⚡ Veredito rápido:
- Preços: HubSpot starts free, with paid plans from $15/seat/month. Freshsales Growth starts at $9/user/month.
- Ideal para: HubSpot suits sales and marketing teams wanting one platform. Freshsales fits lean sales teams on a budget.
- Principal diferença: HubSpot’s free plan holds up to a million contacts. Freshsales leads with Freddy AI lead scoring.
- Nossa escolha: HubSpot for most users. Its free CRM and connected hubs cover the whole customer journey.
Picking between HubSpot and Freshsales CRM comes down to one thing.
Do you want one platform for marketing and sales, or a lean sales tool?
Both are popular CRM software picks for growing teams.
HubSpot connects marketing, sales, and service in one place.
Freshsales focuses on helping sales teams close deals faster.
This guide breaks down both so you can pick with confidence.
Visão geral
This HubSpot vs Freshsales CRM comparison covers pricing, core features, and ease of use.
We also explain who each CRM platform works best for.
Nossas fontes incluem especificações publicadas, documentação e avaliações do G2.
Nosso escritor also signed up for HubSpot and spent hands-on time inside it.
By the end, you will know which tool fits your business growth.
What is HubSpot CRM?
HubSpot CRM is a customer relationship management platform for sales and marketing teams.
It lets you manage contacts and track deals in real time.
The HubSpot CRM connects through hubs like Marketing Hub, Sales Hub, and Service Hub.
These hubs unify customer interactions across marketing, sales, and service teams.
It scales from smaller businesses to enterprise teams across these services.
HubSpot’s free CRM supports up to a million contacts and unlimited users.
That mix of free features and inbound marketing tools made it a startup favorite.
HubSpot CRM
The HubSpot CRM brings marketing, sales, and service into one place. The free plan holds a million contacts. It scales as your business grows.
Preços do HubSpot
Here is what HubSpot costs in 2026. Let us break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Ferramentas gratuitas | $ 0/mês | Startups testing HubSpot’s free CRM |
| Centro de Marketing Inicial | US$ 15 por assento por mês | Pequena empresa marketing por e-mail |
| Plataforma Inicial para Clientes | US$ 15 por assento por mês | Bundled sales, marketing, and service tools |
| Profissional de Hub de Marketing | US$ 800 por assento por mês | Marketing teams needing automação e análises |
Pricing verified June 2026.
Teste grátis: No card needed for the free plan. Paid plans add a free trial window.
Garantia de reembolso: HubSpot bills paid plans on an annual commitment, even with monthly billing.
📌 Observação: The free plan includes one deal pipeline and unlimited users. The Starter plan caps marketing contacts at 1,000, with each extra thousand costing more.
⚠️ Aviso: HubSpot’s public pricing pages list higher figures for Professional and Enterprise plans than the numbers above. HubSpot’s paid plans can get expensive fast as you add hubs and seats. Always confirm current pricing before you buy.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Powerful Free Plan: HubSpot offers a free version with up to a million contacts and unlimited users. It is widely seen as the best free CRM for pequenas empresas.
- Connected Hubs: Marketing Hub, Sales Hub, and Service Hub share one contact database. This helps marketing teams and sales leaders work from the same data.
- Mais de 500 integrações: HubSpot’s CRM connects with over 500 business apps, including Salesforce, Google Workspace e Microsoft 365.
- HubSpot Academy: A large free library of courses helps new customers learn fast and build skills.
- Marketing Tools Built In: Email marketing, landing pages, website pages, and email tracking all live in the HubSpot Marketing Hub.
- Breeze AI Automation: The Breeze AI suite drafts emails and enriches contact data to cut repetitive work.
O que nossa equipe observou
Our writer signed up for HubSpot’s free CRM in June and explored the dashboard for several days. HubSpot CRM reviews on G2 average 4.4 out of 5, mostly for ease of use. Here is what stood out:
HubSpot Pros & Cons
✅ Prós
- Free plan supports up to a million contacts and unlimited users
- Native integrations with over 500 business apps including Salesforce and Google Workspace
- HubSpot Academy offers extensive training and a large knowledge base
- Clean visual dashboard gives a real-time view of the sales funnel
- Marketing, sales, and service hubs connect on one platform
❌ Contras
- Paid plans get expensive fast as your business grows
- Curva de aprendizado acentuada para recursos avançados.
- Free plan has no live customer support
O que é o Freshsales CRM?
Freshsales CRM is an AI-powered tool for managing sales and customer interactions.
It is part of the Freshworks suite of business apps.
Freshsales gives sales teams a 360-degree view of every customer.
It centralizes customer data and shows a full history of each touchpoint.
Freddy AI scores leads, predicts deal risks, and suggests next steps.
Launched in 2016, it is built for small and medium sized businesses.
