⚡ Quick Verdict:
- Pricing: Keap costs $299/month billed annually, Bitrix24 starts at $49/mo (Basic) with a free plan for 12 users
- Best for: Keap for small business sales and marketing automation, Bitrix24 for teams needing CRM plus project management on one platform
- Key difference: Keap focuses on CRM with deep marketing automation. Bitrix24 bundles CRM, project management, and collaboration tools together
- Our pick: Keap for most small businesses — its sales automation, lead scoring, and 99.5% email deliverability outweigh Bitrix24’s broader feature set
Choosing between Keap and Bitrix24 comes down to one question.
Do you want a focused sales CRM or an all in one platform?
Keap CRM is built for small businesses that want sales and marketing automation in one place.
Bitrix24 is a unified platform that bundles CRM, project management, and collaboration tools together.
Keap vs Bitrix24 both help manage customer relationships efficiently.
But they serve very different types of companies.
Overview
This comparison covers pricing, key features, and ease of use.
We also break down who each crm tool works best for.
Our writers spent hands-on time with both crm platforms.
Sources also include published specs, documentation, and G2 reviews.
By the end, you will know which crm software fits your business.
What is Keap?
Keap is a customer relationship management platform built for small businesses.
It combines crm, marketing automation, and e commerce tools in one dashboard.
Keap was formerly known as Infusionsoft before its rebrand.
The keap app helps you organize leads and automate repetitive tasks.
Keap customers report saving 10 hours per week through automation.
Keap
Keap is the best crm for small businesses that want sales and marketing automation in one tool. The keap crm editor’s rating is high for a reason. It saves 10 hours weekly on repetitive work.
Keap Pricing
Here is what keap plans cost in 2026.
| Plan | Price | Best For |
|---|---|---|
| Keap | $299/month (billed annually) | Small businesses needing crm with full sales and marketing automation |
Pricing verified April 2026.
Free trial: 14 days with full access to all features. No credit card needed.
Money-back guarantee: 30-day money-back guarantee on all paid plans.
📌 Note: Keap pricing is $299/month when billed annually. Each additional user costs $30/month. Keap also charges a one-time $499 onboarding fee for Expert Coaching.
⚠️ Warning: Keap requires annual billing at $299/month. Costs scale upward as your contact list grows past base limits.
Key Benefits of Keap
Here is what makes keap crm worth considering:
- Powerful Marketing Automation: Keap features include a drag and drop campaign builder. Create advanced automations for email campaigns, sales sequences, and lead nurturing.
- Built-in Lead Scoring: Score leads based on engagement to prioritize follow-ups. Lead score helps your sales team focus on hot prospects first.
- Dedicated Business Line: Get a separate business line for calls and texts. Keep personal and professional communications cleanly separated.
- 2,500+ Third Party Integrations: Keap connects with 2,500+ third party tools, including payment processing, ecommerce, and accounting.
- AI-Powered Email Drafting: Keap offers AI tools that draft email copy and suggest automated actions based on natural language prompts.
- Onboarding & Phone Support: Every plan includes a dedicated customer success manager. Phone support, 24/7 chat, and free migration come standard.
- 99.5% Email Deliverability: Keap claims a 99.5% email deliverability rate. Your email marketing campaigns actually reach the inbox.
What Our Team Noticed
Our writer signed up for keap and spent several days exploring the platform. Here is what stood out from that hands on time:
Keap Pros & Cons
✅ Pros
- Powerful drag and drop tools for sales campaigns and email automation
- Saves users 10 hours per week through automated tasks
- Free migration and dedicated customer success manager included
- Connects with 2,500+ third party integrations including payment processing
- Phone support, 24/7 chat, training webinars, and live coaching
❌ Cons
- Higher monthly fee than competitors as contact list grows
- $499 one-time onboarding fee for Expert Coaching adds upfront cost
- Landing page builder is basic compared to dedicated tools
- User community for needed assistance is not very active
What is Bitrix24?
