Keap vs Instantly: Which CRM Software Wins in 2025?

You’re trying to pick the right tool for managing your customers.

It’s tough, right? Keap and Instantly are both popular, but which one actually works best for you?

You need to know because the wrong choice can mess up your business.

We’re going to break down Keap vs Instantly for 2025, so you can make a smart decision.

We’ll look at the key differences, what they do well, and which might best fit your needs.

Let’s find the CRM that helps your business win!

Overview

We put Keap and Instantly through real-world tests, mimicking typical business uses.

This hands-on experience and in-depth feature analysis form the basis of our comparison, ensuring you get practical insights.

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Also, explore our favorite Keap alternatives…

Key Benefits

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $249/month, and chat with them to get their features.

What is Instantly?

Instantly is a sales engagement platform.

It helps automate outreach and personalize communication.

Think of it as a tool to streamline your sales process. It’s designed to boost efficiency and close more deals.

Also, explore our favorite Instantly alternatives…

Key Benefits

• Boosts deliverability by up to 97%. That means more people see your emails!
• Integrates seamlessly with popular email platforms. No more switching between apps.
• Provides detailed analytics and reporting. Track your progress and see what’s working.
• Offers a spam trigger analysis. Identifies and helps you fix issues that could land you in spam.

Pricing

Instantly offers a few different plans to fit your needs:

• Growth CRM: $37.9/month, unlimited seats.
• Hyper CRM: $77.6/month, unlimited seats.

Feature Comparison

Let’s dive into the core features of Keap and Instantly.

We’ll examine how each platform handles crucial customer relationship management and automation aspects, highlighting key differences for small business owners.

1. Contact Management

Keap’s contact management system allows you to effectively manage customers and customer data.

You can segment your contacts based on various criteria, which is a huge win for targeted marketing campaigns.

Instantly also offers contact management, but Keap, because it’s an all-in-one CRM, tends to offer more robust features.

You can see how your business interacts with each client.

2. Automation and E-commerce

Keap excels in sales and marketing automation. 

It provides automation tools to automate sales and repetitive tasks, saving hours.

Their campaign builder and drag-and-drop interface make it easy to create complex workflows.

Infusionsoft is now Keap, and they’ve continued to build on that robust automation platform.

Instantly also has automation, but Keap’s strength lies in its sales and marketing automation platform and ecommerce integrations.

If your business needs strong automation and e-commerce, Keap is very strong.

3. Marketing and Sales

Both platforms offer marketing and sales features, but Keap provides a more comprehensive suite.

With tools like landing pages, email campaigns, and funnels, Keap helps businesses make more sales.

Instantly focuses on outreach, while Keap helps manage the entire sales campaign.

Keap is an all-in-one solution while Instantly focuses on outbound sales.

4. Integrations

Keap integration with other apps is seamless, especially with Zapier.

This allows you to integrate with hundreds of other tools without leaving the Keap platform.

If you want to integrate with many other SAAS products, Keap is a strong choice. 

Instantly has integrations, but Keap allows you to integrate with a wider range of services.

5. Dashboard and Reporting

Keap’s dashboard provides a clear overview of your business performance.

You can track key metrics and roi, helping you make informed decisions.

Both platforms provide reporting, but Keap offers more detailed insights.

6. Ease of Use and Onboarding

Keap offers pre-built templates and a landing page builder, making it easier to get started.

Onboarding is detailed, which is helpful for small business owners. 

Instantly, it also has a user-friendly interface.

Formerly, Infusionsoft, now known as Keap, has worked to simplify the user experience.

7. Customer Support and Training

Keap offers extensive customer support, including online resources, training, and direct support. They provide help to ensure small business success.

Instantly also provides customer support, but Keap’s resources are known for being very in-depth.

This is a very important feature if you are a small business owner and need a lot of support.

What to Look for When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Mobile App: Is there a robust mobile app for on-the-go access?
• Customer Support: What level of support is offered?
• Training Resources: Are there adequate training materials for your team?
• Security: What security measures are in place to protect your data?
• Trial Period: Does the vendor offer a trial period to test the software?
• User Reviews: What are other users saying about the CRM?
• Industry-Specific Needs: Does the CRM cater to your industry’s requirements?
• Budget: Consider the total cost of ownership, including implementation and training.

Final Verdict

After thorough testing, we recommend Keap for most small business owners seeking a comprehensive CRM and automation platform.

Keap’s robust feature set, including advanced marketing automation, seamless integrations, and detailed reporting, makes it a powerful tool for growth.

While Instantly excels in specific outreach tasks, Keap’s all-in-one approach provides a more complete solution.

We’ve spent countless hours diving into these platforms, so you don’t have to.

Trust our practical insights to help you make the best decision for your business.

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
• Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
• Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.

More of Instantly

Here’s a brief comparison of Instantly with these software solutions:

• Instantly vs Gohighlevel: Instantly specializes in cold email outreach and deliverability, while GoHighLevel offers a comprehensive suite for sales, marketing, and lead generation, including broader automation.
• Instantly vs Pipedrive: Instantly focuses on automated email campaigns and deliverability for outbound sales; Pipedrive is a visual sales pipeline management tool designed for tracking deals and optimizing sales processes.
• Instantly vs ActiveCampaign: Instantly is primarily for high-volume cold email outreach and deliverability; ActiveCampaign is a robust marketing automation platform with advanced segmentation and CRM features.
• Instantly vs Hubspot: Instantly streamlines outbound email campaigns and lead warming; HubSpot offers a comprehensive CRM, marketing, sales, and customer service platform with extensive features.
• Instantly vs Clickfunnels: Instantly is an email outreach automation tool; ClickFunnels is a sales funnel builder for creating landing pages and automating sales processes.
• Instantly vs Folk: Instantly focuses on automated cold email campaigns and lead generation; Folk is a collaborative contact management CRM that emphasizes easy organization.
• Instantly vs Clickup: Instantly is designed for cold email outreach and deliverability; ClickUp is a versatile workspace for project management, task tracking, and broader team collaboration.
• Instantly vs Monday CRM: Instantly excels in automated outbound email and lead nurturing; Monday CRM provides visual project and workflow management, with integrated CRM features.
• Instantly vs Capsule CRM: Instantly specializes in automated cold email sequences; Capsule CRM is a simple contact management and sales pipeline tool for small businesses.
• Instantly vs Insightly: Instantly streamlines cold email outreach with robust deliverability features; Insightly offers a comprehensive CRM with project management and sales pipeline capabilities.
• Instantly vs Freshsales CRM: Instantly focuses on automated email outreach and lead scoring; Freshsales CRM is a full-featured sales automation and CRM solution with extensive reporting.
• Instantly vs Salesforce: Instantly is a specialized tool for scalable cold email outreach; Salesforce is an enterprise-grade, highly customizable CRM platform for sales, service, and marketing.
• Instantly vs Zendesk: Instantly focuses on lead generation through automated email outreach; Zendesk is a comprehensive customer service and support platform with robust ticketing.

Frequently Asked Questions