⚡ Veredito rápido:
- Preços: Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- Ideal para: Folk suits contact management and partnerships. Keap suits sales and marketing automação.
- Principal diferença: Keap adds invoicing and payment processing. Folk keeps things simple.
- Nossa escolha: Keap for most small businesses that need automation built into their CRM.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your negócios.
Visão geral
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
Everything else comes from published specs, documentation, and G2 reviews.
O que é Keap?
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
Pequenas empresas pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 Vencedor: Keap
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
Preços de manutenção
Keap sells a single all-in-one plan. Here is the verified figure.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap (Tudo em Um) | US$ 299/mês (cobrança anual) | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
Teste grátis: Yes. Keap offers a 14-day free trial with access to all features.
Garantia de reembolso: Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 Observação: Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Principais benefícios do Keap
The keap features below are what justify the higher price:
- Construtor de campanhas: A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- Tempo economizado: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- Gestão de leads: Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- Capacidade de entrega: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- Apoiar: 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
O que nossa equipe observou
Nosso escritor signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Prós e contras do Keap
✅ Prós
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- Processamento de faturamento e pagamento integrados
- Linha comercial dedicada para chamadas e mensagens de texto.
- Free migration and coaching during onboarding
❌ Contras
- Os preços são altos para empreendedores iniciantes.
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
O que é Folk?
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
Povo
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
Preços populares
Folk charges per member. Here is what each tier costs.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 17,50 por membro por mês | Solo users and small teams managing contacts |
| Premium | US$ 35 por membro por mês | Teams needing deeper email automation |
| Personalizado | US$ 70 por membro por mês | Agency and larger teams with custom needs |
Pricing verified August 2026.
Teste grátis: Yes. Folk CRM offers a 14-day free trial with no sales call required.
Garantia de reembolso: None published. The self-serve model lets you cancel from inside the app.
📌 Observação: Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
Principais benefícios do folclore
Here is where Folk earns its place:
- Campos Mágicos: A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- Extensão do Chrome: Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your caixa de entrada and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
O que nossa equipe observou
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
Prós e contras do folclore
✅ Prós
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌ Contras
- Lacks advanced reporting views for detailed analytics
- Não há rastreamento automático de reuniões ou chamadas telefônicas.
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
Comparação de recursos
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| Recurso | Keap | Povo |
|---|---|---|
| Preço inicial | US$ 299/mês (anual) | US$ 17,50 por membro por mês |
| Teste grátis | ✅ 14 dias | ✅ 14 dias |
| Automação de marketing | ✅ | ❌ |
| Pontuação de liderança | ✅ | ❌ |
| Construtor de Páginas de Destino | ✅ | ❌ |
| Faturamento e Pagamentos | ✅ | ❌ |
| Extensão do Chrome | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| Integrações | 2,500+ | Core apps only |
| Ideal para | Automação de vendas e marketing | Contact management and partnerships |
1. Gestão de Contatos
Keap: Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
Povo: Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. Pipeline de Vendas
Keap: The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
Povo: A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
Keap: Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
Povo: Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ Aviso: Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. Automação e Fluxos de Trabalho
Keap: The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
Povo: Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. Campanhas de marketing por e-mail
Keap: Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
Povo: Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
Keap: A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
Povo: Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
Keap: The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
Povo: There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
Keap: Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
Povo: Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
Keap: Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
Povo: Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. Preços e Custos
Let’s put the plans side by side.
| Nível | Keap | Povo |
|---|---|---|
| Entrada | US$ 299/mês (cobrança anual) | Standard: $17.5/member/month |
| Meio | — | Premium: $35/member/month |
| Principal | — | Custom: $70/member/month |
| Teste grátis | 14 dias | 14 dias |
Keap: At $299/month billed annually, this is a serious line item for a pequenas empresas. The trade is that invoicing, automation, and email all sit under one bill instead of three.
Povo: Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Povo | Costs a fraction per seat |
| Automação de marketing | Keap | Campaign Builder and lead scoring |
| Gestão de contatos simplificada | Povo | Spreadsheet-style and fast to learn |
| Faturamento dentro do CRM | Keap | Pagamentos integrados |
| Fundraising or partnerships | Povo | Multiple use cases beyond sales |
| Ampliar as equipes de vendas | Keap | Handles complex sales pipelines |
💰 Seu orçamento
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 Seu conjunto de tecnologias
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 Seu Processo de Vendas
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓 Seu nível de experiência
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
🆓 Testes e demonstrações grátis
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 Opções de suporte
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
Guia de Troca
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ O que você vai ganhar:
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ O que você perderá:
- Lead scoring and branching automation
- Processamento de faturamento e pagamento
- The landing page builder and checkout forms
📋 Como mudar:
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ O que você vai ganhar:
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ O que você perderá:
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋 Como mudar:
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
O que nossa avaliação não abordou
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Povo |
| 🚀 Automação | Keap |
| 📇 Gestão de Contatos | Povo |
| 🎯 Gestão de Leads | Keap |
| 👶 Facilidade de uso | Povo |
| 🔌 Integrações | Keap |
| 💳 Payments and Invoicing | Keap |
| 🛟 Suporte | Keap |
| 🏆 Vencedor Geral | Keap |
🏆 VENCEDOR: KEAP
Keap wins 5 of 8 categories.
Ideal para: Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the melhor CRM pick in this matchup.
Mais de Keap em comparação
Here is how Keap measures up against other CRM tools:
Keap vence com base em: Invoicing built in, a dedicated business line, cheaper entry into full automation
A HubSpot vence em: A free forever tier, deeper reporting, a larger app marketplace
Keap vence com base em: Payments and quotes, guided onboarding, a true all-in-one dashboard
ActiveCampaign vitórias em: Lower entry price, sharper email testing, more send-time controls
Keap vence com base em: Marketing automation depth, landing pages, e-commerce and checkout
Pipedrive vitórias em: Cleaner deal views, faster setup, cheaper per-seat pricing
Keap vence com base em: Simpler learning curve, stronger phone support, steadier deliverability
GoHighLevel vitórias em: White-label resale, agency sub-accounts, bundled ad reporting
Mais de Folk Comparado
Veja como o Folk se compara a outras ferramentas de contato:
Povo vs. CRM Cápsula
Folk vence em: LinkedIn capture, AI-enriched fields, a friendlier grid layout
Capsule vence em: A free plan, task management, sales reporting depth
Folk vence em: Faster onboarding, mailbox-native sending, lower cost for tiny teams
Vitórias do CRM na segunda-feira em: Custom dashboards, project boards, automation recipes
Folk vence em: Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsales vence em: Built-in calling, AI deal insights, a usable free tier
Folk vence em: Setup speed, partnership tracking, a lighter daily interface
O Insightly vence em: Project delivery tools, custom reports, permission controls
Perguntas frequentes
O que é CRM popular?
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
Para que serve o Keap?
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
O Folk é um bom CRM?
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
O Keap é fácil de usar?
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
Qual a diferença entre Infusionsoft e Keap?
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
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