Bitrix24 is a cloud-based collaboration platform with a built-in crm.
It bundles crm, project management, and team communication tools together.
The bitrix24 crm centralizes customer information into a single platform.
It targets companies that want a full suite without buying multiple tools.
Bitrix24 offers a free plan with unlimited users for core crm and task management.
Bitrix24
Bitrix24 is an all in one platform for crm, project management, and internal communications. The free plan supports up to 12 users. Paid plans charge a flat fee, not per user basis.
Bitrix24 Pricing
Here is what bitrix24 plans cost in 2026.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Up to 12 users with core crm |
| Basic | $49/organization/month | Small teams up to 5 users |
| Standard | $99/organization/month | Growing teams up to 50 users |
| Professional | $199/organization/month | Unlimited users, advanced features |
| Enterprise | $399/organization/month | Large companies with complex needs |
Pricing verified April 2026.
Free trial: 30-day free trial on the Professional plan with full access to advanced features.
Money-back guarantee: Annual subscriptions get 20% off. Two-year subscriptions get 31% off the monthly fee.
📌 Note: Bitrix24 charges per organization, not per user basis. The free plan offers 5 GB cloud storage. Professional provides unlimited online storage.
⚠️ Warning: The free plan does not include workflow automation or invoicing. Advanced automation features require paid plans.
Key Benefits of Bitrix24
Here is what makes bitrix24 worth considering:
- Free Plan with Unlimited Users for Core Tools: Communications tools and collaboration tools are free for unlimited users. Core crm works for up to 12 users on the free plan.
- All in One Platform: Bitrix24 includes crm, sales pipeline, contact management, project management tools, and group chats.
- Project Management with Gantt Charts: Build sales pipelines, track managing projects, and use kanban boards. Gantt charts help with company structure and resource planning.
- Co-Pilot AI Assistant: Bitrix24’s AI helper navigates many features and automates tasks. It suggests automated workflows based on team activity.
- Built-in Document Suite & File Sharing: Create documents, spreadsheets, and presentations inside the platform. Real-time co-editing keeps remote teams aligned.
- Integrated Communications Platform: Chat, video conferencing, and voice calls live in the unified platform. The activity stream shows updates across the company.
- Mobile Apps for iOS and Android: Access crm data and manage tasks from anywhere. Mobile apps work for sales teams on the go.
What Our Team Noticed
Our writer signed up for bitrix24 and explored the free plan. Here is what stood out from that hands on time:
Bitrix24 Pros & Cons
✅ Pros
- Free plan supports up to 12 users with core crm and task management
- Flat monthly fee instead of per user basis keeps costs predictable
- Bundles crm, project management, and collaboration tools in a single platform
- Customizable reports, dashboards, and automated workflows
- Gantt charts, kanban boards, and an activity stream for team coordination
❌ Cons
- Steep learning curve due to many features and crowded user interface
- Limited customization options can frustrate new users
- Customer support response times are slow compared to competitors
- Marketing automation features are weaker than dedicated email marketing tools
Feature Comparison
Ready for a detailed look at keap vs bitrix24? We compare nine key features to help you decide. Both crm platforms cover core crm tasks, but they differ in depth and design.
| Feature | Keap | Bitrix24 |
|---|---|---|
| Starting Price | $299/month (annually) | $49/month |
| Free Plan | ❌ | ✅ (up to 12 users) |
| Marketing Automation | ✅ Advanced | ✅ Basic |
| Email Marketing | ✅ 99.5% deliverability | ✅ Basic |
| Project Management Tools | ❌ | ✅ Gantt + Kanban |
| Lead Scoring | ✅ | ✅ |
| Landing Page Builder | ✅ Built-in | ✅ With sites & store |
| Phone Support | ✅ | Limited |
| Third Party Integrations | 2,500+ | Limited core integrations |
| Best For | Sales and marketing automation | All in one collaboration |
1. CRM & Contact Management
Keap: Keap crm centers on the contact record. Each contact list entry holds custom fields, tags, and a full activity history. The keap crm editor’s rating is high because lead management feels organized from day one.
