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How to Use Insightly: A Complete Guideline in 2026

par | Last updated Jan 7, 2026

Qu'est-ce qu'Insightly ?

Do you feel like you are drowning in sticky notes?

Trying to track every customer in a spreadsheet is messy.

You might write a name down and lose it five minutes plus tard.

When you lose that number, you lose the deal.

You miss out on money, and your team looks disorganized. It is stressful to guess what you need to do next.

Insightly stops the chaos.

It organizes your contacts, tasks, and sales in one place.

This guide will show you exactly how to use Insightly and its top features to get your entreprise under control.

Perspicace
Perspicace

Prêt à découvrir si Insightly est la solution idéale ? Des milliers d’entreprises lui font confiance. Essayez-le et voyez pourquoi.

How to Use Tasks

A task is simply a job you need to finish. It could be a phone call, an email, or a meeting.

In insightly CRM, tasks are special because they connect directly to your projects and deals.

This keeps everything organized in one place.

Many users forget to follow up with leads. When you use tasks properly, you never drop the ball.

You can set due dates and reminders.

This ensures you always know what to do next for your customers.

Tutorial: Creating Your First Task

Setting up a task is quick. It connects your to-do list to your actual work.

  1. Go to the Tasks Tab: In the left sidebar, click the “Tasks” icon.
  2. Start a New Task: Click the red New Task button at the top of the screen.
  3. Name Your Task: Type a clear name. For example, imaginer you need to “Call the unbounce company about the new contract.
  4. Link It: This is the most important part. Find the “Related To” box. Type the name of the contact or organization. Now, this task lives on their profile page.
  5. Add Details: You can use custom fields to add extra information, such as priority level or estimated time.
  6. Set a Date: Pick a “Due Date” so the system reminds you.
  7. Save: Click the Save button. You are done.

Tutorial: Using Activity Sets

Do you do the same five things for every new client?

Bien entreprise practices say you should not type those tasks every time.

You can use Activity Sets to speed this up. This is a basic form of automation that saves you clicks.

  1. Find System Settings: Click your profile icon and go to “System Settings.”
  2. Locate Activity Sets: Look for the “Activity Sets” tab in the menu.
  3. Create a Set: Click “New Activity Set.” Name it something like “New Client Welcome.”
  4. Add Your Steps: List the standard jobs you do. For example:
    • Send a welcome email.
    • Mail the brochure.
    • Schedule the kickoff meeting.
  5. Set the Timeline: Choose when these happen. You can set the email to go out immediately and the meeting for 3 days later.
  6. Apply It: The next time you get a new deal, you can add this entire set with one click.

Using these tools makes your CRM work harder for you. You stop worrying about your schedule and focus on closing deals.

Tâches instructives

How to Use AI Automations

Stop doing busy work. Automation is like having a robot assistant.

It handles the boring stuff so you can talk to real people. Insightly uses smart tools to move données pour toi.

This helps teams stay aligned and improves overall efficiency.

When you automate tasks, you save hours every week. Data entry errors go down. Speed goes up.

This lets you focus on building relationships instead of typing data.

Tutorial: Setting Up a Simple Workflow

You can set up rules to handle jobs automatically. For example, you can send an email instantly when you close a deal. You do not need a training video to figure this out. It is simple.

  1. Open Settings, then log in to your account. Click your profile icon and select “System Settings.”
  2. Find Automation: Look for “Workflow Automation” in the menu. Click “New Workflow.”
  3. Choose the Object: In Insightly, data types are called objects. Select “Opportunity” from the list.
  4. Set the Trigger: Select “When a record is updated.”
  5. Define Criteria: Tell the system what to look for. Choose “Stage” equals “Closed Won.”
  6. Add an Action: Select “Send Email.” Pick your “Thank You” email template.
  7. Activate: Turn it on. Now, every time you win, the system sends a thank-you note. It is a smart investment of your time to set this up once.

