⚡ Veredito rápido:
- Preços: Zoho CRM starts at $14/user/month. Bitrix24 uses flat pricing from $49/month for the whole company.
- Ideal para: Zoho CRM fits sales teams that want a focused CRM system. Bitrix24 fits teams that want CRM plus project management in one place.
- Principal diferença: Zoho CRM is a classic CRM built around sales. Bitrix24 is an all in one platform with CRM, tasks, and collaboration tools.
- Versão gratuita: Zoho CRM has a free plan for up to three users. Bitrix24 has a free plan for unlimited users with limited features.
- Nossa escolha: Zoho CRM for most sales teams. It keeps customer relationship management simple while still growing with your negócios.
Picking a CRM system feels hard when two tools look good on paper.
Zoho CRM and Bitrix24 both promise to organize your customer data.
Mas elas resolvem problemas diferentes para equipes diferentes.
Zoho CRM is a focused CRM tool built for sales reps and sales teams.
Bitrix24 is a wider communications platform that bundles CRM with project management.
This Zoho CRM review and Bitrix24 breakdown will help you choose with confidence.
Visão geral
This Zoho CRM vs Bitrix24 comparison covers pricing, key features, and ease of use for both tools.
It also shows who each platform offers the most value to.
Nosso escritor signed up for Bitrix24 directly and explored its core CRM.
Notes on Zoho CRM come from Zoho documentation and verified user reviews.
By the end, you will know which CRM software fits your sales process.
O que é o Zoho CRM?
Zoho CRM is a customer relationship management tool for pequenas empresas and large businesses.
It helps sales reps track leads, manage deals, and grow customer relationships.
The platform acts as a central home for your customer data and contact details.
It connects with other Zoho tools like Zoho Social and Zoho Campaigns.
Over 300,000 businesses usar Zoho CRM around the world.
Zoho CRM
Want a simple yet powerful CRM to organize customer interactions? Zoho CRM gives sales teams real time insights and Zia AI help. Try it risk free.
Preços do Zoho CRM
Here is what Zoho CRM costs in 2026. The paid plans are billed annually.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 (up to three users) | Tiny teams testing a basic lead workflow |
| Padrão | US$ 14 por usuário por mês | Pequeno negócios equipes de vendas |
| Profissional | US$ 23 por usuário por mês | Growing teams needing workflow rules |
| Empresa | US$ 40 por usuário por mês | Larger teams using Zia AI features |
| Final | US$ 52 por usuário por mês | Companies wanting advanced analytics |
Pricing verified June 2026.
Teste grátis: Yes. Every paid plan has a 15-day free trial with no credit card needed.
Desconto anual: Annual subscribers can save up to 34% versus monthly billing.
📌 Observação: Zoho CRM’s Standard plan unlocks workflow rules, mass emails, and standard reports. Higher tier plans add Zia AI, sales forecasting, and inventory management.
⚠️ Aviso: The free version caps you at three users and basic lead tools. Sales teams larger than that will need a paid plan fast.
Experimente o Zoho CRM gratuitamente →
Principais benefícios do Zoho CRM
Here is what makes Zoho CRM worth a look:
- Zia AI assistant: Zia is a virtual assistant that predicts the best contact times. It also helps automate tasks and surface real time insights.
- Lead generation tools: Capture a basic lead from web forms, your email client, or landing pages. Lead scoring keeps your sales activities focused.
- Deal management: Track every deal across multiple pipelines. Sales reps see contact number, contact details, and next steps in one view.
- Workflow rules: Build “if this, then that” workflow rules and macros. They automate tasks across your sales processes without code.
- Reports and analytics: Get standard reports, pie charts, and dashboards. Track annual goals and sales forecasting with real numbers.
- Mais de 100 integrações: Connect Zoom, Slack, Google Chat, and Google Analytics. Paid plans allow unlimited third party apps.
