⚡ Краткий вывод:
- Цены: Keap costs $299/month (annually billed). Bitrix24 starts at $49/organization/month.
- Лучше всего подходит для: Keap for sales and marketing автоматизация. Bitrix24 for project management and internal communications.
- Ключевое отличие: Keap automates the customer journey. Bitrix24 runs the whole company on one platform.
- Наш выбор: Keap, rated 4.2 against 3.0, because its automation features are easier to use.
The cheaper CRM software here is not the obvious loser.
Bitrix24 costs a fraction of what Keap charges each month.
But price is the smallest difference between these two crm platforms.
Keap is built to automate sales and marketing for малый бизнес.
Bitrix24 is a communications platform that happens to include a crm tool.
Обзор
This Keap vs Bitrix24 comparison covers pricing, key features, and ease of use.
Мы изучили документацию, страницы с ценами и отзывы пользователей по обоим вариантам.
Наши авторы также провели некоторое время, непосредственно работая с каждой платформой.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
By the end you will know which one fits your бизнес стратегия.
Что такое Keap?
Keap is a customer relationship management tool for small businesses.
It was called Infusionsoft before the rebrand to Keap CRM.
The software combines CRM, sales and marketing automation, and e-commerce in one dashboard.
It automates almost every stage of the sales journey.
Keap offers a visual Campaign Строитель for building campaigns without code.
Most owners pick it to stop chasing follow-ups by hand.
🏆 Победитель: Киап
Automation that follows up so your sales team does not have to. Keap customers report saving 10 hours per week. Free migration is included.
Низкие цены
Keap plans are billed as one annual package. Here is the current figure.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Keap (все в одном) | 299 долларов в месяц (при годовой оплате) | Established small businesses automating sales and marketing |
| Additional user | $30/month each | Развитие отделов продаж |
| Экспертный коучинг | 499 долларов единовременно | Owners who want guided setup |
Pricing verified August 2026.
Бесплатная пробная версия: 14 days with access to all features. No long contract to start.
Гарантия возврата денег: Keap does not publish a blanket refund window. Check terms before you pay.
📌 Примечание: Pricing is tied to your contact list size. Costs climb once you pass a contact threshold, so count your contacts first.
⚠️ Pricing conflict: Our research notes list three tiers (Lite $79, Pro $169, Max $199 for 500 contacts). Our CSV records a single $299/month annual figure, and every table and card here uses the CSV number. Confirm your tier on the Keap pricing page before you buy.
Основные преимущества Keap
Here is what makes Keap worth the monthly fee:
- Automation that saves hours: Keap customers who use automation report saving 10 hours per week. They also report a 38% lift in revenue.
- Конструктор кампаний: A visual flowchart tool for sales campaigns. Drag and drop tools handle advanced automations without a developer.
- Оценка потенциальных клиентов: Keap will score leads by engagement. A high lead score tells your sales team who to call first.
- Invoicing and payment processing: Billing lives inside the CRM. Checkout forms and payment processing integrations support e-commerce work.
- Специализированное бизнес-направление: A separate business line for calls and texts keeps work off your personal number.
- 2,500+ third party integrations: Keap connects with more than 2,500 platforms. Most third party tools you already pay for will link up.
- Onboarding help: Free migration, checklists, and training webinars. A customer success manager covers any needed assistance.
The dashboard itself is plain, which is the point for new users.
Что заметила наша команда
Наш писатель signed up for Keap and spent several days building a test campaign. Here is what stood out:
Преимущества и недостатки Keap
✅ Плюсы
- Customers who use automation report saving 10 hours per week
- Free migration and a dedicated customer success manager on every plan
- Connects with more than 2,500 platforms and tools
- Invoicing and payment processing are built in
- Setup can be done in as little as 20 minutes
❌ Минусы
- Pricing is high enough to deter brand new small businesses
- Expert Coaching costs an extra $499 one time
- Each additional user adds $30 per month
- The user community is not very active
Что такое Bitrix24?
Bitrix24 is a cloud-based work hub for companies of any size.
It bundles CRM, project management, and team chat into a single platform.
Bitrix24 CRM centralizes customer relationships and every contact record in one database.
Around that sit tasks, documents, and internal communications.
The free plan covers up to 12 users with 5 GB of storage.
That free tier is why so many smaller businesses try it first.
Битрикс24
One workspace for CRM, tasks, and chat. Paid plans charge a flat fee, not a per user basis. A free plan covers 12 users.
Цены на Bitrix24
Bitrix24 charges per organization. Team size does not change the bill.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Базовый | 49 долларов США/организация/месяц | Small teams testing core CRM |
| Стандарт | 99 долларов США/организация/месяц | Medium sized businesses managing projects |
| Профессиональный | 199 долларов США/организация/месяц | Компании, нуждающиеся в расширенных функциях |
| Предприятие | 399 долларов США/организация/месяц | Large firms with remote teams |
Pricing verified August 2026.
