⚡ Краткий вывод:
- Цены: Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- Лучше всего подходит для: Keap suits малый бизнес that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- Ключевое отличие: Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- Наш выбор: Keap wins for most малый бизнес owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one вопрос.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
Обзор
Этот Keap против HubSpot В сравнении рассматриваются цены, характеристики и удобство использования.
Мы также подробно разбираем, для кого лучше всего подходит каждая платформа автоматизации маркетинга.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и обзоры G2.
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
Что такое Keap?
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
Вот краткий обзор того, как работает платформа.
🏆 Победитель: Киап
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
Низкие цены
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Keap (Все в одном) | 299 долларов в месяц (при годовой оплате) | Small businesses wanting CRM, email, and payments together |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Keap offers a 14-day free trial with no credit card required.
Гарантия возврата денег: Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 Примечание: The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Основные преимущества Keap
Here is what makes Keap worth considering:
- Универсальная CRM-система: Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- Простая автоматизация: The if-this-then-that строитель lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- Короткий период обучения: Keap is often easier to learn than HubSpot. Small teams get running fast.
Что заметила наша команда
Наш писатель signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Преимущества и недостатки Keap
✅ Плюсы
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- Встроенная система обработки платежей и выставления счетов.
- Высоко оцененное мобильное приложение для управления трубопроводами и платежами.
❌ Минусы
- Бесплатного тарифного плана нет, только 14-дневная бесплатная пробная версия.
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
Что такое HubSpot?
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
HubSpot
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
Цены HubSpot
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатные инструменты | 0 долларов в месяц | Testing free CRM tools and contact management |
| Запуск маркетингового центра | 15 долларов за место в месяц | Небольшие команды начинают заниматься email-маркетингом. |
| Стартовая клиентская платформа | 15 долларов за место в месяц | Продажи и маркетинг в одном пакете |
| Специалист маркетингового центра | 800 долларов за место в месяц | Advanced marketing and campaign management |
Pricing verified July 2026.
Бесплатная пробная версия: Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
Гарантия возврата денег: HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 Примечание: HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ Предупреждение: HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
Основные преимущества HubSpot
Вот почему HubSpot заслуживает внимания:
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- Возможности интеграции: A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- Поддержка и ресурсы: Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
Что заметила наша команда
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
Плюсы и минусы HubSpot
✅ Плюсы
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- Обширная библиотека встроенных интеграций
- Scales with modular marketing, sales, and service hubs
❌ Минусы
- Цены очень быстро растут.
- Some key features locked to costly plans
- E-commerce needs more complex integrations
Сравнение характеристик
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| Особенность | Кеап | HubSpot |
|---|---|---|
| Начальная цена | 299 долларов в месяц | Free / $15/seat/month |
| Бесплатный план | ❌ | ✅ |
| Автоматизация маркетинга | ✅ | ✅ |
| Встроенные платежи | ✅ | ❌ |
| Целевые страницы и веб-формы | ✅ | ✅ |
| Управление воронкой продаж | ✅ | ✅ |
| Расширенные возможности отчетности | Базовый | ✅ |
| Встроенные интеграции | Ограниченный | Large library |
| Лучше всего подходит для | Малый бизнес | Развитие команд |
1. CRM и управление контактами
Кеап: Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
HubSpot: HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. Автоматизация маркетинга
Кеап: Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
HubSpot: HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ Предупреждение: Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. Email-маркетинг
Кеап: Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
HubSpot: HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. Электронная почта и SMS-сообщения
Кеап: Keap adds text messaging alongside email in one входящие. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
HubSpot: HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. Целевые страницы и веб-формы
Кеап: Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
HubSpot: HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. Управление воронкой продаж
Кеап: Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
HubSpot: The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. Управление и отслеживание потенциальных клиентов
Кеап: Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
HubSpot: HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
Кеап: Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
HubSpot: HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
Кеап: Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
HubSpot: HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | Кеап | HubSpot |
|---|---|---|
| Бесплатно | ❌ (14-дневный пробный период) | ✅ Free Tools $0/month |
| Стартер | — | 15 долларов за место в месяц |
| Всё в одном | 299 долларов в месяц | — |
| Профессиональный | — | 800 долларов за место в месяц |
Кеап: Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
HubSpot: HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Простота «все в одном». | Кеап | CRM, email, and payments in one plan |
| Бесплатная CRM-система для начала работы | HubSpot | Free CRM tools at $0 |
| Встроенные платежи | Кеап | Invoicing without plugins |
| Расширенные возможности отчетности | HubSpot | In-depth analytics and dashboards |
| Простая в настройке настройка для начинающих. | Кеап | Более короткий период обучения |
💰 Ваш бюджет
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 Ваш технологический стек
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 Ваш стиль маркетинга
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓 Ваш уровень опыта
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 Бесплатные пробные версии и демо-версии
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 Варианты поддержки
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Keap на HubSpot?
