Démarrage rapide
Ce guide couvre toutes les fonctionnalités de HubSpot :
- Commencer — Create your HubSpot account and basic setup
- Comment utiliser la plateforme marketing — Run email campaigns, landing pages, and forms from one place
- Comment utiliser l'agencement du contenu — Plan, publish, and organise blog posts and web pages
- Comment utiliser la gestion du commerce électronique — Connect your store, track orders, and recover abandoned carts
- Comment utiliser l'automatisation par IA — Hand repetitive follow-ups and data entry to Breeze AI agents
- Comment utiliser les rapports et les analyses — Build dashboards that track lead conversion and revenue
- Comment utiliser la gestion des contacts — Store every contact, company, and deal in one shared record
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I’ve run HubSpot for three years across two client accounts and tested every feature here.
HubSpot is the CRM most marketing teams end up standardising on.
But most people only ever touch contacts and a single email tool.
This guide shows you how to use HubSpot properly, feature by feature.
Step by step, with screenshots and the shortcuts I actually use.
Tutoriel HubSpot
This How to Use HubSpot tutorial walks through setup, the six core tools, and the habits that keep data clean.
HubSpot
Keep contacts, emails, deals, and support tickets in one CRM. HubSpot’s free tools cost nothing and scale as your team grows. Start free — no credit card needed.
Premiers pas avec HubSpot
Before any feature makes sense, finish this one-time setup.
Cela prend environ trois minutes.
Here’s what the platform looks like in daily use:
Passons maintenant en revue chaque étape.
Étape 1 : Créez votre compte
Go to hubspot.com and click Get free CRM.
Enter your work email, then sign up with your name and company details.
Your HubSpot account starts on the free tier automatically.
✓ Point de contrôle: Vérifiez votre boîte de réception pour l'e-mail de confirmation.
Step 2: Install the Tracking Code
HubSpot is browser-based, so there’s nothing to download.
Open Settings, then Tracking & Analytics, and copy the tracking script.
Paste it before the closing body tag on your site.
This is what tracking unlocks — email opens, clicks, and page views per contact.
✓ Point de contrôle: The tracking status turns green within a few minutes.
Step 3: Import Data and Set Lifecycle Stages
Audit your spreadsheet first and delete duplicates and dead addresses.
Bad data imported on day one haunts every report you build afterwards.
Then import contacts and companies from your old CRM.
Set Lifecycle Stages next: Subscriber, Lead, MQL, SQL, Opportunity, Customer.
These stages decide which contacts your workflows and reports pick up later.
Agree naming conventions for properties, lists, and workflows on day one.
✅ Terminé : Your HubSpot account is tracking visitors and holding clean data.
Comment utiliser la plateforme marketing HubSpot
Plateforme marketing lets you run email, landing pages, and forms from one dashboard.
Voici comment l'utiliser étape par étape.
Step 1: Open the Marketing Menu
Click Marketing in the left sidebar menu.
Tools sit in categories based on how they support your process.
What you see depends on your permissions and subscription.
Marketing Hub Starter unlocks email sending; the free tier caps daily volume.
Step 2: Build a Landing Page and Form
Pick Landing Pages, choose a template, and drop in a form.
Every submission lands straight in the CRM as a new contact.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your form appears live on the published page.
Step 3: Send a Behaviour-Triggered Email
Create a workflow that fires on a form submission or page visit.
Personalise the email with contact properties like first name and industry.
✅ Résultat : Your landing page captures leads and emails them without manual work.
💡 Conseil de pro : Send campaign emails Tuesday to Thursday morning. My open rates jump roughly eight percent.
How to Use HubSpot Content Arranger
Organisation du contenu lets you plan, write, and publish blog posts and site pages.
Voici comment l'utiliser étape par étape.
Step 1: Open Content Tools
Go to Content, then Blog, and click Create blog post.
The editor handles drafting, SEO fields, and scheduling in one screen.
Content tools sit under the same menu as landing pages and website pages.
Step 2: Set Topics and Internal Links
Assign each post a topic cluster and link related pages together.
HubSpot flags missing meta descriptions and weak title tags as you write.
Voici à quoi cela ressemble :
✓ Point de contrôle: The SEO panel shows no red warnings.
Step 3: Schedule and Track
Pick a publish date, then watch views and conversions per post.
✅ Résultat : Your blog publishes on schedule with SEO fields filled in properly.
