⚡ Kesimpulan Singkat:
- Harga: HubSpot free tools start at $0/month, with paid plans from $15/seat/month. Close CRM starts at $35/seat/month with no free plan.
- Cocok untuk: HubSpot suits sales and marketing teams that want contact management, email marketing and landing pages in one crm platform. Close CRM suits outbound sales teams that live on phone calls.
- Perbedaan utama: HubSpot bundles Marketing Hub, Sales Hub and Service Hub. Close offers built in calling, a power dialer and a universal inbox instead.
- Pilihan kami: HubSpot for most bisnis kecil, because its free crm supports up to one million contacts and unlimited users.
Most teams pick a crm before they know how they sell.
That is the real split between HubSpot and Close CRM.
HubSpot is built around inbound marketing and long term customer relationships.
Close is built around calls, follow ups and closing more deals fast.
Both are solid crm tools. They just serve different sales processes.
Tinjau
This HubSpot vs Close CRM comparison covers pricing, core features and ease of use.
We also break down which crm software fits which team.
Our sources include published specs, official documentation and G2 reviews.
Para penulis kami juga menghabiskan waktu secara langsung untuk mencoba kedua aplikasi tersebut.
Catatan-catatan tersebut terdapat di bagian "Apa yang Tim Kami Perhatikan" di bawah ini.
Apa itu HubSpot?
HubSpot CRM adalah platform manajemen hubungan pelanggan untuk tim penjualan dan pemasaran.
Fitur ini memungkinkan Anda mengelola kontak dan melacak transaksi secara real-time.
Its connected hubs join marketing, sales and service work in one place.
The free version supports one million contacts and unlimited users.
That freemium model is why so many startups begin here.
Over 750,000 customers use the company’s tools each week.
🏆 Pemenang: HubSpot
Start free with contact management, email tracking and one deal pipeline. Add Marketing Hub or Sales Hub when your bisnis tumbuh.
Harga HubSpot
Here is what HubSpot costs today. HubSpot offers free features first, then paid plans.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Alat Gratis | $0/bulan | Contact management for smaller businesses |
| Pusat Pemasaran Pemula | $15/kursi/bulan | Email marketing and landing pages |
| Platform Pelanggan Pemula | $15/kursi/bulan | Small business teams wanting every hub |
| Pusat Pemasaran Profesional | $800/kursi/bulan | Custom reports and heavy otomasi |
Pricing verified August 2026.
Uji coba gratis: No trial needed. The free plan never expires and needs no card.
Garansi uang kembali: None published. Paid subscriptions require an annual commitment.
📌 Catatan: The Starter plan includes 1,000 marketing contacts. Each extra thousand contacts costs $50, so budget for list growth.
⚠️ Pricing conflict flagged: Our research notes list a Professional plan near $1,080/month and enterprise plans near $4,000/month. Our verified data shows the figures in the table above. Check the pricing page before you buy, since hub mixing changes the total.
Manfaat Utama HubSpot
Here is what makes HubSpot worth a look:
- A real free plan: HubSpot’s free CRM holds up to one million contacts. It also allows unlimited users, one deal pipeline and one team.
- Marketing tools built in: HubSpot’s marketing side covers email marketing, landing pages, website pages and email tracking inside the same crm platform. Lead nurturing does not need a second tool.
- 500+ business apps: HubSpot integrates with Google Workspace, Microsoft 365 and Salesforce. Facebook Messenger and live chat feed the same universal inbox.
- Clean visual dashboard: The dashboard shows your whole sales pipeline in real time. Sales leaders can read it without training.
- Breeze AI automation: Recent updates automate repetitive tasks like email drafting and data enrichment. That cuts manual data entry for your sales team.
- Akademi HubSpot: A large library of free training helps new users learn the software. It is a real customer success advantage for small businesses.
- Room to scale: Custom properties, custom objects and custom reports unlock as you move into professional and enterprise plans.
Apa yang Tim Kami Amati
Kita penulis set up a free HubSpot account and ran a small contact list through it. Here is what stood out during that hands-on time:
The walkthrough below covers the same setup steps on screen.
