Picking the right CRM is tough, right?
You’re looking at Folk vs GoHighLevel, and both seem good.
But which one is really best for your business in 2025?
It’s like choosing between two cool video games—you don’t want to waste time on the wrong one.
Don’t worry; we’re going to break down Folk vs GoHighLevel in simple terms.
Let’s make this choice easy!
Overview
We’ve spent weeks diving deep into both Folk and GoHighLevel, testing their features, user interfaces, and customer support.
This hands-on experience allows us to provide a real, practical comparison, not just a surface-level review.
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything to manage your marketing.
Pricing: 14-day free trial available. Paid plan starts at $97/month
Key Features:
- Marketing Automation
- Sales Funnels
- CRM
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Pricing: It has a free plan. Paid plan starts at $20/month
Key Features:
- Landing page builder
- Sales funnel templates
- A/B testing
What is Folk?
Folk is a modern CRM. It’s built for teams.
It helps you manage contacts. It’s easy to use.
It’s all about collaboration.
Also, explore our favorite Folk alternatives…
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Key Benefits
- Organize up to 5000 contacts in one place.
- Share contact lists with up to 10 team members.
- Send personalized emails to 250 contacts per day.
- Integrate with over 1000 apps via Zapier.
- Create 5 custom contact fields.
Pricing
All the plans will be billed annually.
- Standard: $20/member/month.
- Premium: $40/member/month.
- Custom: $80/member/month.
Pros
Cons
What is GoHighLevel?
Okay, so GoHighLevel.
Think of it as a super-powered toolkit. It’s built for agencies and marketers.
It tries to do almost everything you need.
It’s an all-in-one platform.
Also, explore our favorite GoHighLevel alternatives…
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything to manage your marketing.
Key Benefits
GoHighLevel is packed with features. Here are a few standouts:
- Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
- Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
- Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
- Website builder: Create professional websites without needing any coding skills.
- White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
Feature Comparison
Let’s dive into the nitty-gritty.
We’ll compare key features like contact management and marketing automation.
This breakdown helps businesses looking to choose the right platform for their business needs.
1. Customer Relationship Management (CRM)
GoHighLevel offers a robust customer relationship management system with advanced sales pipeline management.
It allows for highly customizable pipelines and detailed contact tracking.
Folk, while strong in relationship management, focuses more on collaborative contact organization.
GoHighLevel’s CRM is more comprehensive for sales-focused teams.
2. Marketing Automation
HighLevel excels in marketing automation.
It provides advanced workflow builders, allowing for complex automation sequences.
Folk’s automation is simpler, focusing on basic email sequences and task assignments.
If you need intricate automation, GoHighLevel is superior.
3. Lead Generation
For lead generation, GoHighLevel offers integrated tools like landing page builders, form builders, and 2-way SMS.
Folk relies more on integrations with other tools like LinkedIn and email.
GoHighLevel is more self-contained for lead capture.
4. Integrations and Chrome Extension
GoHighLevel has a wide range of integrations, including popular marketing and sales platforms.
Folk offers integrations with LinkedIn and email, and it has a Chrome extension for easy contact saving.
GoHighLevel focuses on its own internal integrations, while Folk emphasizes external connections.
5. Appointment Scheduling
Appointment scheduling is a core feature of GoHighLevel, with calendar integrations and automated reminders.
Folk offers basic scheduling through calendar syncing.
If automated, detailed scheduling is crucial; GoHighLevel is the better option.
6. Customizable Workflows
GoHighLevel’s workflow capabilities are highly customizable, allowing for complex automation based on various triggers and actions.
Folk’s workflows are simpler, focusing on basic task and email automation.
GoHighLevel provides more flexibility for advanced automation.
7. Reporting and Analytics
GoHighLevel offers in-depth reporting and analytics, providing detailed insights into marketing campaigns, sales pipelines, and customer behavior.
Folk provides basic reporting on contact activity and email engagement.
For businesses requiring detailed data analysis, GoHighLevel offers more comprehensive reporting tools.
What to Look For When Choosing a CRM Tool?
- Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges?
- Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows?
- Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software.
- Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration.
- Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption.
- Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.
Final Verdict
After thorough testing, we lean toward GoHighLevel for most businesses.
If you need robust marketing automation, comprehensive customer relationship management, and powerful lead generation tools, it’s the clear winner.
While Folk is excellent for basic relationship management and collaborative contact organization.
GoHighLevel’s all-in-one platform offers unmatched versatility.
We’ve seen firsthand how its customizable workflows and detailed analytics can transform a business.
Trust our experience; if you’re serious about scaling, GoHighLevel delivers.
More of Folk
Here’s a brief comparison of Folk with these software solutions:
- Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
- Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
- Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
- Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
- Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
- Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
- Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
- Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
- Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
- Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
- Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
- Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
- Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
Frequently Asked Questions
Is GoHighLevel better for marketing agencies?
Yes, GoHighLevel is specifically designed for marketing agencies. Its all-in-one platform offers robust marketing automation, client management tools, and detailed reporting, making it ideal for agencies managing multiple client accounts.
Can Folk be used for sales pipeline management?
While Folk excels in relationship management, its sales pipeline management is more basic. It’s suitable for small teams with simple sales processes, but GoHighLevel offers more advanced pipeline features.
Does GoHighLevel offer a free trial?
Yes, GoHighLevel provides a free trial, allowing users to explore its extensive features. This helps businesses evaluate if it meets their specific business needs before committing to a paid plan.
Is Folk or GoHighLevel easier to use?
Folk is generally considered easier to use for basic contact management. GoHighLevel, while more powerful, has a steeper learning curve due to its extensive features and customizable workflows.
Which platform is better for lead generation?
GoHighLevel is superior for lead generation. It offers integrated tools like landing page builders, form builders, and 2-way SMS, providing a comprehensive solution for capturing and nurturing leads.