Freshsales CRM
Freshsales packs phone, email, chat, and SMS into one unified caixa de entrada. Freddy AI helps sales teams score leads. It is an excellent value for SMBs.
Preços Freshsales
Here is what Freshsales costs in 2026. The plans are simple.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Pequenas equipes de vendas dando os primeiros passos |
| Pró | US$ 39 por usuário por mês | Equipes em crescimento precisam de automação. |
| Empresa | US$ 59 por usuário por mês | Larger teams wanting advanced controls |
Pricing verified June 2026.
Teste grátis: Freshsales offers a 21-day free trial on every tier. No credit card required to start a new account.
Garantia de reembolso: Plans are billed per user. Freshsales pricing has dropped over the years and is now far lower than before.
📌 Observação: All tiers include 24/5 support by phone, chat, and email. The trial lets you test every feature before you pick a plan.
⚠️ Aviso: Freshworks also advertises a free tier for up to 3 users on its own site, and some published rates differ from the figures above. Confirm the current plan and price before you create an account.
Principais benefícios do Freshsales
Here is what makes Freshsales worth a look:
- Freddy, copiloto de IA: Freddy AI scores leads by behavior and profile. It also flags deal risk and recommends the next best action to close deals.
- Caixa de entrada unificada: Built-in phone, email, chat, and SMS sit in one place. This gives reps a clean view of all sales activities.
- Fluxo de trabalho visual: Kanban boards make sales pipeline management simple. You can track deal progress and spot bottlenecks fast.
- Omnichannel Reach: Freshsales connects with WhatsApp Business, Facebook Messenger, and LINE for customer chats.
- Freshworks Suite: It ties into other Freshworks products like Freshdesk and Freshmarketer for service and marketing.
- Relatórios personalizados: About a dozen predefined sales reports are fully customizable for forecasting revenue.
O que nossa equipe observou
Note: We have not had extensive hands-on time with Freshsales yet. The notes below come from Freshsales documentation and from G2 and Capterra reviews.
On review platforms, Freshsales scores an average of 4.5 out of 5. G2 and Capterra reviews praise its value for money and easy setup. Some reviews flag slower loading times and cluttered navigation as the main downsides.
Prós e contras do Freshsales
✅ Prós
- Low entry price, with the Growth plan from $9/user/month
- Freddy AI scores leads and suggests next best actions
- Built-in phone, email, chat, and SMS in one unified inbox
- 21-day free trial on every tier with no credit card required
❌ Contras
- Around 385 integrations, fewer than larger rivals
- Conectores nativos limitados fora do pacote Freshworks
- Some reviews report slow loading and cluttered navigation
Comparação de recursos
Ready for a detailed look at HubSpot vs Freshsales CRM? We will walk through nine key features so you can see which CRM platform fits your sales process.
| Recurso | HubSpot | Freshsales |
|---|---|---|
| Preço inicial | Free, paid from $15/seat/mo | From $9/user/mo |
| Plano Gratuito | ✅ (1M contacts) | ✅ (até 3 usuários) |
| Gestão de Contatos | ✅ | ✅ |
| IA integrada | ✅ Breeze AI | ✅ IA do Freddy |
| Marketing por e-mail | ✅ | ✅ |
| Gestão do Pipeline de Vendas | ✅ | ✅ |
| Integrações | ✅ Mais de 500 | ✅ ~385 |
| Unified Inbox (phone/SMS) | ❌ | ✅ |
| Ideal para | Marketing + sales teams | Lean sales teams |
1. Gestão de Contatos
HubSpot: Contact management sits at the center of HubSpot’s CRM. The free plan stores up to a million contacts with custom properties and custom objects. A clean dashboard shows your full sales funnel in real time.
Vendas de produtos frescos: Freshsales centralizes customer data into a 360-degree view. Every call, email, and chat lands on one timeline. This helps sales teams keep customer relationships warm and easy to track.
2. Built-in AI and Automation
HubSpot: The Breeze AI suite handles repetitive work like email drafting and data enrichment. Automation and workflow tools route leads and trigger follow-ups. This frees your support team and sales team to focus on people, not busywork.
Vendas de produtos frescos: Freddy AI acts as a co-pilot for reps. It scores leads, predicts deal risk, and suggests the next best action. Automation also clears routine sales activities so reps can spend more time selling.
3. Lead Scoring and Nurturing
HubSpot: The HubSpot Marketing Hub pairs lead nurturing with inbound marketing. You can build email sequences, landing pages, and website pages to nurture relationships. Marketing teams and sales leaders share the same contact records.
Vendas de produtos frescos: Freddy AI lead scoring ranks contacts by behavior and profile. Reps see which leads are hot and which need more lead nurturing. This raises conversion rates and points sales teams at the right deals.