Tutorial: Using Insightly Copilot

Insightly has AI features that write for you. This helps you communicate with prospects faster. It gives you time to do other things.

  1. Open a Record: Go to a Contact or Lead page.
  2. Find the Email Tab: Look for the “Email” section.
  3. Launch AI: Start a new email. You will see an Assistant IA button.
  4. Give a Command: Ask it to “Draft a follow-up email for a missed meeting.”
  5. Revoir: The AI writes the texte for you. Read it over to make sure it sounds like you.
  6. Send: Click send.

You just finished a writing job in seconds. Using these tools changes how you work.

Insightly AI Automations

How to Use Modern CRM

A “Modern CRM” is not just a digital address book. It is a visual map of your business.

It shows you who knows whom and where every dollar comes from. When you visualize your sales, you make better choices.

You can configure the system to fit exactly how your company works.

This section will walk you through Insightly’s visual tools.

These features help ensure that no deal gets lost in a messy list.

Tutorial: Customizing Your Pipeline (Kanban View)

The pipeline view looks like a board with columns. It lets you see your progress instantly.

  1. Find Opportunities: Click on the “Opportunities” tab.
  2. Switch Views: Look for the “Pipeline” icon. It looks like a board with columns.
  3. View the Stages: You will see columns like “Prospecting,” “Pas,” and “Negotiation.
  4. Move Deals: Click a deal card. Drag and drop it into the next column. The totals update automatically.
  5. Edit Stages: If the columns do not match your process, go to Settings. You can rename the stages there. This helps you track sales the way you actually talk about them in meetings.

Tutorial: Linking Records

This is a superpower of modern CRMs. You can connect different pieces of data.

This shows you the full picture.

  1. Open a Contact: Click on a name, like “Jane Doe.”
  2. Go to Related: Click the “Related” tab on her profile.
  3. Add a Link: Click “Add Link.” Search for another person, like “John Smith.”
  4. Define it: Type how they know each other. You might write “John is Jane’s Boss.”
  5. Save: Now, when you look at Jane, you see John too.
Insightly Modern CRM

How to Learn More

If you want to master these tools, you have many options.

You can learn a lot by doing, but extra help is available.

  • Watch Clips: Many training videos are available online.
  • Search Online: You can find official guides on YouTube.
  • Join Events: Sign up for webinars. These live events let you see experts demonstrate the tools.

Using these resources is the best way to get comfortable with the software.

Alternatives pertinentes

Voici plusieurs Alternatives pertinentes avec un bref aperçu de chacun :

