⚡ Veredito rápido:
- Preços: Salesforce starts at $25/user/month vs Insightly at $29/user/month, though Salesforce’s higher tiers climb much faster.
- Ideal para: Salesforce suits large companies needing advanced features, while Insightly fits pequenas empresas wanting a user friendly interface.
- Principal diferença: Salesforce offers Einstein AI and deep customization. Insightly bundles CRM with project management in one platform.
- Nossa escolha: Salesforce for growing teams that need power. Insightly is the more affordable option for lean teams.
Picking between Insightly vs Salesforce comes down to one pergunta.
Do you want a simple CRM or a powerful one?
Both tools help you manage customer relationships and track leads.
But they were built for very different kinds of businesses.
Insightly is light, fast, and friendly for small teams.
Salesforce is deep, flexible, and built for the enterprise.
Visão geral
Esse Insightly vs. Salesforce comparison covers pricing, core features, and ease of use.
We also break down who each CRM platform works best for.
Nossas fontes incluem especificações publicadas, documentação e avaliações do G2.
By the end, you can make informed decisions about Salesforce and Insightly.
O que é o Insightly?
Insightly is a CRM software built for small and medium sized businesses.
It blends customer relationship management with project tracking in one place.
The Insightly CRM is known for its user friendly interface and quick setup.
Salespeople and marketers can learn it without dedicated training.
It also handles contact management, custom dashboards, and email in one platform.
Perspicazmente
A simple CRM platform for small businesses. It pairs sales and project management. Most users praise the easy setup.
Preços Insightly
Here’s what Insightly costs in 2026. Let’s break down the pricing tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Mais | US$ 29 por usuário por mês | Pequenas equipes começando |
| Profissional | US$ 49 por usuário por mês | Equipes de vendas em crescimento |
| Empresa | US$ 99 por usuário por mês | Larger teams needing more access |
Pricing verified June 2026.
Plano gratuito: Yes. Insightly offers a free CRM for up to two users with essential features.
Teste grátis: Yes. Paid plans include a 14-day trial with no credit card needed.
📌 Observação: The free plan suits very small businesses. It lets you track leads and store customer information before you upgrade.
⚠️ Aviso: Insightly is billed annually. Paying month-to-month costs more, so check the billing terms before you commit.
Principais benefícios do Insightly
Eis o que torna o Insightly uma opção a ser considerada:
- Fácil de aprender: The visual user interface and simple setup let new salespeople hit the ground running. No steep learning curve.
- CRM plus projects: Insightly integrates CRM and project tracking. You manage both the sales process and delivery in one platform.
- Relationship linking: This feature links customer records and interactions. It helps you map how clients connect to each other.
- Aplicativo móvel: The Insightly mobile app scans business cards and records voz memos. You can organize tasks and schedule meetings on the go.
- Wide integrations: Insightly supports over 500 apps, including Google Apps, Google Drive, and Outlook. AppConnect builds no-code links with 1,000+ apps.
- Affordable for SMBs: The pricing tiers stay friendly for businesses at each stage of growth. The free CRM start makes it an attractive option.
O que nossa equipe observou
We haven’t had extensive hands-on time with Insightly yet. The notes below come from Insightly’s documentation and G2 reviews.
G2 reviews highlight the user friendly interface and fast onboarding. Reviewers say new users grasp the features quickly without dedicated training.
Some reviews flag performance slowdowns with very large datasets. The reportagem and analysis tools are also called basic compared to bigger platforms.
Vantagens e Desvantagens do Insightly
✅ Prós
- Free plan for up to two users
- User friendly interface with fast setup
- Built-in project management and tracking
- Affordable option for small businesses
❌ Contras
- Basic reporting and analytics
- Slows down with very large data
- Phone support costs extra
O que é Salesforce?
Salesforce is a CRM platform built for companies with complex sales.
It runs on the Lightning Platform and offers deep customization.
Salesforce Sales Cloud handles large data volumes and global teams.
It is a widely used CRM platform for large companies.
The platform offers advanced automação, analytics, and Einstein AI.
Salesforce
A powerful CRM platform for the enterprise. It offers Einstein AI and endless customization. Best for large sales teams.
