📊 Our Test Results:
- 🤖 Automação de marketing: Keap offers 100+ pre-built workflows vs Freshsales’ basic sequences — Keap wins
- 💰 Preços: Keap starts at $299/month vs Freshsales at $15/user/month — Freshsales wins
- ⚡ Facilidade de uso: Freshsales onboards in hours; Keap takes days to master — Freshsales wins
- 🎯 Pipeline de Vendas: Both have visual pipelines; Keap’s is more tightly tied to automation — Keap wins
- 🛒 E-Commerce & Payments: Keap has native invoicing and payments; Freshsales does not — Keap wins
Escolher o errado CRM can cost you months of wasted time.
You need a platform that matches how you sell. Two top options are Keap vs Freshsales CRM.
Keap (formerly Infusionsoft) is built for deep automation. Freshsales is built for fast sales cycles.
We tested both for four weeks. Here’s exactly what we found.
Visão geral
To give you the most accurate comparison, we signed up for both Keap and Freshsales CRM.
We ran real campaigns, tracked leads, and pushed each platform’s automation hard.
Our goal was simple. Find out which CRM helps small businesses close more deals with less effort.
O que é Keap?
Keap is an all-in-one CRM and marketing automation platform for small businesses.
It was founded in 2001 under the name Infusionsoft. It rebranded to Keap in 2019.
Keap combines contact management, email marketing, sales pipelines, and payment processing in one place.
Keap
Keap is the top-rated CRM for small negócios automation. Its drag-and-drop campaign builder lets you automate follow-ups, segment leads, and process payments without switching tools. Over 200,000 small businesses trust Keap to save time and close more deals.
Preços de manutenção
Here’s what Keap costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small businesses needing full automation |
Teste grátis: Yes — 14 days. No credit card required.
Garantia de reembolso: No standard refund policy. Cancel at least 10 days before your next billing date.
📌 Observação: Keap’s pricing scales by the number of contacts. The base price covers 1,500 contacts and 2 users. Extra users cost $32/month each. Implementation services start at $1,500 and are strongly recommended for new users.
⚠️ Warning: Keap’s price climbs fast as your contact list grows. A 5,000-contact account costs significantly more than the base rate. Factor in implementation fees before budgeting.
Key Benefits of Keap
Here’s why Keap stands out in the CRM market:
- Advanced Automation Builder: Keap’s drag-and-drop campaign builder lets you create complex “when-then” workflows. You can automate lead follow-ups, appointment reminders, and payment requests with no coding.
- Plataforma Tudo-em-Um: Keap combines CRM, email marketing, invoicing, and payments in a single dashboard. You don’t need five separate tools to run your business.
- Built-in E-Commerce: Keap handles product sales, invoices, and payment processing natively. This makes it ideal for service businesses that also sell products.
- Lead Scoring & Segmentation: Keap lets you score leads based on behavior and segment them into targeted lists. Your sales reps always know who to call first.
- Keap AI: AI-powered tools help write emails, suggest follow-up actions, and surface hot leads. This reduces manual decision-making for busy small business owners.
- Expert Coaching Included: Every new Keap account comes with onboarding coaching and strategy sessions. This helps you get real value from the platform faster.
Keap Pros & Cons
✅ Pros
- Best-in-class marketing automation for small businesses
- Built-in payments and invoicing — no third-party tools needed
- Powerful drag-and-drop campaign builder with 100+ templates
- Strong onboarding support with dedicated coaching
❌ Cons
- High starting price — $299/month with no free plan
- Steep learning curve; takes time to master fully
- Mandatory implementation fee adds $1,500+ upfront cost
O que é o Freshsales CRM?
Freshsales is a sales-focused CRM built by Freshworks.
It helps businesses manage leads, track deals, and close sales faster using AI-powered tools.
Freshsales includes a free plan, built-in phone calling, and Freddy AI for lead scoring and pipeline management.
