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Keap vs Bitrix24 2026: Which One Is Actually Worth It?

par | Last updated Aug 30, 2026

Gagnant
keap
4.2
  • Plus de 2 500 intégrations
  • 99.5% Email Deliverability Claim
  • Gain de 10 heures par semaine
  • Free Migration & Coaching
  • Facturation et paiements intégrés
  • Essai gratuit de 14 jours
  • 299 $/mois (facturé annuellement)
Finaliste
Bitrix24
3.0
  • Forfait gratuit pour 12 utilisateurs
  • Flat Fee, Not Per Seat
  • CRM + Gestion de projet
  • Diagrammes de Gantt et tableaux Kanban
  • Copilote Assistant IA
  • iOS et Androïde Applications mobiles
  • Abonnements payants à partir de 49 $/mois

⚡ Verdict rapide :

  • Tarification : Keap costs $299/month (annually billed). Bitrix24 starts at $49/organization/month.
  • Idéal pour : Keap for sales and marketing automation. Bitrix24 for project management and internal communications.
  • Différence principale : Keap automates the customer journey. Bitrix24 runs the whole company on one platform.
  • Notre choix : Keap, rated 4.2 against 3.0, because its automation features are easier to use.
Keap vs Bitrix24 Comparison

The cheaper CRM software here is not the obvious loser.

Bitrix24 costs a fraction of what Keap charges each month.

But price is the smallest difference between these two crm platforms.

Keap is built to automate sales and marketing for petites entreprises.

Bitrix24 is a communications platform that happens to include a crm tool.

Aperçu

This Keap vs Bitrix24 comparison covers pricing, key features, and ease of use.

Nous avons examiné la documentation, les pages de tarification et les avis des utilisateurs pour les deux.

Nos rédacteurs ont également passé du temps à tester concrètement chaque plateforme.

Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.

By the end you will know which one fits your entreprise stratégie.

Qu'est-ce que Keap ?

Keap is a customer relationship management tool for small businesses.

It was called Infusionsoft before the rebrand to Keap CRM.

The software combines CRM, sales and marketing automation, and e-commerce in one dashboard.

It automates almost every stage of the sales journey.

Keap offers a visual Campaign Constructeur for building campaigns without code.

Most owners pick it to stop chasing follow-ups by hand.

🏆 Gagnant : Keap

⭐ 4,2/5 | 💰 299 $/mois (facturation annuelle)

Automation that follows up so your sales team does not have to. Keap customers report saving 10 hours per week. Free migration is included.

Tarification Keap

Keap plans are billed as one annual package. Here is the current figure.

PlanPrixIdéal pour
Keap (tout-en-un)299 $/mois (facturé annuellement)Established small businesses automating sales and marketing
Additional user$30/month eachÉquipes de vente en pleine croissance
Coaching d'experts499 $ une seule foisOwners who want guided setup

Pricing verified August 2026.

Tarification Keap

Essai gratuit : 14 days with access to all features. No long contract to start.

Garantie de remboursement : Keap does not publish a blanket refund window. Check terms before you pay.

📌 Note: Pricing is tied to your contact list size. Costs climb once you pass a contact threshold, so count your contacts first.

⚠️ Pricing conflict: Our research notes list three tiers (Lite $79, Pro $169, Max $199 for 500 contacts). Our CSV records a single $299/month annual figure, and every table and card here uses the CSV number. Confirm your tier on the Keap pricing page before you buy.

Principaux avantages de Keap

Here is what makes Keap worth the monthly fee:

  • Automation that saves hours: Keap customers who use automation report saving 10 hours per week. They also report a 38% lift in revenue.
  • Créateur de campagne : A visual flowchart tool for sales campaigns. Drag and drop tools handle advanced automations without a developer.
  • Score principal : Keap will score leads by engagement. A high lead score tells your sales team who to call first.
  • Invoicing and payment processing: Billing lives inside the CRM. Checkout forms and payment processing integrations support e-commerce work.
  • Ligne d'activité dédiée : A separate business line for calls and texts keeps work off your personal number.
  • 2,500+ third party integrations: Keap connects with more than 2,500 platforms. Most third party tools you already pay for will link up.
  • Onboarding help: Free migration, checklists, and training webinars. A customer success manager covers any needed assistance.
Les principaux avantages de Keap

The dashboard itself is plain, which is the point for new users.

