

⚡ Veredito rápido:
- Preços: Freshsales CRM starts at $9/user/month vs Thryv at $20/user/month
- Ideal para: Freshsales CRM for sales teams who want a true crm software, Thryv for service-based small businesses needing crm plus marketing tools
- Principal diferença: Freshsales focuses purely on sales pipelines and customer data, while Thryv bundles crm with construtor de sites, sms marketing messages, and a client portal
- Nossa escolha: Freshsales CRM for most small to medium sized businesses — better pricing, no onboarding fee, and Freddy AI included

Choosing between Freshsales CRM vs Thryv comes down to one pergunta.
Do you need a sales-focused crm or an all-in-one small negócios plataforma?
Both tools manage customer relationships and customer interactions.
But they solve very different problems for different businesses.
This guide breaks down both options to help you decide.
Visão geral
Esta comparação abrange preços, funcionalidades e facilidade de uso.
We also break down which tool works best for each.
Nosso escritor spent time with Thryv directly during the review.
Observations on Freshsales come from documentation and G2 reviews.
Ao final, você saberá qual software de CRM se adapta melhor ao seu negócio.
O que é o Freshsales CRM?
Freshsales CRM is an AI-powered customer relationship management platform.
It helps sales teams manage leads, track deals, and automate sales activities.
Freshsales launched in 2016 as part of the Freshworks suite of business tools.
It includes built-in phone, email, chat, and SMS capabilities in a unified caixa de entrada.
A Freshworks afirma que mais de 67.000 clientes em todo o mundo utilizam seus produtos.
Most users pick Freshsales for its Freddy assistente de IA and excellent value.

Freshsales CRM
An AI-powered crm built for sales teams. Includes Freddy AI, lead scoring, and a 360-degree customer view. Free plan covers up to 3 users.
Preços do Freshsales CRM
Aqui está o custo do Freshsales em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 (até 3 usuários) | Fundadores individuais testando a plataforma |
| Crescimento | US$ 9 por usuário por mês | Small teams managing customer dados |
| Pró | US$ 39 por usuário por mês | Growing sales teams with multiple pipelines |
| Empresa | US$ 59 por usuário por mês | Larger businesses needing advanced controls |
Pricing verified February 2026.

Teste grátis: Yes, 21-day free trial on all paid plans. No credit card required to start a new account.
Garantia de reembolso: Freshsales offers prorated refunds for annual subscriptions canceled within the first 30 days.
📌 Observação: The Free plan supports up to 3 users with most core features included. This makes it an excellent value for solo founders or tiny startups before upgrading. Add ons like extra workflows or custom dashboards may cost more on lower tiers.
⚠️ Aviso: Annual billing renews automatically. Check your renewal date before the cycle ends to avoid surprise charges. Some users on G2 mention slow loading times during peak hours.
Principais benefícios do CRM Freshsales
Here’s what makes Freshsales worth considering:
- Freddy, copiloto de IA: Scores leads, predicts deal risks, and suggests next best actions. It can also help you respond to customers faster with smart suggestions.
- Visão do cliente em 360 graus: See a complete timeline of every touchpoint with each contact. This includes calls, emails, chats, and website visits in one place.
- Funil de Vendas Visual: Kanban-style boards let you track deals at every stage. Drag and drop deals to move them forward as you work.
- Comunicação integrada: Phone, email, chat, and SMS work inside the platform. You can also connect WhatsApp Business and Facebook Messenger.
- Fluxo de trabalho Automação: Automates repetitive tasks so reps focus on selling. This includes follow-up emails, lead assignment, and stage updates.
- Tight Freshworks Integration: Connects with other Freshworks products like Freshdesk and Freshmarketer. This is great if you already use the Freshworks suite.
- Acesso móvel: iOS and Android apps support offline work and call logging. Field reps can update deals from anywhere.

O que nossa equipe observou
Note: We haven’t had extensive hands-on time with Freshsales CRM yet. The information above is based on Freshworks documentation, G2 reviews, and Capterra ratings where users score it 4.5/5.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- Free plan for up to 3 users with most core features included
- Freddy AI scores leads and suggests next best actions automatically
- 21-day free trial on every paid plan with no credit card required
- 360-degree customer view shows every interaction in one timeline
- Built-in phone, email, chat, and SMS in a unified inbox
❌ Contras
- Around 385 integrations is fewer than HubSpot or Salesforce oferecer
- Some users report slow loading times and cluttered navigation
- Lacks some advanced functionality found in HubSpot and Salesforce
- Limited native connectors for non-Freshworks third-party tools
O que é Thryv?
Thryv is a small business management platform with crm features built in.
It helps service-based small businesses reach more customers and stay organized.
Thryv began as a conglomerate of Yellow Pages companies before pivoting to software.
Today Thryv Holdings is a publicly traded SaaS company based in Dallas, Texas.
Thryv supports more than 50,000 local businesses across the U.S., Canada, and Austrália.
The platform combines crm, website builder, sms marketing messages, and a client portal.