Kelebihan & Kekurangan HubSpot
✅ Kelebihan
- Paket gratis mendukung satu juta kontak dan pengguna tak terbatas.
- Marketing, sales and service tools live in one crm platform
- Terintegrasi dengan lebih dari 500 aplikasi bisnis termasuk Salesforce.
- Antarmuka yang ramah pengguna dengan proses pengaturan yang terpandu.
- HubSpot Academy training and a deep knowledge base
❌ Kekurangan
- Pricing gets complex once you mix and match hubs
- Free version has no live email support or phone support
- Steep learning curve for advanced features and analytics
- Customization feels rigid next to developer focused other crms
Apa itu Close CRM?
Close CRM adalah platform penjualan yang dibangun untuk bisnis kecil hingga menengah.
It focuses on turning leads into revenue rather than on marketing.
Email, calling and SMS all land in one universal inbox.
Sales reps can dial multiple numbers straight from the browser.
Smart Views filter leads so your team works the hottest prospects first.
Most people choose Close for high-velocity outbound sales.
Runner Up: Close CRM
Built in calling, email sequences and a power dialer in one app. A 14-day free trial lets you test it with real calls.
Tutup Harga CRM
Close keeps pricing simple with three seats-based tiers. There is no free plan.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Hal-hal penting | $35/kursi/bulan | Startup features for solo reps and tiny teams |
| Pertumbuhan | $99/kursi/bulan | Professional features, multiple pipelines, power dialer |
| Skala | $139/kursi/bulan | Call coaching, custom objects, predictive dialer |
Pricing verified August 2026.
Uji coba gratis: Yes. Close offers a 14-day free trial with no card required.
Garansi uang kembali: None published. Onboarding includes free one-click migration from other crm options.
📌 Catatan: Every tier bundles calling, texting and email. Advanced features like call coaching and enhanced customization sit in higher tiers.
⚠️ Pricing conflict flagged: Our research notes list Startup, Professional and Enterprise tiers at $59, $109 and $149 per user monthly. Our verified data shows the Essentials, Growth and Scale figures above. Confirm on the Close pricing page before you buy.
Manfaat Utama Close CRM
Here is why outbound teams pick this tool:
- Panggilan bawaan: You can make phone calls from the app without a separate phone system. Power dialer and predictive dialer options speed up kegiatan penjangkauan.
- One universal inbox: Email, calls and SMS sit together, so nobody hunts across other tools for context.
- Tampilan Cerdas: Saved filters rank leads by custom fields and criteria. Reps always know who to call next.
- Automation that cuts busywork: Workflows and automated reminders handle follow ups. That removes a lot of manual data entry.
- Pelatihan melalui panggilan langsung: Managers can listen and help during calls. Activity lands on profile timelines for later review.
- Pengaturan cepat: A CSV import tool and free one-click migration get data in quickly. Full team engagement often happens inside the trial.
- Support and security: The help center, API documentation for any developer and regular product updates back the platform, with security handled responsibly.
The benefits view below groups those same strengths by sales stage.
Apa yang Tim Kami Amati
Our writer ran a trial account, imported a lead list and made test calls. Here is what stood out:
Kelebihan & Kekurangan CRM
✅ Kelebihan
- Best-in-class calling with dialing straight from the browser
- Email, SMS and calls share a single universal inbox
- Quick onboarding, with free migration help and training
- Rated 4.7/5 on G2 for simplicity and outreach
❌ Kekurangan
- Melaporkan is weaker than most rival crm platforms
- No free plan, and entry pricing sits mid-tier
- Roughly 80 integrations, fewer than HubSpot’s 500+ business apps
- Less customizable, with no marketing hub or landing pages
Perbandingan Fitur
Ready for a closer look at HubSpot vs Close CRM? We compare ten areas that decide most buying calls.
