⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. HoneyBook starts at $29/month.
- Лучше всего подходит для: Folk for contact management and a sales pipeline. HoneyBook for client projects, contracts and online payments.
- Ключевое отличие: Folk is a relationship CRM. HoneyBook is a client management app with invoices built in.
- Наш выбор: Folk, rated 4.0 against HoneyBook’s 3.2, because it costs less per seat and covers multiple use cases.
Two people can search for a CRM and need completely different software.
One wants to organize contacts and build genuine connections over time.
The other wants to send proposals, sign contracts and get paid.
Folk CRM handles the first job. HoneyBook handles the second.
Here is how to tell which one matches your бизнес.
Обзор
This Folk vs HoneyBook comparison covers pricing, crm features, ease of use and support.
Мы также подробно разбираем, для кого лучше всего подходит каждый инструмент.
Our sources include published specs, product documentation and G2 reviews.
Наши авторы также провели некоторое время, непосредственно работая с обоими приложениями.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое фольклор?
Folk is a customer relationship management app built around people, not paperwork.
The interface looks like a collaborative spreadsheet, so the learning curve is short.
You add contacts, sort them into groups and set reminders to follow up.
A Chrome extension pulls people straight from LinkedIn into your workspace.
Folk also connects to Gmail or Outlook to sync contacts and email history.
Watch the walkthrough below to see how the workspace is laid out.
Here is what the contact view looks like inside the app.
🏆 Winner: Folk
Folk CRM keeps every contact, company and deal in one place. Magic Fields fill in missing details for you. Start with the free trial before you purchase.
Народные цены
Folk charges per member, so the cost grows with your team.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Solo founders organizing contacts |
| Премиум | 35 долларов США/член в месяц | Small teams running a sales pipeline |
| Обычай | 70 долларов США/член в месяц | An agency needing deeper functionality |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk offers a 14-day free trial with no card needed up front.
Гарантия возврата денег: No published refund window. Cancel before renewal to avoid the next charge.
📌 Примечание: Magic Fields and mail merge sit on the higher tiers. Check the plan page before you purchase seats for a whole team.
⚠️ Pricing conflict: Some third-party write-ups list Folk at $20 and $40 per user each month. Our CSV data shows $17.5, $35 and $70 per member. We publish the CSV figures and recommend checking Folk’s own pricing page before you buy.
Основные преимущества народной культуры
Вот что делает Folk достойным внимания:
- Incredibly easy setup: The layout copies a spreadsheet you already know. Folk is one of the easiest CRMs to learn from scratch.
- Магические поля: This custom field type uses AI to clean and enrich contact data. It saves manual typing on every record.
- Множество вариантов использования: Sales, fundraising, events, hiring and partnerships all live in one workspace.
- Group-based contact management: Sort contacts into groups so информационно-просветительская работа never buries you in data.
- Collaborative mail merge: Your team can send personalized bulk email from shared templates.
- Self-serve model: You can create an account and explore without a sales rep on the phone.
Что заметила наша команда
Наш писатель signed up for Folk and spent several days moving a contact list into it. Here is what stood out during that hands-on time:
The short clip below covers the same workflow from the writer’s own screen.
Народные плюсы и минусы
✅ Плюсы
- Costs $17.5 per member each month on the Standard plan
- Расширение для Chrome добавляет контакты из LinkedIn одним щелчком мыши.
- Magic Fields clean and enrich contact data automatically
- Works for sales, fundraising, events and partnerships
❌ Минусы
- Без продвинутых отчетность views for detailed analytics
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Outreach is email-first with limited support for other channels
- No invoices, contracts or online payments inside the app
Что такое HoneyBook?
HoneyBook is a client management platform for independent, service-based малый бизнес.
It books clients, runs projects and collects payments in one place.
Clients review and sign contracts, then pay invoices inside a single interactive file.
The goal is to kill admin sprawl across five different tools.
A mobile app covers iOS and Android when you work away from your desk.
The video below walks through the client workflow end to end.
This screen shows how projects, files and payments sit together.
🥈 Runner Up: HoneyBook
HoneyBook turns an inquiry into a signed contract and a paid invoice. Proposals, packages and a client portal carry your brand. You can start a free trial before you commit.