- Mobile and multichannel: The mobile app scans business cards and opens contacts fast. Omnichannel tools reach customers across multiple channels and mídias sociais contas.
Experimente o Zoho CRM gratuitamente →
O que nossa equipe observou
We did not run hands-on tests with Zoho CRM for this article. The notes below come from Zoho documentation and verified user reviews.
On Capterra, Zoho CRM holds a 4.3 score from more than 6,900 reviews. Reviewers there praise its low price and deep customization options.
The most common complaint is a steep learning curve for new users. Some reviewers also wish support and reportagem felt a little faster. Zoho still ships new features often, with most support handled during business hours.
Prós e contras do Zoho CRM
✅ Prós
- Affordable paid plans starting at $14 per user
- Zia AI agents predict contact times and automate tasks
- Over 100 third party apps and other Zoho tools
- Strong sales forecasting and customizable dashboards
❌ Contras
- Curva de aprendizado acentuada para usuários iniciantes.
- Free plan limited to three users
- Best AI features sit in higher tier plans
Experimente o Zoho CRM gratuitamente →
O que é Bitrix24?
Bitrix24 is a cloud-based collaboration tool and CRM software in one place.
It mixes Bitrix24 CRM, project management tools, and a communications platform.
The goal is to centralize business operations on a single platform.
Teams manage the sales funnel, tasks, and group chats without switching apps.
It suits pequenas empresas and large companies that want collaboration tools built in.
Bitrix24
Need CRM, tasks, and team chat on one unified platform? Bitrix24 brings sales management and collaboration tools together for unlimited users.
Preços do Bitrix24
Bitrix24 charges a flat monthly fee for the whole company, not a per user basis.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 49 por organização por mês | Pequenas empresas que começam com CRM |
| Padrão | US$ 99 por organização por mês | Growing teams needing more storage |
| Profissional | US$ 199 por organização por mês | Companies wanting automação características |
| Empresa | US$ 399 por organização por mês | Large businesses and remote teams |
Pricing verified June 2026.
Plano gratuito: Yes. The free plan supports unlimited users with limited features and 5 GB of storage.
Teste grátis: Bitrix24 offers a 30-day free trial on its Professional plan.
📌 Observação: Annual subscriptions cut the price by about 20%. Two-year deals save around 31%. Communication and collaboration tools stay free for unlimited users.
⚠️ Aviso: Our canonical pricing uses the figures above. Bitrix24’s own site sometimes lists different promotional tiers, such as a $39 Plus plan. Always confirm the current price at checkout. The free plan also drops invoicing and workflow automation.
Principais benefícios do Bitrix24
Here is what makes Bitrix24 stand apart. The free version makes getting started incredibly easy:
- All in one platform: Run core CRM, task management, and internal communications together. The single platform cuts down on tool sprawl.
- Project management tools: Use Kanban boards, Gantt charts, and a task list. Managing projects and contact management sit side by side.
- Lead management: Capture leads through web forms and an activity stream. Move each lead down the sales pipeline with automated workflows.
- Ferramentas de colaboração: Built-in group chats, video calls, and voz keep remote teams connected. An employee directory maps your company structure.
- Sites and Store: Build landing pages, online stores, and a product catalog. A contact center handles inbound inquiries from multiple channels.
- Co-Pilot AI: An AI-powered virtual assistant helps new users navigate features. It can generate reports and draft texto inside the platform.
- Segurança and storage: Data sits on Amazon Web Services with SSL encryption. Cloud storage allows real-time co-editing, file sharing, and version control.
O que nossa equipe observou
Our writer signed up for Bitrix24 and explored its CRM, tasks, and chat. Here is what stood out from that hands-on time:
Bitrix24: Prós e Contras
✅ Prós
- O plano gratuito suporta usuários ilimitados.
- Flat pricing instead of a per user basis
- CRM, project management, and chat in one tool
- Co-Pilot AI and customizable reports built in
❌ Contras
- Steep learning curve from many features
- A interface pode parecer complexa para novos usuários.