4. Email Marketing and Tracking
HubSpot: Email marketing is a core part of HubSpot’s marketing tools. You can build campaigns, add email tracking, and create landing pages without extra software. The free version even includes basic email marketing and tracking.
Vendas de produtos frescos: Freshsales lets you send personalized bulk emails and watch how each one performs. Email tracking shows opens and clicks inside the contact timeline. Sales sequences then automate the follow-up steps.
5. Relatórios e análises
HubSpot: HubSpot’s analytics cover marketing, sales, and service in one view. You can build custom reports to track pipeline, revenue, and campaign results. Higher paid plans unlock deeper analytics for larger sales teams.
Vendas de produtos frescos: Freshsales ships about a dozen predefined sales reports that you can customize. Smart AI agents add insights for forecasting revenue and tracking team performance. Reports stay simple enough for small teams to read at a glance.
6. E-Commerce and Sales Sequences
HubSpot: HubSpot adds e-commerce and payment tools on top of its CRM. You can manage products, quotes, and deals across the deal pipeline. This suits a business selling online that wants marketing and sales in one company hub.
Vendas de produtos frescos: Freshsales leans on sales sequences to move deals forward. You can chain emails, calls, and tasks into one automated flow. This keeps the sales process steady without manual reminders.
7. Web Forms and Lead Capture
HubSpot: HubSpot offers free forms, pop-ups, and live chat to capture new customers. Every submission flows straight into the CRM. A universal inbox keeps chats and emails in one shared queue.
Vendas de produtos frescos: Freshsales web forms capture leads from your website pages and drop them into the pipeline. You can route fresh leads to the right rep right away. Event tracking shows what each visitor did before they signed up.
8. Integrations and App Marketplace
HubSpot: HubSpot’s CRM integrates with over 500 business apps. That list includes Salesforce, Google Workspace, Microsoft 365, and Zoho CRM connectors. The wide app marketplace makes HubSpot easy to slot into your stack.
Vendas de produtos frescos: Freshsales offers around 385 integrations, apps, and add ons. It connects with Google, Microsoft 365, Slack, and Zoom. Native ties to other Freshworks products are strong, but third-party connectors are fewer than HubSpot’s.
⚠️ Aviso: If you rely on niche business apps, check both marketplaces first. Freshsales has fewer third-party connectors than HubSpot.
9. Customer Service and Omnichannel
HubSpot: The HubSpot Service Hub adds tickets, a knowledge base, and live chat. It shares data with sales and marketing for a single customer experience. This supports customer success teams that want one record per account.
Vendas de produtos frescos: Freshsales links with Freshdesk OMNI for support. Omnichannel chat covers email, phone, WhatsApp, and Facebook Messenger. A mobile app for iOS and Android adds offline access and call logging on the go.
10. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | HubSpot | Freshsales |
|---|---|---|
| Livre | Free Tools: $0/month | Up to 3 users |
| Entrada paga | US$ 15 por assento por mês | US$ 9 por usuário por mês |
| Nível intermediário | Starter Platform: $15/seat/month | Pro: US$ 39/usuário/mês |
| Nível superior | Pro: $800/seat/month | Enterprise: $59/user/month |
HubSpot: The free CRM is the headline. But once you need professional plans or enterprise plans, the cost climbs quickly. HubSpot’s pricing structure can get complex as you mix and match hubs.
Vendas de produtos frescos: Pricing is simpler and cheaper at the entry point. Three tiers cover most small businesses without a big jump in cost. For a tight budget, Freshsales is the easier paid plan to justify.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Freshsales | Growth plan from $9/user |
| Marketing + sales in one | HubSpot | Connected hubs share data |
| Built-in phone and SMS | Freshsales | Caixa de entrada unificada |
| Maior mercado de aplicativos | HubSpot | 500+ integrations |
| Free CRM at scale | HubSpot | Up to a million contacts |
💰 Seu orçamento
Freshsales wins on entry price for paid plans. HubSpot wins if a strong free plan matters more than paid tiers.
🔌 Seu conjunto de tecnologias
HubSpot’s 500+ integrations cover most business apps. Freshsales fits best when you already run other Freshworks products.
📈 Seu Processo de Vendas
Freshsales gives reps a built-in phone, SMS, and Freddy AI. HubSpot ties that sales process to marketing and service.
🎓 Seu nível de experiência
Both tools are user friendly for beginners. HubSpot’s deeper features carry a steeper learning curve as you grow.
🆓 Testes e demonstrações grátis
Freshsales offers a 21-day free trial with no credit card required. HubSpot lets you stay on its free CRM as long as you like.
🛟 Opções de suporte
Freshsales gives 24/5 support on all plans. HubSpot’s free plan relies on its knowledge base, with email support on paid tiers.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from HubSpot to Freshsales?
