GoHighLevel Review in 2024: Best Business Automation Tool?

by | Last updated May 24, 2025

GoHighLevel

Need help with the sheer number of tools needed to run your online business?

Juggling multiple platforms for marketing, sales, and customer service can be a nightmare – draining your time, energy, and budget.

GoHighLevel promises an all-in-one solution to streamline your operations.

But does it really live up to the hype?

In this review, we’ll take an in-depth look at GoHighLevel’s features, pricing, and user experience to help you decide if it’s the right fit for your business.

GoHighLevel
GoHighLevel

Can GoHighLevel save you 20+ hours a week and boost your revenue by 30%? Let’s dive into the details!

What is Gohighlevel?

GoHighLevel is like a Swiss Army knife for your online business.

It has a bunch of marketing tools all in one place.

You can use it to build websites, run marketing campaigns, and even talk to your customers.

It’s great for small businesses and marketing agencies who want to do more without hiring a whole team.

If you have your own business and need help with marketing and sales, GoHighLevel might be the tool for you.

What is GoHighLevel

Who Created Gohighlevel?

GoHighLevel was started by Shaun Clark, a marketer who was tired of using a bunch of different tools.

He wanted all the features he needed in one spot.

So, he made GoHighLevel – an all-in-one marketing platform.

Shaun wanted to make it easy for agencies to handle multiple clients without any limits, so he included unlimited accounts.

He also knew there was a learning curve with any new tool, so he focused on making it user-friendly.

Top benefits of Gohighlevel

  • All-in-one solution: No more juggling multiple tools. GoHighLevel combines everything you need – from landing pages to sales funnels – in one platform. This saves time and money, especially for small business owners and marketing agencies.
  • User-friendly interface: Unlike some GoHighLevel alternatives, this platform is designed to be easy to use, even if you’re not a tech whiz.
  • Powerful automation: Automate your marketing efforts to save time and focus on what matters most. Set up workflows, triggers, and campaigns that run on autopilot.
  • CRM capabilities: Build and nurture customer relationships with GoHighLevel’s built-in CRM. Track leads, manage contacts, and send personalized messages.
  • Agency features: If you’re a marketing agency or run a digital marketing agency, GoHighLevel offers features like white-labeling and client management to help you scale your business.
  • Website builder: Create professional-looking websites without any coding knowledge.
  • Sales platform: Close more deals with GoHighLevel’s integrated sales platform. Create proposals, send invoices, and collect payments seamlessly.
  • Reputation management: Monitor & manage your online reputation all within the HighLevel platform.

Best Features

GoHighLevel is packed with features that make it stand out from other marketing tools.

It’s like having a whole team of marketing experts working for you 24/7. Let’s dive into some of the best features that make it a top choice for businesses and digital marketing agencies.

1. Building The Digital Marketing Engine

This is where the magic happens!

You can build your entire marketing system in one place.

Create landing pages, sales funnels, email campaigns, and more – all without needing to know how to code. It’s like having your own marketing department, even if you’re a one-person show.

Building digital marketing in GoHighLevel

2. Capture New Leads

GoHighLevel gives you tons of ways to get new leads.

You can use forms, surveys, quizzes, and even chatbots to capture contact information. Then, you can automatically add those leads to your email list or CRM.

Caputure new leads in GoHighLevel

3. Nurture Leads Into Customers

Once you have leads, GoHighLevel helps you turn them into paying customers.

You can send automated email sequences, create personalized follow-up campaigns, and even track how people interact with your content. It’s like having a sales team that never sleeps!

Nurture leads into customers in GoHighLevel

4. Fully Automated Booking

Say goodbye to back-and-forth emails & phone calls for scheduling appointments.

GoHighLevel lets you create a 24/7 booking system. Customers can book appointments online, and you’ll receive notifications and reminders.

Automated Booking in GoHighLevel

5. Create Membership Areas

Want to offer exclusive content or courses to your customers?

GoHighLevel makes it easy to create membership areas.

You can control who has access, drip content over time, and even process payments all within the platform.

Pricing

Plan NamePriceKey Features
Starter$97/monthAll the tools to capture more leads, Nurture & close leads into customers.
Unlimited$297/monthEverything in the starter plan, API access-integrate with anything.
GoHighLevel Pricing

Pros and Cons

Before making any decision, it’s important to weigh the pros and cons.

Let’s take a balanced look at what GoHighLevel offers.

Pros

  • All-in-one solution.
  • User-friendly interface.
  • Powerful automation tools.
  • Extensive integrations.
  • Active community & support.

Cons

  • Steep learning curve.
  • It’s pricey for some.
  • Limited customization.