| Fitur | HubSpot | Tutup CRM |
|---|---|---|
| Harga Mulai | $0/month (free tools) | $35/kursi/bulan |
| Paket Gratis | ✅ | ❌ (Uji coba gratis 14 hari) |
| Contact Limit | ✅ One million contacts | ✅ Plan based |
| Panggilan Terintegrasi | ❌ Terbatas | ✅ Power and predictive dialer |
| Pemasaran Email | ✅ Pusat Pemasaran | ✅ Bulk email and sequences |
| Halaman Landing | ✅ | ❌ |
| Integrasi | ✅ 500+ aplikasi bisnis | ✅ Around 80 other tools |
| Website B12 adalah situs profesional yang dihasilkan oleh AI dan dibangun di atas platform B12.io. AI akan membuat situs Anda dalam waktu sekitar 60 detik berdasarkan detail bisnis Anda. Anda kemudian dapat mengedit semuanya menggunakan editor visual atau mendapatkan bantuan dari tim desain B12. Situs ini mencakup alat untuk penjadwalan, pembuatan faktur, dan pemasaran email. | ✅ Custom graphs and dashboards | ❌ Basic reporting |
| Terbaik untuk | Sales and marketing teams under one roof | Outbound sales teams on phone calls |
1. Contact Management & Custom Objects
HubSpot: Contact management is the core of HubSpot’s CRM, and the free plan holds up to one million contacts. Custom properties and custom objects let you shape records around your business, though those advanced options sit in higher plans.
Tutup CRM: Leads and contacts are organised for speed, not storage. Smart Views and custom fields surface the right lead at the right moment, and search feels quick even on long lists.
2. Universal Inbox & Conversations
HubSpot: A shared inbox collects live chat, chatbot threads, Facebook Messenger and email in one view. It suits a support team as much as a sales team.
Tutup CRM: Email, calling and SMS land in a single inbox built for outreach. Every touch is captured on profile timelines automatically.
Conversations then thread those channels together per lead.
3. Built In Calling, Dialers & Call Coaching
HubSpot: Calling exists inside Sales Hub, but minutes and features depend on your tier. Most heavy callers pair HubSpot with a separate dialer.
Tutup CRM: This is Close’s strongest card. A power dialer and a predictive dialer let reps dial multiple numbers back to back, and managers can join live for call coaching.
💡 Pro Tip: The more your reps talk to prospects each day, the more calling depth should outrank marketing features in your decision.
4. Email Marketing & Lead Nurturing
HubSpot: HubSpot Marketing Hub runs campaigns, email tracking and lead nurturing from the same records your reps use. Inbound marketing here is a full discipline, not a bolt-on.
Tutup CRM: You get bulk email, email templates and email sequences aimed at outbound replies. There is no marketing hub for nurture campaigns or forms.
5. Content, Landing Pages & Website Pages
HubSpot: You can build landing pages, blog posts and website pages without a developer. That helps a small business attract new customers instead of only chasing them.
Tutup CRM: Close does not publish content at all. You will need another tool for pages and any inbound traffic.
6. E-Commerce & Pembayaran
HubSpot: Quotes, payment links and product records connect to the same deal pipeline. Companies selling online can track an order and the customer experience side by side.
Tutup CRM: Close tracks deals and opportunity value but leaves billing to integrations. That keeps the app lean for pure sales work.
7. Automation & AI
HubSpot: Workflow automation covers lead routing, tasks and internal alerts across every hub. The Breeze AI suite drafts emails and enriches data so reps skip repetitive work.
Tutup CRM: Workflows fire automated follow ups and reminders after every call or email. Sales AI summarises calls so nobody retypes notes.
The AI layer sits on top of those same workflows.
8. Pelaporan & Analisis
HubSpot: Analytics run from contact to closed deal, with custom reports and custom graphs on paid tiers. Sales leaders get sales pipeline management data without exporting anything.
Tutup CRM: Reports cover quick KPI checks and activity tracking for coaching. G2 reviews flag reporting as the weakest area of the product.
⚠️ Peringatan: If board-level reporting matters, test Close’s exports during the trial before you commit budget.
