Choosing the right CRM can feel like trying to pick the best ice cream flavor – there are so many delicious options, how do you choose just one?
But unlike ice cream, the wrong CRM can leave a bad taste in your mouth and hurt your business.
That’s why we’re diving deep into two popular contenders: GoHighLevel and Instantly.
Both promise to streamline your business and boost your profits, but which one actually delivers?
In this matchup, we’ll compare GoHighLevel vs Instantly & their features, pricing, & ease of use so you can confidently choose the best CRM for your needs.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Instantly.
We’ve explored their features, built campaigns, and even contacted their customer support teams.
Now, we’re sharing our firsthand experience to help you make the best decision for your business.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Ready to give Instantly a try? Experience the speed and simplicity of a modern lead generation tool. Sign up for a free trial today!
Pricing: It has a free plan. The premium plan starts at $37.9/month.
Key Features:
- Warmup & Deliverability
- Automated Sequences
- Advanced Analytics
What is GoHighLevel?
GoHighLevel is like the Swiss Army knife of online business tools.
It’s an all-in-one platform designed to help you generate more leads and close more deals.
Think of it as your marketing, sales, and customer service hub.
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is Instantly?
Want to reach more people and book more meetings? Instantly is your secret weapon.
It’s designed for high-volume outreach, mainly if you’re focused on cold email.
Think of it as your email assistant, but it is way more powerful.
It helps you write better emails, send them at the perfect time, and avoid spam filters. Sounds good.
Also, explore our favorite Instantly alternatives…
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth CRM: $37.9/month, unlimited seats.
- Hyper CRM: $77.6/month, unlimited seats.
Pros
Cons
Feature Comparison
Now that we’ve covered the basics, let’s dig into the nitty-gritty of what each platform offers.
We’ve put both tools to the test, and here’s a detailed breakdown of their key features.
1. Marketing Automation
Both platforms are a marketing automation powerhouse. GoHighLevel, however, offers a more comprehensive suite of tools for marketing agencies with a native email and SMS marketing solution, while Instantly focuses primarily on cold email campaigns.
- GoHighLevel: Provides an all-in-one marketing automation platform with extensive features including drip campaigns, lead nurturing, and triggered actions.
- Instantly: Specializes in automating cold email outreach, offering tools to manage campaigns, track responses, and warm up email accounts for better deliverability.
2. Website & Landing Page Builder
This is a major point of difference. GoHighLevel offers a robust website builder and page builder, while Instantly does not have this functionality.
- GoHighLevel: Includes a drag-and-drop page builder and website builder to create responsive websites, landing pages, and sales funnels without any coding.
- Instantly: Requires integration with third-party tools if you want to build landing pages or a website.
3. CRM & Client Management
Both platforms help you manage customer relationships, but GoHighLevel offers a more complete CRM experience.
- GoHighLevel: A powerful CRM that lets you track client accounts, manage pipelines, and handle customer communication from a single dashboard.
- Instantly: Offers basic CRM functionality focused on managing leads and tracking email campaign responses within its “Unibox” feature.
4. Reputation Management
GoHighLevel has dedicated tools for reputation management, which is a key advantage for businesses that rely on online reviews.
- GoHighLevel: Provides built-in tools to request, track, and manage online reviews from platforms like Google and Facebook.
- Instantly: Lacks native reputation management features and would require integration with a separate service.
5. Sales Funnel Templates
Both platforms help you build funnels, but GoHighLevel’s sales funnel templates are more varied and designed for a wider range of marketing campaigns.
- GoHighLevel: Offers a library of customizable sales funnel templates that you can use for lead generation, sales, and more.
- Instantly: While it has templates for email sequences, it doesn’t offer full-fledged sales funnel templates in the same way as GoHighLevel.
6. Integrations
The two platforms approach integrations differently, with GoHighLevel having a broader scope.
- GoHighLevel: Offers a wide range of integrations to connect with many other marketing tools, payment processors, and CRMs.
- Instantly: Provides a direct Microsoft Teams integration and other tools focused on enhancing email outreach and deliverability.
7. Task Management
Effective task management is crucial for business automation, and GoHighLevel provides a more integrated solution.
- GoHighLevel: Has built-in task management features to assign tasks to team members, track progress, and set recurring actions.
- Instantly: Does not have a native task management system and would require an external tool to manage tasks.
8. Membership Sites
If you’re looking to create a recurring revenue stream through exclusive content, GoHighLevel is the clear winner.
- GoHighLevel: The platform includes native functionality to create and manage membership sites, including content dripping and user access control.
- Instantly: This is a feature it does not offer, requiring a separate platform to build and manage any membership sites.
9. Free Trial
Before committing, it’s always a good idea to test the waters with a free trial.
- GoHighLevel: Offers a 14-day free trial, giving you plenty of time to explore all the platform’s interactive features and features before you buy.
- Instantly: Also provides a 14-day free trial so you can test its core email marketing features.
