Freshsales CRM vs SugarCRM: Which is Best for You in 2025?

por | fev 27, 2025

Ganhador
CRM Freshsales
4.5
  • Email Management
  • Workflow Automation
  • Clear and Organized Deals
  • Sales Sequences
  • Awesome Web Forms
  • Teste gratuito disponível
  • Paid Plans from $9/month
Vice-campeão
SugarCRM
3.5
  • Sales Automation
  • Integração
  • Marketing Automation
  • Landing Pages
  • Segurança Visão geral
  • Book Demo Now
  • Paid Plans from $19/month
Freshsales CRM vs SugarCRM

Escolhendo o certo CRM is tough. You’ve got tons of customer info, and keeping it straight is a headache. 

Now, imagine losing a big sale because you missed a follow-up.

Or, your team is wasting time on tasks that should be easy. That’s frustrating.

That’s where we come in. Let’s break down Freshsales CRM vs SugarCRM.

We’ll look at the key differences so you can decide which one is best for seu negócios

Visão geral

We’ve spent hours diving into Freshsales CRM and SugarCRM, testing their features and comparing their performance. 

This hands-on experience lets us provide a clear, practical comparison, focusing on what matters most to real users.

CTA do Freshsales
4.5de 5

Freshsales CRM might be the one for you. Its intuitive interface makes it an excellent choice.

Preços: It has a free trial. The premium plan starts at $9/month.

Principais características:

  • Contact Management
  • Deal Tracking
  • Reporting and Analytics
SugarCRM CTA
3.5de 5

SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing today!

Preços: Book your demo plan. The premium plan starts at $19/month.

Principais características:

  • Sales Force Automation
  • Suporte ao cliente
  • Reporting and Analytics

What is Freshsales CRM?

So, you’re looking at Freshsales CRM.

What’s it about?

Think of it like a competent helper for your sales team.

Ele foi projetado para fazer selling easier.

You get tools to track leads and close deals faster.

It’s all about smoothing your sales process.

Explore também nossos favoritos Freshsales CRM alternatives

Freshsales Homepagee

Nossa opinião

CTA do Freshsales

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Principais benefícios

  • Interface amigável: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Preços acessíveis: Offers a free plan and competitive paid plans.

Preços

  • Crescimento + 500 contatos de marketing: US$ 9/usuário/mês.
  • Pro + 500 contatos de marketing: US$ 39/usuário/mês.
  • Empresa + 500 contatos de marketing: US$ 59/usuário/mês.
Freshsales crm pricing

Prós

  • Intuitivo e fácil de usar.
  • Opções de preços acessíveis.
  • Great for small businesses.
  • Helpful AI-powered features.

Contras

  • Opções de personalização limitadas.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

What is SugarCRM?

Now, let’s talk about SugarCRM.

It’s a powerful tool.

Think of it as a super flexible CRM.

It allows you to build a system that meets your needs, which is excellent for businesses wanting considerable control.

Explore também nossos favoritos Alternativas ao SugarCRM

sugarcrm homepage

Nossa opinião

SugarCRM CTA

Want to boost sales by 20% in 2025? SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing, manage customers and close more deals.

Principais benefícios

  • Open-source platform: Gives you greater flexibility and control.
  • Robust sales automation: Streamline your sales processes and boost productivity.
  • Excellent reporting tools: Gain valuable insights into your sales performance.
  • The mobile app includes access to your CRM data on the go.
  • Large community: Tap into a wealth of resources and support.

Preços

SugarCRM offers a free trial to test things out. Their paid plans start at $49 per user per month. Here’s the breakdown:

  • Essentials: $19/user/month, three users minimum.
  • Padrão: $59/user/month, ten users minimum.
  • Avançado: $85/user/month, ten users minimum.
  • Primeiro-ministro: $135/user/month, ten users minimum.
SugarCRM Pricing

Prós

  • Very customizable platform.
  • Powerful reporting features.
  • Offers a free trial and plan.
  • Mobile app is included.
  • Large and active community.

Contras

  • Can be complex to set up.
  • The interface feels outdated.
  • Marketing automation is costly.
  • Not as intuitive as GoHighLevel.
  • Some features feel clunky.

Comparação de recursos

We have tested both leading crm options side-by-side.

