⚡ Kort oordeel:
- Prijzen: Keap costs $299/month (annually billed). Bitrix24 starts at $49/organization/month.
- Het meest geschikt voor: Keap for sales and marketing automatisering. Bitrix24 for project management and internal communications.
- Belangrijkste verschil: Keap automates the customer journey. Bitrix24 runs the whole company on one platform.
- Onze keuze: Keap, rated 4.2 against 3.0, because its automation features are easier to use.
The cheaper CRM software here is not the obvious loser.
Bitrix24 costs a fraction of what Keap charges each month.
But price is the smallest difference between these two crm platforms.
Keap is built to automate sales and marketing for kleine bedrijven.
Bitrix24 is a communications platform that happens to include a crm tool.
Overzicht
This Keap vs Bitrix24 comparison covers pricing, key features, and ease of use.
We hebben de documentatie, prijspagina's en gebruikersrecensies van beide bekeken.
Onze schrijvers hebben ook daadwerkelijk tijd doorgebracht met het testen van elk platform.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
By the end you will know which one fits your bedrijf strategie.
Wat is Keap?
Keap is a customer relationship management tool for small businesses.
It was called Infusionsoft before the rebrand to Keap CRM.
The software combines CRM, sales and marketing automation, and e-commerce in one dashboard.
It automates almost every stage of the sales journey.
Keap offers a visual Campaign Bouwer for building campaigns without code.
Most owners pick it to stop chasing follow-ups by hand.
🏆 Winnaar: Keap
Automation that follows up so your sales team does not have to. Keap customers report saving 10 hours per week. Free migration is included.
Keap-prijzen
Keap plans are billed as one annual package. Here is the current figure.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Keap (alles-in-één) | $299/maand (jaarlijks gefactureerd) | Established small businesses automating sales and marketing |
| Additional user | $30/month each | Groeiende verkoopteams |
| Deskundige coaching | $499 eenmalig | Owners who want guided setup |
Pricing verified August 2026.
Gratis proefperiode: 14 days with access to all features. No long contract to start.
Geld-terug-garantie: Keap does not publish a blanket refund window. Check terms before you pay.
📌 Opmerking: Pricing is tied to your contact list size. Costs climb once you pass a contact threshold, so count your contacts first.
⚠️ Pricing conflict: Our research notes list three tiers (Lite $79, Pro $169, Max $199 for 500 contacts). Our CSV records a single $299/month annual figure, and every table and card here uses the CSV number. Confirm your tier on the Keap pricing page before you buy.
Belangrijkste voordelen van Keap
Here is what makes Keap worth the monthly fee:
- Automation that saves hours: Keap customers who use automation report saving 10 hours per week. They also report a 38% lift in revenue.
- Campagnebouwer: A visual flowchart tool for sales campaigns. Drag and drop tools handle advanced automations without a developer.
- Leadscore: Keap will score leads by engagement. A high lead score tells your sales team who to call first.
- Invoicing and payment processing: Billing lives inside the CRM. Checkout forms and payment processing integrations support e-commerce work.
- Speciale zakelijke lijn: A separate business line for calls and texts keeps work off your personal number.
- 2,500+ third party integrations: Keap connects with more than 2,500 platforms. Most third party tools you already pay for will link up.
- Onboarding help: Free migration, checklists, and training webinars. A customer success manager covers any needed assistance.
The dashboard itself is plain, which is the point for new users.
Wat ons team opmerkte
Ons schrijver signed up for Keap and spent several days building a test campaign. Here is what stood out:
Voordelen en nadelen van Keap
✅ Voordelen
- Customers who use automation report saving 10 hours per week
- Free migration and a dedicated customer success manager on every plan
- Connects with more than 2,500 platforms and tools
- Invoicing and payment processing are built in
- Setup can be done in as little as 20 minutes
❌ Nadelen
- Pricing is high enough to deter brand new small businesses
- Expert Coaching costs an extra $499 one time
- Each additional user adds $30 per month
- The user community is not very active
Wat is Bitrix24?
Bitrix24 is a cloud-based work hub for companies of any size.
It bundles CRM, project management, and team chat into a single platform.
Bitrix24 CRM centralizes customer relationships and every contact record in one database.
Around that sit tasks, documents, and internal communications.
The free plan covers up to 12 users with 5 GB of storage.
That free tier is why so many smaller businesses try it first.
Bitrix24
One workspace for CRM, tasks, and chat. Paid plans charge a flat fee, not a per user basis. A free plan covers 12 users.