- Some users report bugs and slow support
Comparação de recursos
Let’s compare Zoho CRM vs Bitrix24 across the features that matter most.
The table below gives a fast view before we dig into each area.
| Recurso | Zoho CRM | Bitrix24 |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | $49/month flat |
| Versão gratuita | ✅ (até 3 usuários) | ✅ (unlimited users) |
| Core CRM | ✅ | ✅ |
| Ferramentas de gerenciamento de projetos | ❌ (separate app) | ✅ |
| Quadros Kanban e Gráficos de Gantt | ❌ | ✅ |
| Automação de fluxo de trabalho | ✅ | ✅ |
| Assistente de IA | ✅ Zia | ✅ Copiloto |
| Built-in Comms (chat/video) | ❌ (via other Zoho tools) | ✅ |
| Ideal para | Equipes de vendas | All-in-one collaboration |
1. Gestão Central de Relacionamento com o Cliente (CRM) e Gestão de Contatos
Zoho CRM: This is a true crm platform built around sales. It stores customer data, contact details, and deal history in one system. Sales reps get a clean view of every contact and account.
Bitrix24: Bitrix24 CRM centralizes customer relationships, leads, deals, contacts, and companies. It is part of a wider unified platform, so contact management lives next to tasks and chat.
2. Gestão de Projetos e Tarefas
Zoho CRM: Zoho handles project management tools through a separate app called Zoho Projects. The core CRM stays focused on sales, not on managing projects day to day.
Bitrix24: Task management is a core part of Bitrix24. You get a task list, deadlines, and tools for tracking employee workloads and time spent on tasks.
3. Kanban Boards and Gantt Charts
Zoho CRM: Zoho CRM offers Kanban-style views for deals inside the sales pipeline. For full Gantt charts you move to Zoho Projects, which is a different app.
Bitrix24: Kanban boards and Gantt charts are built in. You can view the same project in different aspects without leaving the platform.
4. Automação de fluxo de trabalho
Zoho CRM: Workflow rules use simple “if this, then that” logic. Macros run several actions at once, so you can automate tasks across sales processes.
Bitrix24: Bitrix24 brings automated workflows and real time notifications. It can move a lead through the sales funnel and trigger routine updates on its own.
5. AI Features and Virtual Assistant
Zoho CRM: Zia is the built-in artificial intelligence layer. The Zia AI agents predict optimal contact times, score leads, and flag sales activities that need attention.
Bitrix24: Co-Pilot is the AI-powered assistant. It helps users navigate many features, draft text, and create reports faster.
6. Comunicação e Colaboração
Zoho CRM: The Feeds feature allows instant messaging among internal teams. Deeper video and group chats come through other Zoho tools like Zoho Cliq.
Bitrix24: Bate-papo, videoconferência e voz calls are native. These communications tools keep internal teams and remote teams connected in one window.
7. Integrações e aplicativos de terceiros
Zoho CRM: Zoho CRM integrates with over 100 third party apps. That list includes Zoom, Slack, Microsoft Teams, Google Chat, and Google Analytics. Paid plans allow unlimited integrations.
Bitrix24: Bitrix24 connects with many third party apps and also offers an open marketplace. You can link tools like Google Analytics to track marketing campaigns.
8. Websites, Stores, and Lead Capture
Zoho CRM: Lead generation runs through web forms, your email client, and connected marketing campaigns. A Zoho campaign can feed new contacts straight into the CRM.
Bitrix24: Bitrix24 lets you create landing pages, online stores, and a product catalog. A built-in contact center routes inbound inquiries from multiple channels.
9. HR, Documents, and Security
Zoho CRM: Zoho CRM supports compliance needs like GDPR for the European Union and the Health Seguro Portability and Accountability Act. That helps regulated businesses keep customer data safe.
