⚡ Veredito rápido:
- Preços: Folk starts at $17.5/member/month. HoneyBook starts at $29/month.
- Ideal para: Folk for contact management and a sales pipeline. HoneyBook for client projects, contracts and online payments.
- Principal diferença: Folk is a relationship CRM. HoneyBook is a client management app with invoices built in.
- Nossa escolha: Folk, rated 4.0 against HoneyBook’s 3.2, because it costs less per seat and covers multiple use cases.
Two people can search for a CRM and need completely different software.
One wants to organize contacts and build genuine connections over time.
The other wants to send proposals, sign contracts and get paid.
Folk CRM handles the first job. HoneyBook handles the second.
Here is how to tell which one matches your negócios.
Visão geral
This Folk vs HoneyBook comparison covers pricing, crm features, ease of use and support.
Também analisamos para quem cada ferramenta funciona melhor.
Our sources include published specs, product documentation and G2 reviews.
Nossos redatores também passaram um tempo testando os dois aplicativos na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é Folk?
Folk is a customer relationship management app built around people, not paperwork.
The interface looks like a collaborative spreadsheet, so the learning curve is short.
You add contacts, sort them into groups and set reminders to follow up.
A Chrome extension pulls people straight from LinkedIn into your workspace.
Folk also connects to Gmail or Outlook to sync contacts and email history.
Watch the walkthrough below to see how the workspace is laid out.
Here is what the contact view looks like inside the app.
🏆 Winner: Folk
Folk CRM keeps every contact, company and deal in one place. Magic Fields fill in missing details for you. Start with the free trial before you purchase.
Preços populares
Folk charges per member, so the cost grows with your team.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 17,50 por membro por mês | Solo founders organizing contacts |
| Premium | US$ 35 por membro por mês | Small teams running a sales pipeline |
| Personalizado | US$ 70 por membro por mês | An agency needing deeper functionality |
Pricing verified August 2026.
Teste grátis: Yes. Folk offers a 14-day free trial with no card needed up front.
Garantia de reembolso: No published refund window. Cancel before renewal to avoid the next charge.
📌 Observação: Magic Fields and mail merge sit on the higher tiers. Check the plan page before you purchase seats for a whole team.
⚠️ Pricing conflict: Some third-party write-ups list Folk at $20 and $40 per user each month. Our CSV data shows $17.5, $35 and $70 per member. We publish the CSV figures and recommend checking Folk’s own pricing page before you buy.
Principais benefícios do folclore
Eis o que faz com que Folk valha a pena ser assistido:
- Incredibly easy setup: The layout copies a spreadsheet you already know. Folk is one of the easiest CRMs to learn from scratch.
- Campos Mágicos: This custom field type uses AI to clean and enrich contact data. It saves manual typing on every record.
- Múltiplos casos de uso: Sales, fundraising, events, hiring and partnerships all live in one workspace.
- Group-based contact management: Sort contacts into groups so divulgação never buries you in data.
- Collaborative mail merge: Your team can send personalized bulk email from shared templates.
- Self-serve model: You can create an account and explore without a sales rep on the phone.
O que nossa equipe observou
Nosso escritor signed up for Folk and spent several days moving a contact list into it. Here is what stood out during that hands-on time:
The short clip below covers the same workflow from the writer’s own screen.
Prós e contras do folclore
✅ Prós
- Costs $17.5 per member each month on the Standard plan
- Extensão do Chrome adiciona contatos do LinkedIn com um clique
- Magic Fields clean and enrich contact data automatically
- Works for sales, fundraising, events and partnerships
❌ Contras
- Sem avançado reportagem views for detailed analytics
- Não há rastreamento automático de reuniões ou chamadas telefônicas.
- Outreach is email-first with limited support for other channels
- No invoices, contracts or online payments inside the app
O que é o HoneyBook?
HoneyBook is a client management platform for independent, service-based pequenas empresas.
It books clients, runs projects and collects payments in one place.
Clients review and sign contracts, then pay invoices inside a single interactive file.
The goal is to kill admin sprawl across five different tools.
A mobile app covers iOS and Android when you work away from your desk.
The video below walks through the client workflow end to end.