Alternatives to GoHighLevel

Here are several GoHighLevel alternatives with a brief overview of each:

  • Pipedrive: A sales-focused CRM known for its intuitive visual sales pipelines, helping teams manage deals and track progress efficiently.
  • Keap: Specializes in automation for small businesses, combining CRM functionalities with email marketing and sales pipeline management.
  • ActiveCampaign: A customer experience automation platform that integrates marketing, sales, and e-commerce functionalities, allowing for personalized communication and automated workflows.
  • HubSpot: A widely recognized platform offering a suite of “hubs” for sales, marketing, customer service, content management, and operations, ideal for businesses seeking integrated solutions.
  • ClickFunnels: Primarily a sales funnel and landing page builder, with some lead collection and basic email marketing capabilities, focusing on conversion-driven online campaigns.
  • Folk: A simple, integrated, and proactive CRM with features like sales pipelines, email campaigns, contact management, and workflow automation.
  • Instantly: This company focuses on lead finding and cold email outreach, offering customer relationship management, lead tracking, and sales process automation.
  • ClickUp: A versatile work management platform that can be customized to function as a CRM, offering features like contact management, sales pipeline views, email integration, and customizable dashboards.
  • Monday CRM: A highly customizable platform structured like a spreadsheet, allowing for full-cycle lead management, sales forecasting, email synchronization, and activity tracking.
  • Capsule CRM: A growth-oriented CRM designed for simplicity, helping businesses manage contacts, track sales deals, and maintain client relationships with features like multiple pipelines and task management.
  • Insightly: A CRM suitable for small to mid-sized businesses, offering contact and project management, workflow automation, and robust reporting, along with a user-friendly interface.
  • Freshsales CRM: A cost-effective option offering extensive features for sales teams, including lead communication, conversion tools, AI-based lead scoring, and strong integration capabilities.
  • Salesforce: A robust, industry-leading CRM platform offering extensive features for sales, marketing, and service, known for its high customizability and scalability for larger enterprises.
  • Zendesk: Primarily a customer service and support platform that also offers robust CRM capabilities, providing end-to-end customer interaction management and analytics.

GoHighLevel Compared

Here’s a comparison of GoHighLevel with the requested alternatives:

  • GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
  • GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
  • GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
  • GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
  • GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
  • GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
  • GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
  • GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
  • GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
  • GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
  • GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
  • GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
  • GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
  • GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

Personal Experience with Gohighlevel

My team and I tried GoHighLevel a few months back. We were juggling too many tools, and it was getting messy. GoHighLevel promised to simplify things, and it actually did!

Here’s what we loved about it:

  • All our marketing materials are in one place. There is no more switching between different tools. Everything was right there in GoHighLevel.
  • Automation was a game-changer: We set up email sequences and workflows to run automatically, saving us tons of time.
  • The website builder was surprisingly easy. Even without any coding skills, we created a new landing page in no time.
  • Customer support was top-notch: Whenever we got stuck, their team was quick to help us out.

Overall, GoHighLevel helped us get organized, save time, and focus on growing our business.

It might not be the cheapest option, but for us, it was worth every penny.

Final Thoughts

GoHighLevel is a powerful tool that can simplify your marketing, sales, and customer service.

It’s great for businesses and agencies that want an all-in-one solution.

Bt, it might not be for everyone.

It has a bit of a learning curve and can be pricey.

If you’re looking to streamline your business and automate tasks, GoHighLevel is worth a look. Give the free trial a spin and see if it’s the right fit for you.

You might find it’s the key to unlocking your business’s full potential.

Frequently Asked Questions

What is the main purpose of GoHighLevel?

GoHighLevel’s primary goal is to consolidate various marketing, sales, & customer service tools into a single platform, simplifying operations for businesses and agencies.

Is GoHighLevel suitable for beginners?

While GoHighLevel strives for user-friendliness, there is a learning curve. Beginners might need some time to grasp all the features. However, the platform offers resources & support to help users get started.

How does GoHighLevel compare to other CRM platforms?

GoHighLevel stands out with its focus on marketing automation and agency tools, in addition to CRM capabilities. While other CRMs might offer more specialized features, GoHighLevel provides a comprehensive solution for businesses seeking an all-in-one platform.

Can I integrate GoHighLevel with my existing tools?

Yes, GoHighLevel boasts a wide range of integrations, allowing you to connect it with popular third-party tools and platforms you might already be using.

What is the cost of GoHighLevel?

GoHighLevel offers multiple pricing plans, starting at $97 per month. The cost varies depending on the features and functionalities you need. They also prefer a 14-day free trial to test the platform before committing.