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Keap 和 Bitrix24:哪个更值得购买?

| Last updated Apr 26, 2026

优胜者
基普
4.2
  • AI-Powered Email Drafting
  • Saves 10 Hours/Week
  • 2500+ 集成
  • 99.5% 的电子邮件送达率
  • 拖放 自动化
  • 14天免费试用
  • $299/month (Billed Annually)
亚军
Bitrix24
3.0
  • Free Plan for 12 Users
  • 客户关系管理 项目管理
  • 甘特图和看板
  • Co-Pilot AI 助手
  • Flat Fee, Unlimited Users
  • 30-Day Free Trial on Pro
  • 付费套餐,每月 49 美元起。

⚡ Quick Verdict:

  • 定价: Keap costs $299/month billed annually, Bitrix24 starts at $49/mo (Basic) with a free plan for 12 users
  • 最适合: Keap for small 商业 sales and marketing automation, Bitrix24 for teams needing CRM plus project management on one platform
  • 主要区别: Keap focuses on CRM with deep marketing automation. Bitrix24 bundles CRM, project management, and collaboration tools together
  • Our pick: Keap for most 小型企业 — its sales automation, lead scoring, and 99.5% email deliverability outweigh Bitrix24’s broader feature set
Keap vs Bitrix24

Choosing between Keap and Bitrix24 comes down to one 问题.

Do you want a focused sales CRM or an all in one platform?

Keap CRM is built for small businesses that want sales and marketing automation in one place.

Bitrix24 is a unified platform that bundles CRM, project management, and collaboration tools together.

Keap vs Bitrix24 both help manage customer relationships efficiently.

But they serve very different types of companies.

概述

This comparison covers pricing, key features, and ease of use.

We also break down who each crm tool works best for.

Our writers spent hands-on time with both crm platforms.

Sources also include published specs, documentation, and G2 reviews.

By the end, you will know which crm software fits your business.

Keap是什么?

Keap is a customer relationship management platform built for small businesses.

It combines crm, marketing automation, and e commerce tools in one dashboard.

Keap was formerly known as Infusionsoft before its rebrand.

The keap app helps you organize leads and automate repetitive tasks.

Keap customers report saving 10 hours per week through automation.

基普

⭐ 4.2/5 | 💰 $299/month (Annually Billed)

Keap is the 最佳客户关系管理 for small businesses that want sales and marketing automation in one tool. The keap crm editor’s rating is high for a reason. It saves 10 hours weekly on repetitive work.

Keap定价

Here is what keap plans cost in 2026.

计划价格最适合
基普每月 299 美元(按年计费)Small businesses needing crm with full sales and marketing automation

Pricing verified April 2026.

Keap定价

免费试用: 14 days with full access to all features. No credit card needed.

退款保证: 所有付费套餐均提供 30 天退款保证。

📌 笔记: Keap pricing is $299/month when billed annually. Each additional user costs $30/month. Keap also charges a one-time $499 onboarding fee for Expert Coaching.

⚠️ 警告: Keap requires annual billing at $299/month. Costs scale upward as your contact list grows past base limits.

Keap的主要优势

Here is what makes keap crm worth considering:

  • 强大的营销自动化功能: Keap features include a drag and drop campaign 建筑商. Create advanced automations for email campaigns, sales sequences, and lead nurturing.
  • Built-in Lead Scoring: Score leads based on engagement to prioritize follow-ups. Lead score helps your sales team focus on hot prospects first.
  • 专属业务线: Get a separate business line for calls and texts. Keep personal and professional communications cleanly separated.
  • 2,500+ Third Party Integrations: Keap connects with 2,500+ third party tools, including payment processing, ecommerce, and 会计.
  • AI-Powered Email Drafting: Keap offers 人工智能工具 that draft email copy and suggest automated actions based on natural language prompts.
  • Onboarding & Phone Support: Every plan includes a dedicated customer success manager. Phone support, 24/7 chat, and free migration come standard.
  • 邮件送达率达99.5%: Keap claims a 99.5% email deliverability rate. Your email marketing campaigns actually reach the 收件箱.
Keap简介

What Our Team Noticed

我们的 作家 signed up for keap and spent several days exploring the platform. Here is what stood out from that hands on time:

Keap CRM 生命周期

Keap 的优缺点

✅ 优点
  • Powerful drag and drop tools for sales campaigns and email automation
  • Saves users 10 hours per week through automated tasks
  • Free migration and dedicated customer success manager included
  • Connects with 2,500+ third party integrations including payment processing
  • Phone support, 24/7 chat, training webinars, and live coaching
❌缺点
  • Higher monthly fee than competitors as contact list grows
  • $499 one-time onboarding fee for Expert Coaching adds upfront cost
  • Landing page builder is basic compared to dedicated tools
  • User community for needed assistance is not very active

Bitrix24是什么?