💡 Conseil de pro : Add a form to every blog post template. Bare posts convert far worse.
How to Use HubSpot E-Commerce Manager
Gestion du commerce électronique lets you connect your store and track orders inside the CRM.
Voici comment l'utiliser étape par étape.
Étape 1 : Connectez votre magasin
Open the App Marketplace and install the Shopify or WooCommerce app.
Products, orders, and customers sync into HubSpot automatically.
Step 2: Build Abandoned Cart Workflows
Create a workflow triggered by the abandoned cart property.
Send a reminder after one hour, then a discount after a day.
Suppress anyone who completed checkout so buyers never get the discount email.
Voici à quoi cela ressemble :
✓ Point de contrôle: Test orders appear on the contact record.
Step 3: Segment by Purchase History
Build lists for repeat buyers, lapsed customers, and high-value orders.
✅ Résultat : Carts get recovered automatically and buyers land in the right segment.
💡 Conseil de pro : Exclude customers who bought in the last week from promo sends.
Comment utiliser l'automatisation de l'IA HubSpot
IA Automation hands repetitive work to Breeze AI agents inside your account.
Voici comment l'utiliser étape par étape.
Step 1: Turn On Breeze
Open Settings, find Breeze AI, and switch on the agents you need.
Breeze handles lead enrichment, réunion transcripts, and common customer queries.
Enrichment fills company size and industry without anyone typing it manually.
Step 2: Set Up Lead Scoring
Score leads on email engagement, page visits, and form fills.
High scorers route to sales automatically instead of sitting in a list.
Voici à quoi cela ressemble :
✓ Point de contrôle: Scores update on contact records within minutes.
Step 3: Automate Follow-Ups and Tickets
Build sequences that send timed, personalised sensibilisation without daily effort.
Add rules that create support tickets from inbound chat messages.
✅ Résultat : Repetitive follow-ups, scoring, and ticket creation now run without you.
💡 Conseil de pro : Review Breeze-enriched records monthly — guessed job titles need a human check.
Comment utiliser les rapports et les analyses HubSpot ?
Signalement et analyses turns raw activity into dashboards your team actually reads.
Voici comment l'utiliser étape par étape.
Step 1: Create a Dashboard
Go to Reporting, then Dashboards, and start from a template.
Sales, marketing, and service templates each ship with sensible defaults.
Step 2: Add the KPIs That Matter
Track lead conversion rates, email performance, and revenue by source.
Filter each report by owner, pipeline, or date range.
Attribution reports show which blog posts and campaigns actually produced revenue.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each report loads with real data, not zeros.
Step 3: Schedule Email Delivery
Send the dashboard to your team every Monday morning automatically.
✅ Résultat : Your team sees the same numbers weekly without asking for them.
💡 Conseil de pro : Cap dashboards at six reports — anything longer stops getting opened.
How to Use HubSpot Contact Manager
Gestion des contacts keeps every contact, company, and deal on one shared record.
Voici comment l'utiliser étape par étape.
Step 1: Create Custom Properties
Add properties for the data your entreprise en a réellement besoin.
Lead source, industry, and job title are the usual starting three.
Stick to your naming convention so nobody creates a second Industry field.
Step 2: Build Your Deal Pipeline
Match stages to your real process: Prospecting, Qualification, Demo, Closed-Won.
HubSpot’s defaults include Appointment Scheduled, Qualified to Buy, and Proposal Sent.
Voici à quoi cela ressemble :
✓ Point de contrôle: New deals drop into the first pipeline stage.
Step 3: Sync Outside Tools
Use Data Sync to connect Google Contacts, Mailchimp, or your help desk.
Operations Hub syncs records both ways, so nobody retypes anything.
✅ Résultat : Every rep sees the same contact history and the same deal stage.
💡 Conseil de pro : Add a meetings link to your email signature — bookings update the CRM immédiatement.
Astuces et raccourcis HubSpot Pro
After three years in the platform, these are the tips I hand new hires.
Most of them save more time than any single automation does.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Recherche mondiale | / |
| Créer un nouvel enregistrement | C |
| Log a call on a record | L |
| Save email template | Ctrl + S |
Fonctionnalités cachées que la plupart des gens ignorent
- Académie HubSpot : Free certifications in inbound marketing, email, content, and digital marketing.