Бесплатная пробная версия: 30 days on the Professional plan. A permanent free plan also exists for 12 users.
Гарантия возврата денег: No public refund policy. Annual billing cuts about 20%, two-year billing about 31%.
📌 Примечание: The free plan skips invoicing and workflow automation. Communication and collaboration tools stay free for unlimited users.
⚠️ Pricing conflict: Our research notes list a Plus plan at $39/month and Standard at $99 with unlimited users. Our CSV lists Basic, Standard, Professional, and Enterprise at $49, $99, $199, and $399. Tables here follow the CSV. Check the live pricing page before you commit.
Основные преимущества Bitrix24
Here is where Bitrix24 earns its keep:
- Фиксированная цена: Paid plans cost a fixed amount instead of a per user basis. Adding staff does not raise the bill.
- Инструменты управления проектами: Gantt charts and Kanban boards sit beside the CRM. Managing projects and deals happens in one place.
- Инструменты для совместной работы: Chat, video calls, and group chats are built in. The activity stream keeps the whole company in the loop.
- Document handling: Secure cloud storage with real-time co-editing and version control. You can upload files and use file sharing without a second app.
- HR basics: An employee directory and company structure chart cover people management.
- Websites and online stores: Build a landing page or a store with a product catalog, then connect Google Analytics.
- Безопасность: Data hosting on Amazon Web Services with SSL encryption. Regional hosting matters to teams in the European Union.
The home dashboard puts search, messages, and tasks on one screen.
Что заметила наша команда
Our writer set up a free Bitrix24 account and ran a small project through it. Here is what stood out:
Преимущества и недостатки Bitrix24
✅ Плюсы
- Free plan for 12 users that G2 reviews rate highly
- Flat organization pricing instead of per-seat billing
- CRM, tasks, chat, and documents in one workspace
- Extranet access lets you work safely with outside partners
❌ Минусы
- Steep learning curve caused by the sheer number of features
- G2 reviews flag slow support and occasional bugs
- Customization options frustrate some teams
- The activity feed buries updates if nobody checks it
Сравнение характеристик
Both tools call themselves CRM software, but they solve different problems. Below are ten areas that decide most purchases.
| Особенность | Кеап | Битрикс24 |
|---|---|---|
| Начальная цена | 299 долларов в месяц (в год) | 49 долларов США/организация/месяц |
| Бесплатный план | ❌ | ✅ |
| Автоматизация продаж и маркетинга | ✅ | ✅ |
| Инструменты управления проектами | ❌ | ✅ |
| Конструктор целевых страниц | ✅ | ✅ |
| Выставление счетов и обработка платежей | ✅ | ✅ |
| Internal Chat and Video | ❌ | ✅ |
| Оценка лидов | ✅ | ❌ |
| Мобильные приложения | ✅ | ✅ |
| Лучше всего подходит для | Автоматизация продаж и маркетинга | All in one platform for teams |
1. CRM и управление контактами
Кеап: Every contact record holds tags, custom fields, and full history. Keap CRM is built around the customer journey, so each new lead drops straight into a follow-up sequence. Sales management stays simple because there is only one way to do things.
Bitrix24: Contact management runs deeper and wider. You can switch between simple CRM mode and classic CRM mode as your process matures. Core CRM records, companies, and deals all connect, though the extra settings slow new users down.
2. Конструктор автоматизации
Кеап: The Campaign Builder is a visual flowchart. You pick a trigger, then chain automated actions and automated tasks behind it. Templates cover common marketing automations, and drag and drop editing handles advanced automations without code.
Bitrix24: Workflow automation covers business processes as well as sales. Automated workflows push routine updates and notifications so nobody chases status by hand. The rule editor is powerful but reads more like admin software than a marketing tool.
⚠️ Предупреждение: Workflow automation is missing from the Bitrix24 free plan. Budget for a paid tier if automation is the reason you are shopping.
3. Email Marketing and Messaging
Кеап: Email marketing is the core strength. Email campaigns target people by CRM tag and segment, and Keap claims a 99.5% deliverability rate. Текст messages and a dedicated business line sit in the same inbox.
Bitrix24: Communications tools point inward, not outward. Chat, video conferencing, and голос calls keep staff connected, and the contact center pulls inbound inquiries from several channels. Outbound email marketing campaigns are thinner than Keap’s.
4. Landing Pages and Online Stores
Кеап: The landing page builder ships with templates and a web form tool for lead capture. Start with one landing page, then connect multiple landing pages to the same campaign. Checkout forms handle payment on the same page.