This screen shows how projects, files and payments sit together.
🥈 Segundo lugar: HoneyBook
HoneyBook turns an inquiry into a signed contract and a paid invoice. Proposals, packages and a client portal carry your brand. You can start a free trial before you commit.
Preços do HoneyBook
HoneyBook cost is billed per account, not per seat.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 29/mês | Novo freelancers sending first invoices |
| Essenciais | US$ 49/mês | Booked-out solo service businesses |
| Premium | US$ 109/mês | Small teams with several projects running |
Pricing verified August 2026.
Teste grátis: Yes. HoneyBook is free to try for seven days before billing starts.
Garantia de reembolso: HoneyBook advertises a money-back guarantee on annual plans. Read the current terms before you commit.
📌 Observação: Annual billing lowers the monthly rate. A promo code can cut the first year further, so check for one before you purchase.
⚠️ Pricing conflict: Outside sources quote plans from $36/month and an annual bundle near $390. Our CSV data lists $29, $49 and $109 per month. We publish the CSV figures here. Card processing fees are charged separately in every case.
Principais benefícios do HoneyBook
Here is what HoneyBook does that a contact-first CRM cannot:
- Invoices and online payments: Send a professional invoice and get paid by card, ACH, Apple Pay or Google Pay.
- Online contracts: Contracts are ready to sign in the browser, so nobody prints anything.
- Portal do cliente: Customize a branded space where clients access contracts, invoices and files.
- Formulários de consulta: Integrated forms create a new project the moment someone asks about your packages.
- AI writing assistant: It summarizes project history or drafts a reply, so writing emails takes less time.
- Scheduling and calendar sync: Clients pick a date and it lands on your calendar automatically.
O que nossa equipe observou
Our writer set up a test project in HoneyBook and ran an inquiry through to invoice. Here is what stood out:
Prós e contras do HoneyBook
✅ Prós
- Contracts, invoices and payments live in one file
- Branded client portal and proposals look professional
- Mobile app covers iOS and Android
- Automations and email templates cut repeat busywork
❌ Contras
- Starts at $29/month, well above Folk’s entry plan
- Payment processing fees are charged on top of the plan
- Weak fit for prospecting and cold outreach
- Built for service work, not for a long sales cycle
Comparação de recursos
These two products share a category label but split on core functionality. We compared ten areas that decide most purchase calls.
| Recurso | Povo | HoneyBook |
|---|---|---|
| Preço inicial | US$ 17,50 por membro por mês | US$ 29/mês |
| Plano Gratuito | ❌ (somente para teste) | ❌ (somente para teste) |
| Gestão de Contatos | ✅ | ✅ |
| Pipeline de Vendas | ✅ | ✅ (project stages) |
| Extensão do LinkedIn para Chrome | ✅ | ❌ |
| E-mail Automação | ✅ | ✅ |
| Invoices & Online Payments | ❌ | ✅ |
| Contratos online | ❌ | ✅ |
| Portal do Cliente | ❌ | ✅ |
| Aplicativo móvel | ❌ | ✅ |
| Ideal para | Contact management and outreach | Client projects and payments |
1. Gestão de Contatos
Povo: This is the core job. You organize contacts into groups, link them to companies and add notes on every relationship. Magic Fields fill in missing details with AI, which keeps the data clean.
HoneyBook: Contacts exist mainly as clients attached to a project. Reusable templates carry names, dates and stages, so records follow the work rather than the person.
2. Sales Pipeline and Winning Deals
Povo: A visual Kanban board moves deals from first contact to close. It is built for people chasing winning deals across a long cycle.
HoneyBook: Pipeline stages track booked work instead of prospecting. Automations push a project from inquiry to proposal without manual chasing.
3. Lead Tracking and Client Inquiries
Povo: Leads sit in groups you can filter and search. You set reminders so nobody goes cold, though you enter each touchpoint yourself.
HoneyBook: Inquiry forms create a project automatically when someone reaches out. Scheduling lets a client pick a date and respond without an email thread.
⚠️ Aviso: Folk does not log meetings or phone calls automatically. If you need that history without typing it, this is a real gap.