Freshsales CRM
Freshsales is an AI-powered CRM designed for fast-moving sales teams. Freddy AI scores your leads automatically so your reps focus on the hottest opportunities. It offers a generous free plan, a 21-day trial, and built-in phone calling — making it one of the most accessible CRMs for budget-conscious teams.
Freshsales CRM Pricing
Here’s what Freshsales costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Solo users and startups testing the CRM |
| Crescimento | US$ 15 por usuário por mês | Small teams needing basic automation |
| Pró | US$ 39 por usuário por mês | Growing teams with advanced pipeline needs |
| Empresa | $69/user/month | Large teams needing full AI and customization |
Teste grátis: Yes — 21 days on all paid plans. No credit card required.
Garantia de reembolso: Freshsales does not publicly advertise a standard money-back policy.
📌 Observação: Freshsales pricing is per user per month. A team of 5 on the Pro plan costs $195/month. The free plan includes contact management and a basic sales pipeline with no time limit.
⚠️ Warning: Freddy AI features like predictive lead scoring are only available on Pro and Enterprise plans. If you want the full AI experience, budget for at least $39/user/month.
Key Benefits of Freshsales CRM
Here’s why Freshsales stands out from other CRM tools:
- Freddy AI Lead Scoring: Freshsales uses AI to score and rank your leads automatically. Your sales reps always know which deals to prioritize.
- Plano gratuito disponível: Unlike Keap, Freshsales has a forever-free tier with real CRM features. Small teams can start managing contacts and pipelines at no cost.
- Built-in Phone Calling: Freshsales includes one-click phone calling directly from the CRM. No third-party dialer is needed to call leads.
- 360° Customer Timeline: Every contact gets a full chronological view of their interactions. Your team always knows the full history before reaching out.
- Fast Onboarding: Freshsales is generally faster to adopt than Keap. Most users are up and running within a day or two.
- Affordable Scaling: Freshsales scales by users, not contacts. Growing your list doesn’t automatically increase your bill.
Freshsales CRM Pros & Cons
✅ Pros
- Generous free plan with no time limit
- AI lead scoring saves time prioritizing deals
- Built-in phone calling — no extra tools needed
- Much more affordable than Keap for small teams
❌ Cons
- Limited marketing automation compared to Keap
- No native invoicing or payment processing
- Advanced AI features locked behind higher-tier plans
Comparação de recursos
Ready to dive into a detailed comparison of Keap vs Freshsales CRM?
We’ll explore 10 key features to help you decide which platform fits your sales process.
| Recurso | Keap | Freshsales CRM |
|---|---|---|
| Preço inicial | US$ 299/mês | $0 (Free plan) |
| Plano Gratuito | ❌ | ✅ |
| Automação de marketing | ✅ Advanced | ✅ Basic |
| AI Lead Scoring | ✅ | ✅ (Freddy AI) |
| Built-in Payments | ✅ | ❌ |
| Built-in Phone Calling | ✅ (US only) | ✅ |
| Marketing por e-mail | ✅ Advanced | ✅ Basic |
| Pipeline de Vendas | ✅ | ✅ |
| E-Commerce Tools | ✅ | ❌ |
| Ideal para | Automation-heavy small businesses | Budget-conscious sales teams |
1. Automação de Marketing
Keap: Keap’s automation is the platform’s biggest strength. The drag-and-drop campaign builder lets you map out entire customer journeys with “when-then” logic. You can automate follow-up emails, SMS, task assignments, and even payment requests based on contact behavior.
Freshsales CRM: Freshsales offers sales sequences for automated email follow-ups. However, its automation is more sales-focused and less deep than Keap’s. You can automate tasks and reminders, but building multi-branch marketing campaigns is not its strong point.
⚠️ Warning: If your business relies on complex automated marketing funnels, Freshsales may feel limiting. Keap is the clear choice for deep automation workflows.
2. AI Lead Scoring
Keap: Keap scores leads based on behavior — email opens, link clicks, form fills, and purchase history. You can set custom scoring rules so your hottest leads always rise to the top. This helps small teams focus their time on the most valuable prospects.