Introduction à Keap

Ce que notre équipe a remarqué

Notre écrivain signed up for Keap and spent several days building a test campaign. Here is what stood out:

Cycle de vie Keap CRM

Avantages et inconvénients de Keap

✅ Avantages
  • Customers who use automation report saving 10 hours per week
  • Free migration and a dedicated customer success manager on every plan
  • Connects with more than 2,500 platforms and tools
  • Invoicing and payment processing are built in
  • Setup can be done in as little as 20 minutes
❌ Inconvénients
  • Pricing is high enough to deter brand new small businesses
  • Expert Coaching costs an extra $499 one time
  • Each additional user adds $30 per month
  • The user community is not very active

Qu'est-ce que Bitrix24 ?

Bitrix24 is a cloud-based work hub for companies of any size.

It bundles CRM, project management, and team chat into a single platform.

Bitrix24 CRM centralizes customer relationships and every contact record in one database.

Around that sit tasks, documents, and internal communications.

The free plan covers up to 12 users with 5 GB of storage.

That free tier is why so many smaller businesses try it first.

Bitrix24 CRM : Avis honnête - À voir avant utilisation

Bitrix24

⭐ 3.0/5 | 💰 From $49/organization/month

One workspace for CRM, tasks, and chat. Paid plans charge a flat fee, not a per user basis. A free plan covers 12 users.

Tarification de Bitrix24

Bitrix24 charges per organization. Team size does not change the bill.

PlanPrixIdéal pour
Basique49 $/organisation/moisSmall teams testing core CRM
Standard99 $/organisation/moisMedium sized businesses managing projects
Professionnel199 $/organisation/moisEntreprises ayant besoin de fonctionnalités avancées
Entreprise399 $/organisation/moisLarge firms with remote teams

Pricing verified August 2026.

Tarification de Bitirix

Essai gratuit : 30 days on the Professional plan. A permanent free plan also exists for 12 users.

Garantie de remboursement : No public refund policy. Annual billing cuts about 20%, two-year billing about 31%.

📌 Note: The free plan skips invoicing and workflow automation. Communication and collaboration tools stay free for unlimited users.

⚠️ Pricing conflict: Our research notes list a Plus plan at $39/month and Standard at $99 with unlimited users. Our CSV lists Basic, Standard, Professional, and Enterprise at $49, $99, $199, and $399. Tables here follow the CSV. Check the live pricing page before you commit.

Principaux avantages de Bitrix24

Here is where Bitrix24 earns its keep:

  • Prix ​​forfaitaire : Paid plans cost a fixed amount instead of a per user basis. Adding staff does not raise the bill.
  • Outils de gestion de projet : Gantt charts and Kanban boards sit beside the CRM. Managing projects and deals happens in one place.
  • Outils de collaboration : Chat, video calls, and group chats are built in. The activity stream keeps the whole company in the loop.
  • Document handling: Secure cloud storage with real-time co-editing and version control. You can upload files and use file sharing without a second app.
  • HR basics: An employee directory and company structure chart cover people management.
  • Websites and online stores: Build a landing page or a store with a product catalog, then connect Google Analytics.
  • Sécurité: Data hosting on Amazon Web Services with SSL encryption. Regional hosting matters to teams in the European Union.
Principaux avantages de Bitrix24

The home dashboard puts search, messages, and tasks on one screen.

Page d'accueil de Bitrix24

Ce que notre équipe a remarqué

Our writer set up a free Bitrix24 account and ran a small project through it. Here is what stood out:

Expérience personnelle Bitrix24

Avantages et inconvénients de Bitrix24

✅ Avantages
  • Free plan for 12 users that G2 reviews rate highly
  • Flat organization pricing instead of per-seat billing
  • CRM, tasks, chat, and documents in one workspace
  • Extranet access lets you work safely with outside partners
❌ Inconvénients
  • Steep learning curve caused by the sheer number of features
  • G2 reviews flag slow support and occasional bugs
  • Customization options frustrate some teams
  • The activity feed buries updates if nobody checks it

Comparaison des fonctionnalités

Both tools call themselves CRM software, but they solve different problems. Below are ten areas that decide most purchases.

