Come utilizzare HubSpot per far crescere la tua piccola impresa nel 2026

Avvio rapido

Questa guida illustra tutte le funzionalità di HubSpot:

• Iniziare — Create your HubSpot account and basic setup
• Come utilizzare una piattaforma di marketing — Run email campaigns, landing pages, and forms from one place
• Come utilizzare la disposizione dei contenuti — Plan, publish, and organise blog posts and web pages
• Come utilizzare la gestione dell'e-commerce — Connect your store, track orders, and recover abandoned carts
• — Partecipazione automatica alle riunioni e registrazione a mani libere — Hand repetitive follow-ups and data entry to Breeze AI agents
• Come utilizzare la creazione di report e l'analisi dei dati — Build dashboards that track lead conversion and revenue
• Come utilizzare la gestione dei contatti — Store every contact, company, and deal in one shared record

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I’ve run HubSpot for three years across two client accounts and tested every feature here.

HubSpot is the CRM most marketing teams end up standardising on.

But most people only ever touch contacts and a single email tool.

This guide shows you how to use HubSpot properly, feature by feature.

Step by step, with screenshots and the shortcuts I actually use.

Tutorial di HubSpot

This How to Use HubSpot tutorial walks through setup, the six core tools, and the habits that keep data clean.

HubSpot

Keep contacts, emails, deals, and support tickets in one CRM. HubSpot’s free tools cost nothing and scale as your team grows. Start free — no credit card needed.

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ALTERNATIVE A HUBSPOT →

Guida introduttiva a HubSpot

Before any feature makes sense, finish this one-time setup.

Ci vogliono circa tre minuti.

Here’s what the platform looks like in daily use:

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account

Go to hubspot.com and click Get free CRM.

Enter your work email, then sign up with your name and company details.

Your HubSpot account starts on the free tier automatically.

✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.

Step 2: Install the Tracking Code

HubSpot is browser-based, so there’s nothing to download.

Open Settings, then Tracking & Analytics, and copy the tracking script.

Paste it before the closing body tag on your site.

This is what tracking unlocks — email opens, clicks, and page views per contact.

✓ Punto di controllo: The tracking status turns green within a few minutes.

Step 3: Import Data and Set Lifecycle Stages

Audit your spreadsheet first and delete duplicates and dead addresses.

Bad data imported on day one haunts every report you build afterwards.

Then import contacts and companies from your old CRM.

Set Lifecycle Stages next: Subscriber, Lead, MQL, SQL, Opportunity, Customer.

These stages decide which contacts your workflows and reports pick up later.

Agree naming conventions for properties, lists, and workflows on day one.

Come utilizzare la piattaforma di marketing HubSpot

Piattaforma di marketing lets you run email, landing pages, and forms from one dashboard.

Ecco come usarlo passo dopo passo.

Step 1: Open the Marketing Menu

Click Marketing in the left sidebar menu.

Tools sit in categories based on how they support your process.

What you see depends on your permissions and subscription.

Marketing Hub Starter unlocks email sending; the free tier caps daily volume.

Step 2: Build a Landing Page and Form

Pick Landing Pages, choose a template, and drop in a form.

Every submission lands straight in the CRM as a new contact.

Ecco come si presenta:

✓ Punto di controllo: Your form appears live on the published page.

Step 3: Send a Behaviour-Triggered Email

Create a workflow that fires on a form submission or page visit.

Personalise the email with contact properties like first name and industry.

How to Use HubSpot Content Arranger

Organizzazione dei contenuti lets you plan, write, and publish blog posts and site pages.

Ecco come usarlo passo dopo passo.

Step 1: Open Content Tools

Go to Content, then Blog, and click Create blog post.

The editor handles drafting, SEO fields, and scheduling in one screen.

Content tools sit under the same menu as landing pages and website pages.

Step 2: Set Topics and Internal Links

Assign each post a topic cluster and link related pages together.

HubSpot flags missing meta descriptions and weak title tags as you write.

Ecco come si presenta:

✓ Punto di controllo: The SEO panel shows no red warnings.

Step 3: Schedule and Track

Pick a publish date, then watch views and conversions per post.

How to Use HubSpot E-Commerce Manager

Gestione dell'e-commerce lets you connect your store and track orders inside the CRM.

Ecco come usarlo passo dopo passo.

Passaggio 1: collega il tuo negozio

Open the App Marketplace and install the Shopify or WooCommerce app.

Products, orders, and customers sync into HubSpot automatically.

Step 2: Build Abandoned Cart Workflows

Create a workflow triggered by the abandoned cart property.

Send a reminder after one hour, then a discount after a day.

Suppress anyone who completed checkout so buyers never get the discount email.

Ecco come si presenta:

✓ Punto di controllo: Test orders appear on the contact record.

Step 3: Segment by Purchase History

Build lists for repeat buyers, lapsed customers, and high-value orders.

Come utilizzare l'automazione basata sull'intelligenza artificiale di HubSpot

intelligenza artificiale Automazione hands repetitive work to Breeze AI agents inside your account.