Bitrix24: Bitrix24 offers a powerful crm with leads, deals, contacts, and companies as separate entities. Contact management ties into the broader project management tools. The activity stream tracks every interaction.
2. Marketing Automation
Keap: Keap shines here. Its drag and drop campaign builder creates advanced automations with when-then logic. Building campaigns for new lead follow-up, cross sells, and repeat business takes minutes, not days. Marketing automations trigger automated actions based on contact behavior.
Bitrix24: Bitrix24 includes workflow automation, but it is simpler than Keap’s campaign builder. Automation features focus on internal tasks like routing leads to the sales team. Email marketing campaigns are basic compared to dedicated marketing tools.
⚠️ Warning: If marketing automation is your main need, Keap is the stronger pick. Bitrix24’s automation features work better for internal workflows than for sales campaigns.
3. Email Marketing
Keap: Email marketing is core to the keap app. Hyper-targeted email campaigns use crm tags and segments. Keap claims 99.5% deliverability for emails sent through its platform. AI tools draft email copy based on natural language prompts.
Bitrix24: Bitrix24 supports email campaigns from inside the platform. The features cover basic broadcasts and segmentation. For deeper email marketing, most teams pair it with a dedicated tool.
4. Sales Pipeline & Lead Management
Keap: Visual sales pipelines let you drag deals between stages. Lead scoring assesses each prospect based on engagement. The lead score helps sales teams prioritize follow-ups, increase conversions, and shorten the sales process.
Bitrix24: Bitrix24 also includes a sales pipeline view with kanban boards. Lead management tools capture, track, and nurture leads through the sales funnel. Sales management features tie deals to projects.
5. Landing Pages & Web Forms
Keap: Keap offers a landing page builder for lead capture. You can connect multiple landing pages to one dashboard, or run just one landing page per sales campaign. The drag and drop tools, web form builder, and checkout forms cover most basic needs. Keap’s landing page builder is not as feature-rich as dedicated tools.
Bitrix24: Bitrix24’s Sites & Store module builds landing pages, online stores, and full websites. Web forms feed inbound inquiries directly into the crm. Building campaigns with multiple landing pages is incredibly easy from one dashboard.
6. Project & Task Management
Keap: Keap focuses on sales processes, not project management. You can assign automated tasks tied to sales campaigns. For real project management, you will need a separate tool.
Bitrix24: This is bitrix24’s sweet spot. Project management tools include task management, gantt charts, kanban boards, and time tracking. Bitrix24’s task management lets you assign tasks, set deadlines, and track progress. The classic crm sits next to project tools, so customer relationships and delivery work happen in one place.
7. Collaboration & Communications
Keap: Keap includes a dedicated business line for calls and texts. The communications tools focus on customer-facing messaging.
Bitrix24: Bitrix24 is a full communications platform. Group chats, video conferencing, voice calls, and an employee directory all live inside the platform. File sharing, the activity stream, and the ability to upload files make internal communications easier for remote teams.
8. Integrations & Mobile Apps
Keap: Keap integrates with over 2,500 third party tools. Payment processing, e commerce tools, accounting, and analytics platforms all connect easily. Mobile apps for iOS and Android handle contact records, sales pipelines, and tasks on the go.
Bitrix24: Bitrix24 has fewer third party integrations than Keap. Core integrations cover Google Analytics, popular email providers, and productivity tools. Mobile apps for iOS and Android cover the contact center and project boards.
9. Ease of Use & User Interface
Keap: Keap is user friendly for a tool with this much depth. Most users get the system running in 20 minutes. Free migration and a customer success manager smooth the onboarding. Training webinars help with growth goals.
Bitrix24: The bitrix24 user interface is visually appealing but packs many features into one screen. New users can feel overwhelmed by the activity stream and crowded menus. The Co-Pilot AI assistant and support resources ease the steep learning curve, but customization options for the left-hand menu help most.