Thryv
An all-in-one platform for service-based small businesses. Bundles crm, website builder, online booking, and sms marketing messages. Users get paid faster with ThryvPay.
Preços do Thryv
Here’s what Thryv costs in 2026. Pricing details vary by package.
| Plano | Preço | Ideal para |
|---|---|---|
| Plano Gratuito | $0 | Trying basic Thryv business center features |
| Centro de Comando | From $20/user/month | Small business owners needing a unified inbox |
| Thryv Business Center | Personalizado (contate o departamento de vendas) | Service businesses needing crm plus marketing |
| Centro de Marketing | A partir de US$ 244/mês | Businesses focused on enhanced local listings |
Pricing verified February 2026.

Teste grátis: Thryv offers a Free Plan with limited features so you can test the platform. Custom demos are available with the sales team.
Garantia de reembolso: Thryv’s refund policy depends on your contract terms. Contact support to review cancellation details.
📌 Observação: Thryv requires a one time onboarding fee of $250 for paid packages. This pays for setup, training, and migration help. Factor that cost into your first-year budget.
⚠️ Aviso: Many pricing details require a sales call. G2 reviews mention contract length and cancellation as common pain points. Read your agreement carefully before signing.
Principais benefícios do Thryv
Here’s what makes Thryv worth considering:
- Centro de Comando Thryv: A unified inbox combining email, SMS, mídias sociais, and web chats. This helps small business owners respond to customer interactions in one place.
- 24/7 Online Booking: Customers can book appointments any time of day. Thryv reports a 61% increase in bookings for typical users with this feature on.
- Listagens locais aprimoradas: Auto-syncs business information across 50+ listing sites. The Yahoo, Google, and other directories stay updated automatically.
- Client Portal Estimates: A secure space where clients book, pay, share documents, and view account info. This speeds up client portal estimates and approvals.
- ThryvPay & Invoicing: Online payment processor built for service-based small businesses. Digital document signing helps you get paid faster.
- Automação de marketing: Trigger-based email and texto campaigns send personalized messages. Saves business owners an average of 20 hours per week on admin work.
- AI Response Tool: Ajuda você arte replies to online reviews quickly. Pairs with online reputation management features.

O que nossa equipe observou
Our writer signed up for Thryv and spent several days exploring the thryv software. Here’s what stood out from that hands-on time:

Thryv: Prós e Contras
✅ Prós
- All-in-one platform combining crm, website builder, and marketing tools
- Secure client portal lets customers book, pay, and share documents 24/7
- Auto-syncs business info across 50+ listing sites for better SEO local
- Mobile app keeps service teams organized in the field with appointments
- 24/7 customer support to help users maximize the platform
❌ Contras
- $250 one time onboarding fee adds upfront cost to every paid package
- Pricing details require a sales call instead of a public price page
- Not a pure crm — focused more on service-business operations
- G2 reviews mention contract length and cancellation as friction points
Comparação de recursos
Ready to dive into a detailed comparison of Freshsales CRM vs Thryv?
We’ll explore the core features that matter most for small to medium sized businesses.
| Recurso | Freshsales CRM | Thryv |
|---|---|---|
| Preço inicial | US$ 9 por usuário por mês | US$ 20 por usuário por mês |
| Plano Gratuito | ✅ (3 usuários) | ✅ (limitado) |
| Teste grátis | ✅ 21 dias | ❌ Apenas demonstração |
| Pontuação de leads por IA | ✅ IA do Freddy | ❌ |
| Sales Pipeline (Kanban) | ✅ | ⚠️ Básico |
| Construtor de Sites | ❌ | ✅ |
| Portal do Cliente | ❌ | ✅ |
| Online Booking | ⚠️ Via integration | ✅ Integrado |
| Gestão de Reputação Online | ❌ | ✅ |
| Taxa de integração | Nenhum | $250 one time onboarding fee |
| Ideal para | Sales teams & growing businesses | Service-based local small businesses |
1. Customer Relationship Management Core
Freshsales CRM: Freshsales is a true crm software built around managing leads and deals. It centralizes customer information and provides a complete history of every touchpoint. The 360-degree customer view shows calls, emails, chats, and website visits in one timeline.