Ecco come usarlo passo dopo passo.

Step 1: Turn On Breeze

Open Settings, find Breeze AI, and switch on the agents you need.

Breeze handles lead enrichment, incontro transcripts, and common customer queries.

Enrichment fills company size and industry without anyone typing it manually.

Step 2: Set Up Lead Scoring

Score leads on email engagement, page visits, and form fills.

High scorers route to sales automatically instead of sitting in a list.

Ecco come si presenta:

✓ Punto di controllo: Scores update on contact records within minutes.

Step 3: Automate Follow-Ups and Tickets

Build sequences that send timed, personalised sensibilizzazione without daily effort.

Add rules that create support tickets from inbound chat messages.

Come utilizzare i report e le analisi di HubSpot

Segnalazione e analisi turns raw activity into dashboards your team actually reads.

Ecco come usarlo passo dopo passo.

Step 1: Create a Dashboard

Go to Reporting, then Dashboards, and start from a template.

Sales, marketing, and service templates each ship with sensible defaults.

Step 2: Add the KPIs That Matter

Track lead conversion rates, email performance, and revenue by source.

Filter each report by owner, pipeline, or date range.

Attribution reports show which blog posts and campaigns actually produced revenue.

Ecco come si presenta:

✓ Punto di controllo: Each report loads with real data, not zeros.

Step 3: Schedule Email Delivery

Send the dashboard to your team every Monday morning automatically.

How to Use HubSpot Contact Manager

Gestione dei contatti keeps every contact, company, and deal on one shared record.

Ecco come usarlo passo dopo passo.

Step 1: Create Custom Properties

Add properties for the data your Attività commerciale bisogni reali.

Lead source, industry, and job title are the usual starting three.

Stick to your naming convention so nobody creates a second Industry field.

Step 2: Build Your Deal Pipeline

Match stages to your real process: Prospecting, Qualification, Demo, Closed-Won.

HubSpot’s defaults include Appointment Scheduled, Qualified to Buy, and Proposal Sent.

Ecco come si presenta:

✓ Punto di controllo: New deals drop into the first pipeline stage.

Step 3: Sync Outside Tools

Use Data Sync to connect Google Contacts, Mailchimp, or your help desk.

Operations Hub syncs records both ways, so nobody retypes anything.

Suggerimenti e scorciatoie per HubSpot Pro

After three years in the platform, these are the tips I hand new hires.

Most of them save more time than any single automation does.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• HubSpot Academy: Free certifications in inbound marketing, email, content, and digital marketing.
• Conversations inbox: Runs team email and live chat from one shared inbox.
• Meetings links: Prospects book your calendar directly and the CRM updates itself.

Errori comuni da evitare in HubSpot

Mistake #1: Importing Messy Data

Mistake #2: Building Workflows Too Presto

Mistake #3: Nobody Owns the Account

Risoluzione dei problemi di HubSpot

Problem: Tracking Shows No Visitors

Causa: The script sits in the wrong place or a cache is serving old pages.

Aggiustare: Move the code above the closing body tag, then clear your site cache.

Problem: Marketing Emails Land in Spam

Causa: Your sending domain isn’t connected and authenticated in settings.

Aggiustare: Connect the domain, add the DNS records, then warm up with small sends.

Problem: Duplicate Contacts Keep Appearing

Causa: Two synced apps write the same person under different email addresses.

Aggiustare: Run the duplicate manager weekly and set email as the unique identifier.

📌 Nota: If none of these fix your issue, contact HubSpot support.

Che cos'è HubSpot?

HubSpot is a CRM platform that joins marketing, sales, and support on one database.

Think of it as a shared filing cabinet that also does the follow-up.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Piattaforma di marketing: Run email campaigns, landing pages, and forms from one place.
• Organizzazione dei contenuti: Plan, publish, and organise blog posts and web pages.
• Gestione dell'e-commerce: Connect your store, track orders, and recover abandoned carts.
• Trascina i blocchi uno accanto all'altro per creare colonne. Hand repetitive follow-ups and data entry to Breeze AI agents.
• Reporting e analisi: Build dashboards that track lead conversion and revenue.
• Gestione dei contatti: Store every contact, company, and deal in one shared record.

Per una recensione completa, consulta la nostra Recensione di HubSpot.

Every tool above writes back to the same contact record.

Prezzi HubSpot

Ecco quanto costerà HubSpot nel 2026:

Prova gratuita: Yes — the Free Tools tier never expires and needs no card.

Garanzia di rimborso: No refunds on monthly plans, so start free and upgrade later.

💰 Miglior rapporto qualità-prezzo: Starter Customer Platform — sales and marketing tools for $15 per seat.

