⚡ Kort oordeel:
- Prijzen: GoHighLevel starts at $97/month flat. Insightly starts at $29/user/month.
- Het meest geschikt voor: GoHighLevel for marketing agencies running client campaigns. Insightly for kleine onderneming sales teams tracking deals and projects.
- Belangrijkste verschil: GoHighLevel adds funnels, SMS, and white label. Insightly adds project management tools after the sale.
- Onze keuze: GoHighLevel for most agencies, because one $97 plan replaces several separate marketing tools.
Agency owners compare GoHighLevel vs Insightly for one reason.
They want one login instead of five.
Both handle customer relationship management and both track sales pipelines.
But each CRM platform was built for a different job.
GoHighLevel chases new leads. Insightly organizes the customers you already won.
Overzicht
This GoHighLevel vs Insightly comparison covers pricing, key features, and ease of use.
We leggen ook uit voor wie elk hulpmiddel het meest geschikt is.
Ons schrijver spent hands-on time inside GoHighLevel directly.
Notes on Insightly come from its documentation and G2 reviews.
Aan het eind weet je welke CRM software fits your business growth plan.
Wat is GoHighLevel?
GoHighLevel is a marketing automation and CRM platform built for agencies.
It hands marketing agencies extensive business management tools under one login.
The platform bundles funnel building, SMS, email marketing, and appointment scheduling.
Agencies use it to manage critical business processes for many clients at once.
Reputation management and unified messaging round out the marketing tools.
🏆 Winnaar: GoHighLevel
One flat plan covers funnels, SMS, and lead management. Built for agencies that manage clients smoothly from a single dashboard.
GoHighLevel-prijzen
GoHighLevel keeps its price list short. Two plans, both billed monthly per account rather than per seat.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Starter | $97/maand | Single agency account, lead management, appointment automation |
| Onbeperkt | $297/maand | Unlimited sub-accounts plus a branded desktop app |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. A 14-day trial is available and a card is required at signup.
Geld-terug-garantie: No blanket refund window is published. Cancel before renewal to avoid the next charge.
📌 Opmerking: The $97 Starter plan already includes outgoing calls, appointment automation, reputation management, unified messaging, and lead management. The $297 Unlimited plan adds unlimited sub-accounts.
⚠️ Waarschuwing: Phone calls and SMS are billed separately as usage credits. Budget for those on top of the monthly plan.
Belangrijkste voordelen van GoHighLevel
Dit is waarom GoHighLevel het overwegen waard is:
- Tool Replacement: It can replace ClickFunnels, ActiveCampaign, and Calendly. That is three subscriptions folded into one bill.
- Meerkanaalssequenties: Powerful automation runs complex SMS and email sequences. This is where GoHighLevel beats most sales focused CRM tools.
- Client Dashboards: Agencies manage every client account from one screen. Sub-accounts keep customer gegevens separated.
- Wit label: Reseller options let you sell the platform under your own brand. That is a significant competitive advantage for agencies.
- Verenigd Inbox: Unified messaging pulls SMS, email, and social replies into one thread. Nothing gets missed across marketing campaigns.
- Mobiele app: A mobile application lets you answer leads away from the desk. Handy sales features reis met jou.
Wat ons team opmerkte
Our writer signed up for GoHighLevel and built a live funnel inside a sub-account. Here is what stood out from that hands-on time:
GoHighLevel Plus- en minpunten
✅ Voordelen
- One flat $97 monthly price instead of per-user billing
- Replaces ClickFunnels, ActiveCampaign, and Calendly in a single login
- White labeling and reseller options for agencies
- Powerful automation for complex multi-channel sequences
- Unified messaging keeps client conversations in one inbox
❌ Nadelen
- Een steile leercurve die nieuwe gebruikers kan overweldigen.
- User support has drawn mixed reviews for lacking detail
- Entry price is higher than most small business CRM systems
Wat is Insightly?
Insightly sits squarely in the customer relationship management CRM category.
