⚡ Veredito rápido:
- Preços: HubSpot free tools start at $0/month, with paid plans from $15/seat/month. Close CRM starts at $35/seat/month with no free plan.
- Ideal para: HubSpot suits sales and marketing teams that want contact management, email marketing and landing pages in one crm platform. Close CRM suits outbound sales teams that live on phone calls.
- Principal diferença: HubSpot bundles Marketing Hub, Sales Hub and Service Hub. Close offers built in calling, a power dialer and a universal inbox instead.
- Nossa escolha: HubSpot for most pequenas empresas, because its free crm supports up to one million contacts and unlimited users.
Most teams pick a crm before they know how they sell.
That is the real split between HubSpot and Close CRM.
HubSpot is built around inbound marketing and long term customer relationships.
Close is built around calls, follow ups and closing more deals fast.
Both are solid crm tools. They just serve different sales processes.
Visão geral
This HubSpot vs Close CRM comparison covers pricing, core features and ease of use.
We also break down which crm software fits which team.
Our sources include published specs, official documentation and G2 reviews.
Nossos redatores também passaram um tempo testando os dois aplicativos na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é o HubSpot?
O HubSpot CRM é uma plataforma de gestão de relacionamento com o cliente para equipes de vendas e marketing.
Permite gerenciar contatos e acompanhar negócios em tempo real.
Its connected hubs join marketing, sales and service work in one place.
The free version supports one million contacts and unlimited users.
That freemium model is why so many startups begin here.
Over 750,000 customers use the company’s tools each week.
🏆 Vencedor: HubSpot
Start free with contact management, email tracking and one deal pipeline. Add Marketing Hub or Sales Hub when your negócios cresce.
Preços do HubSpot
Here is what HubSpot costs today. HubSpot offers free features first, then paid plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Ferramentas gratuitas | $ 0/mês | Contact management for smaller businesses |
| Centro de Marketing Inicial | US$ 15 por assento por mês | Email marketing and landing pages |
| Plataforma Inicial para Clientes | US$ 15 por assento por mês | Small business teams wanting every hub |
| Profissional de Hub de Marketing | US$ 800 por assento por mês | Custom reports and heavy automação |
Pricing verified August 2026.
Teste grátis: No trial needed. The free plan never expires and needs no card.
Garantia de reembolso: None published. Paid subscriptions require an annual commitment.
📌 Observação: The Starter plan includes 1,000 marketing contacts. Each extra thousand contacts costs $50, so budget for list growth.
⚠️ Pricing conflict flagged: Our research notes list a Professional plan near $1,080/month and enterprise plans near $4,000/month. Our verified dados shows the figures in the table above. Check the pricing page before you buy, since hub mixing changes the total.
Principais benefícios do HubSpot
Here is what makes HubSpot worth a look:
- A real free plan: HubSpot’s free CRM holds up to one million contacts. It also allows unlimited users, one deal pipeline and one team.
- Marketing tools built in: HubSpot’s marketing side covers email marketing, landing pages, website pages and email tracking inside the same crm platform. Lead nurturing does not need a second tool.
- 500+ business apps: HubSpot integrates with Google Workspace, Microsoft 365 and Salesforce. Facebook Messenger and live chat feed the same universal inbox.
- Clean visual dashboard: The dashboard shows your whole sales pipeline in real time. Sales leaders can read it without training.
- Breeze AI automation: Recent updates automate repetitive tasks like email drafting and data enrichment. That cuts manual data entry for your sales team.
- HubSpot Academy: A large library of free training helps new users learn the software. It is a real customer success advantage for small businesses.
- Room to scale: Custom properties, custom objects and custom reports unlock as you move into professional and enterprise plans.
O que nossa equipe observou
Nosso escritor set up a free HubSpot account and ran a small contact list through it. Here is what stood out during that hands-on time:
The walkthrough below covers the same setup steps on screen.
Vantagens e Desvantagens do HubSpot
✅ Prós
- O plano gratuito suporta um milhão de contatos e usuários ilimitados.
- Marketing, sales and service tools live in one crm platform
- Integra-se com mais de 500 aplicativos empresariais, incluindo o Salesforce.
- Interface amigável com processo de configuração guiado
- HubSpot Academy training and a deep knowledge base
❌ Contras
- Pricing gets complex once you mix and match hubs
- Free version has no live email support or phone support
- Steep learning curve for advanced features and analytics
- Customization feels rigid next to developer focused other crms
O que é o Close CRM?
O Close CRM é uma plataforma de vendas criada para pequenas e médias empresas.
It focuses on turning leads into revenue rather than on marketing.
Email, calling and SMS all land in one universal inbox.
