GoHighLevel vs Instantly: Which CRM Tool Is Best in 2025?

Choosing the right CRM can feel like trying to pick the best ice cream flavor – there are so many delicious options, how do you choose just one?

But unlike ice cream, the wrong CRM can leave a bad taste in your mouth and hurt your business.

That’s why we’re diving deep into two popular contenders: GoHighLevel and Instantly.

Both promise to streamline your business and boost your profits, but which one actually delivers?

In this matchup, we’ll compare GoHighLevel vs Instantly & their features, pricing, & ease of use so you can confidently choose the best CRM for your needs.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Instantly.

We’ve explored their features, built campaigns, and even contacted their customer support teams.

Now, we’re sharing our firsthand experience to help you make the best decision for your business.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of online business tools.

It’s an all-in-one platform designed to help you generate more leads and close more deals.

Think of it as your marketing, sales, and customer service hub.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

• Automation powerhouse: Automate your marketing like a pro. Think email sequences, social media posts, and even follow-up texts — all on autopilot.
• Built-in telephony: Make and receive calls directly within the platform. No more juggling different apps!
• White-label capabilities: You can offer GoHighLevel to your clients with your own branding. It’s like having your software!
• Deeply integrated features: Everything works together seamlessly. No more switching between different tools and struggling with integrations.

Pricing

After that, here’s what it costs:

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Instantly?

Want to reach more people and book more meetings? Instantly is your secret weapon.

It’s designed for high-volume outreach, mainly if you’re focused on cold email.

Think of it as your email assistant, but it is way more powerful.

It helps you write better emails, send them at the perfect time, and avoid spam filters. Sounds good.

Also, explore our favorite Instantly alternatives…

Key Benefits

• Unlimited email warm-up: No more limits on how many accounts you can warm up.
• AI-powered lead database: Find verified leads in seconds.
• Universal inbox: Manage all your email accounts in one place.
• Deliverability boost: See an average increase of 35% in inbox placement.
• AI email writer: Generate high-converting email copy in minutes.

Pricing

• Growth CRM: $37.9/month, unlimited seats.
• Hyper CRM: $77.6/month, unlimited seats.

Feature Comparison

Let’s get down to brass tacks and see how these platforms stack up regarding features.

While both offer a robust suite of tools, some key differences might sway your decision.

1. Marketing Automation

Both GoHighLevel and Instantly are strong contenders in the marketing automation arena. They offer features like:

• Email marketing: Create and automate email campaigns to nurture leads and drive sales. Both platforms offer pre-built templates and drag-and-drop builders to simplify the process.
• Sales funnel templates: Access pre-designed sales funnels to launch campaigns and generate leads quickly. GoHighLevel offers a wider variety of templates, but Instantly’s templates are highly customizable.
• Other marketing tools: Both platforms provide a range of marketing tools to support your campaigns, including landing page builders, social media scheduling, and web forms. GoHighLevel, however, offers a more comprehensive suite of all the tools in one place, making it a proper marketing platform.

Verdict: GoHighLevel edges out Instantly with its wider array of marketing automation platform features and the accessibility of all these features within a single dashboard.

2. CRM and Client Management

• Client accounts: Both platforms allow you to create and manage client accounts, track interactions, and store important information.
• Reputation management: GoHighLevel includes built-in reputation management tools, allowing you to monitor online reviews and manage your business’s online presence. However, similar functionality instantly requires integrations with third-party tools.

Verdict: GoHighLevel takes the lead with its integrated reputation management tools, providing a more holistic approach to client accounts and customer relationships.

3. Communication and Collaboration

• Microsoft Teams Integration: Instantly offers direct integration with Microsoft Teams, streamlining communication and collaboration for businesses that rely on this platform. GoHighLevel currently needs this integration.

Verdict: Instantly wins this round if Microsoft Teams integration is essential for your workflow.

• Membership sites: GoHighLevel makes it easy to create and manage membership sites, offering features like content dripping, member management, and payment processing. While Instantly can integrate with membership site platforms, it doesn’t provide native functionality.

Verdict: GoHighLevel is the clear winner if you need to build and manage membership sites.

4. Ease of Use

• Interactive features: Both platforms boast user-friendly interfaces with interactive features. However, GoHighLevel’s interface can feel overwhelming due to the sheer number of features. Instantly adopts a more streamlined approach, making navigating more manageable, especially for beginners.

Verdict: Instantly may be better for those seeking a more intuitive and less cluttered platform.