Preços do Salesforce
Here’s what Salesforce costs in 2026. The pricing scales with each tier.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 25 por usuário por mês | Small businesses and starters |
| Profissional | US$ 75 por usuário por mês | Equipes de vendas completas |
| Empresa | US$ 150 por usuário por mês | Grandes empresas que necessitam de recursos avançados |
Pricing verified June 2026.
Teste grátis: Yes. Salesforce offers a 14-30 day free trial depending on the product.
Free learning: Salesforce Trailhead gives free training on CRM setup and use.
📌 Observação: Salesforce pricing climbs fast. Higher Unlimited tiers can reach $300 to $330 per user per month for advanced features.
⚠️ Aviso: The monthly fee does not include staff time or setup help. Salesforce often needs paid consultants to configure.
Principais benefícios do Salesforce
Here’s what makes Salesforce worth considering:
- Einstein AI: Salesforce features Einstein AI for predictive forecasting and insights. Einstein analytics helps sales teams spot deals worth chasing.
- Personalização avançada: The Lightning Platform allows near unlimited customization. Developers can shape the CRM to fit almost any industry.
- Automação avançada: It supports complex, automated customer journeys. This marketing automation can be tuned to specific industry needs.
- Relatórios personalizados: Salesforce offers customizable reports and custom dashboards. You decide which details to track for your sales process.
- Third party integrations: A huge network of third party integrations links CRM, ERP, and other tools across your contabilidade sistemas.
- Strong support: Plans include email, live chat, and phone support. The community offers forums, documentation, and training materials.
O que nossa equipe observou
We haven’t had deep hands-on time with Salesforce yet. These notes come from Salesforce’s documentation and G2 reviews.
G2 reviews highlight the advanced analytics and the wide range of integrations. Reviewers praise how far the customization can go.
Many reviews also note the steep learning curve. New users often need dedicated training, and setup can take months to finish.
Vantagens e Desvantagens do Salesforce
✅ Prós
- Einstein AI insights and predictive forecasting
- Near unlimited customization on the Lightning Platform
- Vast network of third party integrations
- Email, live chat, and phone support included
❌ Contras
- Steep learning curve and dedicated training
- Setup can take months and need consultants
- Pricing rises sharply at higher tiers
Comparação de recursos
Ready to dive into a detailed comparison of Insightly vs Salesforce?
We’ll explore nine key features. This helps you see which CRM platform fits your needs and your team.
| Recurso | Perspicazmente | Salesforce |
|---|---|---|
| Preço inicial | US$ 29/usuário/mês | US$ 25 por usuário por mês |
| Plano Gratuito | ✅ (2 usuários) | ❌ |
| Gerenciamento de projetos | ✅ | ❌ |
| AI Forecasting (Einstein) | ❌ | ✅ |
| Painéis personalizados | ✅ | ✅ |
| Integrações de terceiros | 500+ apps | Vast network |
| Aplicativo móvel | ✅ | ✅ |
| Facilidade de uso | ✅ Beginner | ❌ Steep |
| Ideal para | Pequenas empresas | Empresa |
1. CRM Platform & Core Function
Perspicaz: The Insightly CRM focuses on contact management and the sales process. It keeps customer information tidy and easy to find. Small teams can manage clients without a heavy setup.
Salesforce: Salesforce Sales Cloud handles complex sales and large data volumes. The CRM platform scales for global corporations. It is built to grow with big companies and their workflows.
2. Ease of Use & Learning Curve
Perspicaz: The user friendly interface is a clear strength. New salespeople and marketers can start fast without dedicated training. The simple setup makes it a friendly choice for businesses short on time.
Salesforce: Salesforce carries a steep learning curve. Its complexity can overwhelm users new to CRM systems. Most teams need a skilled administrator to configure the platform.
⚠️ Aviso: Salesforce setup can take months. Budget for training time and possible consultant fees before you switch.
3. Project Management & Tracking
Perspicaz: Insightly offers project management built into the CRM. You handle sales and delivery in one platform. This project tracking is a real edge for service businesses and digital marketing agencies.
Salesforce: Salesforce leans on add-ons or third party integrations for project work. Its core is sales, not delivery. You can add project tools, but they raise the cost and complexity.