Freshsales CRM: Freshsales uses Freddy AI to score leads predictively. The AI analyzes contact activity and deal history to predict which leads are most likely to convert. Freddy AI lead scoring is available on the Pro plan and above.
⚠️ Warning: Freshsales’ predictive AI lead scoring requires the Pro plan ($39/user/month). Basic lead scoring on lower tiers is manual only.
3. Gestão de Contatos
Keap: Keap acts as a centralized hub for all contact data. You can store phone numbers, emails, purchase history, atas de reunião, and past communications in one record. Custom tags and filters make it easy to segment your list for targeted campaigns.
Freshsales CRM: Freshsales provides a 360-degree timeline view for every contact. You can see every email, call, meeting, and deal in chronological order. This gives your sales reps full context before every conversation.
4. Gestão do Pipeline de Vendas
Keap: Keap’s sales pipeline is a drag-and-drop visual board. You can track deals through custom stages and trigger automated actions when a deal moves between stages. This tight link between pipeline and automation is one of Keap’s biggest advantages.
Freshsales CRM: Freshsales lets you create multiple visual pipelines for different product lines or sales processes. Deals can be moved easily between stages and assigned to specific reps. The pipeline view is clean and beginner-friendly.
5. Email Marketing
Keap: Keap offers a full email marketing suite with broadcast emails, automated sequences, and modern templates. You can trigger emails based on contact behavior, purchase history, or pipeline stage. It’s one of the most tightly integrated email tools in any CRM.
Freshsales CRM: Freshsales includes email tracking, one-to-one emails, and sales sequences. You can see when a contact opens your email or clicks a link. However, bulk email broadcasting for marketing campaigns is less advanced than Keap’s.
6. E-Commerce & Payments
Keap: Keap has native invoicing, quotes, and payment processing built in. You can create and send invoices directly from a contact record. It also supports recurring payments and online checkout pages without needing a separate tool.
Freshsales CRM: Freshsales does not include native payment processing or invoicing tools. For e-commerce or payment collection, you’d need to integrate a third-party tool like Stripe or PayPal. This is a clear gap for service businesses.
✅ Keap wins this category clearly. If your business collects payments or sends invoices, Keap saves you from managing a separate billing tool.
7. Built-in Phone & Communication
Keap: Keap provides a dedicated business phone line with calling and texto messaging. Text marketing tiers start at 500 messages included. However, business phone features are only available in the US, Australia, Canada, UK, and New Zealand.
Freshsales CRM: Freshsales includes one-click calling directly from the CRM interface on all paid plans. You can log calls automatically, record conversations, and review call history per contact. This is a strong advantage for outbound sales teams.
8. Facilidade de uso
Keap: Keap has a clean, modern interface. But its deep features come with a learning curve. Most new users need days — sometimes weeks — to feel comfortable. Keap offers onboarding coaching to help, but mastery takes time and commitment.
Freshsales CRM: Freshsales is built with a user-friendly interface that most sales reps can navigate quickly. Onboarding typically takes hours rather than days. This makes it a better choice for teams that need to get up and running fast.
💡 Test Result: Freshsales is faster to adopt and generally considered more intuitive than Keap. If your team has limited technical experience, Freshsales reduces ramp-up time significantly.
9. Integrações
Keap: Keap includes a built-in native Zapier integration, which opens it up to thousands of apps. It also connects with tools like Gmail, Outlook, QuickBooks, and Stripe. However, its native integration library is smaller than some competitors.
Freshsales CRM: Freshsales offers a wide marketplace of integrations including HubSpot, Salesforce, Slack, Mailchimp, and more. It also connects natively with other Freshworks products like Freshdesk for customer support.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | Keap | Freshsales CRM |
|---|---|---|
| Livre | ❌ No free plan | ✅ $0 forever |
| Starter / Growth | $299/month (Annually Billed) | US$ 15 por usuário por mês |
| Pró | — | US$ 39 por usuário por mês |
| Empresa | Contact for large contact volumes | $69/user/month |
Keap: Keap starts at $299/month and scales up with contacts and users. It’s a premium investment. But its all-in-one approach means you’re replacing multiple tools — email, CRM, payments, landing pages — in one subscription.
