Folk vs Salesforce: Which CRM Tool Wins in 2025?

by | Last updated Jun 2, 2025

Winner
folk
8.5
  • Masseges and Sequences
  • Dashboards
  • Team Collaboration
  • Pipeline Management
  • Integration
  • Free plan available
  • Paid Plans from $20/month
Runner Up
Salesforce
7.5
  • Supercharged Sales Cloud
  • Personalized Outreach
  • Commerce Cloud
  • Customer Support Tracking
  • Cool Email Templates
  • Free plan available
  • Paid Plan Starts at $25/month
Folk vs Salesforce

Ever feel like keeping track of your contacts is a total mess?

You’ve got names, emails, and notes scattered everywhere.

It’s tough to remember who’s who and even harder to keep up with everyone.

This makes growing your network or business super tricky.

That’s where we come in.

We’re going to break down Folk vs Salesforce, two popular CRM tools.

Let’s get started.

Overview

We’ve spent weeks diving deep into both Folk and Salesforce, testing their features, user interfaces, and overall effectiveness.

This hands-on experience allows us to provide a real, practical comparison beyond just listing specs.

CTA 2 2

Streamline your contacts! 80% of Folk users leverage its customizable fields.

8.5out of 10

Pricing: It has a free plan. The paid plan starts at $20/month

Key Features:

  • Customizable Fields
  • Collaboration
  • Unified Contact Hub
Salesforce

Ready to explore the world’s leading CRM? Sign up for a free trial of Salesforce today!

7.5out of 10

Pricing: It has a free plan. The premium plan starts at $25/month.

Key Features:

  • Sales Cloud
  • Marketing Cloud
  • Service Cloud

What is Folk?

Folk is a modern CRM. It’s built for teams.

It helps you manage contacts.

It’s easy to use. It’s all about collaboration.

Also, explore our favorite Folk alternatives…

CTA 2 2
Folk
8.5

Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

Key Benefits

  • Organize up to 5000 contacts in one place.
  • Share contact lists with up to 10 team members.
  • Send personalized emails to 250 contacts per day.
  • Integrate with over 1000 apps via Zapier.
  • Create 5 custom contact fields.

Pricing

All the plans will be billed annually.

  • Standard: $20/member/month.
  • Premium: $40/member/month.
  • Custom: $80/member/month.
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Pros

  • It’s super easy to learn.
  • Team collaboration is seamless.
  • The interface is clean and modern.
  • Integrations are very helpful.
  • It organizes contacts very well.

Cons

  • Limited advanced marketing tools.
  • Reporting features are basic.
  • Some features require upgrades.

What is Salesforce?

Okay, let’s talk Salesforce. It’s a big name in the CRM world.

Think of it as a super-powered tool. It helps businesses manage customer relationships.

It does a lot more than keep contacts. It’s also flexible; you can customize it to fit your needs.

Also, explore our favorite Salesforce alternatives

Salesforce
Salesforce
7.5

Ready to see what Salesforce can do for you? Start your free trial today and experience it!

Key Benefits

  • Industry leader: Salesforce dominates the CRM market for a reason.
  • Highly customizable: Tailor Salesforce to fit your exact needs.
  • Massive ecosystem: Integrate with thousands of apps and services.
  • Scalable solution: Grow your business without outgrowing your CRM.

Pricing

All the plans will be billed annually.

  • Starter Suite: $25/user/month.
  • Pro Suite: $100/user/month.
  • Enterprise: $165/user/month.
  • Unlimited: $330/user/month.
  • Einstein 1 Sales: $500/user/month.
Salesforce Pricing

Pros

  • Industry-leading CRM solution.
  • Highly customizable.
  • Robust reporting and analytics.
  • Great customer support.
  • Industry-leading CRM solution.

Cons

  • It can be expensive.
  • Steep learning curve.
  • Setup can be complex.
  • Updates can be disruptive.

Feature Comparison

Let’s break down the key features of Folk and Salesforce.

We’ll explore how they stack up in crucial areas, giving you a clear picture of their strengths and differences.

1. User-Friendly Interface and Ease of Use

Folk is known for its user-friendly interface and ease of use.

It’s designed to be intuitive, even for those new to CRM systems. 

On the flip side, Salesforce offers a powerful but complex platform that provides tools that come with a steeper learning curve.

So, vs Folk, Salesforce requires more training.

Folk CRM

2. Customer Relationship Management

Both are strong crm solution tools.

Folk excels at simple relationship management, focusing on contact organization. 

Salesforce is a robust customer relationship management system that offers in-depth analytics and customization.

3. Sales Processes and Pipeline Management

Salesforce shines with its comprehensive sales processes and pipeline management.

You can track deals, forecast sales, and manage complex workflows. 