This direct look at their core features highlights the major differences that will impact your sales teams and overall sales performance.

1. AI-Powered Lead Scoring

  • Freshsales CRM: Uses Freddy AI to automatically prioritize leads. This is a huge benefit for sales teams trying to optimize their time and focus on the best opportunities for a new account.
  • SugarCRM: Provides sophisticated, rule-based lead scoring. It gives you granular control, but it is not as simple as the AI-driven approach.

2. Customization and Control

  • Freshsales CRM: Offers solid customization, but it is more of an out-of-the-box crm platform. It’s easy to get started in a few seconds after your verification successful waiting.
  • SugarCRM: Built for deep customization. You can completely customize sugarcrm to match complex business processes and manage all your customer dados.

3. Pricing and Affordability

  • Freshsales CRM: Offers a free plan up to three users. Its paid plans are generally more affordable crm options, starting at $15 per user per month.
  • SugarCRM: Has a higher sugarcrm cost. It often requires a ten user minimum on some plans and is billed annually.

4. Sales and Service Suites

  • Freshsales CRM: Part of the larger freshworks products ecosystem. It integrates seamlessly with other freshworks products like Freshdesk for better customer experience.
  • SugarCRM: Structured into specific products like sugar sell for sales, sugar market for marketing, and sugar serve for service features.

5. Workflow Automation

  • Freshsales CRM: Provides drag and drop workflows for basic automação. This helps sales activities become more efficient right away.
  • SugarCRM: Features advanced workflows and powerful automation capabilities. This is ideal for manufacturing or other complex industries.

6. Mobile Access

  • Freshsales CRM: Features a highly-rated mobile app. This gives you easy access to customer data and pipelines on the go.
  • SugarCRM: Also offers a mobile app, but users often find the interface less intuitive than Freshsales. You can still manage data easily.

7. Core Platform Access

  • Freshsales CRM: Is a single platform designed to unify sales and marketing. You get a 360-degree view of customers and contacts.
  • SugarCRM: Offers a choice of editions, including an open source crm option. This allows technical users to build upon the base code.

8. Forecasting and Reporting

  • Freshsales CRM: Provides good visual relatórios and robust forecasting tools. You can track your expected revenue easily.
  • SugarCRM: Known for its extremely powerful and customizable reporting engine. It is built for complex analytics and deep insights.

9. Trial and Setup

  • Freshsales CRM: Offers a free trial and a free version. It’s fast to create account and start testing. No credit card required for the free version.
  • SugarCRM: Also offers a free trial, but setup is often more involved due to the depth of customization. It’s often aimed at larger customers.

What to Look for When Choosing a CRM Software?

  • Check the crm prices and compare crm alternatives. Look for excellent value, not just the lowest cost.
  • Evaluate scalability: Do they offer basic workflows up to Sugar Enterprise and enterprise-level plans for your growing company?
  • Review support options: Is there online support, basic support, or enhanced support? You need a human connection to respond when something goes wrong.
  • Check user limits: Does the plan allow for ten users or unlimited users?
  • Look at the integration features, especially calendar integration and tools for your service teams.
  • Consider the site properly and product performance; a slow site or browser issues hurt.
  • Examine software development potential; Sugar Professional is highly customizable, and you might need add ons.
  • Test the segurança features before creating an account or providing a date. Make sure the website is verifying everything.
  • Geo mapping and guided selling are often features found in higher tiers. Check if these matter to your employees.
  • Always perform a final review of the whole system.

Veredicto final

So, which one wins? For most small to medium businesses, Freshsales CRM is our pick.

It’s easy to use, has innovative Ferramentas de IA that help you close deals faster, and is priced right.

 If you want a system ready to go, Freshsales is it.

If you need tons of customization and have a big team, SugarCRM might fit you better.

But it’s more complex and pricier. We’ve spent hours testing these tools.

We know what works. Trust us to help you pick the melhor CRM for your needs. Remember, the best CRM is one your team will use. 

Take advantage of free trials to test out both options yourself!

