Picking the right CRM is hard, right?
You’ve got tons of customer info, and you need a way to keep it all organized.
Plus, you want to grow your business, and a good CRM helps with that.
But how do you know which one to choose?
Good news!
We’re diving into a head-to-head comparison: Folk vs Keap.
Overview
We’ve spent weeks diving deep into both Folk and Keap, testing their features, workflows, and user experience.
Our hands-on approach ensures this comparison reflects real-world use, not just marketing claims.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. See how it can change your Business.
Pricing: 14-day trial available. Paid plan starts at $249/month
Key Features:
- Email Marketing
- Sales Automation
- Payments
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts.
Pricing: It has a free plan. Paid plan starts at $20/month
Key Features:
- Landing page builder
- Sales funnel templates
- A/B testing
What is Folk?
Folk is a modern CRM. It’s built for teams.
It helps you manage contacts. It’s easy to use.
It’s all about collaboration.
Also, explore our favorite Folk alternatives…
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Key Benefits
- Organize up to 5000 contacts in one place.
- Share contact lists with up to 10 team members.
- Send personalized emails to 250 contacts per day.
- Integrate with over 1000 apps via Zapier.
- Create five custom contact fields.
Pricing
All the plans will be billed annually.
- Standard: $20/member/month.
- Premium: $40/member/month.
- Custom: $80/member/month.
Pros
Cons
What is Keap?
Keap is a CRM. That means it helps manage customer relationships.
It keeps all your customer info in one place.
It helps you automate sales and marketing.
Also, explore our favorite Keap CRM alternatives…
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business.
Key Benefits
Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.
- Email marketing: Easily create and send targeted emails to your audience.
- Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
- Sales pipeline management: Visualize your sales process and track deals from start to finish.
- Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
- Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.
Pricing
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
Feature Comparison
Let’s break down the key features of Folk and Keap, highlighting their strengths and differences to help you decide which CRM solution best suits your needs.
1. User Interface and Ease of Use
Folk offers a clean, user-friendly interface that is ideal for teams seeking simplicity.
Keap, formerly Infusionsoft, provides more advanced features but can feel overwhelming to new users.
Folk is a great crm alternative for those looking for simplicity.
2. Contact Management and Organization
Both platforms excel in customer relationship management.
Folk’s collaborative features allow for easy sharing and updates within your sales team.
Keap provides robust tagging and segmentation, which is great for detailed organization.
3. Sales and Marketing Automation
Keap shines with its powerful sales and marketing automation tools, including automated follow-up sequences and lead scoring.
Folk provides simpler automation with a focus on streamlining workflows.
Keap is a great crm platform for those who want marketing and sales to work together.
4. Email Marketing Capabilities
Keap offers comprehensive email marketing tools with customizable templates and detailed analytics.
Folk provides basic email integration, which is suitable for simpler campaigns.
Keap is a great crm software for those who want a good email system.
5. Customization and Integrations
Keap allows for extensive customization, enabling you to tailor the platform to your specific business needs.
Folk focuses on core functionality, offering fewer customization options but an easier setup.
Both CRMs offer integrations, but Keap’s are more numerous.
6. Customer Support and Training
Keap provides extensive support resources, including training videos and dedicated support teams.
Folk offers responsive customer support via email and chat.
7. Task Management and Reminders
Both platforms allow for task assignment and reminder settings.
Keap provides more detailed task management features, including project management tools.
Folk keeps task management simple, helping your small business streamline daily operations.
Folk is great for those who want a simple reminder system.
Final Verdict
After thorough testing, we lean towards Keap for businesses needing robust sales and marketing automation and deep customization.
While Folk’s user-friendly interface is appealing.
Keap’s all-in-one capabilities, especially for email marketing and detailed customer relationship management, make it a powerful choice.
If you are a small business that is growing, Keap will grow with you.
Our hands-on experience allows us to provide practical insights, ensuring you make an informed decision for your business.
We have tested both and know their strengths and weaknesses.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Folk
Here’s a brief comparison of Folk with these software solutions:
- Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
- Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
- Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
- Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
- Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
- Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
- Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
- Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
- Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
- Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
- Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
- Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
- Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.
Frequently Asked Questions
Is Folk a good CRM alternative to Keap (Infusionsoft)?
Yes, Folk is a solid CRM alternative, especially for teams prioritizing simplicity and collaborative contact management. If you find Keap’s advanced features overwhelming, Folk offers a more streamlined, user-friendly experience.
Which CRM is better for sales and marketing automation?
Keap excels in sales and marketing automation, offering robust tools like automated follow-up sequences and detailed campaign management. If your business heavily relies on automated marketing and sales processes, Keap is the stronger choice.
Can I customize either Folk or Keap for my small business?
Keap provides extensive customization options, allowing you to tailor the CRM platform to your specific needs. Folk offers simpler customization, focusing on core functionality. For a highly customizable solution, choose Keap.
Which CRM has better email marketing capabilities?
Keap offers comprehensive email marketing features, including customizable templates and detailed analytics. While Folk provides basic email integration, Keap’s robust tools make it the superior choice for effective email marketing campaigns.
Is Keap (Infusionsoft) user-friendly for beginners?
Keap, formerly Infusionsoft, offers powerful features, but due to its advanced features, it can have a steeper learning curve for beginners. Folk is more user-friendly, offering a simpler interface, making it easier for new users to adopt.