Bitrix24 is a cloud-based collaboration platform with a built-in crm.

It bundles crm, project management, and team communication tools together.

The bitrix24 crm centralizes customer information into a single platform.

It targets companies that want a full suite without buying multiple tools.

Bitrix24 offers a free plan with unlimited users for core crm and task management.

Bitrix24 CRM 真实评测 - 使用前请观看

Bitrix24

⭐ 3.0/5 | 💰 提供免费套餐

Bitrix24 is an all in one platform for crm, project management, and internal communications. The free plan supports up to 12 users. Paid plans charge a flat fee, not per user basis.

Bitrix24 定价

Here is what bitrix24 plans cost in 2026.

计划价格最适合
自由的$0Up to 12 users with core crm
基本的每组织每月 49 美元最多 5 人的小型团队
标准每组织每月 99 美元团队规模可扩展至 50 名用户
专业的每组织每月 199 美元Unlimited users, advanced features
企业每组织每月 399 美元需求复杂的大型公司

Pricing verified April 2026.

Bitirix 定价

免费试用: 30-day free trial on the Professional plan with full access to advanced features.

退款保证: Annual subscriptions get 20% off. Two-year subscriptions get 31% off the monthly fee.

📌 笔记: Bitrix24 charges per organization, not per user basis. The free plan offers 5 GB cloud storage. Professional provides unlimited online storage.

⚠️ 警告: The free plan does not include workflow automation or invoicing. Advanced automation features require paid plans.

Bitrix24 的主要优势

Here is what makes bitrix24 worth considering:

  • Free Plan with Unlimited Users for Core Tools: Communications tools and collaboration tools are free for unlimited users. Core crm works for up to 12 users on the free plan.
  • 一体化平台: Bitrix24 includes crm, sales pipeline, contact management, project management tools, and group chats.
  • Project Management with Gantt Charts: Build sales pipelines, track managing projects, and use kanban boards. Gantt charts help with company structure and resource planning.
  • Co-Pilot AI Assistant: Bitrix24’s AI helper navigates many features and automates tasks. It suggests automated workflows based on team activity.
  • Built-in Document Suite & File Sharing: 创建文档、电子表格和 演示文稿 inside the platform. Real-time co-editing keeps remote teams aligned.
  • Integrated Communications Platform: 聊天、视频会议和 嗓音 calls live in the unified platform. The activity stream shows updates across the company.
  • iOS 和 iOS 移动应用 安卓: Access crm data and manage tasks from anywhere. Mobile apps work for sales teams on the go.
Bitrix24 主页

What Our Team Noticed

Our writer signed up for bitrix24 and explored the free plan. Here is what stood out from that hands on time:

Bitrix24 个人体验

Bitrix24 的优点和缺点

✅ 优点
  • Free plan supports up to 12 users with core crm and task management
  • Flat monthly fee instead of per user basis keeps costs predictable
  • Bundles crm, project management, and collaboration tools in a single platform
  • Customizable reports, dashboards, and automated workflows
  • Gantt charts, kanban boards, and an activity stream for team coordination
❌缺点
  • Steep learning curve due to many features and crowded user interface
  • Limited customization options can frustrate new users
  • Customer support response times are slow compared to competitors
  • Marketing automation features are weaker than dedicated email marketing tools

功能对比

Ready for a detailed look at keap vs bitrix24? We compare nine key features to help you decide. Both crm platforms cover core crm tasks, but they differ in depth and design.

