⚡ Nhận định nhanh:
- Chạy: Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- Phù hợp nhất cho: Keap suits doanh nghiệp nhỏ that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- Điểm khác biệt chính: Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- Lựa chọn của chúng tôi: Keap wins for most doanh nghiệp nhỏ owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one câu hỏi.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
Toàn cảnh
Cái này Keap so với HubSpot So sánh bao gồm giá cả, tính năng và độ dễ sử dụng.
Chúng tôi cũng sẽ phân tích chi tiết từng nền tảng tự động hóa tiếp thị phù hợp nhất với đối tượng nào.
Nguồn thông tin của chúng tôi bao gồm các thông số kỹ thuật đã công bố, tài liệu và đánh giá trên G2.
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
Keap là gì?
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
Dưới đây là tổng quan nhanh về cách thức hoạt động của nền tảng.
🏆 Người chiến thắng: Keap
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
Giá cả hợp lý
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Keap (Tất cả trong một) | 299 đô la/tháng (Thanh toán hàng năm) | Small businesses wanting CRM, email, and payments together |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Yes. Keap offers a 14-day free trial with no credit card required.
Đảm bảo hoàn tiền: Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 Ghi chú: The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Những lợi ích chính của Keap
Here is what makes Keap worth considering:
- CRM đa năng: Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- Tự động hóa dễ dàng: The if-this-then-that thợ xây lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- Thời gian học hỏi ngắn: Keap is often easier to learn than HubSpot. Small teams get running fast.
Những điều nhóm chúng tôi nhận thấy
Của chúng tôi nhà văn signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Ưu điểm và nhược điểm của Keap
✅ Ưu điểm
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- Tích hợp sẵn chức năng xử lý thanh toán và lập hóa đơn.
- Ứng dụng di động được đánh giá cao dành cho quy trình và thanh toán.
❌ Nhược điểm
- Không có gói miễn phí, chỉ có bản dùng thử miễn phí 14 ngày.
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
HubSpot là gì?
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
HubSpot
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
Bảng giá HubSpot
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Công cụ miễn phí | 0 đô la/tháng | Testing free CRM tools and contact management |
| Khởi đầu Trung tâm Tiếp thị | 15 đô la/ghế/tháng | Các nhóm nhỏ bắt đầu tiếp thị qua email |
| Nền tảng khách hàng khởi đầu | 15 đô la/ghế/tháng | Bán hàng và tiếp thị trong cùng một gói |
| Chuyên gia Trung tâm Tiếp thị | 800 đô la/ghế/tháng | Advanced marketing and campaign management |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
Đảm bảo hoàn tiền: HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 Ghi chú: HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ Cảnh báo: HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
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Dưới đây là những lý do khiến HubSpot đáng để bạn cân nhắc:
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- Khả năng tích hợp: A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- Hỗ trợ và nguồn lực: Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
Những điều nhóm chúng tôi nhận thấy
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
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✅ Ưu điểm
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- Thư viện lớn các tích hợp gốc
- Scales with modular marketing, sales, and service hubs
❌ Nhược điểm
- Giá cả tăng lên rất nhanh.
- Some key features locked to costly plans
- E-commerce needs more complex integrations
So sánh tính năng
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| Tính năng | Keap | HubSpot |
|---|---|---|
| Giá khởi điểm | 299 đô la/tháng | Free / $15/seat/month |
| Gói miễn phí | ❌ | ✅ |
| Tự động hóa tiếp thị | ✅ | ✅ |
| Thanh toán tích hợp | ✅ | ❌ |
| Trang đích & Biểu mẫu web | ✅ | ✅ |
| Quản lý quy trình bán hàng | ✅ | ✅ |
| Báo cáo nâng cao | Nền tảng | ✅ |
| Tích hợp gốc | Giới hạn | Large library |
| Tốt nhất cho | Doanh nghiệp nhỏ | Phát triển đội ngũ |
1. Quản lý quan hệ khách hàng (CRM) & Quản lý liên hệ
Keap: Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
HubSpot: HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. Tự động hóa tiếp thị
Keap: Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
HubSpot: HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ Cảnh báo: Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. Tiếp thị qua email
Keap: Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
HubSpot: HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. Email & Tin nhắn văn bản
Keap: Keap adds text messaging alongside email in one hộp thư đến. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
HubSpot: HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. Trang đích & Biểu mẫu trực tuyến
Keap: Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
HubSpot: HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. Quản lý quy trình bán hàng
Keap: Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
HubSpot: The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. Quản lý và theo dõi khách hàng tiềm năng
Keap: Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
HubSpot: HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
Keap: Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
HubSpot: HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
Keap: Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
HubSpot: HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. Định giá & Chi phí
Hãy cùng so sánh các gói giá cạnh nhau.