Folk offers a simpler pipeline view, suitable for smaller teams or less complex sales.

4. Marketing Automation and Email Campaigns

Salesforce includes powerful marketing automation features, allowing you to run complex email campaigns and track results.

Folk has basic email integration but lacks advanced marketing automation.

5. Automation of Repetitive Tasks

Both platforms help automate repetitive tasks.

Salesforce can automate a wide range of tasks, from lead scoring to follow-up emails. 

Folk helps streamline basic tasks but isn’t as robust.

Outreach in Salesforce

6. Dashboard and Reporting

Salesforce provides a highly customizable dashboard and reporting tools that give deep insights into your data.

Folk has a simpler dashboard with basic reporting capabilities.

7. Customer Interaction and Lead Management

Both help manage leads and customer interaction.

Salesforce offers more tools to track interactions and manage complex customer journeys seamlessly.

Folk is good for basic contact management and customer interaction.

What to Look For When Choosing a CRM Tool?

  • Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
  • Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
  • Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
  • Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
  • Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
  • Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict

So, which one wins? It depends on your needs.

If you want something easy and simple, Folk is a great choice.

It’s perfect for small teams.

But, if you need powerful tools and lots of features, Salesforce is the way to go.

It can handle big businesses.

We’ve used both, and we know they each have their strengths.

Think about what you need most. Then, pick the one that fits you best.

We’ve done the hard work so you can make a smart choice.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

  • Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
  • Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
  • Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
  • Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
  • Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
  • Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
  • Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
  • Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
  • Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
  • Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
  • Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
  • Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
  • Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

More of Salesforce

Here’s a brief comparison of Salesforce with these software solutions:

  • Salesforce vs Gohighlevel: Salesforce is an enterprise-level CRM with extensive customization, ideal for large organizations, whereas GoHighLevel offers an all-in-one marketing and sales platform, often favored by small businesses and agencies.
  • Salesforce vs Pipedrive: Salesforce is a comprehensive, highly customizable CRM for sales, marketing, and service, while Pipedrive focuses on intuitive visual sales pipeline management for streamlined sales processes.
  • Salesforce vs Keap: Salesforce offers a vast, customizable CRM ecosystem for businesses of all sizes; Keap provides integrated sales and marketing automation, particularly strong for smaller firms.
  • Salesforce vs ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
  • Salesforce vs Hubspot: Salesforce emphasizes deep customization and robust reporting for complex business needs, while HubSpot offers an integrated suite of marketing, sales, and service tools with a more user-friendly interface.
  • Salesforce vs Clickfunnels: Salesforce is a comprehensive CRM for managing customer relationships and sales; ClickFunnels is specifically designed as a sales funnel builder to guide customers through a conversion path.
  • Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated cold email outreach and lead generation for targeted campaigns.
  • Salesforce vs ClickUp: Salesforce is a dedicated, powerful CRM for managing customer interactions and sales processes; ClickUp is a versatile work management platform that includes CRM functionalities within its broader project management tools.
  • Salesforce vs Monday: Salesforce is a robust CRM with extensive data models for complex workflows across diverse industries; Monday CRM offers highly customizable visual workflows and is often used by companies already on Monday.com for project management.
  • Salesforce vs Capsule: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
  • Salesforce vs Insightly: Salesforce provides a comprehensive, highly customizable CRM for diverse business needs; Insightly offers a versatile CRM with integrated project management, often favored by small to mid-sized businesses for its ease of use.
  • Salesforce vs Freshsales CRM: Salesforce is a highly customizable and scalable CRM with advanced features for large organizations; Freshsales CRM focuses on AI-driven sales insights and automation for streamlined sales management, often preferred by smaller teams.
  • Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.

Frequently Asked Questions

Is Folk easier to use than Salesforce?

Yes, Folk is generally considered more user-friendly and offers ease of use, especially for those new to CRM systems. Salesforce, while powerful, has a steeper learning curve and requires more training.

Which is better for large businesses, Folk or Salesforce?

Salesforce is better for large businesses. It offers robust customer relationship management, advanced marketing automation, and comprehensive sales processes. Folk is more suited for smaller teams and simpler relationship management.

Can I automate tasks with Folk?

Yes, Folk allows you to automate repetitive tasks to streamline workflows, but it’s less comprehensive than Salesforce. Salesforce offers more advanced automation for complex tasks and email campaigns.

Does Folk offer pipeline management?

Yes, Folk provides a simple pipeline view for tracking deals. Salesforce, however, offers more detailed pipeline management with advanced forecasting and customization options.

Which platform is best for managing customer interactions?

Both platforms help manage leads and customer interaction. Salesforce provides more tools to seamlessly track complex customer journeys, while Folk is effective for basic contact and customer interaction management.