特征基普Bitrix24
起价每月 299 美元(按年计算)每月 49 美元
免费计划✅(最多 12 位用户)
营销自动化✅ 高级✅ 基本款
电子邮件营销✅ 99.5% 送达率✅ 基本款
项目管理工具✅ Gantt + Kanban
领先得分
落地页生成器✅ 内置✅ With sites & store
电话支持有限的
Third Party Integrations2,500+Limited core integrations
最适合销售和营销自动化All in one collaboration

1. 客户关系管理与联系人管理

Keap: Keap crm centers on the contact record. Each contact list entry holds custom fields, tags, and a full activity history. The keap crm editor’s rating is high because lead management feels organized from day one.

Keap CRM

Bitrix24: Bitrix24 offers a powerful crm with leads, deals, contacts, and companies as separate entities. Contact management ties into the broader project management tools. The activity stream tracks every interaction.

Bitrix24 强大的客户关系管理系统

2. 营销自动化

Keap: Keap shines here. Its drag and drop campaign builder creates advanced automations with when-then logic. Building campaigns for new lead follow-up, cross sells, and repeat business takes minutes, not days. Marketing automations trigger automated actions based on contact behavior.

Keap CRM自动化构建器

Bitrix24: Bitrix24 includes workflow automation, but it is simpler than Keap’s campaign builder. Automation features focus on internal tasks like routing leads to the sales team. Email marketing campaigns are basic compared to dedicated marketing tools.

⚠️ 警告: If marketing automation is your main need, Keap is the stronger pick. Bitrix24’s automation features work better for internal workflows than for sales campaigns.

3. 电子邮件营销

Keap: Email marketing is core to the keap app. Hyper-targeted email campaigns use crm tags and segments. Keap claims 99.5% deliverability for emails sent through its platform. 人工智能工具 draft email copy based on natural language prompts.

Keap CRM 的电子邮件文本

Bitrix24: Bitrix24 supports email campaigns from inside the platform. The features cover basic broadcasts and segmentation. For deeper email marketing, most teams pair it with a dedicated tool.

4. Sales Pipeline & Lead Management

Keap: Visual sales pipelines let you drag deals between stages. Lead scoring assesses each prospect based on engagement. The lead score helps sales teams prioritize follow-ups, increase conversions, and shorten the sales process.

Keap CRM的销售渠道

Bitrix24: Bitrix24 also includes a sales pipeline view with kanban boards. Lead management tools capture, track, and nurture leads through the sales funnel. Sales management features tie deals to projects.

合并联系人和公司

5. Landing Pages & Web Forms

Keap: Keap offers a landing page builder for lead capture. You can connect multiple landing pages to one dashboard, or run just one landing page per sales campaign. The drag and drop tools, web form builder, and checkout forms cover most basic needs. Keap’s landing page builder is not as feature-rich as dedicated tools.

Keap CRM 的着陆页

Bitrix24: Bitrix24’s Sites & Store module builds landing pages, online stores, and full websites. Web forms feed inbound inquiries directly into the crm. Building campaigns with multiple landing pages is incredibly easy from one dashboard.

Bitrix24 网站和商店

6. 项目和任务管理

Keap: Keap focuses on sales processes, not project management. You can assign automated tasks tied to sales campaigns. For real project management, you will need a separate tool.

Bitrix24: This is bitrix24’s sweet spot. Project management tools include task management, gantt charts, kanban boards, and 时间跟踪. Bitrix24’s task management lets you assign tasks, set deadlines, and track progress. The classic crm sits next to project tools, so customer relationships and delivery work happen in one place.

Bitrix24 任务与项目管理

7. Collaboration & Communications

Keap: Keap includes a dedicated business line for calls and texts. The communications tools focus on customer-facing messaging.

Bitrix24: Bitrix24 is a full communications platform. Group chats, video conferencing, voice calls, and an employee directory all live inside the platform. File sharing, the activity stream, and the ability to upload files make internal communications easier for remote teams.

Bitrix24 协作工具

8. Integrations & Mobile Apps

Keap: Keap integrates with over 2,500 third party tools. Payment processing, e commerce tools, 会计, and analytics platforms all connect easily. Mobile apps for iOS and Android handle contact records, sales pipelines, and tasks on the go.

Bitrix24: Bitrix24 has fewer third party integrations than Keap. Core integrations cover Google Analytics, popular email providers, and productivity tools. Mobile apps for iOS and Android cover the contact center and project boards.