Thryv: Thryv includes crm features but inside a wider business management suite. Contact records connect to invoices, appointments, and the client portal. The crm side is simpler than Freshsales but works well for service-based small businesses.
2. IA e Automação
Freshsales CRM: Freddy AI is the standout feature here. It scores leads based on behavior and profile to improve conversion rates. Freddy AI also predicts deal risks, suggests next best actions, and helps sales reps respond faster to prospects.

Thryv: Thryv’s AI focuses on customer-facing tasks rather than sales prediction. The AI Response Tool helps you write replies to online reviews quickly. Trigger-based email and text campaigns automate follow-ups and appointment reminders.
3. Sales Pipeline & Deals
Freshsales CRM: Visual sales pipelines use Kanban boards to track deal progress. You can drag and drop deals between stages and identify bottlenecks at a glance. Multiple pipelines on Pro and Enterprise plans support different sales activities and territories.
Thryv: Thryv’s deal tracking is lighter and built around service jobs rather than complex sales cycles. You can track quotes, estimates, and invoices through stages. It works for tradespeople and local services but lacks deep pipeline customization.
4. Ferramentas de comunicação
Freshsales CRM: Built-in phone, email, chat, and SMS run inside a unified inbox. Freshsales also connects with WhatsApp Business, Facebook Messenger, and LINE for omnichannel reach. Personalized bulk emails let you send and track campaigns at scale.
Thryv: The Thryv Command Center pulls email, SMS marketing messages, social DMs, and web chats into one feed. TeamChat handles internal staff conversations. Phone calls integrate but Thryv is less call-centric than Freshsales.
5. Online Booking & Appointments
Freshsales CRM: Freshsales doesn’t include native online booking. You’d connect Calendly or another tool to schedule appointments. This works fine but adds another subscription.
Thryv: Online booking is built right into the platform. Customers book appointments 24/7 without calling, which Thryv reports drives a 61% jump in bookings for typical users. This feature alone makes Thryv attractive for salons, contractors, and other appointment-driven services.
6. Website & Online Presence
Freshsales CRM: Freshsales doesn’t build websites. It does include web forms for capturing leads from your existing site. Most Freshsales users already have a website and just need to plug forms into it.

Thryv: Thryv includes a website builder so you can create a professional-looking site easily. It also auto-syncs your business info across 50+ listing sites including Google, Yahoo, and other directories. SEO services and enhanced local listings round out the online presence tools.
7. Payments & Invoicing
Freshsales CRM: Freshsales focuses on closing deals, not collecting payments. Invoicing is handled through integrations with Stripe, QuickBooks, or similar tools. This keeps Freshsales lean but means another tool in your stack.
Thryv: ThryvPay is a built-in payment processor designed for service-based small businesses. Digital document signing speeds up invoice approvals so you get paid faster. Many service businesses pick Thryv specifically for this combo.

8. Relatórios e análises
Freshsales CRM: Freshsales ships with around a dozen predefined sales reports that are fully customizable. Reports and AI insights help track team performance and forecast revenue. Pro and Enterprise plans add more advanced dashboard and analytics features.
Thryv: Thryv’s analytics focus on website traffic and campaign performance rather than sales pipeline metrics. Website Analytics and Campaign Analytics show how marketing efforts measure up. The view is broader but shallower than what sales teams typically need.

9. Integrações
Freshsales CRM: Around 385 integrations cover Google, Microsoft 365, Slack, Zoom, and other freshworks products. Tight integration with Freshdesk and Freshmarketer is a plus. Native connectors for non-Freshworks third-party tools are limited compared to HubSpot.