Цены на HoneyBook
HoneyBook cost is billed per account, not per seat.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 29 долларов в месяц | Новый фрилансеры sending first invoices |
| Основные сведения | 49 долларов в месяц | Booked-out solo service businesses |
| Премиум | 109 долларов в месяц | Small teams with several projects running |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. HoneyBook is free to try for seven days before billing starts.
Гарантия возврата денег: HoneyBook advertises a money-back guarantee on annual plans. Read the current terms before you commit.
📌 Примечание: Annual billing lowers the monthly rate. A promo code can cut the first year further, so check for one before you purchase.
⚠️ Pricing conflict: Outside sources quote plans from $36/month and an annual bundle near $390. Our CSV data lists $29, $49 and $109 per month. We publish the CSV figures here. Card processing fees are charged separately in every case.
Основные преимущества HoneyBook
Here is what HoneyBook does that a contact-first CRM cannot:
- Invoices and online payments: Send a professional invoice and get paid by card, ACH, Apple Pay or Google Pay.
- Online contracts: Contracts are ready to sign in the browser, so nobody prints anything.
- Клиентский портал: Customize a branded space where clients access contracts, invoices and files.
- Формы для запросов: Integrated forms create a new project the moment someone asks about your packages.
- AI writing assistant: It summarizes project history or drafts a reply, so writing emails takes less time.
- Scheduling and calendar sync: Clients pick a date and it lands on your calendar automatically.
Что заметила наша команда
Our writer set up a test project in HoneyBook and ran an inquiry through to invoice. Here is what stood out:
Плюсы и минусы HoneyBook
✅ Плюсы
- Contracts, invoices and payments live in one file
- Branded client portal and proposals look professional
- Mobile app covers iOS and Android
- Automations and email templates cut repeat busywork
❌ Минусы
- Starts at $29/month, well above Folk’s entry plan
- Payment processing fees are charged on top of the plan
- Weak fit for prospecting and cold outreach
- Built for service work, not for a long sales cycle
Сравнение характеристик
These two products share a category label but split on core functionality. We compared ten areas that decide most purchase calls.
| Особенность | Народ | Медовая Книга |
|---|---|---|
| Начальная цена | 17,5 долларов США/член/месяц | 29 долларов в месяц |
| Бесплатный план | ❌ (только пробная версия) | ❌ (только пробная версия) |
| Управление контактами | ✅ | ✅ |
| Воронка продаж | ✅ | ✅ (project stages) |
| Расширение LinkedIn для Chrome | ✅ | ❌ |
| Электронная почта Автоматизация | ✅ | ✅ |
| Invoices & Online Payments | ❌ | ✅ |
| Онлайн-контракты | ❌ | ✅ |
| Клиентский портал | ❌ | ✅ |
| Мобильное приложение | ❌ | ✅ |
| Лучше всего подходит для | Contact management and outreach | Client projects and payments |
1. Управление контактами
Народ: This is the core job. You organize contacts into groups, link them to companies and add notes on every relationship. Magic Fields fill in missing details with AI, which keeps the data clean.
Медовая книга: Contacts exist mainly as clients attached to a project. Reusable templates carry names, dates and stages, so records follow the work rather than the person.
2. Sales Pipeline and Winning Deals
Народ: A visual Kanban board moves deals from first contact to close. It is built for people chasing winning deals across a long cycle.
Медовая книга: Pipeline stages track booked work instead of prospecting. Automations push a project from inquiry to proposal without manual chasing.
3. Lead Tracking and Client Inquiries
Народ: Leads sit in groups you can filter and search. You set reminders so nobody goes cold, though you enter each touchpoint yourself.
Медовая книга: Inquiry forms create a project automatically when someone reaches out. Scheduling lets a client pick a date and respond without an email thread.
⚠️ Предупреждение: Folk does not log meetings or phone calls automatically. If you need that history without typing it, this is a real gap.
4. Client Management and Client Portal
Народ: Client records hold notes, owners and next steps for the whole team. There is no portal, so clients never log in.
Медовая книга: A branded client portal gives access to contracts, files and invoices. Clients review and sign online contracts in the same place they pay.