9. 易用性和用户界面

Keap: Keap is user friendly for a tool with this much depth. Most users get the system running in 20 minutes. Free migration and a customer success manager smooth the onboarding. Training webinars help with growth goals.

Bitrix24: The bitrix24 user interface is visually appealing but packs many features into one screen. New users can feel overwhelmed by the activity stream and crowded menus. The Co-Pilot AI assistant and support resources ease the steep learning curve, but customization options for the left-hand menu help most.

⚠️ 警告: Bitrix24’s many features come with a real time cost. Plan to invest a few weeks training employees if you adopt the platform across the company.

定价与成本

让我们来对比一下这些价格方案。

计划基普Bitrix24
自由的❌(14天试用期)0 美元(最多 12 位用户)
基本/入门级Basic — $49/month
中级Standard — $99/month
完整计划Keap — $299/month (billed annually)Professional — $199/month
顶部Enterprise — $399/month

Keap: Keap is priced at $299/month, billed annually. There is one core plan rather than tiered options. Each additional user costs $30/month. Keap is built for established businesses, not arising ventures on tight budgets.

Bitrix24: Bitrix24 charges a flat fee per organization, not per user basis. The Standard plan supports unlimited users at $99/month. The free plan is genuinely useful for new users testing the waters.

不同场景

Different aspects of your business strategy point to different choices. Use this matrix to match your needs to the right tool.

如果您需要……选择为什么
预算紧张或免费方案Bitrix24Free plan for 12 users
销售和营销自动化基普Drag and drop campaign builder
项目管理工具Bitrix24Gantt + Kanban + tasks built-in
电子邮件营销活动基普99.5% email deliverability
Many features in one toolBitrix24All in one platform
E commerce features基普Built-in invoicing & payment
适合初学者的设置基普Setup in 20 minutes

💰 您的预算

If monthly fees matter most, bitrix24 wins. The free plan supports 12 users, and Basic is $49/month for whole teams.

🔌 您的技术栈

Keap connects with 2,500+ third party tools, including most ecommerce and accounting platforms. Bitrix24 has fewer integrations.

📝 您的销售流程

Keap is built to automate the sales process from lead capture to repeat business. Bitrix24’s automation features lean toward internal workflows.

🎓 您的团队经验水平

Keap is more user friendly out of the box. Bitrix24 has a steeper learning curve due to its many features.

🆓 免费试用和演示

Test both before you commit. Keap offers a 14-day free trial. Bitrix24 has a free plan plus a 30-day Professional trial.

🛟 支持选项

Keap includes phone support, 24/7 chat, training webinars, and a customer success manager. Bitrix24’s customer support is more limited.

切换指南

已经在使用这些工具了吗?切换到其他工具时,您会遇到以下情况。

🔄 从 Keap 切换到 Bitrix24?

✅ 你将获得:

  • Free plan that covers small teams without monthly fee
  • Project management tools, gantt charts, and kanban boards
  • Internal communications platform with chat, video, and file sharing

❌ 你会失去什么:

  • Advanced marketing automations and the campaign builder
  • 99.5% email deliverability for email marketing campaigns
  • Free migration and a dedicated customer success manager

📋 如何切换:

  1. Export your contact list, custom fields, and tags from keap as CSV
  2. Create a bitrix24 account and map fields to leads, deals, contacts
  3. Rebuild your sales pipelines and automated workflows in the new platform
🔄 从 Bitrix24 切换到 Keap?

✅ 你将获得:

  • Advanced automations, lead scoring, and a drag and drop campaign builder
  • 2,500+ third party integrations including payment processing tools
  • Phone support, 24/7 chat, training webinars, and free migration

❌ 你会失去什么:

  • The free plan and flat per-organization pricing model
  • Project management tools, gantt charts, and team collaboration features
  • Internal chat, video conferencing, and the activity stream

📋 如何切换:

  1. Export bitrix24 contacts, deals, and pipeline 数据 to CSV
  2. Sign up for keap and request the free migration service
  3. Rebuild your sales campaigns and email marketing in keap’s campaign builder

What Our Review Didn’t Cover

This comparison focused on small businesses and small to medium sized teams. We did not test enterprise-level setups for either tool. Custom pricing for the bitrix24 Enterprise plan and Keap Max for very large contact lists falls outside this review. If you are a large company in the European Union with strict compliance needs, your priorities may differ.