Bitrix24: Sites and Store builds full websites, not just landing pages. Online stores get a product catalog and payment handling, and web forms feed lead generation straight into the CRM. Design control is looser than a dedicated site builder.
5. Sales Pipeline and Boards
Кеап: The sales pipeline is a visual board you drag deals across. It is deliberately narrow, so a small sales team learns it fast. Multiple sales pipelines are supported for different offers.
Bitrix24: Kanban boards cover both the sales funnel and everyday task management. The same board style appears across the platform, which helps once you learn it. Sales teams get more views than most of them will use.
6. Управление и отслеживание потенциальных клиентов
Кеап: Lead management is scored, not just listed. Keap rates each prospect by engagement so reps chase the warmest names and increase conversions. Follow-up sequences also chase repeat business and cross sells after the first sale.
Bitrix24: Leads, deals, contacts, and companies are separate objects you move through the sales process. Tracking is thorough, but there is no lead scoring engine to rank prospects for you. Reps decide priority themselves.
7. AI Assistants
Кеап: Keap AI drafts email copy and suggests automation from plain language prompts. It works inside the flows you already built. The suggestions lean toward sales automation rather than general writing.
Bitrix24: Co-Pilot helps you find features and finish tasks across HR and automation features. It doubles as a guide for people lost in the menus. Useful, though it is patching a navigation problem.
8. Campaigns Versus Projects
Кеап: Marketing campaigns are the main event. Broadcasts, drip sequences, and offers all run from the same builder, which is why conversion rates matter more here than task lists. There is no project board.
Bitrix24: Task management is a first-class feature with deadlines, checklists, and workload tracking. Gantt views cover long projects. Marketing campaigns exist, but they are a side dish next to delivery work.
9. Reporting and Documents
Кеап: Pipeline management отчетность shows deal stages, revenue, and campaign results. You can generate reports on the sales pipeline quickly. Document storage is not part of the product.
Bitrix24: A built-in office suite lets you create documents, spreadsheets, and slides without leaving the tab. Customizable reports and shared dashboards give real-time visibility. Customization options here are wide, which is both the appeal and the complaint.
💡 Полезный совет: Bitrix24 packs many features into one screen, and that is exactly what overwhelms people. Hide unused menu items on day one and the user interface calms down.
10. Ценообразование и стоимость
Here are both price lists side by side, straight from our records.
| Уровень | Кеап | Битрикс24 |
|---|---|---|
| Бесплатно | ❌ (14-дневный пробный период) | ✅ 12 users |
| Вход | — | Basic: $49/organization/month |
| Середина | — | Standard: $99/organization/month |
| Main plan | 299 долларов в месяц (при годовой оплате) | Professional: $199/organization/month |
| Высший уровень | +$30/month per extra user | Enterprise: $399/organization/month |
Кеап: The monthly fee is high for entry-level owners and fair for an established business. You are paying for sales and marketing automation, not seats. Add the $499 coaching fee if you want a guided start.
Bitrix24: Only the Enterprise tier climbs past Keap’s main plan. For a 20-person team that flat fee is hard to beat, and the free plan makes testing risk-free.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Битрикс24 | Free plan, then $49 flat |
| автоматизация продаж | Кеап | Campaign Builder plus lead scoring |
| Управление проектом | Битрикс24 | Gantt charts and boards |
| Email marketing at scale | Кеап | Tag-based email campaigns |
| Team chat and files | Битрикс24 | Chat, video, file sharing |
| Самая быстрая настройка | Кеап | Running in about 20 minutes |
💰 Ваш бюджет
Keap asks for real money before you see results. Bitrix24 lets you start at zero and pay later.
🔌 Ваш технологический стек
Keap links to more than 2,500 third party tools, which suits a stack you already like. Bitrix24 prefers to replace those apps instead.
📝 Ваш процесс продаж
If your sales process is one funnel with steady follow-up, Keap fits. If work spans different aspects of delivery, Bitrix24 fits.
🎓 Ваш уровень опыта
Keap is user friendly enough for a solo owner. Bitrix24 is incredibly easy in the basics and hard in the settings.
🆓 Бесплатные пробные версии и демо-версии
Keap gives 14 days with everything unlocked. Bitrix24 gives 30 days on the Professional plan plus a permanent free tier.
🛟 Варианты поддержки
Keap runs 24/7 chat, email, and weekday phone support for U.S. customers. Bitrix24 leans on support resources and video training, and G2 reviews call its help slow.
Руководство по переключению
Already on one of them? Here is what changes if you move.
🔄 Переходите с Keap на Bitrix24?
