GoHighLevel vs Insightly: Which CRM Platform Wins in 2025?

Choosing the right CRM can feel like picking out a new car. Overwhelmed by options?

You’re not alone. Two popular choices are GoHighLevel and Insightly, which offer many features that might seem fantastic at first glance.

But which one is the best fit for your business?

In this head-to-head matchup, we’ll break down the key differences between GoHighLevel Vs Insightly, helping you confidently decide which platform is Best for you.

Buckle up!

Overview

We’ve spent weeks testing GoHighLevel and Insightly to give you the most accurate comparison.

We’ve explored their features, ease of use, and overall value so you can make an informed decision.

What is GoHighLevel?

EI, have you ever wished for a single tool to handle everything? That’s the idea behind GoHighLevel.

It’s an all-in-one platform designed to help businesses manage their sales, marketing, and customer relationships.

Think of it as your digital Swiss Army knife for growth.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

• All-in-one platform: GoHighLevel replaces the need for multiple tools, saving you money and hassle.
• Powerful automation: Automate your marketing, sales, and fulfillment processes to save time and boost efficiency.
• Built-in website builder: Create professional websites and landing pages without needing any coding skills.
• Deep integrations: Connects seamlessly with over 1000 popular business apps.
• Dedicated support: Get expert help whenever you need it with their 24/7 support team.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Insightly?

Need a CRM that helps you build strong relationships? Insightly is a solid choice.

It’s known for its intuitive interface and focus on connecting with your customers on a deeper level.

Instead of just tracking deals, Insightly helps you understand the people behind them.

Also, explore our favorite Insightly alternatives…

Key Benefits

Insightly’s superpower is its focus on relationship linking and project management. Here’s the lowdown:

• Relationship Mapping: See the connections between your contacts, organizations, and projects to get a complete picture of your network.
• Project Management: Plan, track, and manage projects with features like Gantt charts, milestones, and task dependencies.
• Workflow Automation: Automate routine tasks like sending emails and updating records to free up your time.
• Customizable Dashboards: Create personalized dashboards to monitor your key performance indicators (KPIs) and track progress.

Pricing

Insightly keeps it simple with three clear pricing tiers:

• Plus: $29/user/month.
• Professional: $49/user/month.
• Enterprise: $99/user/month.

Feature Comparison

Let’s dive deeper and compare GoHighLevel and Insightly head-to-head across critical features.

This will help you see which platform aligns best with your specific needs and priorities.

1. Customer Relationship Management (CRM)

Both GoHighLevel and Insightly excel at customer relationship management (CRM).

They provide the core features you’d expect from a customer relationship management CRM, like contact management, interaction tracking, and pipeline visualization.

However, GoHighLevel leans towards being a sales-focused CRM with sales force automation capabilities.

While Insightly emphasizes building relationships and understanding customer connections.

2. Sales Automation

GoHighLevel truly shines when it comes to sales automation.

It offers a comprehensive inbound marketing suite and extensive business management tools to automate tasks, nurture leads, and streamline your sales process.

Insightly provides workflow automation but doesn’t reach the same level of sophistication as GoHighLevel.

3. Marketing Tools

GoHighLevel boasts robust marketing and extensive business management capabilities, including email marketing, landing page builders, and a website builder.

Insightly has more basic marketing tools and relies on integrations for advanced functionality.

If marketing agencies are your target audience, GoHighLevel is the clear winner.

4. Project Management

Insightly offers more robust project management capabilities than GoHighLevel.

It includes project management tools for task management, collaboration, and progress tracking.

While GoHighLevel can manage projects, it’s not its primary focus.

5. Managing Sales Pipelines

Both platforms offer tools for managing sales pipelines, but their approaches differ.

GoHighLevel provides key features sales pipeline management with automation and a visual pipeline to track deals efficiently.

Insightly focuses on visualizing customer relationships within the pipeline, allowing sales teams to understand the “who” behind each deal.

6. Sales Productivity Features

GoHighLevel provides handy sales productivity features like a built-in dialer and appointment scheduling to help sales teams close deals faster.

Insightly offers integrations with productivity tools but lacks these built-in features.

7. Business Growth

Ultimately, both GoHighLevel and Insightly aim to support business growth.

GoHighLevel achieves this through extensive business management tools and automation to streamline and manage critical business processes.

Insightly focuses on fostering strong customer relationships to drive growth.

What to Look For When Choosing a CRM Platform.

• Ease of Use: How intuitive is the interface? Can your team adopt it quickly?
• Scalability: Can the CRM grow with your business?
• Reporting and Analytics: How effectively can you track key metrics?
• Customer Support: What level of support does the vendor offer?
• Integrations: Does it connect with your essential business tools?
• Mobile Access: Is there a mobile app, and how functional is it?
• Security: How does the platform protect your sensitive data?
• Industry-Specific Features: Does the CRM cater to your specific industry needs?
• Customization Options: Can you tailor the CRM to your workflows?
• Pricing Structure: Does it fit your budget and offer flexible options?
• Training and Onboarding: What resources are available to get your team started?
• Vendor Reputation: Is the CRM provider reliable and well-established?
• Reviews and Testimonials: What are other users saying about their experience?

Final Verdict

For most businesses, especially those with small sales teams, we recommend GoHighLevel.

It’s a robust CRM platform that streamlines processes and offers extensive marketing features.

GoHighLevel’s essential features, like contact management and lead management email marketing, help you manage customer interactions and run effective marketing campaigns.

Plus, its analytics tools integrate seamlessly with other platforms.

While Insightly is a great intuitive sales platform with solid relationship management, GoHighLevel offers more.

Its extensive marketing features and automation capabilities make it a winner for small businesses focused on growth.

We’ve spent years helping businesses like yours find the right tools. Trust us – GoHighLevel is the way to go!

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Insightly

Here’s a brief comparison of Insightly with these software solutions:

• Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
• Insightly vs Keap: Insightly offers a robust CRM with project tracking; Keap provides powerful marketing automation, email campaigns, and comprehensive sales features.
• Insightly vs ActiveCampaign: Insightly merges CRM with project management capabilities; ActiveCampaign excels in advanced marketing automation, email sequencing, and lead scoring.
• Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
• Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
• Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
• Insightly vs Instantly: Insightly offers a robust CRM and project management solution; Instantly focuses on automated cold email outreach and lead generation.
• Insightly vs Clickup: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
• Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
• Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
• Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
• Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
• Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

Frequently Asked Questions