More of Freshsales CRM

Here’s a brief comparison of Freshsales CRM with these software solutions:

  • Freshsales CRM vs Gohighlevel: Freshsales CRM focuses on AI-driven sales automation and pipeline management, while GoHighLevel is a broader platform offering extensive marketing, sales, and agency automation features.
  • Freshsales CRM vs Pipedrive: Freshsales CRM provides a comprehensive sales solution with integrated communication and AI, whereas Pipedrive excels in visual sales pipeline organization and deal tracking.
  • Freshsales CRM vs Keap: Freshsales CRM emphasizes intuitive sales management and AI-powered insights; Keap offers powerful sales and marketing automation with a focus on contact management.
  • Freshsales CRM vs ActiveCampaign: Freshsales CRM is a dedicated sales CRM with built-in phone and email; ActiveCampaign is strong in marketing automation, email campaigns, and advanced segmentation.
  • Freshsales CRM vs Hubspot: Freshsales CRM offers AI-powered sales tools and a quicker setup; HubSpot provides an extensive all-in-one suite covering marketing, sales, and customer service.
  • Freshsales CRM vs Clickfunnels: Freshsales CRM is a sales-focused CRM for managing customer interactions, whereas ClickFunnels is a specialized tool for building sales funnels and landing pages.
  • Freshsales CRM vs Folk: Freshsales CRM offers a comprehensive sales platform with AI and automation; Folk focuses on simple, collaborative contact management and visual pipeline organization.
  • Freshsales CRM vs Instantly: Freshsales CRM is a full-fledged sales CRM with robust features; Instantly is primarily an email outreach and cold email automation ferramenta.
  • Freshsales CRM vs ClickUp: Freshsales CRM is designed for streamlining sales processes and managing pipelines; ClickUp is a versatile work OS that encompasses project management, tasks, and CRM functionalities.
  • Freshsales CRM vs Monday CRM: Freshsales CRM provides a dedicated sales solution with intelligent insights, while Monday CRM offers highly customizable boards for managing workflows, including CRM.
  • Freshsales CRM vs Capsule CRM: Freshsales CRM offers a more robust sales CRM with AI features; Capsule CRM focuses on straightforward contact management and sales opportunity tracking.
  • Freshsales CRM vs Insightly: Freshsales CRM is a dedicated sales tool with AI and comprehensive sales automation; Insightly provides a broader CRM experience, including strong project management capabilities.
  • Freshsales CRM vs Salesforce: Freshsales CRM offers an intuitive, AI-powered sales platform with competitive pricing; Salesforce is a highly customizable, enterprise-grade CRM with an extensive ecosystem and advanced features.
  • Freshsales CRM vs Zendesk: Freshsales CRM focuses on sales automation and pipeline management, while Zendesk is primarily a customer service platform with robust ticketing and support features.

More of SugarCRM

Here’s a brief comparison of SugarCRM with these software solutions:

  • SugarCRM vs Gohighlevel: SugarCRM is a comprehensive CRM focused on sales, marketing, and service, offering extensive customization; GoHighLevel is an all-in-one platform for agencies, emphasizing marketing automation, lead generation, and sales tools.
  • SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
  • SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
  • SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
  • SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
  • SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
  • SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
  • SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
  • SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
  • SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
  • SugarCRM vs Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
  • SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
  • SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.

Perguntas frequentes

Which CRM is better for small businesses, Freshsales CRM or SugarCRM?

Freshsales CRM is generally better for pequenas empresas. It’s user-friendly, affordable, and has strong AI features. SugarCRM is more complex, expensive, and better suited for larger enterprises with specific needs.

Can I customize Freshsales CRM to fit my specific business needs?

Yes, Freshsales CRM offers customization but focuses more on out-of-the-box functionality. SugarCRM provides much deeper customization options, though that comes with added complexity.

Does Freshsales CRM or SugarCRM offer marketing automation?

Freshsales CRM includes built-in marketing automation tools for email campaigns and lead nurturing. SugarCRM requires integrations or higher-tier plans for similar features but offers substantial customization of any marketing automation.

Is SugarCRM more expensive than Freshsales CRM?

Yes, SugarCRM is generally more expensive. Its starting price is higher, and its advanced features are a premium. However, Freshsales CRM is often considered more budget-friendly, especially for smaller teams.

Which CRM is easier to learn and use, Freshsales CRM or SugarCRM?

Freshsales CRM is typically easier to learn and use. Its interface is intuitive, and it’s designed for quick adoption. SugarCRM, with its extensive customization, has a steeper learning curve.

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