What to Look for When Choosing a CRM Platform?
- Your specific needs: Don’t get caught up in fancy features you won’t use. Focus on the tools that address your pain points.
- Ease of use: A CRM is only helpful if you use it. Choose a platform that’s intuitive and easy to navigate.
- Scalability: Think about your future needs. Can the CRM grow with your business?
- Budget: CRM pricing varies widely. Find a solution that fits your budget very well without sacrificing essential features.
- Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
- Integrations: Does the CRM integrate with the other platforms you use, like your email marketing platform or payment processor?
- Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
- Customization: Can you tailor the CRM to your specific workflows and processes?
Final Verdict
Choosing between GoHighLevel and Instantly is challenging, as both are potent platforms with unique strengths.
Ultimately, we recommend GoHighLevel for most businesses, especially marketing agencies.
Why? GoHighLevel offers a more comprehensive suite of features, including robust subscription management, advanced automation, and a wider range of marketing tools, all within a single platform.
While it may have a steeper learning curve and a higher price tag, its versatility and depth make it a better long-term investment.
We’ve spent countless hours testing and comparing these platforms to provide you with this unbiased analysis.
Trust our expertise and choose the CRM to elevate your business!
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Instantly
Here’s a comparison of Instantly with its alternatives, highlighting their unique strengths:
- Instantly vs Apollo: Instantly excels in rapid email outreach and integrated warm-up features. Apollo provides a larger lead database and a comprehensive sales intelligence platform.
- Instantly vs Snov IO: Instantly focuses on deliverability and scalable cold email campaigns. Snov IO offers a broader suite including email finding, verification, and a CRM.
- Instantly vs Hunter IO: Instantly offers advanced cold email sequences and campaign management. Hunter IO is primarily used for email finding and verification, with basic sending.
- Instantly vs Reply IO: Instantly is known for unlimited warm-up and robust email-focused automation. Reply IO provides a multi-channel sales engagement platform, including LinkedIn.
- Instantly vs UpLead: Instantly specializes in maximizing email deliverability for outreach. UpLead focuses on providing highly accurate B2B contact data for prospecting.
- Instantly vs Mailshake: Instantly streamlines high-volume cold email campaigns with a built-in lead finder. Mailshake emphasizes personalized outreach with email and social touchpoints.
- Instantly vs Lemlist: Instantly offers unlimited email accounts for scalable warm-up and sending. Lemlist focuses on hyper-personalization, including images and multi-channel sequences.
- Instantly vs Woodpecker: Instantly provides unlimited email warm-up with AI-powered optimization. Woodpecker is known for its strong deliverability features and sophisticated campaign logic.
- Instantly vs Smartlead: Instantly combines lead finding with robust campaign management. Smartlead prioritizes advanced deliverability optimization for large-scale outreach.
- Instantly vs Saleshandy: Instantly offers an all-in-one solution for cold email automation. Saleshandy provides email outreach with deliverability tools and a lead finder.
- Instantly vs Klenty: Instantly focuses on email deliverability and simplified campaign setup. Klenty is a sales engagement platform with deeper CRM integrations and advanced cadences.
- Instantly vs Warmbox: Instantly integrates email warm-up within its outreach suite. Warmbox is a dedicated, specialized tool for enhancing email sender reputation.
- Instantly vs Maildoso: Instantly emphasizes unlimited warm-up and scaling cold email. Maildoso focuses on cost-effective email infrastructure and inbox rotation for deliverability.
- Instantly vs Manyreach: Instantly offers tiered monthly plans for features. Manyreach provides credit-based pricing with comprehensive features available from the start.
- Instantly vs Warmy: Instantly’s platform includes a streamlined warm-up. Warmy is a dedicated deliverability tool with detailed analytics and authentication features.
Frequently Asked Questions
Is GoHighLevel better than Instantly?
It depends on your needs. GoHighLevel is a more comprehensive platform with a longer range of features, making it ideal for larger businesses and marketing agencies. Instantly, it might be a better fit for smaller companies or those prioritizing ease of use and affordability.
What is GoHighLevel best used for?
GoHighLevel excels at marketing automation, sales funnels, membership site management, and overall business growth. It’s a powerful all-in-one solution for businesses looking to streamline operations and boost revenue.
What is Instantly best used for?
Instantly is a strong choice for email marketing and cold outreach campaigns. Its focus on deliverability and streamlined workflows makes it ideal for businesses looking to maximize their email marketing ROI.
Can I migrate from GoHighLevel to Instantly (or vice versa)?
Yes, both platforms offer data migration options. However, the process may vary in complexity depending on the data you need to transfer and the specific features you’re using.
Are there any cheaper alternatives to GoHighLevel and Instantly?
Several more affordable CRM options are available, such as ActiveCampaign, HubSpot, and Keap. However, these alternatives may offer fewer features or less specialized functionality than GoHighLevel and Instantly.
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