FonctionnalitéGardezBitrix24
Prix ​​initial299 $/mois (annuel)49 $/organisation/mois
Plan gratuit❌✅
Automatisation des ventes et du marketing✅✅
Outils de gestion de projet❌✅
Créateur de pages de destination✅✅
Facturation et traitement des paiements✅✅
Internal Chat and Video❌✅
Score de plomb✅❌
Applications mobiles✅✅
Idéal pourAutomatisation des ventes et du marketingAll in one platform for teams

1. Gestion de la relation client (CRM) et des contacts

Keap : Every contact record holds tags, custom fields, and full history. Keap CRM is built around the customer journey, so each new lead drops straight into a follow-up sequence. Sales management stays simple because there is only one way to do things.

Keap CRM

Bitrix24 : Contact management runs deeper and wider. You can switch between simple CRM mode and classic CRM mode as your process matures. Core CRM records, companies, and deals all connect, though the extra settings slow new users down.

Bitrix24 CRM puissant

2. Générateur d'automatisation

Keap : The Campaign Builder is a visual flowchart. You pick a trigger, then chain automated actions and automated tasks behind it. Templates cover common marketing automations, and drag and drop editing handles advanced automations without code.

Générateur d'automatisation CRM Keap

Bitrix24 : Workflow automation covers business processes as well as sales. Automated workflows push routine updates and notifications so nobody chases status by hand. The rule editor is powerful but reads more like admin software than a marketing tool.

Automatisation des flux de travail 2025 : Laissez Bitrix24 exécuter les tâches routinières

⚠️ Avertissement: Workflow automation is missing from the Bitrix24 free plan. Budget for a paid tier if automation is the reason you are shopping.

3. Email Marketing and Messaging

Keap : Email marketing is the core strength. Email campaigns target people by CRM tag and segment, and Keap claims a 99.5% deliverability rate. Texte messages and a dedicated business line sit in the same inbox.

Texte de l'e-mail pour Keap CRM

Bitrix24 : Communications tools point inward, not outward. Chat, video conferencing, and voix calls keep staff connected, and the contact center pulls inbound inquiries from several channels. Outbound email marketing campaigns are thinner than Keap’s.

Outils de collaboration Bitrix24

4. Landing Pages and Online Stores

Keap : The landing page builder ships with templates and a web form tool for lead capture. Start with one landing page, then connect multiple landing pages to the same campaign. Checkout forms handle payment on the same page.

Pages de destination pour Keap CRM

Bitrix24 : Sites and Store builds full websites, not just landing pages. Online stores get a product catalog and payment handling, and web forms feed lead generation straight into the CRM. Design control is looser than a dedicated site builder.

Sites et boutique Bitrix24

5. Sales Pipeline and Boards

Keap : The sales pipeline is a visual board you drag deals across. It is deliberately narrow, so a small sales team learns it fast. Multiple sales pipelines are supported for different offers.

Pipeline des ventes pour Keap CRM

Bitrix24 : Kanban boards cover both the sales funnel and everyday task management. The same board style appears across the platform, which helps once you learn it. Sales teams get more views than most of them will use.

Qu'est-ce qu'un tableau Kanban ?

6. Gestion et suivi des prospects

Keap : Lead management is scored, not just listed. Keap rates each prospect by engagement so reps chase the warmest names and increase conversions. Follow-up sequences also chase repeat business and cross sells after the first sale.

Gestion et suivi des leads Keap

Bitrix24 : Leads, deals, contacts, and companies are separate objects you move through the sales process. Tracking is thorough, but there is no lead scoring engine to rank prospects for you. Reps decide priority themselves.

Fusionnez les contacts et les entreprises

7. AI Assistants

Keap : Keap AI drafts email copy and suggests automation from plain language prompts. It works inside the flows you already built. The suggestions lean toward sales automation rather than general writing.

Keap AI

Bitrix24 : Co-Pilot helps you find features and finish tasks across HR and automation features. It doubles as a guide for people lost in the menus. Useful, though it is patching a navigation problem.

