⚡ Veredito rápido:
- Preços: Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- Ideal para: Keap suits pequenas empresas that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- Principal diferença: Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- Nossa escolha: Keap wins for most pequenas empresas owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one pergunta.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
Visão geral
Esse Keap vs HubSpot A comparação abrange preços, recursos e facilidade de uso.
Também analisamos para quem cada plataforma de automação de marketing funciona melhor.
Nossas fontes incluem especificações publicadas, documentação e avaliações do G2.
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
O que é Keap?
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
Aqui está uma breve descrição de como a plataforma funciona.
🏆 Vencedor: Keap
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
Preços de manutenção
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap (Tudo em Um) | US$ 299/mês (cobrança anual) | Small businesses wanting CRM, email, and payments together |
Preços verificados em julho de 2026.
Teste grátis: Yes. Keap offers a 14-day free trial with no credit card required.
Garantia de reembolso: Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 Observação: The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Principais benefícios do Keap
Here is what makes Keap worth considering:
- CRM tudo-em-um: Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- Automação fácil: The if-this-then-that construtor lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- Curva de aprendizado curta: Keap is often easier to learn than HubSpot. Small teams get running fast.
O que nossa equipe observou
Nosso escritor signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Prós e contras do Keap
✅ Prós
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- Processamento de pagamentos e faturamento integrados.
- Aplicativo móvel altamente avaliado para dutos e pagamentos.
❌ Contras
- Sem plano gratuito, apenas um período de teste gratuito de 14 dias.
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
O que é o HubSpot?
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
HubSpot
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
Preços do HubSpot
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Ferramentas gratuitas | $ 0/mês | Testing free CRM tools and contact management |
| Centro de Marketing Inicial | US$ 15 por assento por mês | Pequenas equipes iniciando o marketing por e-mail |
| Plataforma Inicial para Clientes | US$ 15 por assento por mês | Vendas e marketing em um único pacote. |
| Profissional de Hub de Marketing | US$ 800 por assento por mês | Advanced marketing and campaign management |
Preços verificados em julho de 2026.
Teste grátis: Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
Garantia de reembolso: HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 Observação: HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ Aviso: HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
Principais benefícios do HubSpot
Eis o que torna o HubSpot uma opção a ser considerada:
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- Capacidades de integração: A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- Apoio e recursos: Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
O que nossa equipe observou
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
Vantagens e Desvantagens do HubSpot
✅ Prós
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- Grande biblioteca de integrações nativas
- Scales with modular marketing, sales, and service hubs
❌ Contras
- Os preços sobem muito rapidamente.
- Some key features locked to costly plans
- E-commerce needs more complex integrations
Comparação de recursos
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| Recurso | Keap | HubSpot |
|---|---|---|
| Preço inicial | US$ 299/mês | Free / $15/seat/month |
| Plano Gratuito | ❌ | ✅ |
| Automação de marketing | ✅ | ✅ |
| Pagamentos integrados | ✅ | ❌ |
| Páginas de destino e formulários da Web | ✅ | ✅ |
| Gestão do Pipeline de Vendas | ✅ | ✅ |
| Relatórios avançados | Básico | ✅ |
| Integrações nativas | Limitado | Large library |
| Ideal para | Pequenas empresas | Equipes em crescimento |
1. CRM e Gestão de Contatos
Keap: Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
HubSpot: HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. Automação de Marketing
Keap: Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
HubSpot: HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ Aviso: Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. Marketing por e-mail
Keap: Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
HubSpot: HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. E-mail e mensagens de texto
Keap: Keap adds text messaging alongside email in one caixa de entrada. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
HubSpot: HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. Páginas de destino e formulários web
Keap: Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
HubSpot: HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. Gestão do Pipeline de Vendas
Keap: Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
HubSpot: The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. Gestão e Rastreamento de Leads
Keap: Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
HubSpot: HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
Keap: Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
HubSpot: HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
Keap: Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
HubSpot: HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | Keap | HubSpot |
|---|---|---|
| Livre | ❌ (Teste gratuito de 14 dias) | ✅ Free Tools $0/month |
| Iniciante | — | US$ 15 por assento por mês |
| Tudo em um | US$ 299/mês | — |
| Profissional | — | US$ 800 por assento por mês |
Keap: Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
HubSpot: HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Simplicidade completa | Keap | CRM, email, and payments in one plan |
| Um CRM gratuito para começar. | HubSpot | Free CRM tools at $0 |
| Pagamentos integrados | Keap | Invoicing without plugins |
| Relatórios avançados | HubSpot | In-depth analytics and dashboards |
| Configuração fácil para iniciantes | Keap | Curva de aprendizado mais curta |
💰 Seu orçamento
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 Seu conjunto de tecnologias
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 Seu estilo de marketing
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓 Seu nível de experiência
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 Testes e demonstrações grátis
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 Opções de suporte
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Mudando do Keap para o HubSpot?
✅ O que você vai ganhar:
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- Uma biblioteca maior de integrações nativas
❌ O que você perderá:
- Pagamentos e faturamento integrados
- All-in-one simplicity in one plan
- The shorter learning curve
📋 Como mudar:
- Exporte seus contatos e registros da empresa do Keap.
- Crie uma conta gratuita no HubSpot CRM.
- Import customer data and rebuild your workflows
🔄 Mudando do HubSpot para o Keap?
✅ O que você vai ganhar:
- Pagamentos e faturamento integrados
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ O que você perderá:
- O plano gratuito e as ferramentas de CRM gratuitas
- Advanced reporting and dashboards
- Some native integrations
📋 Como mudar:
- Export contacts and deals from HubSpot’s CRM
- Experimente o Keap gratuitamente por 14 dias.
- Import your data and set up automation
O que nossa avaliação não abordou
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Keap |
| 🚀 Core Automation | Keap |
| 📊 Relatórios e análises | HubSpot |
| 🔌 Integrações | HubSpot |
| 👶 Facilidade de uso | Keap |
| 💳 Pagamentos integrados | Keap |
| 🏆 Vencedor Geral | Keap |
🏆 VENCEDOR: KEAP
Keap wins 4 out of 6 categories.
Ideal para: Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
Mais de Keap em comparação
Here is how Keap stacks up against other CRM systems:
Keap vs GoHighLevel
Keap vence com base em: Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevel vence em: Agency features, white-label options, lower entry price
Keap vs Pipedrive
Keap vence com base em: Built-in email marketing, payments, all-in-one automation
Pipedrive vence em: Leaner sales-only pricing, faster pipeline focus, cheaper seats
Keap vs ActiveCampaign
Keap vence com base em: Built-in payments, sales pipeline, mobile-first design
ActiveCampaign vence em: Deeper email automation, more triggers, lower starting cost
Mais comparações do HubSpot
Veja como o HubSpot se compara a outras plataformas de CRM:
A HubSpot vence em: Easier onboarding, free tier, friendlier interface
A Salesforce se destaca em: Enterprise depth, custom objects, mature app marketplace
A HubSpot vence em: Broader marketing hub, richer reporting, free CRM tools
Pipedrive vence em: Sales-first simplicity, predictable pricing, quick learning curve
A HubSpot vence em: All-in-one hubs, native integrations, scalable analytics
ActiveCampaign vence em: Cheaper email automation, focused campaigns, lower total cost
Perguntas frequentes
Quem é o maior concorrente da HubSpot?
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
Qual é o nome atual do Infusionsoft?
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
A Infusionsoft possui um CRM?
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
Qual é a finalidade do Infusionsoft?
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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