Best CRM for Real Estate: Top Platforms Compared in 2025?

oleh | Last updated Aug 7, 2025

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best crm for real estate

Ever feel like you’re juggling flaming torches while trying to keep up with real estate leads?

Managing contacts, properties, and deals can be chaos.

Imagine having a super-organized assistant who never forgets details and helps you close more deals.

That’s what the best CRM for real estate can do.

This article will help you find the perfect one for your business.

We’ll compare top platforms, discuss key features, and even discuss pricing.

Ready to ditch the spreadsheets and boost your sales? Let’s dive in!

What is the Best CRM for Real Estate?

Memilih kanan CRM can feel overwhelming.

There are so many options! Don’t worry; we’ve done the hard work for you.

We’ve researched and compared the top platforms to find the best CRM for real estate pros.

Ready to see our recommendations?

1. Monday CRM (⭐️ 4.75)

Senin CRM is a customizable work operating system.

It includes CRM functionality.

It helps you manage leads, deals, and projects.

Maksimalkan potensinya dengan kami. Monday tutorial

monday CRM homepage

Our Take

Monday CTA

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM.

Manfaat Kunci

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Harga

  • Bebas: $0 free forever.
  • Dasar: $9/seat/month.
  • Standar: $12/seat/month.
  • Pro: $19/seat/month.
  • Perusahaan: Custom Pricing based on your needs.
monday pricing

Pro

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Kons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

2. Gohighlevel (⭐️ 4.50)

GoHighLevel is an all-in-one platform.

It’s designed for marketing agencies and businesses. It combines many tools into one.

Think CRM, landing pages, email marketing, and more.

It’s built to help you automate and scale.

Maksimalkan potensinya dengan kami. Gohighlevel tutorial. 

Membangun pemasaran digital di GoHighLevel

Our Take

Naik Level

Ini sangat bagus untuk agensi dan bisnis yang ingin mengkonsolidasikan alat. Kemampuan otomatisasinya sangat kuat.

Manfaat Kunci

  • Platform pemasaran serba guna.
  • Layanan white-label tersedia.
  • Kampanye otomatis.
  • Alat-alat untuk membina prospek.
  • Pelaporan komprehensif.

Harga

  • Starter: $97/bulan.
  • Tak terbatas: $297/bulan.
Harga GoHighLevel

Pro

  • Solusi lengkap.
  • Antarmuka yang ramah pengguna.
  • Alat otomatisasi yang ampuh.
  • Integrasi yang ekstensif.
  • Komunitas dan dukungan yang aktif.

Kons

  • Kurva pembelajaran yang curam.
  • Bagi sebagian orang, harganya mahal.
  • Kustomisasi terbatas.

3. ClickUp (⭐️ 4.25)

KlikUp is an all-in-one productivity platform.

It includes CRM features. It’s highly customizable.

Maksimalkan potensinya dengan kami. ClickUp tutorial. 

clickup homepage

Our Take

Clickup CTA

It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects. However, due to its many options, it can be overwhelming at first, and the learning curve can be steep for new users.

Manfaat Kunci

  • Centralized workspace for tasks.
  • Offers a free forever plan.
  • Supports over 1,000 integrations.
  • Customizable workflows and views.
  • Comprehensive reporting features.

Harga

  • Bebas: Best for personal use.
  • Tak terbatas: $7/user.
  • Bisnis: $12/user.
  • Perusahaan: Contact them for custom pricing based on your requirements.
Clickup Pricing

Pro

  • Platform Terpadu.
  • Highly Customizable.
  • Robust Free Plan.
  • Strong Automation.
  • Collaborative Features.

Kons

  • Steep Learning Curve.
  • Fitur yang Terlalu Banyak.
  • Mobile App Limitations.
  • Performance Issues.

4. HubSpot (⭐️ 3.75)

HubSpot is a popular CRM and marketing platform with a wide ramany.

It’s a good choice for businesses of all sizes.

Unlock its potential with our HubSpot tutorial.

What is Hubspot

Our Take

Hubspot

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Manfaat Kunci

  • Free CRM: Start with a free plan with basic CRM features.
  • Platform serba guna: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Harga

  • Free Tools: Free for up to two users.
  • Marketing Hub Starter: $15/seat/month.
  • Starter Customer Platform: $15/seat/month.
  • Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
HubSpot Pricing

Pro

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Kons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

5. Keap (⭐️ 3.75)

Keap (formerly Infusionsoft) is a CRM and marketing automation platform.

It’s designed for bisnis kecil.

It helps you automate your sales & marketing.

Great for managing leads and nurturing relationships.