4. IA e Automação
Perspicaz: Insightly adds AI automations to speed up routine tasks. Still, it lacks the advanced automation that bigger platforms ship. The tools cover the basics for small teams.
Salesforce: Salesforce thrives on advanced automation and AI. Einstein AI powers predictive forecasting, while Agentforce supports aplicativo de IA development. This is where the platform pulls ahead.
5. Relatórios e análises
Perspicaz: Insightly covers reporting with custom dashboards and custom reports. The analysis tools stay basic, though. They work for simple needs but not deep data crunching.
Salesforce: Salesforce ships visual analytics and Einstein analytics for deeper insight. Reports are highly customizable. You pick the exact data to surface for each sales team.
6. Integrações
Perspicaz: Insightly connects with over 500 business apps. That includes Google Apps, Google Drive, and Outlook. AppConnect is a no-code tool that links with 1,000+ apps.
Salesforce: Salesforce offers a vast network of third party integrations. It links CRM, ERP, and other business tools and contabilidade systems. This breadth is hard for rivals to match.
7. Aplicativo Móvel
Perspicaz: The Insightly mobile app scans business cards and records voz memos. You can organize tasks and schedule meetings from your phone. It is handy for reps in the field.
Salesforce: The Salesforce mobile app adds offline access and AI-powered analytics. Field workers can pull data without a signal. Both apps live on Google Play and the Apple App Store.
8. Support & Resources
Perspicaz: Insightly gives limited chat support to all users and email help to paid subscribers. Phone support needs a Premier Success plan. That adds to the cost for fast turnaround.
Salesforce: Salesforce includes email, live chat, and phone support for stop-work issues. Free Trailhead courses teach CRM setup. The community shares forums and documentation.
9. Marketing & Customer Journeys
Perspicaz: Insightly handles email and basic marketing campaigns inside the CRM. It fits simple divulgação for small teams. Heavy marketing automation is not its main focus.
Salesforce: Salesforce supports complex, automated customer journeys. Its marketing and advertising tools tie into the wider platform. Salesforce holds a 22.44% share in sales enablement as of 2026.
10. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | Perspicazmente | Salesforce |
|---|---|---|
| Livre | ✅ (2 usuários) | ❌ |
| Nível de entrada | $29/user/mo (Plus) | $25/user/mo (Essentials) |
| Nível intermediário | $49/user/mo (Professional) | $75/user/mo (Professional) |
| Nível superior | $99/user/mo (Enterprise) | $150/user/mo (Enterprise) |
Perspicaz: The pricing tiers stay friendly for small to medium sized businesses. A free CRM tier and a $29 entry plan make it an affordable option. The cost climbs gently as you grow.
Salesforce: Salesforce pricing starts low at $25 but rises fast. The higher tiers unlock more advanced features. Top Unlimited tiers can hit $300 to $330 per user, and the fee leaves out setup time and resources.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Perspicazmente | Free plan and lower tiers |
| Recursos avançados | Salesforce | Einstein AI and automation |
| Gerenciamento de projetos | Perspicazmente | Built into the CRM |
| Heavy customization | Salesforce | Lightning Platform |
| Ideal para iniciantes | Perspicazmente | No steep learning curve |
💰 Seu orçamento
Insightly is the affordable option for lean teams. Salesforce starts cheap but its advanced features push the price up fast.
🔌 Seu conjunto de tecnologias
Both link with Google Apps and Google Drive. Salesforce wins on the sheer range of third party integrations and accounting systems.
📝 Seu Processo de Vendas
Simple pipelines run fine on Insightly. Complex, multi-stage sales with big data fit Salesforce Sales Cloud better.
🎓 Seu nível de experiência
New to CRM technology? Insightly’s user friendly interface is gentle. Salesforce rewards teams ready to invest in dedicated training.
🆓 Testes e demonstrações grátis
Test both before you buy. Insightly’s free plan and Salesforce’s trial let you compare similar features on a real project.
🛟 Opções de suporte
Salesforce bundles email, chat, and phone support. Insightly charges extra for phone help, so factor that into the cost.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Insightly para o Salesforce?