Bitrix24: Bitrix24 adds an employee directory that maps your company structure. Online documents allow real-time co-editing, and you can upload files with version control.
10. Preços e Custos
Let’s put the paid plans side by side.
| Plano | Zoho CRM | Bitrix24 |
|---|---|---|
| Livre | $0 (até 3 usuários) | $0 (usuários ilimitados) |
| Entrada paga | US$ 14 por usuário por mês | $49/month flat |
| Mid tier | US$ 23 por usuário por mês | $99/month flat |
| Higher tier | US$ 40 por usuário por mês | $199/month flat |
| Nível superior | US$ 52 por usuário por mês | $399/month flat |
Zoho CRM: You pay per user, so cost grows with team size. For small teams this stays cheap, and annual billing trims the bill further.
Bitrix24: You pay one flat fee no matter how many people join. That makes Bitrix24 cheaper once your headcount climbs past a handful of users.
💡 Resultado do teste: For a 20-person team, Bitrix24’s flat Standard plan often beats Zoho CRM on total cost. For a 3-person team, Zoho CRM’s per-seat plan wins.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| A focused CRM for sales | Zoho CRM | Built around sales reps |
| CRM plus project management | Bitrix24 | One unified platform |
| Flat cost for big teams | Bitrix24 | Not billed per user |
| Deep AI and analytics | Zoho CRM | Zia AI and pie charts |
| Free tool for many users | Bitrix24 | Free plan, unlimited users |
| Configuração fácil para iniciantes | Zoho CRM | Cleaner core interface |
💰 Seu orçamento
Zoho CRM is cheap for small teams at $14 per user. Bitrix24 wins for larger groups thanks to flat pricing.
🔌 Seu conjunto de tecnologias
Zoho CRM shines if you already use other Zoho tools. Bitrix24 fits teams that want fewer separate apps.
📝 Seu Processo de Vendas
Zoho CRM maps a clean sales pipeline with deal management. Bitrix24 ties the sales funnel to tasks and chat.
🎓 Seu nível de experiência
Both tools have a learning curve. New users often find Zoho CRM’s core screens easier than Bitrix24’s busy activity feed.
🆓 Testes e demonstrações grátis
Zoho CRM gives a 15-day trial on paid plans. Bitrix24 offers a free version plus a 30-day Professional trial.
🛟 Opções de suporte
Zoho’s Classic support adds email and live chat, with faster help on higher plans. Bitrix24 points new users to support resources and training webinars.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Zoho CRM to Bitrix24?
✅ O que você vai ganhar:
- Built-in project management tools and Gantt charts
- Native chat, video, and group chats for team collaboration
- Flat pricing that ignores the per user basis
❌ O que você perderá:
- Zia AI agents and sales forecasting depth
- The huge library of other Zoho tools
- A cleaner, sales-first user interface
📋 Como mudar:
- Export your contacts and deals from Zoho CRM as a CSV file
- Create a Bitrix24 account and open the CRM module
- Import the file and map fields to Bitrix24 CRM
🔄 Switching from Bitrix24 to Zoho CRM?
✅ O que você vai ganhar:
- Deeper sales forecasting and standard reports
- Zia artificial intelligence for sales activities
- A simpler CRM tool with less screen clutter
❌ O que você perderá:
- Free plan for unlimited users
- Native task management and communications tools
- Flat company-wide pricing
📋 Como mudar:
- Export leads, deals, and contacts from Bitrix24 CRM
- Sign up for Zoho CRM and pick a plan
- Use the Zoho import wizard to upload files and map fields
O que nossa avaliação não abordou
This comparison focused on core CRM, pricing, and collaboration tools for small business and medium sized businesses. We did not test deep enterprise setups, custom API builds, or every integration. Our notes on Zoho CRM lean on documentation and user feedback, not hands-on testing. If you run a large company with complex needs, your experience may differ from what we describe here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços para equipes pequenas | Zoho CRM |
| 🚀 Core CRM Depth | Zoho CRM |
| 🧩 All-in-One Features | Bitrix24 |
| 🎯 IA e Análise | Zoho CRM |
| 👶 Facilidade de uso | Zoho CRM |
| 💬 Built-in Collaboration | Bitrix24 |
| 🏆 Vencedor Geral | Zoho CRM |
🏆 VENCEDOR: ZOHO CRM
Zoho CRM wins 4 out of 6 categories.