It focuses on contact management, pipeline tracking, project management, and reporting.
The CRM manages contacts, then follows each deal into delivery.
That makes it an intuitive sales platform for small and medium businesses.
Its clean interface simplifies CRM work that older tools make painful.
Runner Up: Insightly
A sales focused CRM with project management capabilities built in. Its unique capabilities and affordable pricing stand out for smaller teams.
Inzichtelijke prijsstelling
Insightly charges per user. That keeps the entry cost low for small sales teams.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Plus | $29 per gebruiker per maand | Essential CRM features for small business sales teams |
| Professioneel | $49 per gebruiker per maand | Workflow rules, custom reporting and analytics integration |
| Onderneming | $99 per gebruiker per maand | Larger teams needing deeper customization and controls |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. Insightly also runs a free plan capped at 2 users, which works as a free CRM for solo founders.
Geld-terug-garantie: No published refund window. Annual billing is discounted against the monthly rate.
📌 Opmerking: Prices above come from our tracked pricing data and cover the paid tiers. The 2-user free plan sits below the Plus tier and is not listed separately.
⚠️ Waarschuwing: Per-user pricing scales fast. Ten seats on Professional cost $490 monthly, well above GoHighLevel’s flat plans.
Belangrijkste voordelen van Insightly
Here is where Insightly earns its place:
- Project Management Built In: It offers project management tools lacking in most CRMs. Won opportunities convert into post-sale projects with milestones.
- Deal to Delivery Tracking: Insightly follows a deal from first lead through project delivery. Few CRM systems cover both ends.
- 500+ Connectors: AppConnect ships over 500 pre-built connectors for third-party apps. Your existing stack keeps working.
- Relatiemapping: It maps who knows whom across client relationships. Internal task coordination sits alongside it.
- Rapportagediepte: Custom dashboards track customer interactions and pipeline health. Reporting is a core module, not an add-on.
- Lage instapkosten: At $29 per user, it suits small and medium businesses focused on steady growth.
Wat ons team opmerkte
Note: We have not had extensive hands-on time with Insightly yet. The observations in this comparison come from Insightly’s published documentation and from G2 reviews, and we have labelled them as such throughout.
Voor- en nadelen van Insightly
✅ Voordelen
- Project management capabilities most rivals leave out
- Gratis abonnement voor maximaal twee gebruikers
- Over 500 AppConnect integrations
- Cleaner, more user friendly interface than GoHighLevel
❌ Nadelen
- Thin marketing automation next to GoHighLevel
- No funnel builder, SMS campaigns, or white label option
- G2 reviews report variable support response times
Functievergelijking
Ready for a closer look at GoHighLevel vs Insightly? We compare ten key features below, then finish with cost.
| Functie | Ga naar een hoger niveau | Inzichtelijk |
|---|---|---|
| Startprijs | $97/maand | $29 per gebruiker per maand |
| Gratis plan | ❌ | ✅ (2 gebruikers) |
| Contactbeheer | ✅ | ✅ |
| Verkooppijplijn | ✅ | ✅ |
| Marketingautomatisering | ✅ | Beperkt |
| Funnel Builder | ✅ | ❌ |
| SMS-campagnes | ✅ | ❌ |
| Projectmanagement | ❌ | ✅ |
| White Label | ✅ | ❌ |
| Het beste voor | Marketingbureaus | MKB verkoopteams |
1. Contact Management and Customer Data
GoHighLevel: Contacts live inside sub-accounts, one per client. Every call, tekst, and form fill lands on the same record. Agencies see customer interactions across all brands from a single dashboard.
Inzichtelijk: Contact management is the backbone here. Records link to organizations, opportunities, and projects, so customer data stays connected. Relationship mapping shows who introduced whom.
2. Lead Management and Sales Pipelines
GoHighLevel: Lead management starts at the funnel, not the CRM. Forms, surveys, and landing pages push new leads straight into a pipeline stage. It works as a system of action for rapid lead conversion.