5. Flexibility and Customization

• GoHighLevel: Offers a long range of customization options, allowing you to tailor the tool to your specific needs. This includes custom fields, workflows, and integrations. However, this flexibility can make the platform feel complex for some users.
• Instantly: Provides a more streamlined and standardized approach, with less emphasis on extensive customization. This can make it easier to get started but may limit your options for tailoring the platform to your unique workflows.

Verdict: GoHighLevel wins if you need a highly customizable platform, while Instantly might be preferred for its simplicity and ease of use, even if it means sacrificing some flexibility.

6. Support

Both companies offer customer support through various email, phone, and live chat channels.

GoHighLevel is known for its comprehensive knowledge base and active community forum, which Instantly provides dedicated account managers for its higher-tier plans.

Verdict: Both platforms offer decent support, but GoHighLevel’s extensive resources give it a slight edge.

This feature comparison highlights that GoHighLevel and Instantly are powerful marketing platforms with much to offer.

The best choice for your business automation needs will depend on your priorities & the specific marketing tools you require.

What to Look for When Choosing a CRM Platform?

• Your specific needs: Don’t get caught up in fancy features you won’t use. Focus on the tools that address your pain points.
• Ease of use: A CRM is only helpful if you use it. Choose a platform that’s intuitive and easy to navigate.
• Scalability: Think about your future needs. Can the CRM grow with your business?
• Budget: CRM pricing varies widely. Find a solution that fits your budget very well without sacrificing essential features.
• Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
• Integrations: Does the CRM integrate with the other platforms you use, like your email marketing platform or payment processor?
• Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
• Customization: Can you tailor the CRM to your specific workflows and processes?

Final Verdict

Choosing between GoHighLevel and Instantly is challenging, as both are potent platforms with unique strengths.

Ultimately, we recommend GoHighLevel for most businesses, especially marketing agencies.

Why? GoHighLevel offers a more comprehensive suite of features, including robust subscription management, advanced automation, and a wider range of marketing tools, all within a single platform.

While it may have a steeper learning curve and a higher price tag, its versatility and depth make it a better long-term investment.

We’ve spent countless hours testing and comparing these platforms to provide you with this unbiased analysis.

Trust our expertise and choose the CRM to elevate your business!

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Instantly

Here’s a brief comparison of Instantly with these software solutions:

• Instantly vs Pipedrive: Instantly focuses on automated email campaigns and deliverability for outbound sales; Pipedrive is a visual sales pipeline management tool designed for tracking deals and optimizing sales processes.
• Instantly vs Keap: Instantly excels at scalable cold email outreach and lead generation, whereas Keap provides an all-in-one platform for sales and marketing automation with CRM capabilities.
• Instantly vs ActiveCampaign: Instantly is primarily for high-volume cold email outreach and deliverability; ActiveCampaign is a robust marketing automation platform with advanced segmentation and CRM features.
• Instantly vs Hubspot: Instantly streamlines outbound email campaigns and lead warming; HubSpot offers a comprehensive CRM, marketing, sales, and customer service platform with extensive features.
• Instantly vs Clickfunnels: Instantly is an email outreach automation tool; ClickFunnels is a sales funnel builder for creating landing pages and automating sales processes.
• Instantly vs Folk: Instantly focuses on automated cold email campaigns and lead generation; Folk is a collaborative contact management CRM that emphasizes easy organization.
• Instantly vs Clickup: Instantly is designed for cold email outreach and deliverability; ClickUp is a versatile workspace for project management, task tracking, and broader team collaboration.
• Instantly vs Monday CRM: Instantly excels in automated outbound email and lead nurturing; Monday CRM provides visual project and workflow management, with integrated CRM features.
• Instantly vs Capsule CRM: Instantly specializes in automated cold email sequences; Capsule CRM is a simple contact management and sales pipeline tool for small businesses.
• Instantly vs Insightly: Instantly streamlines cold email outreach with robust deliverability features; Insightly offers a comprehensive CRM with project management and sales pipeline capabilities.
• Instantly vs Freshsales CRM: Instantly focuses on automated email outreach and lead scoring; Freshsales CRM is a full-featured sales automation and CRM solution with extensive reporting.
• Instantly vs Salesforce: Instantly is a specialized tool for scalable cold email outreach; Salesforce is an enterprise-grade, highly customizable CRM platform for sales, service, and marketing.
• Instantly vs Zendesk: Instantly focuses on lead generation through automated email outreach; Zendesk is a comprehensive customer service and support platform with robust ticketing.

Frequently Asked Questions