⚠️ Warning: Bitrix24’s many features come with a real time cost. Plan to invest a few weeks training employees if you adopt the platform across the company.
Pricing & Cost
Let us compare the pricing plans side by side.
| Plan | Keap | Bitrix24 |
|---|---|---|
| Free | ❌ (14-day trial) | $0 (up to 12 users) |
| Basic / Entry | — | Basic — $49/month |
| Mid-Tier | — | Standard — $99/month |
| Full Plan | Keap — $299/month (billed annually) | Professional — $199/month |
| Top | — | Enterprise — $399/month |
Keap: Keap is priced at $299/month, billed annually. There is one core plan rather than tiered options. Each additional user costs $30/month. Keap is built for established businesses, not arising ventures on tight budgets.
Bitrix24: Bitrix24 charges a flat fee per organization, not per user basis. The Standard plan supports unlimited users at $99/month. The free plan is genuinely useful for new users testing the waters.
Different Scenarios
Different aspects of your business strategy point to different choices. Use this matrix to match your needs to the right tool.
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget or free plan | Bitrix24 | Free plan for 12 users |
| Sales and marketing automation | Keap | Drag and drop campaign builder |
| Project management tools | Bitrix24 | Gantt + Kanban + tasks built-in |
| Email marketing campaigns | Keap | 99.5% email deliverability |
| Many features in one tool | Bitrix24 | All in one platform |
| E commerce features | Keap | Built-in invoicing & payment |
| Beginner-friendly setup | Keap | Setup in 20 minutes |
💰 Your Budget
If monthly fees matter most, bitrix24 wins. The free plan supports 12 users, and Basic is $49/month for whole teams.
🔌 Your Tech Stack
Keap connects with 2,500+ third party tools, including most ecommerce and accounting platforms. Bitrix24 has fewer integrations.
📝 Your Sales Process
Keap is built to automate the sales process from lead capture to repeat business. Bitrix24’s automation features lean toward internal workflows.
🎓 Your Team’s Experience Level
Keap is more user friendly out of the box. Bitrix24 has a steeper learning curve due to its many features.
🆓 Free Trials and Demos
Test both before you commit. Keap offers a 14-day free trial. Bitrix24 has a free plan plus a 30-day Professional trial.
🛟 Support Options
Keap includes phone support, 24/7 chat, training webinars, and a customer success manager. Bitrix24’s customer support is more limited.
Switching Guide
Already using one of these tools? Here is what to expect when you switch.
🔄 Switching from Keap to Bitrix24?
✅ What you’ll gain:
- Free plan that covers small teams without monthly fee
- Project management tools, gantt charts, and kanban boards
- Internal communications platform with chat, video, and file sharing
❌ What you’ll lose:
- Advanced marketing automations and the campaign builder
- 99.5% email deliverability for email marketing campaigns
- Free migration and a dedicated customer success manager
📋 How to switch:
- Export your contact list, custom fields, and tags from keap as CSV
- Create a bitrix24 account and map fields to leads, deals, contacts
- Rebuild your sales pipelines and automated workflows in the new platform
🔄 Switching from Bitrix24 to Keap?
✅ What you’ll gain:
- Advanced automations, lead scoring, and a drag and drop campaign builder
- 2,500+ third party integrations including payment processing tools
- Phone support, 24/7 chat, training webinars, and free migration
❌ What you’ll lose:
- The free plan and flat per-organization pricing model
- Project management tools, gantt charts, and team collaboration features
- Internal chat, video conferencing, and the activity stream
📋 How to switch:
- Export bitrix24 contacts, deals, and pipeline data to CSV
- Sign up for keap and request the free migration service
- Rebuild your sales campaigns and email marketing in keap’s campaign builder
What Our Review Didn’t Cover
This comparison focused on small businesses and small to medium sized teams. We did not test enterprise-level setups for either tool. Custom pricing for the bitrix24 Enterprise plan and Keap Max for very large contact lists falls outside this review. If you are a large company in the European Union with strict compliance needs, your priorities may differ.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing & Free Plan | Bitrix24 |
| 📧 Email Marketing | Keap |
| 🤖 Marketing Automation | Keap |
| 📊 Sales Pipeline & Lead Management | Keap |
| 📁 Project Management | Bitrix24 |
| 👥 Team Collaboration | Bitrix24 |
| 🔌 Integrations | Keap |
| 👶 Ease of Use | Keap |
| 🛟 Customer Support | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 6 out of 9 categories.