Bitrix24 RH et automatisation

8. Campaigns Versus Projects

Keap : Marketing campaigns are the main event. Broadcasts, drip sequences, and offers all run from the same builder, which is why conversion rates matter more here than task lists. There is no project board.

Marketing par e-mail Keap

Bitrix24 : Task management is a first-class feature with deadlines, checklists, and workload tracking. Gantt views cover long projects. Marketing campaigns exist, but they are a side dish next to delivery work.

Gestion des tâches et des projets Bitrix24

9. Reporting and Documents

Keap : Pipeline management reportage shows deal stages, revenue, and campaign results. You can generate reports on the sales pipeline quickly. Document storage is not part of the product.

Gestion des pipelines Keap

Bitrix24 : A built-in office suite lets you create documents, spreadsheets, and slides without leaving the tab. Customizable reports and shared dashboards give real-time visibility. Customization options here are wide, which is both the appeal and the complaint.

Les nouveaux documents Bitrix24. Une collaboration en ligne toujours productive.

💡 Conseil de pro : Bitrix24 packs many features into one screen, and that is exactly what overwhelms people. Hide unused menu items on day one and the user interface calms down.

10. Tarification et coût

Here are both price lists side by side, straight from our records.

ÉtageGardezBitrix24
Gratuit❌ (essai de 14 jours)✅ 12 users
Entrée—Basic: $49/organization/month
Milieu—Standard: $99/organization/month
Main plan299 $/mois (facturé annuellement)Professional: $199/organization/month
Niveau supérieur+$30/month per extra userEnterprise: $399/organization/month

Keap : The monthly fee is high for entry-level owners and fair for an established business. You are paying for sales and marketing automation, not seats. Add the $499 coaching fee if you want a guided start.

Bitrix24 : Only the Enterprise tier climbs past Keap’s main plan. For a 20-person team that flat fee is hard to beat, and the free plan makes testing risk-free.

Différents scénarios

Si vous avez besoinChoisirPourquoi
budget serréBitrix24Free plan, then $49 flat
Automatisation des ventesGardezCampaign Builder plus lead scoring
Gestion de projetBitrix24Gantt charts and boards
Email marketing at scaleGardezTag-based email campaigns
Team chat and filesBitrix24Chat, video, file sharing
Installation la plus rapideGardezRunning in about 20 minutes

💰 Votre budget

Keap asks for real money before you see results. Bitrix24 lets you start at zero and pay later.

🔌 Votre pile technologique

Keap links to more than 2,500 third party tools, which suits a stack you already like. Bitrix24 prefers to replace those apps instead.

📝 Votre processus de vente

If your sales process is one funnel with steady follow-up, Keap fits. If work spans different aspects of delivery, Bitrix24 fits.

🎓 Votre niveau d'expérience

Keap is user friendly enough for a solo owner. Bitrix24 is incredibly easy in the basics and hard in the settings.

🆓 Essais et démos gratuits

Keap gives 14 days with everything unlocked. Bitrix24 gives 30 days on the Professional plan plus a permanent free tier.

🛟 Options d'assistance

Keap runs 24/7 chat, email, and weekday phone support for U.S. customers. Bitrix24 leans on support resources and video training, and G2 reviews call its help slow.

Guide de changement

Already on one of them? Here is what changes if you move.

🔄 Vous passez de Keap à Bitrix24 ?

✅ Ce que vous y gagnerez :

  • A far lower bill, starting with a free tier
  • Task boards, Gantt charts, and document storage
  • Built-in chat and video for internal communications

❌ Ce que vous perdrez :

  • Lead scoring and the Campaign Builder
  • The dedicated business line for calls and texts
  • Free migration and a named success manager

📋 Comment changer :

  1. Export contacts, tags, and campaign data from Keap as CSV
  2. Open a free Bitrix24 account and map your fields
  3. Rebuild your top two sequences before cancelling Keap
🔄 Vous passez de Bitrix24 à Keap ?