Thryv: Thryv connects with QuickBooks, major payment processors, and email platforms. The integration list is shorter than Freshsales because Thryv tries to do everything in-house. Zapier helps fill gaps for less common workflows.
10. Mobile Apps & Field Use
Freshsales CRM: The Freshsales mobile app for iOS and Android supports offline access and call logging. Field reps update deals from anywhere with a working browser or app. This is great for outside sales teams who viagem muitas vezes.
Thryv: Thryv’s mobile app handles appointments, customer interactions, and quick invoicing on the go. Service techs can pull up client portal estimates and process payments at the job site. Both apps are solid but serve very different daily workflows.
Preços e custos
Vamos comparar os planos de preços lado a lado.
| Plano | Freshsales CRM | Thryv |
|---|---|---|
| Livre | $0 (3 usuários) | Free Plan (limited) |
| Entrada | Growth — $9/user/month | Command Center — $20/user/month |
| Nível intermediário | Pro — US$ 39/usuário/mês | Business Center — Custom |
| Plano principal | Enterprise — $59/user/month | Marketing Center — $244/month |
| Teste grátis | 21 dias, sem necessidade de cartão de crédito | Apenas demonstração |
| Taxa de integração | Nenhum | $250 one time |
Freshsales CRM: Freshsales offers strong pricing for small to medium sized businesses. The Growth plan at $9/user/month is hard to beat for a sales-focused crm with AI built in. Pricing has dropped over the years and now sits 2 to 3 times lower than it used to be.
Thryv: Thryv pricing is harder to evaluate without a sales call. The $20/user/month entry point looks fair, but the $250 one time onboarding fee adds upfront cost. You’re paying for a bundled platform, not just a crm — so compare it against the total cost of buying separate tools.
💡 Dica profissional: If you only need a crm, Freshsales costs less per year. If you’d otherwise pay for a website, booking tool, and crm separately, Thryv may save money overall.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Freshsales CRM | $9/user/month vs $20/user/month |
| Pure sales crm | Freshsales CRM | True crm with AI lead scoring |
| Plataforma completa | Thryv | Bundles crm, website, booking |
| Online booking | Thryv | Built-in 24/7 appointments |
| Sales team focus | Freshsales CRM | Pipeline, deals, forecasting |
| Service business | Thryv | ThryvPay, client portal estimates |
| Ideal para iniciantes | Freshsales CRM | 21-day trial, no credit card |
💰 Seu orçamento
Freshsales is more affordable on entry-level plans and has no onboarding fee. Thryv has a $250 one time onboarding fee plus higher monthly costs.
🔌 Seu conjunto de tecnologias
Freshsales connects with Google Workspace, Microsoft 365, Slack, Zoom, and other freshworks products. Thryv replaces several tools so you may not need as many integrations.
📝 Seu Processo de Vendas
If your work centers on multi-stage sales pipelines, Freshsales fits better. If your work centers on appointments, invoices, and reviews, Thryv fits better.
🎓 Seu nível de experiência
Freshsales has an intuitive interface that’s easy to learn for first-time crm users. Thryv covers more ground, so the initial learning curve is steeper despite the included onboarding.
🆓 Testes e demonstrações grátis
Freshsales offers a 21-day free trial with no credit card required and a free plan for 3 users. Thryv has a free plan with limited features but mostly funnels prospects into a sales demo.
🛟 Opções de suporte
Freshsales provides 24/5 support across all plans via phone, chat, and email. Thryv offers 24/7 support to help users maximize the platform, which can be a deciding factor for late-night service work.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Freshsales CRM to Thryv?
✅ O que você vai ganhar:
- Built-in website builder and enhanced local listings
- 24/7 online booking and a secure client portal
- ThryvPay invoicing so customers pay you faster
❌ O que você perderá:
- Freddy AI lead scoring and deal predictions
- Around 385 integrations with mainstream sales tools
- Multiple custom sales pipelines and forecasting reports
📋 Como mudar:
- Export contacts, deals, and notes from Freshsales as a CSV file
- Sign up for Thryv and book the included onboarding session
- Import customer data and rebuild appointment workflows in Thryv
🔄 Switching from Thryv to Freshsales CRM?
✅ O que você vai ganhar:
- Freddy AI for lead scoring and deal predictions
- Lower monthly cost with no onboarding fee
- Stronger sales pipeline and reporting tools
❌ O que você perderá:
- Native website builder and listing site sync
- Built-in client portal estimates and online payments
- 24/7 online booking system
📋 Como mudar:
- Export your contacts and history from Thryv to CSV
- Start a 21-day free trial of Freshsales — no credit card required
- Import data, set up pipelines, and connect a separate booking or website tool
O que nossa avaliação não abordou
This comparison focused on small to medium sized businesses choosing their first crm or all-in-one platform. We didn’t test enterprise-level deployments with 500+ seats or evaluate how either tool performs in healthcare or other regulated industries. Our observations are based on the February 2026 versions — features may have changed since then. If you need deep API customization or run a large multi-location operation, your needs may differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales CRM |
| 🚀 Principais funcionalidades do CRM | Freshsales CRM |
| 🤖 IA e Automação | Freshsales CRM |
| 📅 Online Booking | Thryv |
| 🌐 Website & Local SEO | Thryv |
| 💳 Payments & Invoicing | Thryv |
| 👶 Facilidade de uso | Freshsales CRM |
| 🔌 Integrações | Freshsales CRM |