9. Integrations, Customization & Mobile
HubSpot: Over 500 business apps connect, including Google Workspace, Microsoft 365, Zoom meetings and Salesforce. Some users still find customization rigid next to a developer-first crm platform.
Tutup CRM: Around 80 integrations cover the usual sales stack, and the mobile device app keeps reps working away from the desktop. Advanced CRM settings add multiple pipelines and deeper custom fields.
Higher tiers unlock the advanced CRM controls shown here.
10. Harga & Biaya
Let’s put the plans side by side.
| Tingkat | HubSpot | Tutup CRM |
|---|---|---|
| Bebas | Alat Gratis: $0/bulan | ❌ Tidak ada paket gratis |
| Pintu masuk | Marketing Hub Starter: $15/seat/month | Informasi Penting: $35/kursi/bulan |
| Pertengahan | Starter Customer Platform: $15/seat/month | Pertumbuhan: $99/kursi/bulan |
| Atas | Marketing Hub Professional: $800/seat/month | Skala: $139/kursi/bulan |
HubSpot: Entry cost is the lowest here, and free features carry a real team for months. The jump to the professional plan is steep, so map your needs before upgrading.
Tutup CRM: Pricing climbs in smaller steps and the top tier stays under $140 per seat. For a five-rep team the middle plan often beats stacking a cheap crm plus a dialer.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| A zero-cost start | HubSpot | Paket gratis, pengguna tak terbatas |
| Heavy phone calls | Tutup CRM | Power dan predictive dialer |
| Pemasaran inbound | HubSpot | Landing pages and campaigns |
| Fast rep onboarding | Tutup CRM | Setup inside the free trial |
| Analisis mendalam | HubSpot | Custom reports and dashboards |
| One tool for marketing and sales | HubSpot | Hubs share one contact database |
💰 Anggaran Anda
HubSpot costs nothing to start and $15 per seat monthly after that. Close asks $35 per seat from day one, which is fair if it replaces your phone system.
🔌 Susunan Teknologi Anda
HubSpot connects to 500+ business apps, so it slots into most stacks. Close covers about 80 other tools, which is enough for a focused sales stack.
📞 Proses Penjualan Anda
Outbound sales processes built on dials belong in Close. Inbound funnels that start with content and forms belong in HubSpot.
🎓 Tingkat Pengalaman Anda
Close is simpler to learn, and most reps get productive within days. HubSpot is user friendly at the surface but has a steep learning curve deeper in.
🆓 Uji Coba dan Demo Gratis
Run both at once for two weeks with the same lead list. Compare replies, dials and reporting before any card details change hands.
🛟 Opsi Dukungan
HubSpot’s free tier gives you documentation and community, not live email support, and paid tiers add onboarding services. Close offers proactive onboarding, a help center and steady product updates.
Panduan Pengalihan
Already on one of them? Here is what changes if you move.
🔄 Switching from HubSpot to Close CRM?
✅ Apa yang akan Anda peroleh:
- Built in calling with a power dialer, no extra phone bill
- Live call coaching and cleaner rep-level activity data
- A simpler app that your team learns in days
❌ Apa yang akan Anda rugikan:
- The free plan and its one million contacts
- Landing pages, forms and inbound marketing tools
- Deep custom reports and 500+ app integrations
📋 Cara beralih:
- Export contacts, companies and deals from HubSpot as CSV files
- Start the 14-day free trial and request migration help
- Rebuild pipelines and Smart Views, then invite the team
🔄 Switching from Close CRM to HubSpot?
✅ Apa yang akan Anda peroleh:
- A free tier that lets you cut seat costs immediately
- Marketing Hub, Sales Hub and Service Hub on one contact record
- Stronger analytics and HubSpot Academy training
❌ Apa yang akan Anda rugikan:
- The predictive dialer and one-click browser calling
- Call coaching built for sales managers
- A lighter interface with fewer settings to configure
📋 Cara beralih:
- Export leads, opportunities and call logs from Close
- Create a free HubSpot account and import the files
- Map custom fields to custom properties, then connect your dialer
Apa yang Tidak Kami Bahas dalam Ulasan Kami
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise plans, custom API builds or multi-region compliance setups. Call quality across different carriers also sits outside our scope. If you manage fifty or more seats, your priorities will differ from what we covered here.