  • GoHighLevel: Une plateforme de marketing et de vente tout-en-un conçue pour les agences et les entreprises, offrant des outils complets tels que des créateurs d'entonnoirs de vente, le marketing par e-mail, l'automatisation des SMS et la gestion des clients.
  • Pipedrive: Une entreprise axée sur les ventes CRM Reconnue pour ses pipelines de vente visuels intuitifs, qui aident les équipes à gérer les transactions et à suivre efficacement les progrès.
  • Gardez: Spécialisée dans l'automatisation pour les petites entreprises, combinant les fonctionnalités CRM avec le marketing par e-mail et la gestion du pipeline des ventes.
  • HubSpot: Une plateforme largement reconnue offrant une suite de « hubs » pour les ventes, le marketing, le service client, la gestion de contenu et les opérations, idéale pour les entreprises à la recherche de solutions intégrées.
  • ClickFunnels: Principalement un outil de création d'entonnoirs de vente et de pages de destination, avec quelques fonctionnalités de collecte de prospects et de marketing par e-mail de base, axé sur les campagnes en ligne orientées conversion.
  • Populaire: Une solution simple, intégrée et proactive CRM avec des fonctionnalités telles que les pipelines de vente, les campagnes par e-mail, la gestion des contacts et l'automatisation des flux de travail.
  • Immédiatement: Cette entreprise se concentre sur la recherche de prospects et prospection par e-mail à froid, offrant la gestion de la relation client, le suivi des prospects et l'automatisation des processus de vente.
  • ClickUp: Une plateforme de gestion du travail polyvalente et personnalisable pouvant fonctionner comme un CRM, offrant des fonctionnalités telles que la gestion des contacts, la visualisation du pipeline des ventes, l'intégration de la messagerie électronique et des tableaux de bord personnalisables.
  • CRM du lundi: Une plateforme hautement personnalisable, structurée comme une feuille de calcul, permettant la gestion complète des prospects, les prévisions de ventes, la synchronisation des e-mails et le suivi des activités.
  • Capsule CRM: Un CRM axé sur la croissance et conçu pour la simplicité, aidant les entreprises à gérer leurs contacts, suivre leurs transactions commerciales et entretenir leurs relations clients grâce à des fonctionnalités telles que la gestion de plusieurs pipelines et des tâches.
  • Perspicace: A CRM Adapté aux petites et moyennes entreprises, il offre la gestion des contacts et des projets, l'automatisation des flux de travail et des rapports robustes, ainsi qu'une interface conviviale.
  • CRM Freshsales: Une option économique offrant de nombreuses fonctionnalités pour les équipes commerciales, notamment la communication avec les prospects, des outils de conversion, la notation des prospects basée sur l'IA et de solides capacités d'intégration.
  • Salesforce: Une plateforme CRM robuste et leader du secteur, offrant de nombreuses fonctionnalités pour les ventes, le marketing et le service client, reconnue pour sa grande personnalisation et son évolutivité pour les grandes entreprises.
  • Zendesk: Principalement une plateforme de service client et d'assistance offrant également des fonctionnalités CRM robustes, assurant la gestion et l'analyse complètes des interactions clients.

Comparaison perspicace

Voici une brève comparaison d'Insightly avec ces solutions logicielles :

  • Insightly contre Pipedrive: Insightly se concentre sur la gestion de la relation client (CRM) avec gestion de projet intégrée ; Pipedrive est spécialisé dans la gestion visuelle du pipeline des ventes, souvent privilégiée par les équipes axées sur les ventes.
  • Insightly contre GoHighLevelInsightly est idéal pour combiner CRM et gestion de projet. Il permet de suivre simultanément les ventes et les projets. GoHighLevel est une plateforme tout-en-un répondant aux besoins des agences marketing. Elle offre des outils performants d'automatisation du marketing et des ventes et permet de gérer plusieurs clients.
  • Insightly contre Keap: Insightly propose un CRM robuste avec suivi de projet ; Keap offre une automatisation marketing performante, des campagnes par e-mail et des fonctionnalités de vente complètes.
  • Insightly contre ActiveCampaign: Insightly fusionne la gestion de la relation client (CRM) avec des fonctionnalités de gestion de projet ; ActiveCampaign excelle dans l’automatisation marketing avancée, le séquençage des e-mails et la notation des prospects.
  • Insightly contre HubSpot: Insightly propose un CRM performant avec gestion de projet, tandis que HubSpot offre une plateforme tout-en-un complète pour le marketing, les ventes et le service client.
  • Insightly contre Clickfunnels: Insightly est un CRM avec gestion de projet ; ClickFunnels est principalement un outil de création d’entonnoirs de vente permettant de créer des pages de destination et d’automatiser les processus de vente.
  • Perspicace vs Folk: Insightly est un CRM complet doté de fonctionnalités de gestion de projet ; Folk est un outil de gestion des contacts plus simple et collaboratif.
  • Perspicace vs Instantané: Insightly propose une solution CRM et de gestion de projet performante ; Instantly se concentre sur la prospection automatisée par e-mail et la génération de prospects.
  • Insightly contre ClickUp: Insightly intègre la gestion de la relation client (CRM) et la gestion de projet ; ClickUp est une plateforme de gestion du travail polyvalente qui peut être configurée pour les tâches CRM.
  • Insightly contre lundi: Insightly combine la gestion de la relation client (CRM) et la gestion de projet ; Monday CRM est un système d’exploitation de travail hautement personnalisable, adaptable à divers besoins en matière de CRM.
  • Insightly vs Capsule CRM: Insightly est un CRM plus riche en fonctionnalités avec gestion de projet, tandis que Capsule CRM est un outil plus simple et direct de suivi des contacts et des opportunités de vente.
  • Insightly contre Freshsales: Insightly propose un CRM robuste avec gestion de projet ; Freshsales CRM offre une automatisation des ventes avancée, des analyses basées sur l’IA et une communication multicanale.
  • Insightly contre Salesforce: Insightly est un CRM complet avec gestion de projet intégrée ; Salesforce est une solution CRM d'entreprise, hautement personnalisable et étendue.
  • Insightly contre Zendesk: Insightly est un CRM doté de fonctionnalités de gestion de projet ; Zendesk se concentre principalement sur le support client et la gestion des tickets de service.