5. Email Automation and Email Templates
Народ: Collaborative mail merge sends personalized bulk email from shared sequences. Email automation is the main outreach channel here, with little support for others.
Медовая книга: Email templates plug into workflows so follow-ups fire on their own. The ИИ-помощник handles the writing when you are short on time.
6. Social Selling and Outreach
Народ: Social selling views help you build genuine connections before you подача anything. That suits founders and an agency team who sell on relationships.
Медовая книга: Marketing services focus on people who already know you. Referral-style outreach fits it better than cold prospecting does.
7. Chrome Extension, Browser and Integrations
Народ: The Chrome extension lets you add contacts from LinkedIn while you browse. Folk will also sync with Gmail or Outlook to import email history.
Медовая книга: It will integrate with Google Calendar, QuickBooks, Запьер and Gmail. Everything runs in the browser or the mobile app.
8. Invoices, Contracts and Online Payments
Народ: There is no billing here at all. The closest thing is the partnership manager, which tracks agreements and who owns each connection.
Медовая книга: Generating an invoice takes a few clicks, and clients pay by card, ACH, Apple Pay or Google Pay. Proposals bundle the quote, contract and first payment into one file.
9. Pipeline Views and Reporting
Народ: Pipeline management gives clean board and table views of open deals. Advanced reporting is thin, so heavy analytics teams will feel the ceiling.
Медовая книга: Reports centre on money: what is booked, sent and paid. The payment tool shows outstanding balances at a glance.
10. Ценообразование и стоимость
Давайте сравним тарифные планы.
| Уровень | Народ | Медовая Книга |
|---|---|---|
| Вход | Standard: $17.5/member/month | Начальная цена: 29 долларов в месяц. |
| Середина | Premium: $35/member/month | Базовый пакет: 49 долларов в месяц |
| Вершина | Custom: $70/member/month | Премиум: 109 долларов в месяц |
| модель выставления счетов | Per member | Per account |
Народ: One seat costs $17.5 a month, which is the cheapest way in. Because billing is per member, a five-person team on Premium passes HoneyBook’s top plan quickly.
Медовая книга: The $29 entry plan covers the whole business, not one person. Payment processing fees still apply on every transaction you collect.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая цена входа | Народ | $11.50 less per month |
| Invoices and contracts | Медовая Книга | Folk has neither |
| Поиск потенциальных клиентов в LinkedIn | Народ | Chrome extension adds contacts |
| A branded client portal | Медовая Книга | Clients sign and pay there |
| Fundraising or event follow-up | Народ | Simple groups and reminders |
| Getting paid on time | Медовая Книга | Online payments built in |
💰 Ваш бюджет
Folk is cheaper for one person at $17.5 a month. Once four or five teams members need seats, HoneyBook’s flat account pricing catches up fast.
🔌 Ваш технологический стек
Folk plugs into Gmail, Outlook and LinkedIn. HoneyBook leans on Google Calendar, QuickBooks and payment rails instead.
📝 Ваш рабочий процесс
If work starts with a stranger, you need Folk’s outreach and reminders. A wedding photographer, for example, gets more from HoneyBook because work starts with an inquiry form.
🎓 Ваш уровень опыта
Folk is incredibly easy for anyone who has never touched a CRM. HoneyBook takes longer to set up because contracts and packages need configuring.
🆓 Бесплатные пробные версии и демо-версии
Both offer free trials, and neither locks you into a demo call first. Run one real project through each before you decide.
🛟 Варианты поддержки
Folk runs a self-serve model with help docs and email support. HoneyBook adds phone and chat help aimed at small businesses.
Руководство по переключению
Already on one of these tools? Here is what changes if you move.
🔄 Switching from Folk to HoneyBook?
✅ Что вы получите:
- Invoices, contracts and online payments in one file
- A client portal your clients can log into
- A mobile app for managing projects away from your desk
❌ Что вы потеряете:
- The LinkedIn Chrome extension
- Magic Fields and AI contact enrichment
- The spreadsheet-style view of every group
📋 Как переключиться:
- Export your Folk groups to CSV
- Start a HoneyBook free trial and import the file
- Rebuild your outreach sequences as HoneyBook workflows
🔄 Switching from HoneyBook to Folk?
