⚡ 快速结论：
- 定价： Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- 最适合： Keap suits 小型企业 that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- 主要区别： Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- 我们的选择： Keap wins for most 小型企业 owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one 问题.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
概述
这 Keap 与 HubSpot 对比 比较内容包括价格、功能和易用性。
我们还会分析每种营销自动化平台最适合哪些用户。
我们的信息来源包括已发布的规格说明、文档和 G2 评测。
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
Keap是什么？
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
下面简要介绍一下该平台的工作原理。
🏆 获胜者：基普
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
Keap定价
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| 计划 | 价格 | 最适合 |
|---|---|---|
| Keap（一体化） | 每月 299 美元（按年计费） | Small businesses wanting CRM, email, and payments together |
价格已于2026年7月核实。
免费试用： Yes. Keap offers a 14-day free trial with no credit card required.
退款保证： Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 笔记： The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Keap的主要优势
Here is what makes Keap worth considering:
- 一体化客户关系管理系统： Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- 轻松实现自动化： The if-this-then-that 建筑商 lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- 学习曲线短： Keap is often easier to learn than HubSpot. Small teams get running fast.
我们的团队注意到了什么
我们的 作家 signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Keap 的优缺点
✅ 优点
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- 内置支付处理和发票功能
- 备受好评的管道和支付移动应用程序
❌缺点
- 没有免费套餐，只有 14 天免费试用期。
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
HubSpot是什么？
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
HubSpot
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
HubSpot定价
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 免费工具 | 每月 0 美元 | Testing free CRM tools and contact management |
| 营销中心入门 | 每席每月 15 美元 | 小型团队开始开展电子邮件营销 |
| 入门级客户平台 | 每席每月 15 美元 | 销售和市场营销一体化服务 |
| 营销中心专业人士 | 每席每月 800 美元 | Advanced marketing and campaign management |
价格已于2026年7月核实。
免费试用： Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
退款保证： HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 笔记： HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ 警告： HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
HubSpot 的主要优势
以下是 HubSpot 值得考虑的原因：
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- 集成能力： A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- 支持和资源： Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
我们的团队注意到了什么
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
HubSpot 的优点和缺点
✅ 优点
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- 丰富的原生集成库
- Scales with modular marketing, sales, and service hubs
❌缺点
- 价格很快就会变得非常昂贵。
- Some key features locked to costly plans
- E-commerce needs more complex integrations
功能对比
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| 特征 | 基普 | HubSpot |
|---|---|---|
| 起价 | 每月 299 美元 | Free / $15/seat/month |
| 免费计划 | ❌ | ✅ |
| 营销自动化 | ✅ | ✅ |
| 内置支付 | ✅ | ❌ |
| 着陆页和网页表单 | ✅ | ✅ |
| 销售渠道管理 | ✅ | ✅ |
| 高级报告 | 基本的 | ✅ |
| 原生集成 | 有限的 | Large library |
| 最适合 | 小型企业 | 团队发展 |
1. 客户关系管理与联系人管理
Keap： Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
HubSpot： HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. 营销自动化
Keap： Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
HubSpot： HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ 警告： Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. 电子邮件营销
Keap： Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
HubSpot： HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. 电子邮件和短信
Keap： Keap adds text messaging alongside email in one 收件箱. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
HubSpot： HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. 着陆页和网页表单
Keap： Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
HubSpot： HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. 销售渠道管理
Keap： Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
HubSpot： The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. 线索管理与跟踪
Keap： Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
HubSpot： HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
Keap： Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
HubSpot： HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
Keap： Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
HubSpot： HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. 定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | 基普 | HubSpot |
|---|---|---|
| 自由的 | ❌（14天试用期） | ✅ Free Tools $0/month |
| 起动机 | — | 每席每月 15 美元 |
| 一体机 | 每月 299 美元 | — |
| 专业的 | — | 每席每月 800 美元 |
Keap： Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
HubSpot： HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 一体化简易性 | 基普 | CRM, email, and payments in one plan |
| 免费的客户关系管理系统 (CRM) 入门指南 | HubSpot | Free CRM tools at $0 |
| 内置支付 | 基普 | Invoicing without plugins |
| 高级报告 | HubSpot | In-depth analytics and dashboards |
| 适合初学者的设置 | 基普 | 学习曲线更短 |
💰 您的预算
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 您的技术栈
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 你的营销风格
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓您的经验水平
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 免费试用和演示
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 支持选项
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
切换指南
已经在使用这些工具了吗？如果您切换到其他工具，可能会遇到以下情况。
🔄 从 Keap 切换到 HubSpot？
✅ 你将获得：
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- 更丰富的原生集成库
❌ 你会失去什么：
- 内置支付和发票功能
- All-in-one simplicity in one plan
- The shorter learning curve
📋 如何切换：
- 从 Keap 导出您的联系人和公司记录
- 创建免费的 HubSpot CRM 帐户
- Import customer data and rebuild your workflows
🔄 从 HubSpot 切换到 Keap？
✅ 你将获得：
- 内置支付和发票功能
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ 你会失去什么：
- 免费方案和免费CRM工具
- Advanced reporting and dashboards
- Some native integrations
📋 如何切换：
- Export contacts and deals from HubSpot’s CRM
- 立即开始 Keap 14 天免费试用
- Import your data and set up automation
我们的评测没有涵盖的内容
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 基普 |
| 🚀 Core Automation | 基普 |
| 📊 报告与分析 | HubSpot |
| 🔌 集成 | HubSpot |
| 👶 易用性 | 基普 |
| 💳 内置支付 | 基普 |
| 🏆 总冠军 | 基普 |
🏆 获胜者：KEAP
Keap wins 4 out of 6 categories.
最适合： Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
Keap 的比较
Here is how Keap stacks up against other CRM systems:
Keap 对阵 GoHighLevel
Keap 获胜理由： Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevel 获胜： Agency features, white-label options, lower entry price
Keap 对阵 管道驱动
Keap 获胜理由： Built-in email marketing, payments, all-in-one automation
Pipedrive 获胜： Leaner sales-only pricing, faster pipeline focus, cheaper seats
Keap 对阵 ActiveCampaign
Keap 获胜理由： Built-in payments, sales pipeline, mobile-first design
ActiveCampaign 在以下方面胜出： Deeper email automation, more triggers, lower starting cost
HubSpot 的更多比较
以下是 HubSpot 与其他 CRM 平台的对比：
HubSpot 在以下方面胜出： Easier onboarding, free tier, friendlier interface
Salesforce 的优势在于： Enterprise depth, custom objects, mature app marketplace
HubSpot 在以下方面胜出： Broader marketing hub, richer reporting, free CRM tools
Pipedrive 获胜： Sales-first simplicity, predictable pricing, quick learning curve
HubSpot 在以下方面胜出： All-in-one hubs, native integrations, scalable analytics
ActiveCampaign 在以下方面胜出： Cheaper email automation, focused campaigns, lower total cost
常见问题解答
HubSpot最大的竞争对手是谁？
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
Infusionsoft现在叫什么名字？
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
Infusionsoft有客户关系管理系统（CRM）吗？
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
Infusionsoft 的用途是什么？
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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