Inzichtelijk: Managing sales pipelines is where this tool feels natural. Leads convert to opportunities, opportunities convert to projects. Small business sales teams get a clear sales pipeline without setup work.
3. Marketingautomatisering en e-mailmarketing
GoHighLevel: Workflow automation for SMS and email campaigns drives lead nurturing here. You can branch a sequence on any trigger. The more extensive marketing features GoHighLevel ships give it strong marketing capabilities that Insightly does not match.
Inzichtelijk: Email marketing exists, but stays basic. You get templates, tracking, and scheduled sends for marketing campaigns. There is no funnel builder and no SMS channel.
⚠️ Waarschuwing: If you need inbound marketing depth rather than outbound sequences, neither tool matches a dedicated HubSpot marketing suite.
4. Projectmanagementtools
GoHighLevel: There is no true project module. You get tasks and pipelines, which cover follow-up but not delivery. Agencies usually pair it with ClickUp or Asana.
Inzichtelijk: This is the clear gap-filler. Insightly provides project management tools lacking in most CRMs, so a won deal becomes a tracked project with milestones. That suits kleine bedrijven where the same people sell and deliver. Project management capabilities and CRM sit in one record.
5. Appointment Scheduling and Booking
GoHighLevel: Appointment automation schedules meetings based on customer preferences and calendar rules. Reminders go out by SMS and email without extra tools. This alone replaces a Calendly subscription.
Inzichtelijk: Scheduling runs through calendar integrations rather than a native booking page. Prospects cannot self-book from a link out of the box. You will add a third-party planner.
6. Sales Automation and Workflows
GoHighLevel: Sales automation covers pipeline moves, task creation, and multi-channel follow-up in one builder. Deals advance on their own as prospects reply. That means more marketing automation per dollar than most CRM systems offer.
Inzichtelijk: AI automations handle record updates, routing, and reminders. Sales force automation capabilities are solid for daily pipeline hygiene. Handy sales productivity features cut manual data entry.
7. Rapportage en analyses
GoHighLevel: Dashboards track funnel conversion, call outcomes, and campaign spend per sub-account. Agencies can hand clients a live report link. Depth is decent, though custom report building is limited.
Inzichtelijk: Reporting is a first-class module with custom dashboards and scheduled sends. According to G2 reviews, the reporting builder is frequently praised. This is where Insightly edges ahead on business management visibility.
8. Integrations and Connectors
GoHighLevel: Native integrations are fewer, because the platform prefers to own the whole stack. Zapier and webhooks fill the gaps. That is the trade-off of an all in one platform.
Inzichtelijk: AppConnect provides over 500 pre-built connectors for third-party tools. boekhouding, support, and field service apps plug in directly. Teams managing field service businesses will find familiar names on that list.
9. White Label and Client Accounts
GoHighLevel: White labeling lets agencies resell the platform under their own domain and logo. The Unlimited plan adds a branded desktop application. No rival at this price offers the same extensive business management capabilities to resellers.
Inzichtelijk: Organizations group contacts by company rather than by client tenant. There is no white label or reseller layer. It is built to serve your team, not your clients’ teams.
10. Membership Areas and Support Tools
GoHighLevel: You can spin up membership areas and courses inside the same account. That turns a marketing tool into a delivery channel. Support is documentation-led, and reviews on its depth are mixed.
Inzichtelijk: A built-in ticketing module handles inbound customer issues alongside the CRM. Customer relationships stay in one timeline from first touch to support case. G2 reviews report response times from Insightly’s own support team can vary.
11. Prijsbepaling en kosten
Here are the plans side by side. Note the billing models differ, which changes the maths at every team size.
| Laag | Ga naar een hoger niveau | Inzichtelijk |
|---|---|---|
| Vrij | ❌ | ✅ up to 2 users |
| Invoer | Starterpakket — $97/maand | Plus — $29 per gebruiker per maand |
| Midden | ❌ | Professioneel — $49 per gebruiker per maand |
| Bovenkant | Onbeperkt — $297/maand | Enterprise — $99 per gebruiker per maand |
| Factureringsmodel | Flat per account | Per gebruiker |
GoHighLevel: $97/month is steep for one person and cheap for ten. Because seats are unlimited, cost per user drops as the team grows. Agencies billing several clients recover that fee quickly.
