⚡ Veredito rápido:
- Preços: Pipedrive starts at $14/user/month vs Keap at $299/month (billed annually) for 2 users.
- Ideal para: Pipedrive for sales-focused teams managing a sales pipeline. Keap for businesses needing CRM plus marketing automation in one platform.
- Principal diferença: Pipedrive is a focused CRM with 400+ integrations. Keap bundles email marketing, landing pages, invoices, and payments into an all in one solution.
- Nossa escolha: Pipedrive for most pequenas empresas. It has a lower learning curve and a much lower starting price.
Choosing between Keap vs Pipedrive comes down to one question.
Do you need a focused crm system or an all in one solution?
Both promise to help you manage leads, track deals, and stay organized.
Mas elas resolvem problemas muito diferentes para usuários diferentes.
Pipedrive is built for sales teams who live in their sales pipeline.
Keap is built for small businesses that want CRM plus marketing automation in one tool.
Visão geral
This Keap vs Pipedrive comparison covers pricing, features, and ease of use.
We also break down who each crm software fits best.
Our writer signed up for both tools and explored each platform directly.
We also reviewed published documentation and recent G2 reviews to fill any gaps.
By the end, you’ll know which crm fits your specific business needs.
O que é Pipedrive?
Pipedrive is a sales-focused crm software built by salespeople for salespeople.
It helps small businesses move new deals through a visual funnel.
The platform centers on a drag-and-drop Kanban board for sales pipeline management.
You can see where every deal sits at every pipeline stage.
Pipedrive offers contact management, email sync, automation, and over 400 third party integrations.
Most users pick it for its clean interface and quick learning curve.
Pipedrive
A sales-focused crm with visual pipelines and a quick learning curve. Best for small businesses that want a great tool for sales pipeline management without marketing bloat.
Preços do Pipedrive
Eis o custo do Pipedrive em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Solo founders tracking new leads and deals |
| Crescimento | US$ 24 por usuário por mês | Small sales teams adding email sync and automation |
| Premium | US$ 49 por usuário por mês | Growing teams needing forecasting and AI features |
| Final | US$ 69 por usuário por mês | Larger teams with complex workflows and reporting |
Pricing verified April 2026. Prices shown are billed annually.
Teste grátis: 14 days, no credit card required, full access to all features.
Garantia de reembolso: No formal refund policy after the trial. You can cancel a monthly plan anytime, but annual plans are non-refundable mid-term.
📌 Observação: All plans include unlimited contacts and unlimited custom pipelines. There are no charges for adding more contacts. You only pay per user seat. Add ons like LeadBooster ($32.50/month) and Web Visitors ($49/month) are billed per company, not per user.
⚠️ Aviso: The $14 Lite plan does not include workflow automation or email sync. If you want those features, you need Growth at $24/user/month or higher. Many teams find the base plan too limited for serious sales pipeline management.
Principais benefícios do Pipedrive
Here’s what makes Pipedrive worth considering for your sales process:
- Visual sales pipeline: The drag-and-drop Kanban board gives a transparent view of where every deal stands. Each pipeline stage is clearly labeled and easy to customize.
- Built for sales teams: Pipedrive was designed by salespeople, so the workflow centers on moving prospects to the next stage. The interface stays minimal and focused.
- 400+ third party integrations: Pipedrive’s Marketplace connects with Gmail, Outlook, Slack, Zoom, and many other tools. You can sync email conversations directly into the crm.
- Preço inicial acessível: Plans start at $14 per user per month billed annually. That makes it one of the more budget-friendly options among the best crms for small teams.
- Unlimited contacts on every plan: Unlike crm systems that cap contacts, Pipedrive lets you store as many leads as you want. You only pay for user seats.
- AI-powered email assistant: Higher tiers include an ferramenta de IA that drafts and summarizes emails. This helps reps reply faster without losing context on recent deals.