| 🏆 Vencedor Geral | Freshsales CRM |
🏆 VENCEDOR: FRESHASALES CRM
O Freshsales CRM venceu em 5 das 8 categorias.
Ideal para: Sales teams, growing startups, small to medium sized businesses focused on closing deals
Freshsales CRM and Thryv are two very different products built for different jobs. Freshsales is a true crm software focused on sales pipelines, lead scoring, and deal management. Thryv is a small business operations platform that includes crm features alongside marketing, website, and booking tools.
Thryv is excellent for service-based small businesses that want one platform for everything. It earns its place for salons, contractors, and other appointment-driven local businesses that benefit from the client portal, ThryvPay, and online booking.
However, if you mainly need to manage sales activities, track leads, and close deals, Freshsales is the better choice. The Free plan, lower entry pricing, Freddy AI, and 21-day free trial make it easy to start. Plus there’s no $250 one time onboarding fee to budget around.
Mais comparações do Freshsales CRM
Veja como o Freshsales CRM se compara a outros concorrentes:
Freshsales vence em: Lower entry-level pricing, simpler setup for new account creation, faster time to value for small teams
A HubSpot vence em: Larger app marketplace, deeper marketing automation, stronger free CRM with unlimited users
Freshsales vence em: Cleaner intuitive interface, more polished Freddy AI co-pilot, tighter integration with other freshworks products
O Zoho CRM se destaca em: Wider Zoho One bundle, more advanced customization, broader range of native apps for sales and marketing
Freshsales CRM vs Pipedrive
Freshsales vence em: Built-in phone, email, chat, and SMS in one inbox, AI lead scoring on lower tiers, free plan for up to 3 users
Pipedrive vence em: Pipeline-first design loved by sales-led teams, simpler reporting, lighter feature set for solo reps
Freshsales vence em: Far lower cost for small to medium sized businesses, faster onboarding without consultants, less overhead to maintain
A Salesforce se destaca em: Massive AppExchange marketplace, enterprise-level controls, deeper customization for complex sales orgs
Mais comparações de Thryv
Veja como o Thryv se compara a outros concorrentes:
Thryv vs GoHighLevel
Thryv vence em: Easier learning curve for non-technical owners, dedicated 24/7 support, polished client portal experience
GoHighLevel vence em: Stronger marketing automation, agency-friendly pricing, deeper funnel and pipeline customization
Thryv vs Keap
Thryv vence em: Built-in website builder and listing sync, ThryvPay invoicing, online reputation management tools
Keap vence com base em: Stronger email marketing automation, more advanced sales pipeline, better fit for online coaches and consultants
Thryv vence em: Built-in online booking, website builder, and ThryvPay all in one bill, designed for service-based small businesses
A HubSpot vence em: Free crm tier with unlimited contacts, deeper marketing analytics, larger third-party app marketplace
Thryv vs ActiveCampaign
Thryv vence em: Service-business operations like booking, invoicing, and reviews, simpler all-in-one bill, included onboarding setup
ActiveCampaign vence em: Far stronger email marketing automation, advanced segmentation, lower entry-level pricing for marketing-only needs
Perguntas frequentes
O Freshsales é um CRM?
Yes, Freshsales is a customer relationship management platform built for sales teams. It centralizes customer data, tracks deals, and includes Freddy AI for lead scoring. The platform suits small to medium sized businesses that want a true crm software without enterprise overhead.
Para que serve o Thryv?
Thryv is used to help small businesses reach more customers, stay organized, and get paid faster. It bundles crm, website builder, online booking, sms marketing messages, and a client portal in one tool. The platform serves more than 50,000 local businesses across the U.S., Canada, and Australia.
O Thryv é um CRM?
Thryv includes crm features but is broader than a traditional crm software. It also handles invoicing, scheduling, marketing, and online reputation management. So it’s a small business platform that contains crm rather than a pure crm.
Qual é o número máximo de usuários permitido no plano gratuito do Freshsales?
The Freshsales free plan supports up to 3 users with most core features included. This makes it an excellent value for solo founders and tiny teams testing the platform. You can upgrade later without losing your customer data.
Thryv tem contrato?
Thryv typically requires a service agreement and a $250 one time onboarding fee for paid packages. Contract length and cancellation terms vary by plan and region. Read the agreement carefully and ask about cancellation rules before you sign.
Why does login sometimes show a verification page that takes a few seconds to load?
Both platforms use Cloudflare-style bot protection to keep your customer data safe. You may briefly see a “Checking your browser before proceeding” or “verifying you are human” screen with a Ray ID before the connection completes. After verification successful waiting ends — usually a few seconds — the app loads. If the page tells you to wait while verifying, just give it a moment so you can view this site properly without interrupting the technology that protects your account.
How do Freshsales CRM and Thryv handle segurança?
Both vendors use encryption in transit and at rest to protect customer information. Freshworks publishes details on its trust center, and Thryv lists certifications on its security page. Each tool also gives admins the ability to set role-based permissions across teams.