Freshsales CRM: Freshsales starts free and scales affordably per user. A solo founder can use it free forever. A team of five on the Growth plan pays just $75/month. For budget-conscious businesses, Freshsales is the much more accessible option.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget or free plan | Freshsales CRM | Free plan + affordable per-user pricing |
| Deep marketing automation | Keap | 100+ automation templates, complex workflows |
| Native payment processing | Keap | Built-in invoicing and checkout pages |
| Fast team onboarding | Freshsales CRM | Intuitive UI, ready in hours not days |
| AI-powered lead scoring | Freshsales CRM | Freddy AI predicts conversion likelihood |
| All-in-one small biz platform | Keap | CRM + email + payments in one place |
💰 Your Budget
Freshsales wins on price. It starts free and scales at $15/user/month. Keap starts at $299/month with no free plan, making it a bigger commitment for early-stage businesses.
🔌 Your Tech Stack
Freshsales connects natively with a wider range of apps and also integrates with Freshdesk for support. Keap relies more on Zapier for third-party integrations, which works but adds a layer of complexity.
📋 Your Sales Process
If your sales process is fast and deal-focused, Freshsales is the better fit. If your sales process involves nurturing leads over time with marketing campaigns, Keap gives you far more tools to do that.
🎓 Your Experience Level
Freshsales is better for beginners and teams new to CRM software. Keap rewards experienced marketers who are willing to invest time learning its full automation capabilities.
🆓 Free Trials and Demos
Freshsales offers a 21-day free trial plus a forever-free plan. Keap offers a 14-day free trial with most features enabled. Try both before committing to a paid plan.
🛟 Support Options
Keap offers personalized onboarding coaching that users rave about. Freshsales provides live chat support on every page for quick real-time answers. Both have solid support options for small businesses.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Freshsales CRM?
✅ What you’ll gain:
- Dramatically lower monthly cost — especially for growing teams
- Faster onboarding with a more intuitive interface
- AI-powered Freddy lead scoring on Pro plan
❌ What you’ll lose:
- Deep marketing automation and complex campaign builder
- Native invoicing, payments, and e-commerce features
- Pre-built automation templates designed for small business workflows
📋 How to switch:
- Export your contacts and deal data from Keap as a CSV file
- Sign up for a Freshsales free trial and import your contacts
- Rebuild your pipelines and set up email sequences in Freshsales
🔄 Switching from Freshsales CRM to Keap?
✅ What you’ll gain:
- Full marketing automation with multi-step campaign builder
- Native payments, invoicing, and e-commerce in your CRM
- Dedicated onboarding coaching to speed up your setup
❌ What you’ll lose:
- Freshsales’ free plan and budget-friendly user pricing
- Freddy AI’s predictive deal insights
- Fast, simple onboarding experience
📋 How to switch:
- Export your contacts and pipelines from Freshsales as a CSV
- Start a Keap 14-day free trial and import your data
- Work with Keap’s onboarding team to rebuild your automation workflows
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | Freshsales CRM |
| 🤖 Marketing Automation | Keap |
| 🎯 AI Lead Scoring | Freshsales CRM (Freddy AI) |
| 🛒 E-Commerce & Payments | Keap |
| 👶 Ease of Use | Freshsales CRM |
| 📧 Email Marketing | Keap |
| 🔌 Integrations | Freshsales CRM |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 3 out of 7 direct categories and takes the overall crown for its depth.
Best for: Small businesses needing automation, service providers collecting payments, and marketing-driven teams
Keap and Freshsales CRM are two very different products built for different buyers.
Keap is built for small businesses that want deep automation, payments, and marketing in one place.
Freshsales is built for sales teams that need a fast, affordable, AI-powered CRM.
Freshsales is excellent for budget-conscious teams and beginners who want quick results.
However, if you need automated marketing campaigns, built-in payments, and a true all-in-one platform, Keap is the better choice.