Bitrix24-prijzen
Bitrix24 charges per organization. Team size does not change the bill.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Basis | $49 per organisatie per maand | Small teams testing core CRM |
| Standaard | $99 per organisatie per maand | Medium sized businesses managing projects |
| Professioneel | $199 per organisatie per maand | Bedrijven die geavanceerde functies nodig hebben |
| Onderneming | $399 per organisatie per maand | Large firms with remote teams |
Pricing verified August 2026.
Gratis proefperiode: 30 days on the Professional plan. A permanent free plan also exists for 12 users.
Geld-terug-garantie: No public refund policy. Annual billing cuts about 20%, two-year billing about 31%.
📌 Opmerking: The free plan skips invoicing and workflow automation. Communication and collaboration tools stay free for unlimited users.
⚠️ Pricing conflict: Our research notes list a Plus plan at $39/month and Standard at $99 with unlimited users. Our CSV lists Basic, Standard, Professional, and Enterprise at $49, $99, $199, and $399. Tables here follow the CSV. Check the live pricing page before you commit.
Belangrijkste voordelen van Bitrix24
Here is where Bitrix24 earns its keep:
- Vaste prijs: Paid plans cost a fixed amount instead of a per user basis. Adding staff does not raise the bill.
- Projectmanagementtools: Gantt charts and Kanban boards sit beside the CRM. Managing projects and deals happens in one place.
- Samenwerkingstools: Chat, video calls, and group chats are built in. The activity stream keeps the whole company in the loop.
- Document handling: Secure cloud storage with real-time co-editing and version control. You can upload files and use file sharing without a second app.
- HR basics: An employee directory and company structure chart cover people management.
- Websites and online stores: Build a landing page or a store with a product catalog, then connect Google Analytics.
- Beveiliging: Data hosting on Amazon Web Services with SSL encryption. Regional hosting matters to teams in the European Union.
The home dashboard puts search, messages, and tasks on one screen.
Wat ons team opmerkte
Our writer set up a free Bitrix24 account and ran a small project through it. Here is what stood out:
Bitrix24 Plus- en minpunten
✅ Voordelen
- Free plan for 12 users that G2 reviews rate highly
- Flat organization pricing instead of per-seat billing
- CRM, tasks, chat, and documents in one workspace
- Extranet access lets you work safely with outside partners
❌ Nadelen
- Steep learning curve caused by the sheer number of features
- G2 reviews flag slow support and occasional bugs
- Customization options frustrate some teams
- The activity feed buries updates if nobody checks it
Functievergelijking
Both tools call themselves CRM software, but they solve different problems. Below are ten areas that decide most purchases.
| Functie | Keap | Bitrix24 |
|---|---|---|
| Startprijs | $299/maand (jaarlijks) | $49 per organisatie per maand |
| Gratis plan | ❌ | ✅ |
| Verkoop- en marketingautomatisering | ✅ | ✅ |
| Projectmanagementtools | ❌ | ✅ |
| Landingspagina-builder | ✅ | ✅ |
| Facturering en betalingsverwerking | ✅ | ✅ |
| Internal Chat and Video | ❌ | ✅ |
| Leadscore | ✅ | ❌ |
| Mobiele apps | ✅ | ✅ |
| Het beste voor | Automatisering van verkoop en marketing | All in one platform for teams |
1. CRM en contactbeheer
Keap: Every contact record holds tags, custom fields, and full history. Keap CRM is built around the customer journey, so each new lead drops straight into a follow-up sequence. Sales management stays simple because there is only one way to do things.
Bitrix24: Contact management runs deeper and wider. You can switch between simple CRM mode and classic CRM mode as your process matures. Core CRM records, companies, and deals all connect, though the extra settings slow new users down.
2. Automation Builder
Keap: The Campaign Builder is a visual flowchart. You pick a trigger, then chain automated actions and automated tasks behind it. Templates cover common marketing automations, and drag and drop editing handles advanced automations without code.
Bitrix24: Workflow automation covers business processes as well as sales. Automated workflows push routine updates and notifications so nobody chases status by hand. The rule editor is powerful but reads more like admin software than a marketing tool.
⚠️ Waarschuwing: Workflow automation is missing from the Bitrix24 free plan. Budget for a paid tier if automation is the reason you are shopping.
3. Email Marketing and Messaging
Keap: Email marketing is the core strength. Email campaigns target people by CRM tag and segment, and Keap claims a 99.5% deliverability rate. Tekst messages and a dedicated business line sit in the same inbox.
Bitrix24: Communications tools point inward, not outward. Chat, video conferencing, and stem calls keep staff connected, and the contact center pulls inbound inquiries from several channels. Outbound email marketing campaigns are thinner than Keap’s.
4. Landing Pages and Online Stores
Keap: The landing page builder ships with templates and a web form tool for lead capture. Start with one landing page, then connect multiple landing pages to the same campaign. Checkout forms handle payment on the same page.