Ideal para: Sales teams, small business owners, and companies that want a focused CRM system with strong AI features.
Zoho CRM and Bitrix24 are built for different jobs.
Zoho CRM is a sales-first CRM with Zia AI and deep analytics.
Bitrix24 is a wider tool that adds project management and team collaboration.
Bitrix24 is the better fit if you want one tool for many features and unlimited free users.
But for most sales teams chasing clean customer relationship management, Zoho CRM is the safer pick.
Experimente o Zoho CRM gratuitamente →
Mais comparações do Zoho CRM
Wondering if Zoho CRM is the melhor crm for you? Here is how it stacks up against other popular CRM tools.
Zoho CRM vs Salesforce
O Zoho CRM se destaca em: Lower price, faster setup, friendlier plans for smaller businesses.
A Salesforce se destaca em: Deeper customization, heavier enterprise sales management, a larger app marketplace.
O Zoho CRM se destaca em: Cheaper paid plans, stronger value for sales teams, more built-in ai features.
A HubSpot vence em: A more user friendly interface, polished marketing campaigns, generous free tools.
Zoho CRM vs Pipedrive
O Zoho CRM se destaca em: A broader feature set, more reports, and other Zoho tools to grow into.
Pipedrive vence em: A simple crm feel, a cleaner sales pipeline, and quick onboarding.
Zoho CRM vs Freshsales
O Zoho CRM se destaca em: More customization options, deeper analytics, and tighter links to Zoho Social.
Freshsales vence em: An intuitive pipeline and built-in phone support for sales reps.
Experimente o Zoho CRM gratuitamente →
Mais comparações do Bitrix24
Here is how Bitrix24 compares with other collaboration and CRM software options.
Bitrix24 vs ClickUp
Bitrix24 vence em: A stronger native CRM, built-in telephony, and a free plan for unlimited users.
ClickUp vence em: A cleaner task management view and a more user friendly setup for new users.
Bitrix24 vence em: Flat pricing, native chat and video, and a wider set of business operations tools.
Vitórias do CRM na segunda-feira em: A friendlier visual interface and smoother boards for team collaboration.
Bitrix24 vence em: Lower cost, free unlimited seats, and bundled project management tools.
A HubSpot vence em: Easier onboarding, stronger marketing campaigns, and better customer support resources.
Bitrix24 vence em: An all-in-one suite for sales and projects, plus free plans for support teams.
Zendesk vitórias em: A specialized contact center and deeper ticketing for customer support.
Perguntas frequentes
How much does Zoho CRM cost per month?
Paid plans start at $14 per user when billed annually. Prices run up to $52 per user for Ultimate plans. A free version covers up to three users.
O Bitrix24 é realmente gratuito?
Yes. Bitrix24 has a free plan for unlimited users with 5 GB of storage. It drops advanced features like invoicing and workflow automation, but core CRM and chat stay free.
Is Zoho CRM better than Bitrix24 for small business?
For a small business focused on sales, Zoho CRM is usually better. It offers a cleaner CRM system and stronger AI. Bitrix24 fits teams that also want project management.
Is Zoho an indiano empresa?
Yes. Zoho is an Indian software company. It builds Zoho CRM and many other Zoho tools used by businesses around the world.
Which CRM is best for beginners?
Zoho CRM is often the simpler start for new users. Its core screens feel more user friendly than Bitrix24’s busy activity stream, though both reward a little training.
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