- Mobile app for sales reps: The mobile app lets you review customer information offline and schedule activities on the go. Useful for field sales.
O que nossa equipe observou
Our writer signed up for Pipedrive in March 2026 and spent several days exploring the platform. Here’s what stood out:
Prós e contras do Pipedrive
✅ Prós
- Clean, visual interface that’s easy to learn fast
- Affordable starting price for solo founders and small teams
- Unlimited contacts on every plan with no per-contact fees
- Over 400 third party integrations through the Marketplace
- Strong reporting on deal velocity, conversion rates, and recurring revenue
❌ Contras
- Marketing automation is limited compared to keap and other all-in-one platforms
- Add ons like LeadBooster and Campaigns inflate the real monthly cost quickly
- No native invoicing or payment processing built in
- The cheapest Lite plan lacks email sync and workflow automation
O que é Keap?
Keap is an all in one solution that combines crm, marketing automation, and e-commerce.
It helps small businesses run automated marketing efforts and manage clients in one platform.
Originally known as Infusionsoft, Keap rebranded in 2019 and was acquired by Thryv in 2024. In previous years, the platform was known mainly to email marketers, but it now serves a broader pequenas empresas audience.
The platform includes lead management, email marketing, landing pages, web forms, and built-in payments.
Keap also has a sales pipeline, but its real strength is automation and follow-up.
Most users pick it because they want to consolidate other tools into one account.
Keap
A bundled platform combining crm, email marketing, landing pages, and payments. Best fit for small businesses that want automation, billing, and lead management in one company account.
Preços de manutenção
Eis o custo do Keap em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap (single plan) | $299/month (billed annually at $2,988/year) | Small businesses needing crm, marketing automation, and payments in one account |
Pricing verified April 2026 from keap.com.
Teste grátis: 14 days, no credit card required. Limited to 25 emails sent during the trial.
Garantia de reembolso: No standard refund policy. Annual contracts include a $299 cedo termination fee if cancelled before the term ends.
📌 Observação: The base plan includes 2 user licenses and 1,500 contacts. Each additional user costs $39/month. More contacts cost extra in tiered bundles. Keap also charges a one-time implementation fee starting at $500 that you cannot skip.
⚠️ Aviso: Real Year 1 cost is much higher than the sticker price. Add the $500 implementation fee, possible add ons for texto marketing tiers ($24-$279/month), and extra users. A typical pequenas empresas spends $3,500+ in the first year.
Principais benefícios do Keap
Here’s what makes Keap worth considering for serious automation needs:
- All in one solution: Keap combines crm, email marketing, landing pages, web forms, and payments. You replace several other tools with one platform.
- Advanced marketing automation: Keap has a drag-and-drop campaign builder for complex workflows. You can trigger emails and tasks based on contact behavior.
- Built-in invoices and payments: Send quotes, invoices, and accept payments through Keap Pay, Stripe, or PayPal. This handles recurring revenue and subscriptions natively.
- 52+ proven automation templates: Keap ships with prebuilt automation playbooks for lead nurture, cart abandonment, and onboarding. New users skip the blank-canvas problem.
- Dedicated business phone line: Each US-based account gets a toll-free number with caller ID and voicemail. You separate work calls from personal ones.
- Modern, user-friendly interface: Keap’s UI feels cleaner than older crm systems. Most new users adapt to the dashboard within a few sessions.
- Hands-on support team: Every paid account gets a dedicated Customer Success Manager. You also get U.S.-based phone support and 24/7 chat.
