⚡ Kort oordeel:
- Prijzen: Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- Het meest geschikt voor: Keap suits kleine bedrijven that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- Belangrijkste verschil: Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- Onze keuze: Keap wins for most kleine onderneming owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one vraag.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
Overzicht
Dit Keap versus HubSpot De vergelijking omvat prijs, functies en gebruiksgemak.
We leggen ook uit voor wie elk marketingautomatiseringsplatform het meest geschikt is.
Onze bronnen omvatten gepubliceerde specificaties, documentatie en G2-recensies.
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
Wat is Keap?
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
Hier volgt een korte uitleg over hoe het platform werkt.
🏆 Winnaar: Keap
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
Keap-prijzen
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap (alles-in-één) | $299/maand (jaarlijks gefactureerd) | Small businesses wanting CRM, email, and payments together |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. Keap offers a 14-day free trial with no credit card required.
Geld-terug-garantie: Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 Opmerking: The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Belangrijkste voordelen van Keap
Here is what makes Keap worth considering:
- Alles-in-één CRM: Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- Eenvoudige automatisering: The if-this-then-that bouwer lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- Korte leercurve: Keap is often easier to learn than HubSpot. Small teams get running fast.
Wat ons team opmerkte
Ons schrijver signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Voordelen en nadelen van Keap
✅ Voordelen
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- Geïntegreerde betalingsverwerking en facturering
- Hoogwaardige mobiele app voor pijpleidingen en betalingen
❌ Nadelen
- Geen gratis abonnement, alleen een gratis proefperiode van 14 dagen.
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
Wat is HubSpot?
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
HubSpot
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
HubSpot-prijzen
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Gratis tools | $0/maand | Testing free CRM tools and contact management |
| Marketing Hub Starter | $15 per stoel per maand | Kleine teams die beginnen met e-mailmarketing. |
| Startersklantenplatform | $15 per stoel per maand | Verkoop en marketing in één pakket. |
| Marketing Hub Professional | $800 per stoel per maand | Advanced marketing and campaign management |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
Geld-terug-garantie: HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 Opmerking: HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ Waarschuwing: HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
Belangrijkste voordelen van HubSpot
Dit zijn de redenen waarom HubSpot het overwegen waard is:
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- Integratiemogelijkheden: A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- Ondersteuning en hulpmiddelen: Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
Wat ons team opmerkte
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
Voordelen en nadelen van HubSpot
✅ Voordelen
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- Grote bibliotheek met native integraties
- Scales with modular marketing, sales, and service hubs
❌ Nadelen
- De prijzen lopen al snel erg snel op.
- Some key features locked to costly plans
- E-commerce needs more complex integrations
Functievergelijking
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| Functie | Keap | HubSpot |
|---|---|---|
| Startprijs | $299/maand | Free / $15/seat/month |
| Gratis plan | ❌ | ✅ |
| Marketingautomatisering | ✅ | ✅ |
| Ingebouwde betalingen | ✅ | ❌ |
| Landingspagina's en webformulieren | ✅ | ✅ |
| Verkooppijplijnbeheer | ✅ | ✅ |
| Geavanceerde rapportage | Basis | ✅ |
| Native integraties | Beperkt | Large library |
| Het beste voor | Kleine bedrijven | Groeiende teams |
1. CRM & Contactbeheer
Keap: Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
HubSpot: HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. Marketingautomatisering
Keap: Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
HubSpot: HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ Waarschuwing: Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. E-mailmarketing
Keap: Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
HubSpot: HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. E-mail en sms-berichten
Keap: Keap adds text messaging alongside email in one inbox. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
HubSpot: HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. Landingspagina's en webformulieren
Keap: Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
HubSpot: HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. Beheer van de verkooppijplijn
Keap: Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
HubSpot: The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. Leadbeheer en -tracking
Keap: Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
HubSpot: HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
Keap: Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
HubSpot: HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
Keap: Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
HubSpot: HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. Prijsbepaling en kosten
Laten we de prijsplannen eens naast elkaar vergelijken.
