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How to Use Freshsales CRM to Automate Sales Funnel in 2026

por | Last updated Jan 20, 2026

How to use Freshsales

Do you feel like you are drowning in a sea of messy spreadsheets?

Many sales teams struggle to keep track of every lead.

It is frustrating to watch customers slip through the cracks because you forgot to email them back.

This manual work steals your time and kills your growth.

You can use Freshsales CRM to put your sales funnel on autopilot.

This guide will show you how to use Freshsales CRM to automate your tasks and close more deals with ease.

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Comece sua conta Freshsales gratuita CRM Experimente e veja os resultados em poucos segundos! Explore a plataforma e revolucione a sua gestão de relacionamento com o cliente (CRM).CRMVisite o site deles agora mesmo.

Freshsales CRM Tutorial

Learning a new software tool can often feel like a difficult mountain to climb.

But we have designed this Freshsales CRM tutorial to be very simple and straightforward for you.

You will quickly see how to set up your specific sales steps.

Also, manage your daily tasks without any unnecessary confusion.

It covers everything from moving deal cards across your screen to using smart ferramentas de IA.

That helps you work much faster than before.

Let’s get started on this journey together!

How to Use Pipeline Management

Visualizing your sales journey is a great way to close more deals.

Pipeline management shows you exactly where every lead stands in your process.

This means you will not lose track of your work.

You can find out which deals need help before they become a problem.

Using the Freshsales suite makes this very easy for anyone to learn.

Step 1: Define Your Custom Deal Stages

  • Open the deals module to start your sales process and click to add a new deal.
  • Give your pipeline a name that matches how you sell your products.
  • Pick a lifecycle stage for each column, like “Discovery” or “Won.”
  • You can try these features out with no strings attached today.
  • The best part is that no credit card is required to get started.

Step 2: Drag-and-Drop Lead Organization

  • Go to the funnel view to see every new contact as a small card.
  • This view helps you follow the customer’s journey from start to finish.
  • Click and hold a card to move it when a new account moves forward.
  • Update the deal value quickly without leaving your main screen.
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Step 3: Track Real-Time Analytics

  • Use the search term “Reports” in the sidebar to find your dados.
  • Check your sales velocity to see how fast you are making money.
  • Look for stages where people stop buying so you can fix the problem.
  • If you need more help, feel free to connect with us at any time.

How to Use Workflow Automation

Do you want to save time on every task?

Fluxo de trabalho automação handles the boring work for you.

It helps your business run fast without extra effort. You can focus on your audience while the software does the rest.

It is like having a helper for your service goals.

Step 1: Set Your Trigger Event

  • First, log in to your Freshworks portal and click on settings.
  • You need to create a new rule to start the automação.
  • Pick a trigger, like when a new contact signs up on your website.
  • For example, you can start a workflow when a user changes a lead status.

Step 2: Define the Automated Action

  • Tell the system to send an email to your new contacts right away.
  • You can also update the date of a follow-up automatically.
  • The system can even assign a new account to specific users on your team.
  • This helps you engage with people the moment they show interest.
Fluxo de trabalho do Freshsales

Step 3: Activate and Monitor the Workflow

  • Check all your data to fazer sure the steps are correct.
  • Make sure you have the right phone number or email for each account.
  • Turn the workflow on so every user can see it working.
  • Look at the logs to see how many people the automation helped today.

How to Use Custom AI Agents

In 2026, using AI is the best method to stay ahead of others.

Custom AI agents work like smart team members for your organization.

They help with managing your busy schedule and talking to leads.

You will save a lot of time every single day.

Step 1: Configure Your AI Agent’s Goal

  • Open the ui in your settings to find the AI section.
  • Click to create a new agent and choose what it should do.
  • Upload your company files so the AI knows about your products.
  • This helps the AI answer questions from anyone who is interested in your business.

Step 2: Deploy the Agent on Your Funnel

  • Link your agent to your chat or email so it can start working.
  • Tell the AI when it should stop and ask a human for help.
  • The AI can even help with booking meetings for your sales team.
  • Test the agent to make sure every meeting it sets is correct.
Freshsales Smart AI Agents1

Step 3: Review AI Insights and Suggestions

  • Look at a lead’s record to see what the AI has learned.
  • Read the tips on how to talk to the lead to close the deal.
  • The AI makes managing your daily work much faster and easier.
  • Use these smart insights to grow your business every month.