✅ Что вы получите:
- A cheaper entry price at $17.5 per member
- Real contact management with groups and reminders
- Prospecting from LinkedIn straight into the CRM
❌ Что вы потеряете:
- Invoicing and card payments
- Signable online contracts
- Client-facing scheduling and portals
📋 Как переключиться:
- Export your HoneyBook client list
- Create a Folk workspace and connect Gmail
- Keep a separate billing tool for invoices
Что не было рассмотрено в нашем обзоре
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work or how either app handles thousands of records. Our notes reflect the August 2026 versions, and both products ship changes often. If you run a larger sales organization, your priorities will differ from what we cover here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Народ |
| 🚀 Contact Management | Народ |
| ⚡ Простота использования | Народ |
| 🎯 Client Billing | Медовая Книга |
| 👶 Client Experience | Медовая Книга |
| 🔌 Outreach and Prospecting | Народ |
| 🏆 Общий победитель | Народ |
🏆 WINNER: FOLK
Folk wins 4 out of 6 categories and carries the higher rating at 4.0.
Лучше всего подходит для: contact management, sales pipeline work, fundraising and event follow-up
Folk and HoneyBook are not really rivals. They only look like rivals because both wear the CRM label.
Folk is a relationship tool. It cleans your data, tracks companies and helps you close winning deals through steady follow-up.
HoneyBook is a business admin tool. It sends proposals, signs contracts and collects money from clients you already have.
HoneyBook is excellent if invoices and scheduling eat your week. Folk takes the overall win on price, simplicity and the range of use cases it covers.
Больше сравнения фольклора
Here is how Folk measures up against other CRM software:
Народ против Пайпдрайв
Народ одерживает победу в: lower entry price, faster setup for first-time CRM users, LinkedIn contact capture
Pipedrive побеждает в следующих условиях: deal forecasting, call logging, sales reporting depth
Народ одерживает победу в: predictable per-member cost, a workspace one person can run, no forced onboarding call
HubSpot побеждает по следующим показателям: a genuine free tier, marketing automation, deep reporting dashboards
Народ против Капсульная CRM
Народ одерживает победу в: AI-enriched contact fields, spreadsheet-style editing, social selling views
Capsule CRM выигрывает по следующим параметрам: free plan for two users, task management, longer track record
Народный подход против понедельничной CRM
Народ одерживает победу в: contact-first design, quicker onboarding, less configuration before day one
В понедельник CRM-системы добились успеха в следующих областях: custom automations, project boards beside deals, team permissions
Больше сравнений HoneyBook
Here is how HoneyBook stacks up against other client management tools:
HoneyBook против Кеап
HoneyBook побеждает по следующим показателям: simpler contracts, cheaper starting plan, cleaner client-facing files
Кип побеждает по следующим пунктам: marketing campaigns, sales pipeline depth, текст message follow-up
HoneyBook против ActiveCampaign
HoneyBook побеждает по следующим показателям: built-in payments, signable contracts, project stages for booked work
ActiveCampaign побеждает по следующим показателям: email segmentation, campaign reporting, list automation at scale
HoneyBook против ClickUp
HoneyBook побеждает по следующим показателям: client-facing proposals, invoicing, a portal clients understand немедленно
ClickUp побеждает по следующим показателям: internal task management, docs, free tools for small teams
This video runs through more alternatives if neither pick feels right.
Часто задаваемые вопросы
Что такое Folk CRM?
Folk is a customer relationship management app that organizes contacts, companies and deals. It syncs with Gmail, adds contacts from LinkedIn and sets reminders for follow-up.
Подходит ли Folk для работы с CRM-системой?
Yes, for individuals and small teams who want simple contact management. It is weaker for large sales teams because reporting is limited and phone calls are not logged automatically.
HoneyBook — это CRM-система?
It is a client management platform with CRM features attached. The focus sits on projects, proposals, contracts and payments rather than prospecting new leads.
Сколько стоит подписка HoneyBook в месяц?
Plans run $29, $49 and $109 per month for Starter, Essentials and Premium. Payment processing fees apply separately on money you collect.
Не могли бы вы use HoneyBook Бесплатно?
Not permanently. There is a free trial so you can test invoices, contracts and the client portal, but continued access needs a paid plan.
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