| Plan | Keap | HubSpot |
|---|---|---|
| Vrij | ❌ (14-daagse proefperiode) | ✅ Free Tools $0/month |
| Starter | — | $15 per stoel per maand |
| Alles-in-één | $299/maand | — |
| Professioneel | — | $800 per stoel per maand |
Keap: Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
HubSpot: HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Alles-in-één eenvoud | Keap | CRM, email, and payments in one plan |
| Een gratis CRM om mee te beginnen. | HubSpot | Free CRM tools at $0 |
| Ingebouwde betalingen | Keap | Invoicing without plugins |
| Geavanceerde rapportage | HubSpot | In-depth analytics and dashboards |
| Beginnersvriendelijke installatie | Keap | Kortere leercurve |
💰 Jouw budget
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 Jouw technologie-stack
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 Jouw marketingstijl
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓 Jouw ervaringsniveau
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 Gratis proefversies en demo's
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 Ondersteuningsopties
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
Overstaphandleiding
Gebruik je al een van deze tools? Dit kun je verwachten als je overstapt.
🔄 Overstappen van Keap naar HubSpot?
✅ Wat je eraan hebt:
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- Een uitgebreidere bibliotheek met native integraties
❌ Wat je verliest:
- Geïntegreerde betalingen en facturering
- All-in-one simplicity in one plan
- The shorter learning curve
📋 Zo schakel je over:
- Exporteer uw contacten en bedrijfsgegevens vanuit Keap.
- Maak een gratis HubSpot CRM-account aan.
- Import customer data and rebuild your workflows
🔄 Overstappen van HubSpot naar Keap?
✅ Wat je eraan hebt:
- Geïntegreerde betalingen en facturering
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ Wat je verliest:
- Het gratis abonnement en de gratis CRM-tools
- Advanced reporting and dashboards
- Some native integrations
📋 Zo schakel je over:
- Export contacts and deals from HubSpot’s CRM
- Start een gratis proefperiode van 14 dagen voor Keap.
- Import your data and set up automation
Wat onze recensie niet behandelde
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Keap |
| 🚀 Core Automation | Keap |
| 📊 Rapportage & Analyse | HubSpot |
| 🔌 Integraties | HubSpot |
| 👶 Gebruiksgemak | Keap |
| 💳 Ingebouwde betaalmethoden | Keap |
| 🏆 Algemene winnaar | Keap |
🏆 WINNAAR: KEAP
Keap wins 4 out of 6 categories.
Het meest geschikt voor: Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
Meer over Keap vergeleken
Here is how Keap stacks up against other CRM systems:
Keap vs Ga naar een hoger niveau
Keap wint dankzij: Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevel wint op: Agency features, white-label options, lower entry price
Keap vs Pijpleiding
Keap wint dankzij: Built-in email marketing, payments, all-in-one automation
Pipedrive wint op: Leaner sales-only pricing, faster pipeline focus, cheaper seats
Keap vs ActiveCampaign
Keap wint dankzij: Built-in payments, sales pipeline, mobile-first design
ActiveCampaign wint op de volgende punten: Deeper email automation, more triggers, lower starting cost
Meer over HubSpot vergeleken
Hieronder een vergelijking van HubSpot met andere CRM-platformen:
HubSpot wint op de volgende punten: Easier onboarding, free tier, friendlier interface
Salesforce wint op de volgende punten: Enterprise depth, custom objects, mature app marketplace
HubSpot wint op de volgende punten: Broader marketing hub, richer reporting, free CRM tools
Pipedrive wint op: Sales-first simplicity, predictable pricing, quick learning curve
HubSpot wint op de volgende punten: All-in-one hubs, native integrations, scalable analytics
ActiveCampaign wint op de volgende punten: Cheaper email automation, focused campaigns, lower total cost
Veelgestelde vragen
Wie is de grootste concurrent van HubSpot?
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
Hoe heet Infusionsoft tegenwoordig?
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
Heeft Infusionsoft een CRM-systeem?
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
Wat is het doel van Infusionsoft?
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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