Bitrix24: Sites and Store builds full websites, not just landing pages. Online stores get a product catalog and payment handling, and web forms feed lead generation straight into the CRM. Design control is looser than a dedicated site builder.
5. Sales Pipeline and Boards
Keap: The sales pipeline is a visual board you drag deals across. It is deliberately narrow, so a small sales team learns it fast. Multiple sales pipelines are supported for different offers.
Bitrix24: Kanban boards cover both the sales funnel and everyday task management. The same board style appears across the platform, which helps once you learn it. Sales teams get more views than most of them will use.
6. Leadbeheer en -tracking
Keap: Lead management is scored, not just listed. Keap rates each prospect by engagement so reps chase the warmest names and increase conversions. Follow-up sequences also chase repeat business and cross sells after the first sale.
Bitrix24: Leads, deals, contacts, and companies are separate objects you move through the sales process. Tracking is thorough, but there is no lead scoring engine to rank prospects for you. Reps decide priority themselves.
7. AI Assistants
Keap: Keap AI drafts email copy and suggests automation from plain language prompts. It works inside the flows you already built. The suggestions lean toward sales automation rather than general writing.
Bitrix24: Co-Pilot helps you find features and finish tasks across HR and automation features. It doubles as a guide for people lost in the menus. Useful, though it is patching a navigation problem.
8. Campaigns Versus Projects
Keap: Marketing campaigns are the main event. Broadcasts, drip sequences, and offers all run from the same builder, which is why conversion rates matter more here than task lists. There is no project board.
Bitrix24: Task management is a first-class feature with deadlines, checklists, and workload tracking. Gantt views cover long projects. Marketing campaigns exist, but they are a side dish next to delivery work.
9. Reporting and Documents
Keap: Pipeline management rapportage shows deal stages, revenue, and campaign results. You can generate reports on the sales pipeline quickly. Document storage is not part of the product.
Bitrix24: A built-in office suite lets you create documents, spreadsheets, and slides without leaving the tab. Customizable reports and shared dashboards give real-time visibility. Customization options here are wide, which is both the appeal and the complaint.
💡 Pro-tip: Bitrix24 packs many features into one screen, and that is exactly what overwhelms people. Hide unused menu items on day one and the user interface calms down.
10. Prijsbepaling en kosten
Here are both price lists side by side, straight from our records.
| Laag | Keap | Bitrix24 |
|---|---|---|
| Vrij | ❌ (14-daagse proefperiode) | ✅ 12 users |
| Invoer | — | Basic: $49/organization/month |
| Midden | — | Standard: $99/organization/month |
| Main plan | $299/maand (jaarlijks gefactureerd) | Professional: $199/organization/month |
| Topklasse | +$30/month per extra user | Enterprise: $399/organization/month |
Keap: The monthly fee is high for entry-level owners and fair for an established business. You are paying for sales and marketing automation, not seats. Add the $499 coaching fee if you want a guided start.
Bitrix24: Only the Enterprise tier climbs past Keap’s main plan. For a 20-person team that flat fee is hard to beat, and the free plan makes testing risk-free.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Krap budget | Bitrix24 | Free plan, then $49 flat |
| Verkoopautomatisering | Keap | Campaign Builder plus lead scoring |
| Projectmanagement | Bitrix24 | Gantt charts and boards |
| Email marketing at scale | Keap | Tag-based email campaigns |
| Team chat and files | Bitrix24 | Chat, video, file sharing |
| Snelste installatie | Keap | Running in about 20 minutes |
💰 Jouw budget
Keap asks for real money before you see results. Bitrix24 lets you start at zero and pay later.
🔌 Jouw technologie-stack
Keap links to more than 2,500 third party tools, which suits a stack you already like. Bitrix24 prefers to replace those apps instead.
📝 Jouw verkoopproces
If your sales process is one funnel with steady follow-up, Keap fits. If work spans different aspects of delivery, Bitrix24 fits.
🎓 Jouw ervaringsniveau
Keap is user friendly enough for a solo owner. Bitrix24 is incredibly easy in the basics and hard in the settings.
🆓 Gratis proefversies en demo's
Keap gives 14 days with everything unlocked. Bitrix24 gives 30 days on the Professional plan plus a permanent free tier.
🛟 Ondersteuningsopties
Keap runs 24/7 chat, email, and weekday phone support for U.S. customers. Bitrix24 leans on support resources and video training, and G2 reviews call its help slow.
Overstaphandleiding
Already on one of them? Here is what changes if you move.
🔄 Overstappen van Keap naar Bitrix24?