Sales reps can dial multiple numbers straight from the browser.
Smart Views filter leads so your team works the hottest prospects first.
Most people choose Close for high-velocity outbound sales.
Runner Up: Close CRM
Built in calling, email sequences and a power dialer in one app. A 14-day free trial lets you test it with real calls.
Fechar Preços do CRM
Close keeps pricing simple with three seats-based tiers. There is no free plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Startup features for solo reps and tiny teams |
| Crescimento | US$ 99 por assento por mês | Professional features, multiple pipelines, power dialer |
| Escala | US$ 139 por assento por mês | Call coaching, custom objects, predictive dialer |
Pricing verified August 2026.
Teste grátis: Yes. Close offers a 14-day free trial with no card required.
Garantia de reembolso: None published. Onboarding includes free one-click migration from other crm options.
📌 Observação: Every tier bundles calling, texting and email. Advanced features like call coaching and enhanced customization sit in higher tiers.
⚠️ Pricing conflict flagged: Our research notes list Startup, Professional and Enterprise tiers at $59, $109 and $149 per user monthly. Our verified data shows the Essentials, Growth and Scale figures above. Confirm on the Close pricing page before you buy.
Principais benefícios do Close CRM
Here is why outbound teams pick this tool:
- Chamadas integradas: You can make phone calls from the app without a separate phone system. Power dialer and predictive dialer options speed up divulgação.
- One universal inbox: Email, calls and SMS sit together, so nobody hunts across other tools for context.
- Visualizações inteligentes: Saved filters rank leads by custom fields and criteria. Reps always know who to call next.
- Automation that cuts busywork: Workflows and automated reminders handle follow ups. That removes a lot of manual data entry.
- Sessões de coaching ao vivo por chamada: Managers can listen and help during calls. Activity lands on profile timelines for later review.
- Configuração rápida: A CSV import tool and free one-click migration get data in quickly. Full team engagement often happens inside the trial.
- Support and security: The help center, API documentation for any developer and regular product updates back the platform, with security handled responsibly.
The benefits view below groups those same strengths by sales stage.
O que nossa equipe observou
Our writer ran a trial account, imported a lead list and made test calls. Here is what stood out:
Vantagens e Desvantagens do Close CRM
✅ Prós
- Best-in-class calling with dialing straight from the browser
- Email, SMS and calls share a single universal inbox
- Quick onboarding, with free migration help and training
- Rated 4.7/5 on G2 for simplicity and outreach
❌ Contras
- Relatórios is weaker than most rival crm platforms
- No free plan, and entry pricing sits mid-tier
- Roughly 80 integrations, fewer than HubSpot’s 500+ business apps
- Less customizable, with no marketing hub or landing pages
Comparação de recursos
Ready for a closer look at HubSpot vs Close CRM? We compare ten areas that decide most buying calls.
| Recurso | HubSpot | Fechar CRM |
|---|---|---|
| Preço inicial | $0/month (free tools) | US$ 35 por assento por mês |
| Plano Gratuito | ✅ | ❌ (Teste grátis por 14 dias) |
| Contact Limit | ✅ One million contacts | ✅ Plan based |
| Chamadas integradas | ❌ Quantidade limitada | ✅ Power and predictive dialer |
| Marketing por e-mail | ✅ Central de Marketing | ✅ Bulk email and sequences |
| Páginas de destino | ✅ | ❌ |
| Integrações | ✅ Mais de 500 aplicativos empresariais | ✅ Around 80 other tools |
| Relatórios personalizados | ✅ Custom graphs and dashboards | ❌ Basic reporting |
| Ideal para | Sales and marketing teams under one roof | Outbound sales teams on phone calls |
1. Contact Management & Custom Objects
HubSpot: Contact management is the core of HubSpot’s CRM, and the free plan holds up to one million contacts. Custom properties and custom objects let you shape records around your business, though those advanced options sit in higher plans.
Fechar CRM: Leads and contacts are organised for speed, not storage. Smart Views and custom fields surface the right lead at the right moment, and search feels quick even on long lists.
2. Universal Inbox & Conversations
HubSpot: A shared inbox collects live chat, chatbot threads, Facebook Messenger and email in one view. It suits a support team as much as a sales team.
Fechar CRM: Email, calling and SMS land in a single inbox built for outreach. Every touch is captured on profile timelines automatically.
Conversations then thread those channels together per lead.
3. Built In Calling, Dialers & Call Coaching
HubSpot: Calling exists inside Sales Hub, but minutes and features depend on your tier. Most heavy callers pair HubSpot with a separate dialer.