O que nossa equipe observou
Our writer signed up for Keap in March 2026 and spent several days inside the platform. Here’s what stood out:
Prós e contras do Keap
✅ Prós
- True all in one platform replacing several other tools at once
- Advanced marketing automation with prebuilt templates and AI assistance
- Native invoicing, payments, and recurring revenue management
- Dedicated Customer Success Manager included on every plan
- Built-in landing pages and web forms for lead generation
❌ Contras
- Starting price of $299/month is steep for small teams
- Required $500+ implementation fee adds to first-year cost
- Contact limit of 1,500 on the base plan with extra contact tiers costing more
- Steeper learning curve than Pipedrive due to feature depth
Comparação de recursos
Ready to dive into a detailed comparison of Keap vs Pipedrive? We’ll explore nine key features so you can match each crm to your specific business needs.
| Recurso | Pipedrive | Keap |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | $299/month (2 users) |
| Plano Gratuito | ❌ (Teste gratuito de 14 dias) | ❌ (Teste gratuito de 14 dias) |
| Funil de Vendas Visual | ✅ | ✅ |
| Gestão de Contatos | ✅ Unlimited contacts | ✅ 1,500 contacts (base) |
| Marketing por e-mail | ✅ (Campaigns add-on) | ✅ Native, advanced |
| Landing Pages & Web Forms | ❌ (via add-ons) | ✅ Integrado |
| Automação de marketing | ✅ Fluxos de trabalho básicos | ✅ Complex workflows |
| Invoices & Payments | ❌ | ✅ Integrado |
| Integrações de terceiros | ✅ 400+ via Marketplace | ✅ Via Zapier, native limited |
| Ideal para | Equipes focadas em vendas | All in one businesses |
1. Gestão do Pipeline de Vendas
Pipedrive: The visual drag-and-drop Kanban board is the heart of the product. You can build custom pipelines for different sales processes and move deals between stages with a single drag. Pipedrive’s visual clarity makes it easy to spot which deals need attention and which are stuck at a sales stage longer than expected.
Keap: Keap also offers sales pipeline management with stages, automations, and reporting. The pipeline view works well, but it isn’t the central focus of the product like it is in Pipedrive. Keap’s pipeline is one feature among many rather than the main workspace.
⚠️ Aviso: If your day revolves around moving deals to the next stage, Pipedrive’s pipeline UI is hard to beat. Keap’s pipeline works fine, but it isn’t built for sales reps who live in the pipeline view.
2. Gestão de Contatos
Pipedrive: All Pipedrive plans include unlimited contacts. You can store leads, organize prospects by company, and add custom fields for any relevant information. Pipedrive vs other crm systems wins on contact management because there are no contact tier upgrades to track.
Keap: The base Keap plan caps you at 1,500 contacts. More contacts cost extra in tiered bundles, with prices rising as your database grows. Contact management itself is good, with tags, lists, and custom fields, but the cap matters for growing businesses.
3. Automação de Marketing
Pipedrive: Pipedrive offers workflow automation starting on the Growth plan. You can automate task creation, lead routing, and basic email sequences. Marketing efforts beyond simple sales follow-up usually require the Campaigns add-on, which costs extra per month.
Keap: This is where Keap shines. The platform was built around marketing automation, with a drag-and-drop campaign builder for complex workflows. You can build full lifecycle campaigns spanning emails, tasks, tags, and conditional logic. Keap ships with 52+ proven automation templates.
4. Marketing por e-mail
Pipedrive: Email marketing in Pipedrive is functional but light. You can send group emails, track opens, and run simple sequences. For serious email marketing campaigns, you usually pair Pipedrive with a dedicated tool or pay for the Campaigns add-on.
Keap: Keap includes full email marketing in the base plan. You get unlimited emails, stunning templates, A/B testing on higher tiers, and an AI Content Assistant that drafts emails for you. Email is a core part of the product, not an add-on.
5. Landing Pages and Web Forms
Pipedrive: Pipedrive does not include native landing pages. The LeadBooster add-on includes web forms and a chatbot, but you’ll usually pair Pipedrive with a dedicated landing page tool. This adds another monthly subscription to your stack.
Keap: Keap includes landing pages and web forms in the base plan. You can build multi-page sales funnels, capture leads, and trigger automation when forms are completed. For lead generation without juggling third party integrations, this is a real advantage.