Best for: Small business owners, sales-focused teams, and ecommerce businesses that want sales and marketing automation in one tool.
Keap and bitrix24 are two very different products. Keap is a focused crm built for small business sales and marketing. Bitrix24 is a unified platform that bundles crm with project management and team collaboration.
Bitrix24 works well for teams wanting one tool for crm, projects, and internal communications. The free plan and flat fee model are hard to beat for budget-conscious smaller businesses. However, if you need deep marketing automation, lead scoring, and a strong sales pipeline, Keap is the better choice. We recommend keap crm for small business owners focused on conversion rates and growth.
More of Keap Compared
Here is how Keap stacks up against other crm platforms:
Keap wins on: Deeper sales automation, smaller team focus, lower entry price for marketing automation, dedicated customer success manager
HubSpot wins on: Free CRM tier, polished interface, more content marketing tools, larger network of partner agencies
Keap wins on: Built-in invoicing and payment processing, dedicated business line, free migration support, better phone support
ActiveCampaign wins on: Lower starting price, more email template options, deeper email reporting, broader machine learning features
Keap wins on: Email marketing, marketing automations, lead scoring, e commerce features built-in
Pipedrive wins on: Cleaner sales pipeline UI, lower starting price, lighter learning curve for new users, better deal-stage reporting
More of Bitrix24 Compared
Here is how Bitrix24 stacks up against other crm tool options:
Bitrix24 wins on: Built-in project management, free plan with unlimited users for collaboration tools, flat per-organization pricing, integrated communications platform
Zoho CRM wins on: Customization options, deeper analytics, broader app suite, cleaner user interface for sales teams
Bitrix24 vs ClickUp
Bitrix24 wins on: Built-in core crm, contact center, employee directory, telephony and video calls included
ClickUp wins on: Modern interface, faster project management workflows, better task management UX, lighter learning curve
Bitrix24 vs Salesforce
Bitrix24 wins on: Lower price, free plan, built-in collaboration tools, simpler setup for smaller businesses
Salesforce wins on: Enterprise scale, advanced lead management, deeper customization
Frequently Asked Questions
What is Keap used for?
Keap is used for customer relationship management, marketing automation, and small business sales workflows. It helps small business owners organize leads, automate email follow-ups, and track the customer journey from one open row infusionsoft style dashboard. Built-in invoicing and payment processing make this keap review especially useful for e commerce businesses.
Is Keap easy to use?
Yes. Most users get the system running in about 20 minutes. Every plan includes a dedicated customer success manager. Free migration is offered for new users moving from another simple crm. Lead generation features and email follow-ups bring in more leads with less manual work.
What is Bitrix24 used for?
Bitrix24 is used for crm, project management, and team collaboration. It bundles core crm, sales management, task management, product catalog, and internal communications into one tool. Teams can generate reports across sales, projects, and time tracking from one dashboard.
Is Bitrix24 really free?
Yes, the free plan is genuinely free. It supports up to 12 users for the core crm and offers communications tools to unlimited users. Advanced automation features, invoicing, and unlimited online storage require paid plans.
Which is the best crm software for small businesses?
For sales-focused small businesses that need marketing automation, Keap is the better pick. For teams that want crm plus project management on a budget, Bitrix24 is stronger. The right answer depends on whether sales automation or all in one collaboration matters more.
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