✅ O que você vai ganhar:
- Lower entry pricing for small sales teams
- Built-in phone, SMS, and a unified inbox
- 24/5 support on every paid plan
❌ O que você perderá:
- The deep HubSpot Marketing Hub and inbound marketing tools
- 500+ integrations and the wide app marketplace
- Free HubSpot Academy training and content
📋 Como mudar:
- Export your contacts and deals from HubSpot as a CSV file
- Create a new Freshsales account and start the free trial
- Import the CSV and map your custom fields in Freshsales
🔄 Switching from Freshsales to HubSpot?
✅ O que você vai ganhar:
- A free CRM that holds up to a million contacts
- Connected Marketing, Sales, and Service hubs
- Over 500 native integrations across business apps
❌ O que você perderá:
- The very low $9/user entry price
- Built-in phone and SMS in a unified inbox
- 24/5 support on lower tiers
📋 Como mudar:
- Export your contacts and deals from Freshsales
- Sign up for HubSpot’s free CRM with no card needed
- Import the file and set up your deal pipeline in HubSpot
O que nossa avaliação não abordou
This comparison focused on small businesses and growing sales and marketing teams. We did not test enterprise SSO, custom data residency, or bulk seat licensing. Our notes reflect the June 2026 versions, so features may have changed. If you manage 100+ users, your priorities may differ from what we cover here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales |
| 🚀 Principais funcionalidades | HubSpot |
| 🤖 Built-in AI | Gravata |
| 🎯 Ferramentas de Marketing | HubSpot |
| 👶 Facilidade de uso | Freshsales |
| 🔌 Integrações | HubSpot |
| 🏆 Vencedor Geral | HubSpot |
🏆 WINNER: HUBSPOT
HubSpot wins 4 out of 6 categories.
Ideal para: Unified marketing and sales, free CRM at scale, and teams that want room for business growth.
HubSpot and Freshsales solve two different problems.
HubSpot is a full customer relationship management platform for marketing and sales together.
Freshsales is a sharp, low-cost CRM built for sales teams.
Freshsales is an excellent value for SMBs that want phone, SMS, and Freddy AI in one tool.
But if you want marketing, sales, and service on one platform, HubSpot is the stronger pick.
Start with the free plan that fits you, then upgrade as your business grows.
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM tools:
A HubSpot vence em: Easier setup, a free plan, and friendlier support for small business buyers.
A Salesforce se destaca em: Deeper customization, enterprise-scale controls, and a larger developer market.
HubSpot vs Pipedrive
A HubSpot vence em: Built-in marketing tools, a free CRM, and broader integrations.
Pipedrive vence em: A simpler sales-only focus, lower entry cost, and a lighter learning curve.
HubSpot vs ActiveCampaign
A HubSpot vence em: A true free plan, a unified contact database, and the HubSpot Academy.
ActiveCampaign vence em: Cheaper email automation, deeper segmentation, and flexible campaign logic.
A HubSpot vence em: Native inbound marketing, email tracking, and a million-contact free tier.
Vitórias do CRM na segunda-feira em: Visual project boards, flexible workflows, and team task tracking.
Mais comparações do Freshsales
Here is how Freshsales stacks up against other sales tools:
Freshsales vence em: Freddy AI lead scoring, a cleaner unified inbox, and built-in phone and SMS.
O Zoho CRM se destaca em: A wider app suite, more low-cost tiers, and deeper customization options.
Freshsales vence em: A free tier, native phone and SMS, and 24/5 support on all plans.
Pipedrive vence em: A more polished deal view, more sales add-ons, and broader integrations.
Freshsales vence em: Lower cost, faster setup, and a gentler learning curve for SMBs.
A Salesforce se destaca em: Enterprise scale, vast customization, and a huge partner marketplace.
Perguntas frequentes
Para que o HubSpot CRM é mais indicado?
HubSpot CRM is best for sales and marketing teams that want one platform. Its free plan, connected hubs, and email marketing tools suit small businesses planning for business growth.
O HubSpot CRM é realmente gratuito?
Yes. The free version supports up to a million contacts and unlimited users. Paid plans add advanced features like deeper automation, custom reports, and more analytics as you grow.
O Freshsales é um CRM?
Yes. Freshsales is an AI-powered CRM from Freshworks for sales teams. It manages contacts, deals, and pipelines, and uses Freddy AI to score leads and guide next steps.
Salesforce ou HubSpot: qual é melhor?
It depends on your size. HubSpot is more user friendly and offers a free CRM for small business. Salesforce fits large enterprises that need deep customization.
Qual é o melhor CRM software for most teams?
For most teams, HubSpot is the best CRM here because it unites marketing and sales. Freshsales is the better pick for lean sales teams that want low cost and built-in calling.
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