6. Faturamento e Pagamentos
Pipedrive: Pipedrive has no native invoicing or payment processing. You can connect tools like QuickBooks or PandaDoc through integrations, but quote-to-cash is not built in. The Smart Docs add-on covers proposals and signatures only.
Keap: Keap handles quotes, invoices, recurring payments, and checkout forms natively. You can accept payments via Keap Pay, Stripe, or PayPal. This makes Keap a great tool for service businesses billing recurring revenue or selling digital products directly.
7. Third Party Integrations
Pipedrive: Pipedrive offers over 400 third party integrations through its Marketplace. Native connections include Gmail, Outlook, Slack, Zoom, Google Workspace, and many sales-specific tools. Email sync pulls conversations directly into the crm so reps don’t lose context.
Keap: Keap’s native integration list is shorter and relies heavily on Zapier to connect with other tools. Core connections like Gmail, Outlook, Zoom, QuickBooks, and Shopify exist. Through Zapier, Keap reaches thousands of apps, but native depth is weaker than Pipedrive.
8. Lead Management and Tracking
Pipedrive: Lead management is tightly tied to the pipeline view. You can capture leads through web forms (LeadBooster add-on), score them, and route them to reps automatically. Activity reminders and scheduling tools help reps move new leads to the next stage quickly.
Keap: Keap includes lead source tracking, lead scoring, and segmentation by tags. Because lead capture, automation, and follow-up live in one platform, you can build complete lifecycle journeys without integrating other tools. This avoids the confusion lost between disconnected tools.
9. Relatórios e Análises
Pipedrive: Reporting in Pipedrive focuses on sales metrics like deal velocity, conversion rates, win/loss, and forecasting. Higher tiers include AI-powered insights and revenue forecast reports. The dashboard is highly customizable for sales managers.
Keap: Keap reporting covers both sales and marketing performance. You see email open rates, automation conversion, sales pipeline progress, and ROI by lead source. Reports are useful but less polished than Pipedrive’s pure sales analytics.
Preços e custos
Let’s compare the pricing plans directly. This is one of the biggest gaps between Keap and Pipedrive.
| Plano | Pipedrive | Keap |
|---|---|---|
| Plano Gratuito | ❌ (Teste gratuito de 14 dias) | ❌ (Teste gratuito de 14 dias) |
| Plano de entrada | US$ 14/usuário/mês (Lite) | $299/month (2 users, 1,500 contacts) |
| Nível intermediário | US$ 24/usuário/mês (Crescimento) | Same plan, more contacts |
| Premium | US$ 49/usuário/mês (Premium) | Add-on tiers for messaging |
| Nível superior | US$ 69/usuário/mês (Ultimate) | Custom contact tiers |
| Taxa de implementação | Nenhum | $500+ required |
Pipedrive: Pipedrive is far more affordable for small teams. A 5-person team on Growth pays $120/month before any add ons. Pipedrive’s pricing structure scales by users, so you only pay for active seats. Add ons can inflate your bill, but the base entry point is one of the best in the crm market.
Keap: Keap’s $299/month entry price assumes 2 users and 1,500 contacts. Real Year 1 cost climbs fast once you add the $500 implementation fee, extra users at $39/month, and contact tier upgrades. Keap pricing is based on both users and contacts, unlike Pipedrive’s per-seat model.
Diferentes cenários
Different businesses need different things. This decision matrix shows which crm is the best fit for common situations.
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Pipedrive | Starts at $14 vs $299/month |
| Visual sales pipeline focus | Pipedrive | Built around the pipeline view |
| Marketing automation built in | Keap | Native campaign builder included |
| Built-in invoices and payments | Keap | Native quote-to-cash flow |
| Configuração fácil para iniciantes | Pipedrive | Curva de aprendizado mais baixa |
| Replace several other tools | Keap | True all in one solution |
| Mais de 400 integrações com terceiros | Pipedrive | Larger native marketplace |
💰 Seu orçamento
Pipedrive starts at $14 per user per month billed annually, while Keap starts at $299 per month. For most small businesses, this is the deciding factor before features even enter the conversation.