Maksimalkan potensinya dengan kami. Keap tutorial

Keap Introduction

Our Take

Keap CRM

Keap adalah pilihan fantastis bagi bisnis kecil untuk menyederhanakan upaya penjualan dan pemasaran mereka. Platform ini mudah digunakan dan dilengkapi dengan fitur-fitur berharga.

Manfaat Kunci

  • Pemasaran email bawaan: Kirim email yang ditargetkan kepada audiens Anda.
  • Otomatisasi yang mudah digunakan: Otomatiskan tugas-tugas seperti mengirim pesan tindak lanjut dan menetapkan prospek.
  • Manajemen saluran penjualan: Lacak transaksi Anda dan identifikasi peluang.
  • Integrasi e-commerce: Hubungkan Keap dengan toko online Anda untuk mengelola pesanan dan pelanggan.

Harga

Keap menawarkan uji coba gratis dan struktur harga yang sederhana untuk membantu Anda memulai.

  • Rencana sederhana: Starts at $299/month (Annually Billed) and offers two users and 1500 contacts.
Harga Keap

Pro

  • Sangat cocok untuk usaha kecil.
  • Mudah dipelajari dan digunakan.
  • Alat pemasaran email yang ampuh.
  • Fitur otomatisasi yang sangat baik.

Kons

  • Biayanya bisa menjadi mahal seiring pertumbuhan bisnis Anda.
  • Opsi kustomisasi terbatas.
  • Tidak ideal untuk perusahaan besar.

6. Pipedrive (⭐️ 3.75)

Pipedrive is a sales-focused CRM designed to help you visualize your sales pipeline.

It’s simple to use and has excellent pelaporan features, perfect for tracking deals and closing more sales.

Maksimalkan potensinya dengan kami. Pipedrive tutorial

Pipedrive Introduction

Our Take

Pipedrive logo

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Manfaat Kunci

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • Dukungan 24/7: Get help whenever you need it.

Harga

Semua rencana akan ditagih setiap tahun.

  • Lite: $14/user/month.
  • Pertumbuhan: $24/user/month.
  • Premium: $49/user/month.
  • Terakhir: $69/user/month.
Pipedrive Pricing

Pro

  • Easy to use and navigate.
  • It is a great visual pipeline.
  • Fitur otomatisasi yang kuat.
  • Layanan pelanggan yang sangat baik.

Kons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Pelaporan bisa lebih akurat.

7. ActiveCampaign (⭐️ 3.75)

ActiveCampaign is a very powerful marketing automation platform with CRM features.

It’s known for its advanced email marketing, perfect for nurturing leads and building relationships.

Maksimalkan potensinya dengan kami. ActiveCampaign tutorial

Activecampaign Introduction

Our Take

ActiveCampaign

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Manfaat Kunci

  • Automasi tingkat lanjut: Membuat alur kerja kompleks untuk memelihara memimpin dan otomatis tugas.
  • Kandang daya pemasaran surel: Kirim kampanye email yang indah dan efektif.
  • Bangun CRM: Kelola kontak dan jalur interaksi.
  • Semmentasi dan personalisasi: Target kelompok spesifik kontak dengan pesan pribadi.

Harga

  • Starter: $15/month.
  • Plus: $49/bulan.
  • Pro: $79/month.
  • Perusahaan: $145/bulan.
ActiveCampaign Pricing

Pro

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Kons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

8. Instantly (⭐️ 3.50)

Instantly is an outbound sales automation platform.

It helps you find and contact leads. It’s designed to boost your kegiatan penjangkauan efforts.

Maksimalkan potensinya dengan kami. Tutorial singkat.

Instantly AI

Our Take

langsung CTA

Seketika adalah alat berharga bagi bisnis yang ingin meningkatkan usaha mereka.

Manfaat Kunci

  • Outreach saluran ganda: Hubungkan dengan prospek melalui email, LinkedIn, Twitter, dan banyak lagi.
  • Pesan Pribadi: Tailor pesan Anda untuk setiap penerima.
  • Mengikuti otomatis-up: Tetap tenang tanpa mengangkat jari.
  • Analisis rinci: Lacak kemajuanmu dan identifikasi apa yang & # 8217; s bekerja.

Harga

  • Pertumbuhan CRM$37,9 / bulan, kursi tak terbatas.
  • Hyper CRM$77.6 / bulan, kursi tak terbatas.
Mencegah

Pro

  • Besar untuk jangkauan dan memimpin generasi.
  • Fitur otomatisasi yang kuat.
  • Ini membantu meningkatkan tingkat respon.
  • Mudah untuk personalisasi pesan.

Kons

  • Hal ini dapat mahal untuk jangkauan volume tinggi.
  • Rencana gratis minimal.
  • Bukan CRM penuh.

9. Freshsales CRM (⭐️ 3.25)

Freshsales CRM is a sales-focused CRM that is part of the Freshworks suite.