最终判决

类别优胜者
💰 定价及免费计划Bitrix24
📧 电子邮件营销基普
🤖 营销自动化基普
📊 Sales Pipeline & Lead Management基普
📁 项目管理Bitrix24
👥 团队协作Bitrix24
🔌 集成基普
👶 易用性基普
🛟 客户支持基普
🏆 总冠军基普

🏆 获胜者:KEAP

Keap wins 6 out of 9 categories.

最适合: Small business owners, sales-focused teams, and ecommerce businesses that want sales and marketing automation in one tool.

Keap and bitrix24 are two very different products. Keap is a focused crm built for small business sales and marketing. Bitrix24 is a unified platform that bundles crm with project management and team collaboration.

Bitrix24 works well for teams wanting one tool for crm, projects, and internal communications. The free plan and flat fee model are hard to beat for budget-conscious smaller businesses. However, if you need deep marketing automation, lead scoring, and a strong sales pipeline, Keap is the better choice. We recommend keap crm for small business owners focused on conversion rates and growth.

Keap 的比较

Here is how Keap stacks up against other crm platforms:

Keap 与 HubSpot 对比

Keap 获胜理由: Deeper sales automation, smaller team focus, lower entry price for marketing automation, dedicated customer success manager

HubSpot 在以下方面胜出: Free CRM tier, polished interface, more content marketing tools, larger network of partner agencies

Keap 与 ActiveCampaign 对比

Keap 获胜理由: Built-in invoicing and payment processing, dedicated business line, free migration support, better phone support

ActiveCampaign 在以下方面胜出: Lower starting price, more email template options, deeper email 报道, broader machine learning features

Keap 对阵 Pipedrive

Keap 获胜理由: Email marketing, marketing automations, lead scoring, e commerce features built-in

管道驱动 获胜方式: Cleaner sales pipeline UI, lower starting price, lighter learning curve for new users, better deal-stage reporting

更多与Bitrix24的比较

Here is how Bitrix24 stacks up against other crm tool options:

Bitrix24 与 Zoho CRM 对比

Bitrix24 胜出: Built-in project management, free plan with unlimited users for collaboration tools, flat per-organization pricing, integrated communications platform

Zoho CRM 的优势在于: Customization options, deeper analytics, broader app suite, cleaner user interface for sales teams

Bitrix24 对比 点击上

Bitrix24 胜出: Built-in core crm, contact center, employee directory, telephony and video calls included

ClickUp 在以下方面胜出: Modern interface, faster project management workflows, better task management UX, lighter learning curve

Bitrix24 对比 Salesforce

Bitrix24 胜出: Lower price, free plan, built-in collaboration tools, simpler setup for smaller businesses

Salesforce 的优势在于: Enterprise scale, advanced lead management, deeper customization

常见问题解答

Keap是做什么用的?

Keap is used for customer relationship management, marketing automation, and small business sales workflows. It helps small business owners organize leads, automate email follow-ups, and track the customer journey from one open row infusionsoft style dashboard. Built-in invoicing and payment processing make this keap review especially useful for e commerce businesses.

Keap容易使用吗?

Yes. Most users get the system running in about 20 minutes. Every plan includes a dedicated customer success manager. Free migration is offered for new users moving from another simple crm. Lead generation features and email follow-ups bring in more leads with less manual work.

Bitrix24 是用来做什么的?

Bitrix24 is used for crm, project management, and team collaboration. It bundles core crm, sales management, task management, product catalog, and internal communications into one tool. Teams can generate reports across sales, projects, and time tracking from one dashboard.

Bitrix24 真的免费吗?

Yes, the free plan is genuinely free. It supports up to 12 users for the core crm and offers communications tools to unlimited users. Advanced automation features, invoicing, and unlimited online storage require paid plans.

那就是 最佳CRM软件 适用于小型企业吗?

For sales-focused small businesses that need marketing automation, Keap is the better pick. For teams that want crm plus project management on a budget, Bitrix24 is stronger. The right answer depends on whether sales automation or all in one collaboration matters more.

Fahim Joharder,创始人

Fahim Joharder,创始人

测试过 900 多款人工智能工具。月活跃读者超过 25 万。

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