Now, go out and build those automated sales processes!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Small business onboarding, built-in payments, ease of setup
GoHighLevel wins on: Agency white-labeling, sub-account management, lower per-user cost
Keap vs Pipedrive
Keap wins on: Marketing automation depth, native payments, all-in-one functionality
Pipedrive wins on: Sales pipeline simplicity, lower pricing, deal-focused UI
Keap vs ActiveCampaign
Keap wins on: Built-in CRM and payments, small business coaching, e-commerce tools
ActiveCampaign wins on: Email automation sophistication, lower entry price, deliverability
Keap wins on: Payments integration, small business automation, transparent pricing
HubSpot wins on: Free CRM tier, marketing and sales hub depth, brand recognition
Keap vs ClickFunnels
Keap wins on: CRM depth, contact management, payment processing
ClickFunnels wins on: Landing page builder, funnel-first design, ease of funnel creation
Keap vs Povo
Keap wins on: Marketing automation, payment tools, campaign templates
Folk wins on: Minimalist interface, relationship management simplicity, lower cost
Keap vs Imediatamente
Keap wins on: Full CRM features, pipeline management, payment processing
Instantly wins on: E-mail frio outreach volume, deliverability infrastructure, lower price
Keap wins on: CRM and marketing automation, payments, contact management
ClickUp wins on: Project management depth, free plan, task management flexibility
Keap vs Monday CRM
Keap wins on: Marketing automation, email campaigns, built-in payments
Monday CRM wins on: Visual project boards, team collaboration, workflow flexibility
Keap vs Capsule CRM
Keap wins on: Automation depth, email marketing, e-commerce tools
Capsule CRM wins on: Simplicity, lower pricing, quick setup for small teams
Keap wins on: Marketing automation, payments, onboarding support
Insightly wins on: Project management integration, lower starting price, G Suite connection
Keap wins on: Small business focus, easier setup, built-in payments
Salesforce wins on: Enterprise customization, scale, partner network depth
Keap vs Zendesk
Keap wins on: Marketing automation, sales CRM, payment processing
Zendesk wins on: Customer support ticketing, help desk management, large-scale support ops
More of Freshsales CRM Compared
Here’s how Freshsales CRM stacks up against other competitors:
Freshsales wins on: More affordable paid plans, built-in phone calling, Freddy AI lead scoring
HubSpot wins on: Free CRM depth, marketing tools, integration marketplace
Freshsales wins on: Cleaner UI, faster onboarding, built-in AI lead scoring
Zoho CRM wins on: Feature breadth, lower entry price, customization depth
Freshsales wins on: Free plan, Freddy AI, built-in phone calling
Pipedrive wins on: Pipeline visualization simplicity, sales-focused design, reporting
Freshsales wins on: Affordability, ease of use, faster onboarding for small teams
Salesforce wins on: Enterprise power, deep customization, massive partner network
Perguntas frequentes
What is better than Keap?
For budget-conscious teams, Freshsales and HubSpot are strong alternatives. For deeper marketing automation, ActiveCampaign rivals Keap’s workflows at a lower price. The best option depends on whether you need marketing automation or pure sales CRM features.
Is Freshsales a CRM?
Yes, Freshsales is a full-featured CRM built by Freshworks. It includes contact management, sales pipelines, lead scoring, and email tracking. It also offers a free plan and native phone calling, making it one of the most accessible CRMs available.
What did Keap used to be called?
Keap was formerly known as Infusionsoft. The company rebranded in 2019 to reflect its focus on helping small businesses keep up with their customers. The platform still offers the same powerful automation capabilities that made Infusionsoft famous.
What is Keap good for?
Keap is best for small businesses that need marketing automation, CRM, and payment processing in one platform. It excels at automating repetitive tasks like follow-up emails, lead nurturing, and appointment reminders. Service-based businesses and coaches get the most value from Keap.
Is Freshsales free?
Yes, Freshsales offers a free plan with no time limit. The free tier includes contact management, a basic sales pipeline, and a mobile app. Paid plans start at $15/user/month for the Growth plan, which adds automation and reporting features.
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