder was surprisingly easy: We created a new landing page in no time, even without any coding skills.
  • Customer support was top-notch: Whenever we got stuck, their team was quick to help us out.

Overall, GoHighLevel helped us get organized, save time, and focus on growing our business. It might not be the cheapest option out there, but for us, it was worth every penny.

Final Thoughts

GoHighLevel is a powerful tool that can simplify your marketing, sales, and customer service.

It’s great for businesses and agencies that want an all-in-one solution.

Bt, it might not be for everyone.

It has a bit of a learning curve and can be pricey.

If you’re looking to streamline your business and automate tasks, GoHighLevel is worth a look. Give the free trial a spin and see if it’s the right fit for you.

You might find it’s the key to unlocking your business’s full potential.

Frequently Asked Questions

What is the main purpose of GoHighLevel?

GoHighLevel’s primary goal is to consolidate various marketing, sales, & customer service tools into a single platform, simplifying operations for businesses and agencies.

Is GoHighLevel suitable for beginners?

While GoHighLevel strives for user-friendliness, there is a learning curve. Beginners might need some time to grasp all the features. However, the platform offers resources & support to help users get started.

How does GoHighLevel compare to other CRM platforms?

GoHighLevel stands out with its focus on marketing automation and agency tools, in addition to CRM capabilities. While other CRMs might offer more specialized features, GoHighLevel provides a comprehensive solution for businesses seeking an all-in-one platform.

Can I integrate GoHighLevel with my existing tools?

Yes, GoHighLevel boasts a wide range of integrations, allowing you to connect it with popular third-party tools and platforms you might already be using.

What is the cost of GoHighLevel?

GoHighLevel offers multiple pricing plans, starting at $97 per month. The cost varies depending on the features and functionalities you need. They also prefer a 14-day free trial to test the platform before committing.