Conclusion

We covered a lot today. You learned how to create tasks that track themselves.

You saw how AI automations can handle your busy work. You also explored modern CRM features that clearly show your sales.

Insightly is a powerful tool. However, it only works if you use it every day.

Do not be afraid to click buttons and test new things.

You cannot break the system. Start small by picking one feature from this guide.

Use it today. Your future self will thank you for finally getting organized.

Foire aux questions

How does Insightly work?

Insightly stores your customer data in one place. It links contacts to projects and emails. This helps you see the full history of every relationship so you can sell faster.

Insightly est-il facile à utiliser ?

Yes, it is built for small businesses. The design is simple and visual. Most users can learn the basics, like adding contacts or moving deals, in just a few minutes.

How do I add a field in Insightly?

Go to System Settings and click Objects and Fields. Pick an object like “Contacts.” Click New Field, choose a type, name it, and save it to your layout.

Does Insightly have a mobile app?

Yes, it has apps for both iOS and Androïde. You can scan business cards, update your sales pipeline, and view customer details while you are away from your desk.

Who uses Insightly?

Small and mid-sized businesses mostly use it. Companies in consulting, manufacturing, and technology use it to manage sales and projects on a single platform.

How to set up Insightly?

First, sign up and invite your team. Connect your email and calendar. Then, create your custom fields and import your data from a spreadsheet to start working immediately.

More Facts about Insightly

  • Extra Help: Insightly has a special “Premier” plan that gives you your own professeur and faster help when you have a problem.
  • One-on-One Learning: With the top plan, you get private online lessons and expert coaching to help your team use the software better.
  • Smart Planning: The plan includes reviews to make sure your company is getting its money’s worth and long-term programs to keep everyone using the tools.
  • Connecting Apps: Insightly can talk to over 500 other computer programs through a tool called AppConnect, so all your work stays in one place.
  • Tracking Success: You can build colorful dashboards to see how well you are selling things and if your projects are finishing on time.
  • Auto-Marketing: The “journey constructeur” sends out emails automatically to people who might want to buy from you, based on what they click.
  • Fast Task Lists: You can save lists of chores and meetings called “Activity Sets” so you don’t have to type them out every single time.
  • From Sales to Work: Unlike many other tools, Insightly has project management built-in, so you can start working on a project the moment a customer says “yes.”
  • Record Keeping: It automatically keeps track of every phone call, email, and meeting you have with a customer so you never forget what happened.
  • Smooth Handoffs: You can set up “workflows” that automatically send welcome emails or tell the next team when it is their turn to work.
  • Centre d'apprentissage : There is a big collection of YouTube videos, articles, and webinars that show you tips and tricks for using the CRM.
  • Assistant IA : In 2026, Insightly uses AI to read long email chains for you and even help you write replies to customers.
  • Rule-Based Actions: You can tell the computer to do things for you, like changing a customer’s status or sending an alert, whenever certain rules are met.

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