🔌 Seu conjunto de tecnologias
If you already use email tools, landing page builders, and contabilidade software, Pipedrive plugs into them through its 400+ integrations. If you want to replace those tools with one platform, Keap is the better fit.
📝 Seu Processo de Vendas
Pipedrive is designed for reps who track deals through clear pipeline stages. Keap is better when your business goals revolve around long-term lead nurture and recurring revenue from clients.
🎓 Seu nível de experiência
Pipedrive has a quicker learning curve for new users. Keap has more depth, but its required implementation fee and feature breadth mean a longer onboarding period.
🆓 Testes e demonstrações grátis
Both tools offer 14-day free trials with no credit card required. Test each platform with real lead information before committing. Pipedrive’s trial gives full access to Premium features, while Keap’s trial limits emails to 25.
🛟 Opções de suporte
Keap includes a dedicated Customer Success Manager and 24/7 chat. Pipedrive’s support team handles live chat during business hours and email support across all plans. Both have strong knowledge bases. Quality customer support helps resolve issues quickly so you can keep serving your customers without disruption.
Guia de Troca
Already using one of these tools? Here’s what to expect if you switch between Keap and Pipedrive.
🔄 Switching from Pipedrive to Keap?
✅ O que você vai ganhar:
- Native landing pages, web forms, and lead capture without add ons
- Built-in invoicing, recurring payments, and checkout forms
- Advanced marketing automation with prebuilt campaign templates
❌ O que você perderá:
- The ultra-clean visual sales pipeline that Pipedrive offers
- Unlimited contacts at no extra charge
- The 400+ native third party integrations from Pipedrive’s Marketplace
📋 Como mudar:
- Export contacts and deals from Pipedrive as CSV files
- Sign up for Keap and complete the required implementation onboarding
- Use Keap’s dados import service to migrate contacts, tags, and pipeline stages
🔄 Switching from Keap to Pipedrive?
✅ O que você vai ganhar:
- Lower starting price and a per-user pricing model that scales cleanly
- Visual drag-and-drop sales pipeline that’s easy for new reps to learn
- Unlimited contacts on every plan with no contact-tier upgrades
❌ O que você perderá:
- Native landing pages and web forms for lead generation
- Processamento de faturamento e pagamento integrados
- Advanced marketing automation with proven campaign templates
📋 Como mudar:
- Export contacts, tags, and pipeline data from Keap as CSV files
- Sign up for a Pipedrive account and start the 14-day free trial
- Use Pipedrive’s import wizard to load contacts and rebuild pipeline stages
O que nossa avaliação não abordou
This Keap vs Pipedrive comparison focused on small businesses and solo founders. We didn’t test enterprise SSO, custom contracts, or how either crm performs for teams over 50 users. We also didn’t deeply evaluate Keap’s text marketing tiers across high-volume use cases. Our observations are based on the April 2026 versions of both platforms. Features and pricing may have changed since then. If you need advanced API workflows or international payment processing at scale, your priorities may differ from what we’ve covered.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Pipedrive |
| 🚀 Sales Pipeline Management | Pipedrive |
| 📧 Marketing por e-mail | Keap |
| 🤖 Automação de Marketing | Keap |
| 👶 Facilidade de uso | Pipedrive |
| 🔌 Third Party Integrations | Pipedrive |
| 💳 Invoices and Payments | Keap |
| 🏆 Vencedor Geral | Pipedrive |
🏆 VENCEDOR: PIPEDRIVE
Pipedrive vence em 4 das 7 categorias.
Ideal para: Sales-focused teams, small businesses on a budget, founders who want a quick overview of every deal.