4. Client Management and Client Portal
Povo: Client records hold notes, owners and next steps for the whole team. There is no portal, so clients never log in.
HoneyBook: A branded client portal gives access to contracts, files and invoices. Clients review and sign online contracts in the same place they pay.
5. Email Automation and Email Templates
Povo: Collaborative mail merge sends personalized bulk email from shared sequences. Email automation is the main outreach channel here, with little support for others.
HoneyBook: Email templates plug into workflows so follow-ups fire on their own. The assistente de IA handles the writing when you are short on time.
6. Social Selling and Outreach
Povo: Social selling views help you build genuine connections before you tom anything. That suits founders and an agency team who sell on relationships.
HoneyBook: Marketing services focus on people who already know you. Referral-style outreach fits it better than cold prospecting does.
7. Chrome Extension, Browser and Integrations
Povo: The Chrome extension lets you add contacts from LinkedIn while you browse. Folk will also sync with Gmail or Outlook to import email history.
HoneyBook: It will integrate with Google Calendar, QuickBooks, Zapier and Gmail. Everything runs in the browser or the mobile app.
8. Invoices, Contracts and Online Payments
Povo: There is no billing here at all. The closest thing is the partnership manager, which tracks agreements and who owns each connection.
HoneyBook: Generating an invoice takes a few clicks, and clients pay by card, ACH, Apple Pay or Google Pay. Proposals bundle the quote, contract and first payment into one file.
9. Pipeline Views and Reporting
Povo: Pipeline management gives clean board and table views of open deals. Advanced reporting is thin, so heavy analytics teams will feel the ceiling.
HoneyBook: Reports centre on money: what is booked, sent and paid. The payment tool shows outstanding balances at a glance.
10. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Nível | Povo | HoneyBook |
|---|---|---|
| Entrada | Standard: $17.5/member/month | Plano inicial: US$ 29/mês |
| Meio | Premium: $35/member/month | Essenciais: US$ 49/mês |
| Principal | Custom: $70/member/month | Premium: US$ 109/mês |
| Modelo de faturamento | Por membro | Per account |
Povo: One seat costs $17.5 a month, which is the cheapest way in. Because billing is per member, a five-person team on Premium passes HoneyBook’s top plan quickly.
HoneyBook: The $29 entry plan covers the whole business, not one person. Payment processing fees still apply on every transaction you collect.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Preço de entrada mais baixo | Povo | $11.50 less per month |
| Invoices and contracts | HoneyBook | Folk has neither |
| Prospecção no LinkedIn | Povo | Chrome extension adds contacts |
| A branded client portal | HoneyBook | Clients sign and pay there |
| Fundraising or event follow-up | Povo | Simple groups and reminders |
| Getting paid on time | HoneyBook | Online payments built in |
💰 Seu orçamento
Folk is cheaper for one person at $17.5 a month. Once four or five teams members need seats, HoneyBook’s flat account pricing catches up fast.
🔌 Seu conjunto de tecnologias
Folk plugs into Gmail, Outlook and LinkedIn. HoneyBook leans on Google Calendar, QuickBooks and payment rails instead.
📝 Seu fluxo de trabalho
If work starts with a stranger, you need Folk’s outreach and reminders. A wedding photographer, for example, gets more from HoneyBook because work starts with an inquiry form.
🎓 Seu nível de experiência
Folk is incredibly easy for anyone who has never touched a CRM. HoneyBook takes longer to set up because contracts and packages need configuring.
🆓 Testes e demonstrações grátis
Both offer free trials, and neither locks you into a demo call first. Run one real project through each before you decide.
🛟 Opções de suporte
Folk runs a self-serve model with help docs and email support. HoneyBook adds phone and chat help aimed at small businesses.
Guia de Troca
Already on one of these tools? Here is what changes if you move.
🔄 Switching from Folk to HoneyBook?
✅ O que você vai ganhar:
- Invoices, contracts and online payments in one file
- A client portal your clients can log into
- A mobile app for managing projects away from your desk
❌ O que você perderá:
- The LinkedIn Chrome extension
- Magic Fields and AI contact enrichment
- The spreadsheet-style view of every group
📋 Como mudar:
- Export your Folk groups to CSV
- Start a HoneyBook free trial and import the file
- Rebuild your outreach sequences as HoneyBook workflows
🔄 Switching from HoneyBook to Folk?