Inzichtelijk: $29/user/month is the friendlier entry point for a two or three person team. Affordable pricing is a real draw for small to medium businesses. Past eight seats, the flat-rate model wins on cost.
💡 Pro-tip: Divide GoHighLevel’s $97 by your headcount. Below four seats Insightly is cheaper. Above four, GoHighLevel usually wins.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Two or three seats only | Inzichtelijk | $29/user beats a $97 flat fee |
| Funnels and SMS campaigns | Ga naar een hoger niveau | Native builder, no add-ons |
| Projecttracking na de verkoop | Inzichtelijk | Deals convert into projects |
| Resell under your own brand | Ga naar een hoger niveau | White label and reseller options |
| Many third-party connectors | Inzichtelijk | 500+ AppConnect connectors |
| Fastest path to booked calls | Ga naar een hoger niveau | Booking plus reminders built in |
💰 Jouw budget
Insightly wins under four seats thanks to affordable pricing. GoHighLevel wins the moment you add a fifth user or a second client.
🔌 Jouw technologie-stack
Already running accounting, support, and ops tools you like? Insightly connects to them. GoHighLevel prefers to replace them.
📈 Jouw verkoopproces
GoHighLevel is a system of action for rapid lead conversion. Insightly is a system of record for the full customer lifecycle.
🎓 Jouw ervaringsniveau
GoHighLevel’s steep learning curve can overwhelm new users. Insightly’s intuitive interface gets a team productive in an afternoon.
🆓 Gratis proefversies en demo's
Insightly’s 2-user free plan lets you test with real customer data indefinitely. GoHighLevel’s trial is time-boxed, so plan your build week.
🛟 Ondersteuningsopties
Support is a weak spot on both sides. GoHighLevel’s documentation has drawn mixed reviews, and G2 reviews flag variable response times at Insightly.
Overstaphandleiding
Already on one of these? Here is what changes if you move.
🔄 Overstappen van GoHighLevel naar Insightly?
✅ Wat je eraan hebt:
- Project management tools that track delivery after the sale
- Over 500 AppConnect connectors for your existing stack
- A cleaner interface and a much shorter onboarding curve
❌ Wat je verliest:
- Funnel builder, SMS campaigns, and membership areas
- White label and reseller options
- Flat per-account billing with unlimited seats
📋 Zo schakel je over:
- Export contacts, opportunities, and notes from each sub-account as CSV
- Start on the Insightly free plan and map your fields first
- Import, rebuild pipeline stages, then rehome campaigns in a dedicated email tool
🔄 Overstappen van Insightly naar GoHighLevel?
✅ Wat je eraan hebt:
- Funnels, SMS, email, and booking in one subscription
- Unlimited seats on a flat monthly fee
- White label options that support real business growth for agencies
❌ Wat je verliest:
- Native project management and milestone tracking
- The 500+ connector library and its deep reporting builder
- A gentler learning curve for non-technical staff
📋 Zo schakel je over:
- Export contacts, organizations, and opportunities from Insightly
- Create a GoHighLevel sub-account per client or per brand
- Import contacts, rebuild pipelines, then move projects to a task tool
Wat onze recensie niet behandelde
This comparison focused on agencies and small teams. We did not test SSO, bulk licensing, or migration at 50+ seats. Deliverability rates for SMS and email were outside our scope, and both vendors change plan contents often. If you run a larger operation, your priorities will look different from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Inzichtelijk |
| 👥 Contactbeheer | Stropdas |
| 🎯 Leadmanagement | Ga naar een hoger niveau |
| 📣 Marketingautomatisering | Ga naar een hoger niveau |
| 📋 Projectmanagement | Inzichtelijk |
| ⚙️ Verkoopautomatisering | Ga naar een hoger niveau |
| 📊 Rapporteren | Inzichtelijk |
| 🏷️ Wit label | Ga naar een hoger niveau |
| 👶 Gebruiksgemak | Inzichtelijk |
| 🏆 Algemene winnaar | Ga naar een hoger niveau |
🏆 WINNAAR: GOHIGHLEVEL
GoHighLevel takes 4 of 9 scored categories, and Insightly takes 4, with contact management tied. The 4.3 rating and the breadth of its toolset settle it.