- Conversations inbox: Runs team email and live chat from one shared inbox.
- Meetings links: Prospects book your calendar directly and the CRM updates itself.
Erreurs courantes à éviter avec HubSpot
Mistake #1: Importing Messy Data
❌ Faux : Dumping an old spreadsheet straight into your HubSpot account.
✅ À droite : Clean duplicates and dead emails first, then import in batches.
Mistake #2: Building Workflows Too Tôt
❌ Faux : Automating before you know where buyers actually stall.
✅ À droite : Map the customer journey, find the bottleneck, then automate that step.
Mistake #3: Nobody Owns the Account
❌ Faux : Five people creating properties with five different naming styles.
✅ À droite : Name a HubSpot Champion to manage permissions and settle naming rules.
Dépannage HubSpot
Problem: Tracking Shows No Visitors
Cause: The script sits in the wrong place or a cache is serving old pages.
Réparer: Move the code above the closing body tag, then clear your site cache.
Problem: Marketing Emails Land in Spam
Cause: Your sending domain isn’t connected and authenticated in settings.
Réparer: Connect the domain, add the DNS records, then warm up with small sends.
Problem: Duplicate Contacts Keep Appearing
Cause: Two synced apps write the same person under different email addresses.
Réparer: Run the duplicate manager weekly and set email as the unique identifier.
📌 Note: If none of these fix your issue, contact HubSpot support.
Qu'est-ce que HubSpot ?
HubSpot is a CRM platform that joins marketing, sales, and support on one database.
Think of it as a shared filing cabinet that also does the follow-up.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Plateforme marketing : Run email campaigns, landing pages, and forms from one place.
- Organisation du contenu : Plan, publish, and organise blog posts and web pages.
- Gestion du commerce électronique : Connect your store, track orders, and recover abandoned carts.
- Automatisation par IA : Hand repetitive follow-ups and data entry to Breeze AI agents.
- Rapports et analyses : Build dashboards that track lead conversion and revenue.
- Gestion des contacts : Store every contact, company, and deal in one shared record.
Pour une analyse complète, consultez notre Avis sur HubSpot.
Every tool above writes back to the same contact record.
Tarification HubSpot
Voici le coût de HubSpot en 2026 :
| Plan | Prix | Idéal pour |
|---|---|---|
| Outils gratuits | 0 $/mois | Solo founders testing the CRM |
| Plateforme de démarrage du centre marketing | 15 $/siège/mois | Small teams sending first campaigns |
| Plateforme client Starter | 15 $/siège/mois | Teams wanting sales and marketing together |
| Centre de marketing professionnel | 800 $/place/mois | Growing teams needing deep automation |
Essai gratuit : Yes — the Free Tools tier never expires and needs no card.
Garantie de remboursement : No refunds on monthly plans, so start free and upgrade later.
💰 Meilleur rapport qualité-prix : Starter Customer Platform — sales and marketing tools for $15 per seat.
HubSpot vs Alternatives
Comment HubSpot se compare-t-il ? Voici le paysage concurrentiel :
Regardez cette comparaison :
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| HubSpot | CRM tout-en-un | 15 $/mois | ⭐ 4 |
| GoHighLevel | Agences | 97 $/mois | ⭐ 4,5 |
| Pipedrive | pipelines de vente | 14 $/mois | ⭐ 4,5 |
| Gardez | petite entreprise automation | 249 $/mois | ⭐ 4.1 |
| ActiveCampaign | Automatisation des e-mails | 15 $/mois | ⭐ 4,5 |
| ClickFunnels | Funnels | 97 $/mois | ⭐ 4.2 |
| Salesforce | Ventes aux entreprises | 25 $/mois | ⭐ 4,4 |
| Zendesk | Billetterie d'assistance | 19 $/mois | ⭐ 4,3 |
Sélection rapide :
- Meilleur résultat global : HubSpot — one database for marketing, sales, and support
- Meilleur budget : Pipedrive — cheap seats if you only need a pipeline
- Idéal pour les débutants : HubSpot — free tier plus HubSpot Academy training
- Idéal pour les agences : GoHighLevel — client sub-accounts built in
🎯 Alternatives à HubSpot
Vous cherchez des alternatives à HubSpot ? Voici les meilleures options :
- 🚀 GoHighLevel : Built for agencies running many client accounts under one login and white label.