✅ O que você vai ganhar:
- A cheaper entry price at $17.5 per member
- Real contact management with groups and reminders
- Prospecting from LinkedIn straight into the CRM
❌ O que você perderá:
- Invoicing and card payments
- Signable online contracts
- Client-facing scheduling and portals
📋 Como mudar:
- Export your HoneyBook client list
- Create a Folk workspace and connect Gmail
- Keep a separate billing tool for invoices
O que nossa avaliação não abordou
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work or how either app handles thousands of records. Our notes reflect the August 2026 versions, and both products ship changes often. If you run a larger sales organization, your priorities will differ from what we cover here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Povo |
| 🚀 Contact Management | Povo |
| ⚡ Facilidade de uso | Povo |
| 🎯 Client Billing | HoneyBook |
| 👶 Client Experience | HoneyBook |
| 🔌 Outreach and Prospecting | Povo |
| 🏆 Vencedor Geral | Povo |
🏆 WINNER: FOLK
Folk wins 4 out of 6 categories and carries the higher rating at 4.0.
Ideal para: contact management, sales pipeline work, fundraising and event follow-up
Folk and HoneyBook are not really rivals. They only look like rivals because both wear the CRM label.
Folk is a relationship tool. It cleans your data, tracks companies and helps you close winning deals through steady follow-up.
HoneyBook is a business admin tool. It sends proposals, signs contracts and collects money from clients you already have.
HoneyBook is excellent if invoices and scheduling eat your week. Folk takes the overall win on price, simplicity and the range of use cases it covers.
Mais de Folk Comparado
Here is how Folk measures up against other CRM software:
Povo vs. Pipedrive
Folk vence em: lower entry price, faster setup for first-time CRM users, LinkedIn contact capture
Pipedrive vence em: deal forecasting, call logging, sales reporting depth
Folk vence em: predictable per-member cost, a workspace one person can run, no forced onboarding call
A HubSpot vence em: a genuine free tier, marketing automation, deep reporting dashboards
Povo vs. CRM Cápsula
Folk vence em: AI-enriched contact fields, spreadsheet-style editing, social selling views
O Capsule CRM se destaca em: free plan for two users, task management, longer track record
Folk vence em: contact-first design, quicker onboarding, less configuration before day one
Vitórias do CRM na segunda-feira em: custom automations, project boards beside deals, team permissions
Mais comparações do HoneyBook
Here is how HoneyBook stacks up against other client management tools:
HoneyBook vs Keap
HoneyBook vence em: simpler contracts, cheaper starting plan, cleaner client-facing files
Keap vence com base em: marketing campaigns, sales pipeline depth, texto message follow-up
HoneyBook vs ActiveCampaign
HoneyBook vence em: built-in payments, signable contracts, project stages for booked work
ActiveCampaign vence em: email segmentation, campaign reporting, list automation at scale
HoneyBook vs ClickUp
HoneyBook vence em: client-facing proposals, invoicing, a portal clients understand imediatamente
ClickUp vence em: internal task management, docs, free tools for small teams
This video runs through more alternatives if neither pick feels right.
Perguntas frequentes
O que é CRM popular?
Folk is a customer relationship management app that organizes contacts, companies and deals. It syncs with Gmail, adds contacts from LinkedIn and sets reminders for follow-up.
O Folk é um bom CRM?
Yes, for individuals and small teams who want simple contact management. It is weaker for large sales teams because reporting is limited and phone calls are not logged automatically.
O HoneyBook é um CRM?
It is a client management platform with CRM features attached. The focus sits on projects, proposals, contracts and payments rather than prospecting new leads.
Qual o valor da mensalidade do HoneyBook?
Plans run $29, $49 and $109 per month for Starter, Essentials and Premium. Payment processing fees apply separately on money you collect.
Você pode Use o HoneyBook De graça?
Not permanently. There is a free trial so you can test invoices, contracts and the client portal, but continued access needs a paid plan.
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