| Kế hoạch | Keap | HubSpot |
|---|---|---|
| Miễn phí | ❌ (Dùng thử 14 ngày) | ✅ Free Tools $0/month |
| Người mới bắt đầu | — | 15 đô la/ghế/tháng |
| Tất cả trong một | 299 đô la/tháng | — |
| Chuyên nghiệp | — | 800 đô la/ghế/tháng |
Keap: Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
HubSpot: HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Sự đơn giản trọn gói | Keap | CRM, email, and payments in one plan |
| Một phần mềm CRM miễn phí để bắt đầu. | HubSpot | Free CRM tools at $0 |
| Thanh toán tích hợp | Keap | Invoicing without plugins |
| Báo cáo nâng cao | HubSpot | In-depth analytics and dashboards |
| Thiết lập thân thiện với người mới bắt đầu | Keap | Đường cong học tập ngắn hơn |
💰 Ngân sách của bạn
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 Bộ công nghệ của bạn
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 Phong cách tiếp thị của bạn
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓 Trình độ kinh nghiệm của bạn
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 Dùng thử và bản demo miễn phí
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 Các tùy chọn hỗ trợ
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
Hướng dẫn chuyển đổi
Bạn đã sử dụng một trong những công cụ này rồi? Dưới đây là những điều bạn cần biết nếu chuyển sang sử dụng công cụ khác.
🔄 Chuyển từ Keap sang HubSpot?
✅ Những lợi ích bạn sẽ nhận được:
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- Thư viện tích hợp gốc lớn hơn
❌ Những gì bạn sẽ mất:
- Thanh toán và lập hóa đơn tích hợp sẵn
- All-in-one simplicity in one plan
- The shorter learning curve
📋 Cách chuyển đổi:
- Xuất danh bạ và hồ sơ công ty của bạn từ Keap.
- Tạo tài khoản HubSpot CRM miễn phí
- Import customer data and rebuild your workflows
🔄 Chuyển từ HubSpot sang Keap?
✅ Những lợi ích bạn sẽ nhận được:
- Thanh toán và lập hóa đơn tích hợp sẵn
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ Những gì bạn sẽ mất:
- Gói miễn phí và các công cụ CRM miễn phí
- Advanced reporting and dashboards
- Some native integrations
📋 Cách chuyển đổi:
- Export contacts and deals from HubSpot’s CRM
- Bắt đầu dùng thử Keap miễn phí trong 14 ngày
- Import your data and set up automation
Những điều mà bài đánh giá của chúng tôi chưa đề cập
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | Keap |
| 🚀 Core Automation | Keap |
| 📊 Báo cáo & Phân tích | HubSpot |
| 🔌 Tích hợp | HubSpot |
| 👶 Dễ sử dụng | Keap |
| 💳 Thanh toán tích hợp | Keap |
| 🏆 Người chiến thắng chung cuộc | Keap |
🏆 NGƯỜI CHIẾN THẮNG: KEAP
Keap wins 4 out of 6 categories.
Phù hợp nhất cho: Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
So sánh thêm về Keap
Here is how Keap stacks up against other CRM systems:
Keap vs GoHighLevel
Keap thắng nhờ: Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevel thắng nhờ: Agency features, white-label options, lower entry price
Keap vs Truyền động đường ống
Keap thắng nhờ: Built-in email marketing, payments, all-in-one automation
Pipedrive thắng nhờ: Leaner sales-only pricing, faster pipeline focus, cheaper seats
Keap vs ActiveCampaign
Keap thắng nhờ: Built-in payments, sales pipeline, mobile-first design
ActiveCampaign thắng nhờ: Deeper email automation, more triggers, lower starting cost
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Dưới đây là cách HubSpot so sánh với các nền tảng CRM khác:
HubSpot thắng nhờ: Easier onboarding, free tier, friendlier interface
Salesforce thắng thế nhờ: Enterprise depth, custom objects, mature app marketplace
HubSpot thắng nhờ: Broader marketing hub, richer reporting, free CRM tools
Pipedrive thắng nhờ: Sales-first simplicity, predictable pricing, quick learning curve
HubSpot thắng nhờ: All-in-one hubs, native integrations, scalable analytics
ActiveCampaign thắng nhờ: Cheaper email automation, focused campaigns, lower total cost
Câu hỏi thường gặp
Đối thủ cạnh tranh lớn nhất của HubSpot là ai?
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
Hiện tại Infusionsoft có tên là gì?
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
Infusionsoft có phần mềm CRM không?
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
Infusionsoft có mục đích gì?
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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