✅ Что вы получите:
- A far lower bill, starting with a free tier
- Task boards, Gantt charts, and document storage
- Built-in chat and video for internal communications
❌ Что вы потеряете:
- Lead scoring and the Campaign Builder
- The dedicated business line for calls and texts
- Free migration and a named success manager
📋 Как переключиться:
- Export contacts, tags, and campaign data from Keap as CSV
- Open a free Bitrix24 account and map your fields
- Rebuild your top two sequences before cancelling Keap
🔄 Переходите с Bitrix24 на Keap?
✅ Что вы получите:
- Stronger email marketing and tag-based segments
- Lead scoring that ranks prospects automatically
- A calmer screen and a much shorter learning curve
❌ Что вы потеряете:
- Project management tools and the office suite
- Group chats, video calls, and the employee directory
- Flat pricing that ignores headcount
📋 Как переключиться:
- Export your CRM records and deal history from Bitrix24
- Start the 14-day Keap trial and use the free migration offer
- Move project work to a separate tool before you cut over
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and mid-sized companies. We did not test on-premise Bitrix24 hosting, bulk contact tiers above 500 records, or custom API work. Enterprise procurement and multi-region compliance sit outside our scope. If you run a 200-person operation, your priorities will differ from what we cover here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Битрикс24 |
| 🚀 Автоматизация продаж и маркетинга | Кеап |
| 📧 Email-маркетинг | Кеап |
| 🎯 Управление лидами | Кеап |
| 👶 Простота использования | Кеап |
| 🗂️ Управление проектами | Битрикс24 |
| 🔌 Интеграции | Кеап |
| 🏆 Общий победитель | Кеап |
🏆 ПОБЕДИТЕЛЬ: KEAP
Keap wins 5 of 7 categories.
Лучше всего подходит для: sales and marketing automation, email campaigns, solo owners with growth goals
Keap and Bitrix24 are not really rivals. Keap is a sales and marketing engine wearing a CRM badge. Bitrix24 is a unified platform for running a company.
Our Keap CRM editor’s rating is 4.2 against 3.0 for Bitrix24. The gap comes from focus. Keap does fewer things and asks less of you.
Bitrix24 is the better buy for teams that need managing projects, chat, and files without paying per head. It is also the only free option here.
We recommend Keap CRM if the job is turning more leads into paying customers. Our full Keap review covers the automation side in more depth.
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap holds up against other crm platforms buyers shortlist:
Кип побеждает по следующим пунктам: gentler setup for non-agencies, free migration, weekday phone support
GoHighLevel побеждает по: agency sub-accounts, white-label branding, cheaper entry price
Кип побеждает по следующим пунктам: invoicing inside the CRM, a business line for texts, one price with no module upsells
HubSpot побеждает по следующим показателям: a genuinely free tier, deeper reporting, a larger app marketplace
Киап против ActiveCampaign
Кип побеждает по следующим пунктам: payment processing, appointment booking, guided onboarding with coaching
ActiveCampaign побеждает по следующим показателям: lower monthly entry cost, finer email segmentation, more send-time controls
Больше сравнений Bitrix24
Buyers weighing Bitrix24 usually look at Zoho CRM as well. Here are three more matchups:
Bitrix24 побеждает в следующих случаях: flat team pricing, built-in task boards, internal chat and calls
HubSpot побеждает по следующим показателям: a cleaner screen, better marketing analytics, faster onboarding for new users
Битрикс24 против ClickUp
Bitrix24 побеждает в следующих случаях: a real CRM with deals, telephony and contact center, website building
ClickUp побеждает по следующим показателям: nicer task views, faster performance, a friendlier mobile app
Bitrix24 побеждает в следующих случаях: free plan, storage and documents, collaboration beyond sales
Пайпдрайв побеждает по: a tighter sales funnel, quicker setup, clearer deal forecasting
This video walks through the closest Альтернативы Bitrix24.
Часто задаваемые вопросы
Для чего используется Keap?
It organizes leads and automates follow-up for a малый бизнес. Keap features cover email, texts, invoicing, and pipeline tracking in one system.
Легко ли пользоваться Keap?
Yes for daily work. Setup can take about 20 minutes, and the mobile Keap app covers contacts on the road. Advanced flows still need patience.
Для чего используется Bitrix24?
Running a whole company from one workspace. It handles CRM, tasks, documents, chat, and websites, which suits teams replacing several separate apps.
Действительно ли Bitrix24 бесплатна?
The free plan is real: 12 users, 5 GB storage, core CRM. Invoicing and workflow automation are held back for paid tiers.
Что это такое? лучшая CRM for a small team?
Keap, if you sell through email and want automation that works out of the box. Pick Bitrix24 when budget and project work matter more.
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