Freshsales CRM Alternativas

Aqui estão vários Alternativas ao Freshsales CRM com uma breve descrição de cada um:

  • GoHighLevel: Uma plataforma completa de marketing e vendas, projetada para agências e empresas, que oferece ferramentas abrangentes, incluindo criadores de funis de vendas, marketing por e-mail, automação de SMS e gerenciamento de clientes.
  • Pipedrive: Uma abordagem focada em vendas CRM Conhecido por seus fluxos de vendas visuais e intuitivos, que ajudam as equipes a gerenciar negócios e acompanhar o progresso de forma eficiente.
  • Keap: Especializada em automação para pequenas empresas, combinando funcionalidades de CRM com marketing por e-mail e gestão do funil de vendas.
  • HubSpot: Uma plataforma amplamente reconhecida que oferece um conjunto de "hubs" para vendas, marketing, atendimento ao cliente, gerenciamento de conteúdo e operações, ideal para empresas que buscam soluções integradas.
  • ClickFunnels: É principalmente um construtor de funis de vendas e páginas de destino, com algumas funcionalidades de captura de leads e marketing por e-mail básico, focado em campanhas online orientadas à conversão.
  • Povo: Uma abordagem simples, integrada e proativa. CRM Com funcionalidades como funis de vendas, campanhas de e-mail, gestão de contatos e automação de fluxos de trabalho.
  • Imediatamente: Esta empresa se concentra na prospecção de clientes potenciais e prospecção por e-mail não solicitado, oferecendo gerenciamento de relacionamento com o cliente, rastreamento de leads e automação do processo de vendas.
  • ClickUp: Uma plataforma versátil de gestão de trabalho que pode ser personalizada para funcionar como um CRM, oferecendo recursos como gestão de contatos, visualização do pipeline de vendas, integração de e-mail e painéis personalizáveis.
  • CRM de segunda-feira: Uma plataforma altamente personalizável, estruturada como uma planilha, que permite o gerenciamento completo do ciclo de leads, previsão de vendas, sincronização de e-mails e acompanhamento de atividades.
  • CRM Cápsula: Um CRM focado no crescimento e projetado para ser simples, que ajuda empresas a gerenciar contatos, acompanhar negócios e manter o relacionamento com clientes, com recursos como múltiplos pipelines e gerenciamento de tarefas.
  • Perspicazmente: A CRM Indicado para pequenas e médias empresas, oferece gerenciamento de contatos e projetos, automação de fluxo de trabalho e relatórios robustos, além de uma interface amigável.
  • Salesforce: Uma plataforma de CRM robusta e líder de mercado, que oferece amplas funcionalidades para vendas, marketing e atendimento, reconhecida por sua alta capacidade de personalização e escalabilidade para grandes empresas.
  • Zendesk: É principalmente uma plataforma de atendimento e suporte ao cliente que também oferece recursos robustos de CRM, proporcionando gerenciamento e análise de ponta a ponta da interação com o cliente.

Comparação do Freshsales CRM

Segue uma breve comparação do Freshsales CRM com estas soluções de software:

  • Freshsales CRM vs Pipedrive: O Freshsales CRM oferece uma solução de vendas completa com comunicação integrada e IA, enquanto o Pipedrive se destaca na organização visual do pipeline de vendas e no acompanhamento de negócios.
  • Freshsales vs GoHighLevel: O GoHighLevel é uma plataforma robusta e completa, com forte automação de marketing e uma curva de aprendizado mais acentuada, sendo frequentemente a preferida por agências. O Freshsales, por sua vez, foca mais em processos de vendas simplificados e facilidade de uso.
  • Freshsales CRM vs Keap: O Freshsales CRM enfatiza a gestão intuitiva de vendas e insights baseados em IA; o Keap oferece automação de vendas e marketing robusta com foco na gestão de contatos.
  • Freshsales CRM vs ActiveCampaign: O Freshsales CRM é um CRM dedicado a vendas com telefone e e-mail integrados; o ActiveCampaign se destaca em automação de marketing, campanhas de e-mail e segmentação avançada.
  • Freshsales CRM vs Hubspot: O Freshsales CRM oferece ferramentas de vendas com inteligência artificial e uma configuração mais rápida; o HubSpot fornece um pacote completo que abrange marketing, vendas e atendimento ao cliente.
  • Freshsales CRM vs Clickfunnels: O Freshsales CRM é um CRM focado em vendas para gerenciar interações com clientes, enquanto o ClickFunnels é uma ferramenta especializada para criar funis de vendas e páginas de destino.
  • Freshsales CRM vs Folk: O Freshsales CRM oferece uma plataforma de vendas completa com IA e automação; o Folk se concentra no gerenciamento de contatos simples e colaborativo e na organização visual do pipeline.
  • Freshsales CRM vs Instantly: O Freshsales CRM é um CRM de vendas completo com recursos robustos; o Instantly é principalmente uma plataforma de prospecção por e-mail e automação de e-mail frio ferramenta.
  • Freshsales CRM vs ClickUp: O Freshsales CRM foi projetado para otimizar os processos de vendas e gerenciar o pipeline de vendas; o ClickUp é um sistema operacional de trabalho versátil que engloba gerenciamento de projetos, tarefas e funcionalidades de CRM.
  • Freshsales CRM vs Monday CRM: O Freshsales CRM oferece uma solução de vendas dedicada com insights inteligentes, enquanto o Monday CRM oferece painéis altamente personalizáveis ​​para gerenciar fluxos de trabalho, incluindo o CRM.
  • Freshsales CRM vs Capsule CRM: O Freshsales CRM oferece um CRM de vendas mais robusto com recursos de IA; o Capsule CRM concentra-se na gestão de contatos descomplicada e no acompanhamento de oportunidades de vendas.
  • Freshsales CRM vs Insightly: O Freshsales CRM é uma ferramenta de vendas dedicada com IA e automação de vendas abrangente; o Insightly oferece uma experiência de CRM mais completa, incluindo recursos robustos de gerenciamento de projetos.
  • Freshsales CRM vs Salesforce: O Freshsales CRM oferece uma plataforma de vendas intuitiva, com inteligência artificial e preços competitivos; o Salesforce é um CRM de nível empresarial altamente personalizável, com um amplo ecossistema e recursos avançados.
  • Freshsales CRM vs Zendesk: O Freshsales CRM foca na automação de vendas e na gestão do pipeline de vendas, enquanto o Zendesk é principalmente uma plataforma de atendimento ao cliente com recursos robustos de emissão de tickets e suporte.
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Conclusão