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Harga | HubSpot |
| 🚀 Fitur Inti CRM | HubSpot |
| 📞 Calling & Outreach | Tutup CRM |
| 🎯 Alat Pemasaran | HubSpot |
| 👶 Kemudahan Penggunaan | Tutup CRM |
| 🔌 Integrasi | HubSpot |
| 📊 Pelaporan & Analisis | HubSpot |
| 🏆 Pemenang Keseluruhan | HubSpot |
🏆 PEMENANG: HUBSPOT
HubSpot wins 5 out of 7 categories.
Cocok untuk: free contact management, inbound marketing, and teams that want marketing and sales in one crm platform
These two products answer different questions. HubSpot asks how you attract and nurture relationships over time.
Close asks how many quality conversations your reps can have today. Its calling depth is the reason teams pay more per seat.
Close CRM is excellent for high-volume outbound work and quick team engagement. But for broader business growth, a free entry point and stronger reporting, HubSpot is the safer pick for most companies.
Selengkapnya tentang HubSpot Dibandingkan
Still weighing HubSpot alternatives? Here is how it lands against three common rivals.
HubSpot unggul dalam hal: faster setup for non-technical users, a genuinely free tier, and bundled marketing tools
Salesforce unggul dalam hal: deeper customization, a bigger network of enterprise partners, and stronger admin controls at scale
HubSpot vs Pipedrive
HubSpot unggul dalam hal: free features, email marketing and landing pages, and customer success resources
Pipedrive menang dalam hal: lighter deal pipeline views, cheaper mid-tier seats, and quicker daily navigation for pure sales
HubSpot vs Senin CRM
HubSpot unggul dalam hal: native email tracking, richer contact records, and an inbound marketing engine
CRM menang pada hari Senin dalam hal: flexible boards for tasks, easier cross-team project views, and simpler per-seat math
Perbandingan Lebih Lanjut tentang Close CRM
Here is how Close stacks up against three other crm options.
Kemenangan tipis pada: dialer speed, faster rep onboarding, and cleaner call activity timelines
Freshsales menang dalam hal: a free starting tier, broader reporting views, and lower cost per seat at the entry level
Buka Growth Analyzer dari dasbor Anda dan pilih situs yang ingin Anda analisis. Seketika
Kemenangan tipis pada: phone-first outreach, full pipeline tracking, and manager coaching tools
Menang secara instan dalam hal: inbox warm-up at volume, cheaper cold email sending, and deliverability tooling
Buka Growth Analyzer dari dasbor Anda dan pilih situs yang ingin Anda analisis. Naik Level
Kemenangan tipis pada: a cleaner interface, dialer reliability, and focus on direct selling
GoHighLevel menang dalam hal: managing agency clients, funnel building, and white-label options for resellers
Pertanyaan Yang Sering Muncul
HubSpot CRM paling cocok untuk apa?
It suits small businesses that want contact management, marketing and service in one system. The free plan makes it a low-risk first CRM for a growing company.
Apakah HubSpot CRM benar-benar gratis?
Yes. The free tier costs $0/month and covers unlimited users and one million contacts. Limits apply to automated emails, email tracking notifications and live support.
Apa perbedaan Close dengan CRM lainnya?
It blends CRM records with sales engagement in one app. Calling, texting and email sit together, which most traditional systems leave to add-ons.
Berapa biaya Close per bulan?
Plans run $35, $99 and $139 per seat each month for Essentials, Growth and Scale. A 14-day trial lets you test before paying.
Adakah CRM yang lebih baik daripada HubSpot?
It depends on your workflow. Salesforce fits complex enterprise setups, Zoho CRM undercuts on price, and Close beats both for teams that live on the phone.
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