It is known for its ease of use and is excellent for small—to medium-sized businesses.

Maksimalkan potensinya dengan kami. Freshsales tutorial.

Freshsales Homepagee

Our Take

Freshsales CTA

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Manfaat Kunci

  • Antarmuka yang ramah pengguna: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Harga terjangkau: Offers a free plan and competitive paid plans.

Harga

  • Growth + 500 Marketing Contacts: $9/user/month.
  • Pro + 500 Marketing Contacts: $39/user/month.
  • Enterprise + 500 Marketing Contacts: $59/pengguna/bulan.
Freshsales crm pricing

Pro

  • Intuitive and easy to use.
  • Affordable pricing options.
  • Sangat cocok untuk usaha kecil.
  • Helpful AI-powered features.

Kons

  • Opsi kustomisasi terbatas.
  • Pelaporan bisa lebih akurat.
  • There are not as many integrations as some competitors

What to Look for When Buying the Best CRM for Real Estate?

  • Integrasi: Does it integrated with your existing tools (MLS, email, etc.)?
  • Akses Seluler: Is there a robust mobile app for on-the-go access?
  • Lead Capture: How does it help you capture leads from various sources?
  • Kustomisasi: Can you customize the CRM to fit your specific workflow?
  • Skalabilitas: Will it grow with your business?
  • Training & Support: What level of training and support do they offer?
  • Pelaporan: Does it provide the reports you need to track your progress?
  • Budget: Does it fit within your budget? Consider both upfront and ongoing costs.
  • Ulasan Pengguna: What are other real estate professionals saying about the CRM?

How Can the Best CRM for Real Estate Benefit You?

A good CRM is a powerful tool. It helps you manage customer relationships and boost sales.

It acts as an all in one CRM platform to keep track of customer contact information and purchase history.

This lets you gain insights into customer behavior.

You can use this data to improve customer engagement and make smarter marketing plans.

The right CRM solution helps you streamline processes and reduce manual work.

It uses automated workflows to handle repetitive tasks.

This frees up your time to focus on your existing customers and on lead generation.

This focus can lead to increased sales and improved customer satisfaction by giving your team access to data and advanced analytics.

Ultimately, the best CRM tools help you better manage sales tasks, improving your entire business.

Panduan Pembeli

We conducted extensive research to find the best CRM software by focusing on factors critical to the real estate industry.

We looked at dozens of CRM software options to give you a complete picture. Here’s how we did it:

  • Harga: We checked how much each CRM solution cost. We looked for free plans and how the price changed as you added more people to your sales team. We wanted to find the best value for your business needs.
  • Fitur: We dug deep into the advanced features each platform offered. We looked for things that help agen real estat like lead scoring, workflow automation, and predictive analytics. We also checked for communication tools that handle phone calls and other interactions across multiple channels. We even considered what made each CRM tool unique.
  • Sisi negatifnya: We found what was missing from each product. For example, some CRM tools may lack deal insights or struggle with data management. We looked for common complaints about a CRM system from users to understand potential customer issues.
  • Dukungan atau Pengembalian Dana: We researched if companies offered good support team help and training. Did they have a community or a clear refund policy? This is important for customer satisfaction.

Kesimpulan

Picking the right customer relationship management software is a big step.

We have looked at many CRM software options.

This guide shows you how to find a solution that works for you.

A good CRM helps you keep track of all the data about your current customers and sales leads.

It lets you manage customer relationships better.

A great CRM solution helps you with marketing efforts and marketing campaigns.

It uses customer data and customer information to help you understand customer behavior and build brand loyalty.

It also helps with contact management and makes sales processes easier.

The right CRM software can save you time on repetitive tasks and data entry.

This frees up your entire team to focus on customer interactions and deliver great customer experiences, leading to increased sales.

Pertanyaan Yang Sering Muncul

What’s the best free real estate CRM for new agents?

If you’re new and want a free CRM, try HubSpot. It offers the basics for agents and small teams and allows you to get started for free. Agile CRM is another good free option. It helps you get leads and has marketing tools.

What are the best real estate CRMs in 2025?

Wise Agent and Zoho CRM are great for realtors. They won’t break the bank and have features just for real estate. They help with things like managing leads and marketing.

What should I look for in a real estate CRM?

You want a CRM that captures leads, manages contacts, and tracks deals. Look for features like marketing automation and a dialer. It should be easy to use and help you stay organized.

How can a CRM help my real estate business?

A CRM helps you keep track of everything. It organizes your leads and enables you to stay in touch. This can lead to more deals and a better business.

What’s the best CRM for teams and big agencies?

If you have a small team, try Freshsales CRM. It’s easy to use, and you can customize it. For large agencies, Real Geeks is a popular choice. It has lots of features to help agents.

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