✅ O que você vai ganhar:
- Einstein AI and predictive forecasting
- Near unlimited customization for developers
- A wider set of third party integrations
❌ O que você perderá:
- Built-in project management and tracking
- The free plan for two users
- A quick, training-free setup
📋 Como mudar:
- Export your data and customer information from Insightly
- Create a Salesforce account and pick a plan
- Import records and set up custom dashboards
🔄 Está pensando em migrar do Salesforce para o Insightly?
✅ O que você vai ganhar:
- A simpler, friendlier user interface
- Project tracking inside the CRM
- Lower pricing tiers and a free CRM start
❌ O que você perderá:
- Einstein analytics and deep reporting
- The Lightning Platform customization
- Bundled phone and live chat support
📋 Como mudar:
- Export your records and reports from Salesforce
- Create an Insightly account and choose a plan
- Use the data importer to load your contacts
O que nossa avaliação não abordou
This comparison focused on small businesses and growing sales teams. We didn’t test enterprise SSO, bulk licensing, or custom API builds in depth. Our notes are based on the June 2026 versions of both platforms. If you manage hundreds of users or work in a regulated market, your needs may differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Perspicazmente |
| 🚀 Principais funcionalidades | Salesforce |
| 🤖 IA e Automação | Salesforce |
| 📊 Reportagem | Salesforce |
| 👶 Facilidade de uso | Perspicazmente |
| 🔌 Integrações | Salesforce |
| 🏆 Vencedor Geral | Salesforce |
🏆 VENCEDOR: SALESFORCE
Salesforce wins 4 out of 6 categories.
Ideal para: Large companies, complex sales teams, and businesses that need advanced features and customization.
Salesforce and Insightly are two very different CRM platforms.
Salesforce is built for power, scale, and deep customization.
Insightly is built for simplicity, speed, and small businesses.
Insightly is excellent for lean teams that want a free CRM and easy setup. It is the more affordable option, and the project tracking is a bonus.
However, if you need advanced features, Einstein AI, and room to grow, Salesforce is the better CRM for most expanding companies.
Mais comparações da Insightly
Veja como o Insightly se compara a outros concorrentes:
O Insightly vence em: Built-in project tracking, lower paid pricing, simpler setup for small teams
A HubSpot vence em: Stronger marketing automation, a larger free CRM tier, deeper content tools
O Insightly vence em: Cleaner user interface, tighter project management, easier onboarding
O Zoho CRM se destaca em: Lower entry price, more built-in apps, broader customization options
O Insightly vence em: Project tracking, relationship linking, all-in-one contact management
Pipedrive vence em: Visual sales pipeline, faster deal entry, leaner focus on sales only
Mais comparações da Salesforce
Veja como a Salesforce se compara a outros concorrentes:
A Salesforce se destaca em: Deeper customization, Einstein AI forecasting, scale for big sales teams
A HubSpot vence em: Gentler learning curve, all-in-one marketing, friendlier free plan
A Salesforce se destaca em: Advanced analytics, vast integrations, enterprise-ready workflows
O Zoho CRM se destaca em: Far lower cost, quicker setup, better value for pequenas empresas
A Salesforce se destaca em: Platform depth, custom reports, breadth of third party integrations
Freshsales vence em: Simpler pricing, faster start, lighter feel for small teams
Perguntas frequentes
Para que serve o Insightly?
Insightly is good for small to mid-sized businesses that want an affordable, easy CRM. It pairs customer relationship management with project tracking in one platform.
Qual software é melhor que o Salesforce?
It depends on your needs. For simpler, cheaper setups, HubSpot, Zoho CRM, or Insightly often fit better. For enterprise power and customization, few platforms beat Salesforce.
Quem usa o Insightly?
Small businesses, sales teams, and digital marketing agencies use Insightly. It suits companies that want a user friendly interface without a steep learning curve or dedicated training.
A Salesforce ainda é a melhor CRM?
For large enterprises, Salesforce is still a top CRM thanks to Einstein AI and deep customization. Smaller teams may find simpler, more affordable platforms a better fit.
Quem é o maior concorrente da Salesforce?
HubSpot and Microsoft Dynamics are among the biggest rivals. Zoho CRM, Pipedrive, and Insightly also compete, mostly for small and medium sized businesses on price and ease.
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