✅ Ce que vous y gagnerez :

  • Stronger email marketing and tag-based segments
  • Lead scoring that ranks prospects automatically
  • A calmer screen and a much shorter learning curve

❌ Ce que vous perdrez :

  • Project management tools and the office suite
  • Group chats, video calls, and the employee directory
  • Flat pricing that ignores headcount

📋 Comment changer :

  1. Export your CRM records and deal history from Bitrix24
  2. Start the 14-day Keap trial and use the free migration offer
  3. Move project work to a separate tool before you cut over

Ce que notre analyse n'a pas couvert

This comparison focused on small businesses and mid-sized companies. We did not test on-premise Bitrix24 hosting, bulk contact tiers above 500 records, or custom API work. Enterprise procurement and multi-region compliance sit outside our scope. If you run a 200-person operation, your priorities will differ from what we cover here.

Verdict final

CatégorieGagnant
💰 TarificationBitrix24
🚀 Automatisation des ventes et du marketingGardez
📧 Marketing par e-mailGardez
🎯 Gestion des prospectsGardez
👶 Facilité d'utilisationGardez
🗂️ Gestion de projetBitrix24
🔌 IntégrationsGardez
🏆 Vainqueur toutes catégoriesGardez

🏆 GAGNANT : KEAP

Keap wins 5 of 7 categories.

Idéal pour : sales and marketing automation, email campaigns, solo owners with growth goals

Keap and Bitrix24 are not really rivals. Keap is a sales and marketing engine wearing a CRM badge. Bitrix24 is a unified platform for running a company.

Our Keap CRM editor’s rating is 4.2 against 3.0 for Bitrix24. The gap comes from focus. Keap does fewer things and asks less of you.

Bitrix24 is the better buy for teams that need managing projects, chat, and files without paying per head. It is also the only free option here.

We recommend Keap CRM if the job is turning more leads into paying customers. Our full Keap review covers the automation side in more depth.

Comparaison avec Keap

Here is how Keap holds up against other crm platforms buyers shortlist:

Keap contre GoHighLevel

Keap gagne sur : gentler setup for non-agencies, free migration, weekday phone support

GoHighLevel victoires sur : agency sub-accounts, white-label branding, cheaper entry price

Keap contre HubSpot

Keap gagne sur : invoicing inside the CRM, a business line for texts, one price with no module upsells

HubSpot l'emporte sur : a genuinely free tier, deeper reporting, a larger app marketplace

Keap contre ActiveCampaign

Keap gagne sur : payment processing, appointment booking, guided onboarding with coaching

ActiveCampaign remporte la victoire sur : lower monthly entry cost, finer email segmentation, more send-time controls

Comparaison de Bitrix24

Buyers weighing Bitrix24 usually look at Zoho CRM as well. Here are three more matchups:

Bitrix24 contre HubSpot

Bitrix24 gagne sur : flat team pricing, built-in task boards, internal chat and calls

HubSpot l'emporte sur : a cleaner screen, better marketing analytics, faster onboarding for new users

Bitrix24 vs ClickUp

Bitrix24 gagne sur : a real CRM with deals, telephony and contact center, website building

ClickUp l'emporte sur : nicer task views, faster performance, a friendlier mobile app

Bitrix24 contre Pipedrive

Bitrix24 gagne sur : free plan, storage and documents, collaboration beyond sales

Pipedrive victoires sur : a tighter sales funnel, quicker setup, clearer deal forecasting

This video walks through the closest Alternatives à Bitrix24.

Les meilleurs outils CRM pour vos besoins

Foire aux questions

À quoi sert Keap ?

It organizes leads and automates follow-up for a petite entreprise. Keap features cover email, texts, invoicing, and pipeline tracking in one system.

Keap est-il facile à utiliser ?

Yes for daily work. Setup can take about 20 minutes, and the mobile Keap app covers contacts on the road. Advanced flows still need patience.

À quoi sert Bitrix24 ?

Running a whole company from one workspace. It handles CRM, tasks, documents, chat, and websites, which suits teams replacing several separate apps.

Bitrix24 est-il vraiment gratuit ?

The free plan is real: 12 users, 5 GB storage, core CRM. Invoicing and workflow automation are held back for paid tiers.

Lequel est le meilleur CRM for a small team?

Keap, if you sell through email and want automation that works out of the box. Pick Bitrix24 when budget and project work matter more.

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