✅ Что вы получите:
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- Расширенная библиотека встроенных интеграций
❌ Что вы потеряете:
- Встроенные платежи и выставление счетов
- All-in-one simplicity in one plan
- The shorter learning curve
📋 Как переключиться:
- Экспортируйте свои контакты и данные о компании из Keap.
- Создайте бесплатный аккаунт HubSpot CRM.
- Import customer data and rebuild your workflows
🔄 Переходите с HubSpot на Keap?
✅ Что вы получите:
- Встроенные платежи и выставление счетов
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ Что вы потеряете:
- Бесплатный тарифный план и бесплатные инструменты CRM
- Advanced reporting and dashboards
- Some native integrations
📋 Как переключиться:
- Export contacts and deals from HubSpot’s CRM
- Начните 14-дневную бесплатную пробную версию Keap.
- Import your data and set up automation
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Кеап |
| 🚀 Core Automation | Кеап |
| 📊 Отчетность и аналитика | HubSpot |
| 🔌 Интеграции | HubSpot |
| 👶 Простота использования | Кеап |
| 💳 Встроенные платежи | Кеап |
| 🏆 Общий победитель | Кеап |
🏆 ПОБЕДИТЕЛЬ: KEAP
Keap wins 4 out of 6 categories.
Лучше всего подходит для: Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap stacks up against other CRM systems:
Киап против GoHighLevel
Кип побеждает по следующим пунктам: Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevel побеждает в следующих матчах: Agency features, white-label options, lower entry price
Киап против Пайпдрайв
Кип побеждает по следующим пунктам: Built-in email marketing, payments, all-in-one automation
Pipedrive побеждает в следующих условиях: Leaner sales-only pricing, faster pipeline focus, cheaper seats
Киап против ActiveCampaign
Кип побеждает по следующим пунктам: Built-in payments, sales pipeline, mobile-first design
ActiveCampaign побеждает по следующим показателям: Deeper email automation, more triggers, lower starting cost
Сравнение большего количества функций HubSpot
Вот как HubSpot выглядит в сравнении с другими CRM-платформами:
HubSpot побеждает по следующим показателям: Easier onboarding, free tier, friendlier interface
Salesforce побеждает по следующим параметрам: Enterprise depth, custom objects, mature app marketplace
HubSpot побеждает по следующим показателям: Broader marketing hub, richer reporting, free CRM tools
Pipedrive побеждает в следующих условиях: Sales-first simplicity, predictable pricing, quick learning curve
HubSpot побеждает по следующим показателям: All-in-one hubs, native integrations, scalable analytics
ActiveCampaign побеждает по следующим показателям: Cheaper email automation, focused campaigns, lower total cost
Часто задаваемые вопросы
Кто является крупнейшим конкурентом HubSpot?
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
Как теперь называется компания Infusionsoft?
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
Есть ли у Infusionsoft CRM-система?
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
Каково назначение Infusionsoft?
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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