Using Freshsales CRM is a great way to help your business grow.

You now know how to manage your sales stages and automate your daily work.

These smart steps help you understand your customers better than ever before.

You can set up your plan today with no strings attached.

It is easy to take actions that save you a lot of time.

Remember to keep good notes on every deal you make.

This keeps your whole team happy and organized.

Are you ready to begin closing more deals and winning every single day?

Perguntas frequentes

Is FreshSales a CRM?

Yes, absolutely. Freshsales is a cloud-based Customer Relationship Management (CRM) platform designed by Freshworks. It helps sales teams track leads, manage deal pipelines, and automate communication processes like email and phone calls.

Is FreshSales easy to use?

Generally, yes. It is renowned for having a cleaner, more intuitive interface than legacy competitors like Salesforce. Most users find the drag-and-drop pipelines and straightforward navigation easy to master without extensive training.

What are key features of FreshSales Suite?

Freshsales is packed with tools like FreddyAI Co-Pilot for predictive insights, Sequências de Vendas for automated outreach, and Automação de fluxo de trabalho. It also includes built-in web forms, deal management, and seamless email integration.

What is Freshworks CRM?

“Freshworks CRM” was the former unified branding. The company has since clarified its product line: Freshsales is now the dedicated product for sales automation, while Freshmarketer handles marketing automation. They integrate seamlessly.

What is the difference between contacts and leads in Freshsales?

Pense em um Liderar as a raw, unqualified prospect—someone you don’t know much about yet. A Contato is an individual who has been qualified, has shown interest, or is an existing customer you are actively engaging with.

What are the two types of forms available in Freshsales suite?

Freshsales typically supports Classic Web Forms for standard data collection (like “Contact Us” pages) and Smart Forms. Smart forms allow you to track visitor behavior and capture lead data automatically from existing forms on your website.

How to use CRM step by step?

Start by importing your existing data (CSV/Excel). Next, customize your deal stages to match your sales process. Connect your email and calendar to sync activities. Finally, set up basic automations, such as welcome emails for new leads.

More Facts about Freshsales

  • Smart Business Helper: Freshsales is a special tool that uses smart technology to help businesses find new customers and sell more products.
  • All-in-One View: It gathers all the details about a customer into one profile so you can see everything you need to know about them at once.
  • The Freddy AI Helper: It features a smart assistente named Freddy AI that looks at your data and tells you which customers are most likely to buy something.
  • Chat Anywhere: You can talk to your customers through email, chat, and mídias sociais without ever leaving the Freshsales website.
  • Works with Other Apps: You can connect it to thousands of other popular computer programs using a tool called Zapier.
  • Economiza tempo: By connecting different programs, you can make the computer do repetitive chores for you, which saves a lot of time.
  • Automatic Filing: When you link other apps, Freshsales can automatically create new files for people, companies, and sales deals.
  • Meeting Planner: It can automatically add meetings and “to-do” lists to your calendar so you don’t forget important dates.
  • Customer Grades: Freddy AI gives each new customer a score from 0 to 100 based on how much they interact with the business.
  • Priority Lists: Scoring customers helps salespeople know which people to call first so they don’t waste time.
  • Automatic Assignments: The system automatically sends new customers to the right salesperson based on where they live or what they are looking for.
  • Keeping Data Clean: It is very important to enter information correctly; otherwise, the smart AI might give the wrong advice.
  • Scoreboards: You can make your own digital dashboards that show “grades” for the sales team and how much they are selling.
  • Cleaning Up: Regularly deleting old or duplicate information keeps the system accurate and easy to use.
  • Task Reminders: The program can send automatic reminders to follow up with customers, making sure nobody is forgotten.
  • Adding Contacts: To put a new person into the system, you just click the “+” icon and choose “Add Contact.”
  • Moving Big Lists: If you have a big list of names, you can upload them all at once using a file called a CSV.
  • Tracking Deals: You can track how much money you might make by clicking “Add Deal” to start a new sales project.
  • Dando seguimento: For every sales deal, you can create specific chores to make sure you stay in touch with the customer.
  • Direct Emailing: You can write and send emails to customers directly inside Freshsales by clicking the “+” icon.
  • Activity History: The system keeps a list of every conversation and meeting you have had with a person so you can look back at it mais tarde.

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