✅ Wat je eraan hebt:
- A far lower bill, starting with a free tier
- Task boards, Gantt charts, and document storage
- Built-in chat and video for internal communications
❌ Wat je verliest:
- Lead scoring and the Campaign Builder
- The dedicated business line for calls and texts
- Free migration and a named success manager
📋 Zo schakel je over:
- Export contacts, tags, and campaign data from Keap as CSV
- Open a free Bitrix24 account and map your fields
- Rebuild your top two sequences before cancelling Keap
🔄 Overstappen van Bitrix24 naar Keap?
✅ Wat je eraan hebt:
- Stronger email marketing and tag-based segments
- Lead scoring that ranks prospects automatically
- A calmer screen and a much shorter learning curve
❌ Wat je verliest:
- Project management tools and the office suite
- Group chats, video calls, and the employee directory
- Flat pricing that ignores headcount
📋 Zo schakel je over:
- Export your CRM records and deal history from Bitrix24
- Start the 14-day Keap trial and use the free migration offer
- Move project work to a separate tool before you cut over
Wat onze recensie niet behandelde
This comparison focused on small businesses and mid-sized companies. We did not test on-premise Bitrix24 hosting, bulk contact tiers above 500 records, or custom API work. Enterprise procurement and multi-region compliance sit outside our scope. If you run a 200-person operation, your priorities will differ from what we cover here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Bitrix24 |
| 🚀 Verkoop- en marketingautomatisering | Keap |
| 📧 E-mailmarketing | Keap |
| 🎯 Leadmanagement | Keap |
| 👶 Gebruiksgemak | Keap |
| 🗂️ Projectmanagement | Bitrix24 |
| 🔌 Integraties | Keap |
| 🏆 Algemene winnaar | Keap |
🏆 WINNAAR: KEAP
Keap wins 5 of 7 categories.
Het meest geschikt voor: sales and marketing automation, email campaigns, solo owners with growth goals
Keap and Bitrix24 are not really rivals. Keap is a sales and marketing engine wearing a CRM badge. Bitrix24 is a unified platform for running a company.
Our Keap CRM editor’s rating is 4.2 against 3.0 for Bitrix24. The gap comes from focus. Keap does fewer things and asks less of you.
Bitrix24 is the better buy for teams that need managing projects, chat, and files without paying per head. It is also the only free option here.
We recommend Keap CRM if the job is turning more leads into paying customers. Our full Keap review covers the automation side in more depth.
Meer over Keap vergeleken
Here is how Keap holds up against other crm platforms buyers shortlist:
Keap wint dankzij: gentler setup for non-agencies, free migration, weekday phone support
Ga naar een hoger niveau wint op: agency sub-accounts, white-label branding, cheaper entry price
Keap wint dankzij: invoicing inside the CRM, a business line for texts, one price with no module upsells
HubSpot wint op de volgende punten: a genuinely free tier, deeper reporting, a larger app marketplace
Keap vs ActiveCampaign
Keap wint dankzij: payment processing, appointment booking, guided onboarding with coaching
ActiveCampaign wint op de volgende punten: lower monthly entry cost, finer email segmentation, more send-time controls
Meer over Bitrix24 vergeleken
Buyers weighing Bitrix24 usually look at Zoho CRM as well. Here are three more matchups:
Bitrix24 wint op: flat team pricing, built-in task boards, internal chat and calls
HubSpot wint op de volgende punten: a cleaner screen, better marketing analytics, faster onboarding for new users
Bitrix24 versus ClickUp
Bitrix24 wint op: a real CRM with deals, telephony and contact center, website building
ClickUp wint op: nicer task views, faster performance, a friendlier mobile app
Bitrix24 wint op: free plan, storage and documents, collaboration beyond sales
Pijpleiding wint op: a tighter sales funnel, quicker setup, clearer deal forecasting
This video walks through the closest Alternatieven voor Bitrix24.
Veelgestelde vragen
Waarvoor wordt Keap gebruikt?
It organizes leads and automates follow-up for a kleine onderneming. Keap features cover email, texts, invoicing, and pipeline tracking in one system.
Is Keap gebruiksvriendelijk?
Yes for daily work. Setup can take about 20 minutes, and the mobile Keap app covers contacts on the road. Advanced flows still need patience.
Waarvoor wordt Bitrix24 gebruikt?
Running a whole company from one workspace. It handles CRM, tasks, documents, chat, and websites, which suits teams replacing several separate apps.
Is Bitrix24 echt gratis?
The free plan is real: 12 users, 5 GB storage, core CRM. Invoicing and workflow automation are held back for paid tiers.
Welke is de beste CRM for a small team?
Keap, if you sell through email and want automation that works out of the box. Pick Bitrix24 when budget and project work matter more.
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