- 💰 Pipedrive : Cheaper per seat with a visual pipeline that sales reps learn in an afternoon.
- ⚡ Keap : Strong small-business automation with invoicing and payments bundled into the same plan.
- 🧠 Campagne active : Deeper email automation logic at a lower price than Marketing Hub Professional.
- 🎨 ClickFunnels : Funnel-first constructeur for anyone selling courses, coaching, or single-product offers.
- 👶 Populaire: Lightweight contact CRM for small teams who find HubSpot’s settings overwhelming.
- 🔥 Immédiatement: Courriel froid at volume with inbox warm-up that HubSpot deliberately does not offer.
- 🔧 ClickUp: Project management first, CRM second — good if delivery matters more than marketing.
- 🌟 CRM du lundi : Colourful boards and easy custom fields for teams already utiliser lundi travail.
- 💼 Capsule CRM : Simple, affordable contact and deal tracking with almost no setup required.
- 🎯 Perspicace : Pairs CRM with project delivery, useful for agencies handing off signed deals.
- ⭐ CRM Freshsales : Built-in phone and AI scoring at a friendlier price for outbound sales teams.
- 🏢 Salesforce : Enterprise depth and customisation, but you’ll need an admin to run it.
- 📊 Zendesk : Support ticketing specialist with better routing than HubSpot’s Service Hub.
Pour la liste complète, consultez notre Alternatives à HubSpot guide.
⚔️ Comparaison avec HubSpot
Voici comment HubSpot se compare à chacun de ses concurrents :
- HubSpot contre GoHighLevel: GoHighLevel wins for agencies; HubSpot wins on reporting depth and data hygiene.
- HubSpot contre Pipedrive: Pipedrive is cheaper for pure sales; HubSpot wins once marketing joins in.
- HubSpot contre Keap: Keap bundles payments; HubSpot scales further and has a real free tier.
- HubSpot contre ActiveCampaign: ActiveCampaign has finer email logic; HubSpot has the stronger CRM underneath.
- HubSpot contre ClickFunnels: ClickFunnels builds better funnels; HubSpot keeps the customer record afterwards.
- HubSpot contre Folk: Folk is simpler to learn; HubSpot does far more once you grow.
- HubSpot vs Instantly: Instantly wins on cold outreach; HubSpot wins on nurturing warm inbound leads.
- HubSpot contre ClickUp: ClickUp manages delivery better; HubSpot manages the pipeline and campaigns better.
- HubSpot contre lundi CRM : Monday is friendlier visually; HubSpot has stronger email and analytics tools.
- HubSpot vs Capsule CRM: Capsule costs less monthly; HubSpot offers automation Capsule simply does not.
- HubSpot contre Insightly: Insightly links deals to projects; HubSpot leads on marketing and content tools.
- HubSpot contre Freshsales CRM : Freshsales bundles calling cheaply; HubSpot wins on content and landing pages.
- HubSpot contre Salesforce: Salesforce customises deeper; HubSpot is faster to set up without an admin.
- HubSpot contre Zendesk: Zendesk handles support better; HubSpot connects support back to sales history.
Commencez à utiliser HubSpot dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités de HubSpot :
- ✅ Plateforme marketing
- ✅ Organisation du contenu
- ✅ Gestion du commerce électronique
- ✅ Automatisation par IA
- ✅ Rapports et analyses
- ✅ Gestion des contacts
Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.
La plupart des gens commencent par la gestion des contacts.
Cela prend moins de cinq minutes.
Foire aux questions
HubSpot CRM est-il gratuit ?
Yes. HubSpot’s Free Tools tier includes contact management, forms, email marketing, and live chat. It never expires and needs no credit card to start.
How do I create a HubSpot account?
Go to hubspot.com, click Get free CRM, then sign up with your work email. Your HubSpot account activates on the free tier immediately.
Is HubSpot Academy free?
Yes. HubSpot Academy offers free certifications in inbound marketing, email marketing, content marketing, and digital marketing. The Marketing Software certification is also free.
Quels sont les inconvénients de HubSpot ?
Paid tiers get expensive fast, especially Marketing Hub Professional at $800 per seat. Contract terms are rigid and annual plans rarely allow mid-term downgrades.
How long does HubSpot take to learn?
Basic contact and email work takes an afternoon. Workflows, custom properties, and reporting take a few weeks of regular use to feel natural.
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