Fechar CRM: This is Close’s strongest card. A power dialer and a predictive dialer let reps dial multiple numbers back to back, and managers can join live for call coaching.
💡 Dica profissional: The more your reps talk to prospects each day, the more calling depth should outrank marketing features in your decision.
4. Email Marketing & Lead Nurturing
HubSpot: HubSpot Marketing Hub runs campaigns, email tracking and lead nurturing from the same records your reps use. Inbound marketing here is a full discipline, not a bolt-on.
Fechar CRM: You get bulk email, email templates and email sequences aimed at outbound replies. There is no marketing hub for nurture campaigns or forms.
5. Content, Landing Pages & Website Pages
HubSpot: You can build landing pages, blog posts and website pages without a developer. That helps a small business attract new customers instead of only chasing them.
Fechar CRM: Close does not publish content at all. You will need another tool for pages and any inbound traffic.
6. Comércio eletrônico e pagamentos
HubSpot: Quotes, payment links and product records connect to the same deal pipeline. Companies selling online can track an order and the customer experience side by side.
Fechar CRM: Close tracks deals and opportunity value but leaves billing to integrations. That keeps the app lean for pure sales work.
7. Automation & AI
HubSpot: Workflow automation covers lead routing, tasks and internal alerts across every hub. The Breeze AI suite drafts emails and enriches data so reps skip repetitive work.
Fechar CRM: Workflows fire automated follow ups and reminders after every call or email. Sales AI summarises calls so nobody retypes notes.
The AI layer sits on top of those same workflows.
8. Relatórios e análises
HubSpot: Analytics run from contact to closed deal, with custom reports and custom graphs on paid tiers. Sales leaders get sales pipeline management data without exporting anything.
Fechar CRM: Reports cover quick KPI checks and activity tracking for coaching. G2 reviews flag reporting as the weakest area of the product.
⚠️ Aviso: If board-level reporting matters, test Close’s exports during the trial before you commit budget.
9. Integrations, Customization & Mobile
HubSpot: Over 500 business apps connect, including Google Workspace, Microsoft 365, Zoom meetings and Salesforce. Some users still find customization rigid next to a developer-first crm platform.
Fechar CRM: Around 80 integrations cover the usual sales stack, and the mobile device app keeps reps working away from the desktop. Advanced CRM settings add multiple pipelines and deeper custom fields.
Higher tiers unlock the advanced CRM controls shown here.
10. Preços e Custos
Let’s put the plans side by side.
| Nível | HubSpot | Fechar CRM |
|---|---|---|
| Livre | Ferramentas gratuitas: $0/mês | ❌ Sem plano gratuito |
| Entrada | Marketing Hub Starter: $15/seat/month | Essencial: US$ 35 por assento por mês |
| Meio | Starter Customer Platform: $15/seat/month | Crescimento: US$ 99 por assento por mês |
| Principal | Marketing Hub Professional: $800/seat/month | Escala: US$ 139 por assento por mês |
HubSpot: Entry cost is the lowest here, and free features carry a real team for months. The jump to the professional plan is steep, so map your needs before upgrading.
Fechar CRM: Pricing climbs in smaller steps and the top tier stays under $140 per seat. For a five-rep team the middle plan often beats stacking a cheap crm plus a dialer.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| A zero-cost start | HubSpot | Plano gratuito, usuários ilimitados |
| Heavy phone calls | Fechar CRM | Discador preditivo e de potência |
| Marketing de entrada | HubSpot | Landing pages and campaigns |
| Fast rep onboarding | Fechar CRM | Setup inside the free trial |
| Análises aprofundadas | HubSpot | Custom reports and dashboards |
| One tool for marketing and sales | HubSpot | Hubs share one contact database |
💰 Seu orçamento
HubSpot costs nothing to start and $15 per seat monthly after that. Close asks $35 per seat from day one, which is fair if it replaces your phone system.
🔌 Seu conjunto de tecnologias
HubSpot connects to 500+ business apps, so it slots into most stacks. Close covers about 80 other tools, which is enough for a focused sales stack.
📞 Seu Processo de Vendas
Outbound sales processes built on dials belong in Close. Inbound funnels that start with content and forms belong in HubSpot.
🎓 Seu nível de experiência
Close is simpler to learn, and most reps get productive within days. HubSpot is user friendly at the surface but has a steep learning curve deeper in.
🆓 Testes e demonstrações grátis
Run both at once for two weeks with the same lead list. Compare replies, dials and reporting before any card details change hands.
🛟 Opções de suporte
HubSpot’s free tier gives you documentation and community, not live email support, and paid tiers add onboarding services. Close offers proactive onboarding, a help center and steady product updates.