Keap and Pipedrive are two very different products despite both being labeled crm software. Pipedrive is a focused sales pipeline management tool that helps reps move deals to the next stage. Keap is an all in one solution that combines crm with marketing automation, landing pages, and payments.
Keap is fantastic for service businesses that need recurring revenue, automated follow-up, and built-in invoicing in one account. If your business already runs on heavy email marketing and complex workflows, Keap can replace several other tools at once. The trade-off is the higher price tag and a steeper learning curve.
However, if you need a clean crm system that helps you track new deals and stay organized without a steep monthly bill, Pipedrive is the better choice for most users. Pipedrive offers strong third party integrations, unlimited contacts, and a quick learning curve that helps your sales team stay productive from day one.
Mais comparações do Pipedrive
Here’s how Pipedrive stacks up against other competitors in the crm market:
Pipedrive vence em: Lower entry price, simpler sales-focused interface, faster onboarding for small teams.
A HubSpot vence em: Free plan availability, deeper marketing automation, larger native integration library.
Pipedrive vs Salesforce
Pipedrive vence em: Easier setup, far cheaper for small businesses, intuitive pipeline view out of the box.
A Salesforce se destaca em: Enterprise customization, complex approval workflows, deep reporting at scale.
Pipedrive vs Segunda-feira CRM
Pipedrive vence em: Sales-specific reporting, deal velocity tracking, more native sales integrations.
Vitórias do CRM na segunda-feira em: Project management capabilities, customizable boards, broader use beyond sales teams.
Pipedrive vence em: Cleaner pipeline UI, larger third party integration marketplace, stronger user community.
O Freshsales CRM se destaca em: Free plan with basic features, built-in phone and chat, native AI scoring at lower tiers.
Mais de Keap em comparação
Here’s how Keap stacks up against other competitors in the all-in-one crm space:
Keap vence com base em: Built-in invoicing and payments, dedicated success manager, simpler all-in-one bundle.
A HubSpot vence em: Free starting tier, broader marketing analytics, larger network of partner agencies.
Keap vs ActiveCampaign
Keap vence com base em: Native sales pipeline, built-in payments and invoicing, dedicated phone line for the company.
ActiveCampaign vence em: More flexible email automation, lower entry pricing, stronger deliverability tools.
Keap vs GoHighLevel
Keap vence com base em: Easier setup for non-agency users, dedicated success manager, more polished native interface.
GoHighLevel vence em: White-label capability for agencies, lower per-account cost at scale, more flexible templates.
Keap vs ClickFunnels
Keap vence com base em: Full crm with contact records, deeper marketing automation, native phone and text messaging.
O ClickFunnels se destaca em: More polished funnel templates, faster checkout page builder, stronger affiliate marketing tools.
Perguntas frequentes
O que é melhor que Keap?
For small businesses focused on sales pipeline management, Pipedrive is often a better fit. It costs far less and has a quicker learning curve. For broader marketing platforms, ActiveCampaign and HubSpot are strong alternatives that offer flexible pricing.
Qual CRM é melhor que o Pipedrive?
It depends on your use case. HubSpot is better for teams that want a free starting tier and deep marketing tools. Salesforce fits enterprise needs with complex workflows. Keap is the better fit when you want crm bundled with marketing automation and payments.
Para que serve o Keap?
Keap is good for small businesses that want crm, email marketing, landing pages, and invoicing in one platform. It works well for service businesses, coaches, and consultants who rely on long-term lead nurture and recurring revenue from clients.
Qual é o nome atual do Infusionsoft?
Infusionsoft was renamed Keap in 2019 to reflect its broader focus on small business automation. The original Infusionsoft functionality is preserved inside the Keap app. Keap was later acquired by Thryv in 2024.
Why not to use Pipedrive?
Pipedrive may not be the best fit if you need built-in landing pages, native invoicing, or deep marketing automation. The cheapest plan also lacks email sync and workflow automation. Add ons can inflate the real monthly cost beyond the advertised entry price.
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