Het meest geschikt voor: Marketing agencies, client campaign delivery, lead generation at volume
These are two very different products wearing the same CRM label. GoHighLevel is a growth machine for agencies that need funnels, texts, and booking on day one.
Insightly is a tidy record-keeper for teams that sell, then deliver. Its project management capabilities fill a gap rivals ignore, and its per-user cost suits small teams.
If you bill clients for marketing work, GoHighLevel earns the nod. If you sell projects and track them to completion, pick Insightly and spend the difference elsewhere.
Meer informatie over GoHighLevel vergeleken
Here is how GoHighLevel measures up against its closest rivals:
GoHighLevel versus ClickFunnels
GoHighLevel wint op: Bundled CRM behind the funnel, SMS follow-up, unlimited sub-accounts
ClickFunnels scoort hoog op de volgende punten: Faster page editor, larger template library, gentler setup for one offer
GoHighLevel versus ActiveCampaign
GoHighLevel wint op: Built-in calling, appointment booking, reselling under your own brand
ActiveCampaign wint op de volgende punten: Email deliverability reputation, segmentation depth, cheaper entry seat
GoHighLevel wint op: Flat pricing at scale, agency sub-accounts, SMS included as standard
HubSpot wint op de volgende punten: Content and inbound marketing tooling, reporting polish, huge app marketplace
GoHighLevel vs Keap
GoHighLevel wint op: Multi-client management, membership areas, lower cost per seat
Keap wint dankzij: Guided onboarding, invoicing and payments, simpler automation editor
Meer van Insightly vergeleken
And here is where Insightly lands against the field:
Insightly wint op de volgende punten: Project tracking after the close, flatter per-seat cost, simpler admin
HubSpot wint op de volgende punten: Free tier generosity, marketing content tools, network of certified partners
Insightly wint op de volgende punten: Project milestones, cleaner default layout, less configuration before launch
Zoho CRM scoort hoog op de volgende punten: Price at the low end, breadth of sibling apps, often called the best free CRM alternative for solo users
Inzichtelijk versus Pijpleiding
Insightly wint op de volgende punten: Delivery tracking, richer reporting module, organization-level records
Pipedrive wint op: Faster deal entry, sharper visual pipeline, lighter footprint for pure selling
Insightly wint op de volgende punten: Setup speed, predictable cost, usable out of the box without a consultant
Salesforce wint op: Customization ceiling, governance controls, capacity for very large sales organizations
Veelgestelde vragen
Waarvoor wordt Insightly gebruikt?
It tracks contacts, deals, and projects in one place. Teams use it to manage a sale from first enquiry through to delivery, milestones included.
Is Insightly gebruiksvriendelijk?
Yes. The layout is clean and most teams get productive within a day. It asks for far less setup work than heavyweight CRM systems.
Wie gebruikt Insightly?
Small and medium businesses, mostly. It suits consultancies, agencies, and services firms that sell projects and then have to deliver them on schedule.
Wat is het verschil tussen een lead en een opportunity in Insightly?
A lead is an unqualified contact. An opportunity is a qualified deal with a value and a close date. Converting a lead creates the opportunity.
Wat is vergelijkbaar met GoHighLevel?
ClickFunnels, ActiveCampaign, Keap, and HubSpot cover overlapping ground. None bundle funnels, SMS, booking, and white label reselling into one flat monthly fee.
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