Guia de Troca
Already on one of them? Here is what changes if you move.
🔄 Switching from HubSpot to Close CRM?
✅ O que você vai ganhar:
- Built in calling with a power dialer, no extra phone bill
- Live call coaching and cleaner rep-level activity data
- A simpler app that your team learns in days
❌ O que você perderá:
- The free plan and its one million contacts
- Landing pages, forms and inbound marketing tools
- Deep custom reports and 500+ app integrations
📋 Como mudar:
- Export contacts, companies and deals from HubSpot as CSV files
- Start the 14-day free trial and request migration help
- Rebuild pipelines and Smart Views, then invite the team
🔄 Switching from Close CRM to HubSpot?
✅ O que você vai ganhar:
- A free tier that lets you cut seat costs immediately
- Marketing Hub, Sales Hub and Service Hub on one contact record
- Stronger analytics and HubSpot Academy training
❌ O que você perderá:
- The predictive dialer and one-click browser calling
- Call coaching built for sales managers
- A lighter interface with fewer settings to configure
📋 Como mudar:
- Export leads, opportunities and call logs from Close
- Create a free HubSpot account and import the files
- Map custom fields to custom properties, then connect your dialer
O que nossa avaliação não abordou
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise plans, custom API builds or multi-region compliance setups. Call quality across different carriers also sits outside our scope. If you manage fifty or more seats, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | HubSpot |
| 🚀 Principais funcionalidades do CRM | HubSpot |
| 📞 Calling & Outreach | Fechar CRM |
| 🎯 Ferramentas de Marketing | HubSpot |
| 👶 Facilidade de uso | Fechar CRM |
| 🔌 Integrações | HubSpot |
| 📊 Relatórios e análises | HubSpot |
| 🏆 Vencedor Geral | HubSpot |
🏆 VENCEDOR: HUBSPOT
HubSpot wins 5 out of 7 categories.
Ideal para: free contact management, inbound marketing, and teams that want marketing and sales in one crm platform
These two products answer different questions. HubSpot asks how you attract and nurture relationships over time.
Close asks how many quality conversations your reps can have today. Its calling depth is the reason teams pay more per seat.
Close CRM is excellent for high-volume outbound work and quick team engagement. But for broader business growth, a free entry point and stronger reporting, HubSpot is the safer pick for most companies.
Mais comparações do HubSpot
Still weighing HubSpot alternatives? Here is how it lands against three common rivals.
A HubSpot vence em: faster setup for non-technical users, a genuinely free tier, and bundled marketing tools
A Salesforce se destaca em: deeper customization, a bigger network of enterprise partners, and stronger admin controls at scale
HubSpot vs Pipedrive
A HubSpot vence em: free features, email marketing and landing pages, and customer success resources
Pipedrive vence em: lighter deal pipeline views, cheaper mid-tier seats, and quicker daily navigation for pure sales
A HubSpot vence em: native email tracking, richer contact records, and an inbound marketing engine
Vitórias do CRM na segunda-feira em: flexible boards for tasks, easier cross-team project views, and simpler per-seat math
Mais comparações do Close CRM
Here is how Close stacks up against three other crm options.
Vitórias apertadas em: dialer speed, faster rep onboarding, and cleaner call activity timelines
Freshsales vence em: a free starting tier, broader reporting views, and lower cost per seat at the entry level
Fechar CRM vs. Imediatamente
Vitórias apertadas em: phone-first outreach, full pipeline tracking, and manager coaching tools
Vence instantaneamente em: inbox warm-up at volume, cheaper cold email sending, and deliverability tooling
Fechar CRM vs. GoHighLevel
Vitórias apertadas em: a cleaner interface, dialer reliability, and focus on direct selling
GoHighLevel vence em: managing agency clients, funnel building, and white-label options for resellers
Perguntas frequentes
Para que o HubSpot CRM é mais indicado?
It suits small businesses that want contact management, marketing and service in one system. The free plan makes it a low-risk first CRM for a growing company.
O HubSpot CRM é realmente gratuito?
Yes. The free tier costs $0/month and covers unlimited users and one million contacts. Limits apply to automated emails, email tracking notifications and live support.
Em que o Close se diferencia de outros CRMs?
It blends CRM records with sales engagement in one app. Calling, texting and email sit together, which most traditional systems leave to add-ons.
Qual o valor da mensalidade da Close?
Plans run $35, $99 and $139 per seat each month for Essentials, Growth and Scale. A 14-day trial lets you test before paying.
Existe algum CRM melhor que o HubSpot?
It depends on your workflow. Salesforce fits complex enterprise setups, Zoho CRM undercuts on price, and Close beats both for teams that live on the phone.
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