HubSpot contro le alternative

Come si posiziona HubSpot rispetto alla concorrenza? Ecco il panorama competitivo:

Guarda questo confronto:

Scelte rapide:

• Il migliore in assoluto: HubSpot — one database for marketing, sales, and support
• Miglior budget: Pipedrive — cheap seats if you only need a pipeline
• Ideale per principianti: HubSpot — free tier plus HubSpot Academy training
• Ideale per le agenzie: GoHighLevel — client sub-accounts built in

🎯 Alternative a HubSpot

Cerchi alternative a HubSpot? Ecco le migliori opzioni:

• 🚀 GoHighLevel: Built for agencies running many client accounts under one login and white label.
• 💰 Pipedrive: Cheaper per seat with a visual pipeline that sales reps learn in an afternoon.
• ⚡ Mantenere: Strong small-business automation with invoicing and payments bundled into the same plan.
• 🧠 Campagna attiva: Deeper email automation logic at a lower price than Marketing Hub Professional.
• 🎨 ClickFunnels: Funnel-first costruttore for anyone selling courses, coaching, or single-product offers.
• 👶 Popolare: Lightweight contact CRM for small teams who find HubSpot’s settings overwhelming.
• 🔥 Immediatamente: E-mail fredda at volume with inbox warm-up that HubSpot deliberately does not offer.
• 🔧 ClickUp: Project management first, CRM second — good if delivery matters more than marketing.
• 🌟 CRM del lunedì: Colourful boards and easy custom fields for teams already usando lunedì lavoro.
• 💼 Capsula CRM: Simple, affordable contact and deal tracking with almost no setup required.
• 🎯 Approfondito: Pairs CRM with project delivery, useful for agencies handing off signed deals.
• ⭐ CRM Freshsales: Built-in phone and AI scoring at a friendlier price for outbound sales teams.
• 🏢 Salesforce: Enterprise depth and customisation, but you’ll need an admin to run it.
• 📊 Zendesk: Support ticketing specialist with better routing than HubSpot’s Service Hub.

Per l'elenco completo, consultare il nostro Alternative a HubSpot guida.

⚔️ Confronto con HubSpot

Ecco come HubSpot si posiziona rispetto a ciascun concorrente:

• HubSpot contro GoHighLevel: GoHighLevel wins for agencies; HubSpot wins on reporting depth and data hygiene.
• HubSpot contro Pipedrive: Pipedrive is cheaper for pure sales; HubSpot wins once marketing joins in.
• HubSpot contro Keap: Keap bundles payments; HubSpot scales further and has a real free tier.
• HubSpot contro ActiveCampaign: ActiveCampaign has finer email logic; HubSpot has the stronger CRM underneath.
• HubSpot contro ClickFunnels: ClickFunnels builds better funnels; HubSpot keeps the customer record afterwards.
• HubSpot contro Folk: Folk is simpler to learn; HubSpot does far more once you grow.
• HubSpot vs Instantly: Instantly wins on cold outreach; HubSpot wins on nurturing warm inbound leads.
• HubSpot contro ClickUp: ClickUp manages delivery better; HubSpot manages the pipeline and campaigns better.
• HubSpot contro il lunedì CRM: Monday is friendlier visually; HubSpot has stronger email and analytics tools.
• HubSpot contro Capsule CRM: Capsule costs less monthly; HubSpot offers automation Capsule simply does not.
• HubSpot contro Insightly: Insightly links deals to projects; HubSpot leads on marketing and content tools.
• HubSpot contro Freshsales CRM: Freshsales bundles calling cheaply; HubSpot wins on content and landing pages.
• HubSpot contro Salesforce: Salesforce customises deeper; HubSpot is faster to set up without an admin.
• HubSpot contro Zendesk: Zendesk handles support better; HubSpot connects support back to sales history.

Inizia subito a usare HubSpot

Hai imparato a utilizzare tutte le principali funzionalità di HubSpot:

• ✅ Piattaforma di marketing
• ✅ Organizzazione dei contenuti
• ✅ Gestione dell'e-commerce
• Surfer SEO è la soluzione giusta per te?
• ✅ Reportistica e analisi
• ✅ Contatta la direzione

Passo successivo: Scegli una funzionalità e provala subito.

La maggior parte delle persone inizia con la gestione dei contatti.

Ci vogliono meno di cinque minuti.

Domande frequenti

HubSpot CRM è gratuito?

Yes. HubSpot’s Free Tools tier includes contact management, forms, email marketing, and live chat. It never expires and needs no credit card to start.

How do I create a HubSpot account?

Go to hubspot.com, click Get free CRM, then sign up with your work email. Your HubSpot account activates on the free tier immediately.

Is HubSpot Academy free?

Yes. HubSpot Academy offers free certifications in inbound marketing, email marketing, content marketing, and digital marketing. The Marketing Software certification is also free.

Quali sono gli svantaggi di HubSpot?

Paid tiers get expensive fast, especially Marketing Hub Professional at $800 per seat. Contract terms are rigid and annual plans rarely allow mid-term downgrades.

How long does HubSpot take to learn?

Basic contact and email work takes an afternoon. Workflows, custom properties, and reporting take a few weeks of regular use to feel natural.