Início rápido
Este guia abrange todas as funcionalidades do Sprinklr:
- Começando — Create your account and connect channels
- Como usar a análise de conteúdo inteligente — See which posts actually earn engagement before you spend more budget
- Como usar chatbots — Answer repetitive questions day and night without adding headcount
- Como usar a análise de tickets — Spot the issue driving your ticket volume before it becomes a crisis
- Como usar o gerenciamento de conteúdo — Plan, approve, and publish across every channel from one calendar
- Como usar o Console do Agente Unificado — Work every channel from one screen instead of six browser tabs
- Como usar o software de suporte por chat ao vivo — Catch buyers while they are still on your pricing page
- How to Use Conversational IVR Software — Let callers say what they need instead of pressing numbers
- Como usar a plataforma de IA conversacional — Train one AI model that serves chat, voice, and social channels
- Como usar o Assistente de Agente com IA — Give agents suggested replies while the customer is still typing
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I’ve run Sprinklr for eight months across social media publishing and a live support queue.
Every screen in this tutorial comes from my own account, not vendor marketing.
Sprinklr is a unified customer experience management platform built for large teams.
Most people only ever touch the publishing calendar.
This guide shows you how to use Sprinklr properly — every module, step by step.
Tutorial do Sprinklr
This tutorial walks through the full Sprinklr platform, from your first login to advanced configuration.
Aspersor
Run social media, chat, voz, and email support from one platform. Sprinklr for CX teams brings publishing, listening, and ticketing under a single login. Book a demo and see your own channels inside it.
Primeiros passos com o Sprinklr
É fácil começar a configurar suas operações de mídia social no Sprinklr Social.
The basic setup takes about three minutes.
Here is what my own first week looked like:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the Sprinklr website and click Request Demo or Sign In.
Enterprise accounts are provisioned by sales, so you may need to contact a rep first.
Once your workspace exists, sign in with the credentials you receive by email.
✓ Ponto de verificação: You land on the Sprinklr platform home screen.
Passo 2: Conecte seus canais
Click the module launcher, open Settings, then choose Accounts.
Add each social media profile, caixa de entrada, and phone line you plan to manage.
Here’s what the platform looks like once channels are added:
✓ Ponto de verificação: Every connected account shows a green status badge.
Step 3: Set Up Users and Permissions
Invite your teammates and assign each one a role before anyone publishes.
As a Social Media Manager, you can quickly start using Sprinklr Social from here.
✅ Concluído: Você está pronto para usar qualquer recurso abaixo.
How to Use Sprinklr Smart Content Analyzer
Análise de conteúdo inteligente scores every published post and tells you what worked and why.
Veja como usá-lo passo a passo.
Step 1: Open the Analytics Module
Click the module launcher in the top-left corner of the Sprinklr platform.
Choose Reporting, then pick Content Analysis from the list.
Step 2: Pick Your Date Range and Channels
Select the accounts you want scored, then set a 30-day window.
Eis como isso se parece:
✓ Ponto de verificação: A scored table listing every post with reach, clicks, and sentiment.
Step 3: Sort by Engagement Rate
Sort the results column so your strongest social media posts sit on top.
✅ Resultado: You now know which content themes deserve more budget next month.
💡 Dica profissional: Tag posts by campaign before you publish. The analysis then groups them automatically.
Como usar os chatbots do Sprinklr
Chatbots handle the questions your team answers fifty times a week.
Veja como usá-lo passo a passo.
Passo 1: Criar um novo bot
Go to Care Console settings and click Create Bot.
Name it after the queue it will serve, not the department.
Step 2: Build Your First Dialogue Tree
Add intents for your five most common customer service topics.
Eis como isso se parece:
✓ Ponto de verificação: A test conversation that resolves and then hands off cleanly.
Step 3: Set the Handover Rule
Route anything the bot cannot answer straight to a live agent.
✅ Resultado: Your bot deflects routine tickets and escalates the rest without dead ends.
💡 Dica profissional: Cap the bot at three failed attempts. After that, hand the customer to a human.
How to Use Sprinklr Ticket Analyzer
Análise de Ingressos clusters incoming tickets by topic so patterns surface fast.
Veja como usá-lo passo a passo.
Step 1: Open the Care Analytics Dashboard
Select Care from the module menu, then click Ticket Insights.
Step 2: Group Tickets by Intent
Switch the grouping dropdown from channel to detected intent.
Eis como isso se parece:
✓ Ponto de verificação: A ranked list of intents with volume and average handle time.
Step 3: Drill Into the Largest Cluster
Click any bar to read the raw tickets behind the number.
✅ Resultado: You can point to the exact issue costing your team the most hours.
💡 Dica profissional: Export the top three clusters weekly and share them with your product team.
How to Use Sprinklr Content Manager
Gestão de Conteúdo keeps drafts, approvals, and scheduled posts in a single view.
Veja como usá-lo passo a passo.
Step 1: Open the Publishing Calendar
Click Publishing in the module launcher, then select Calendar view.
Step 2: Create a Post and Attach Assets
Click any empty date, write your copy, and pull images from the asset library.
Eis como isso se parece:
✓ Ponto de verificação: Your draft appears on the calendar with a pending approval badge.
Step 3: Send It Through Approval
Assign a reviewer so nothing publishes without a second pair of eyes.
✅ Resultado: Every scheduled post now carries an auditoria trail from draft to live.
💡 Dica profissional: Build reusable post templates for recurring campaigns. It halves your setup time.
Como usar o console do agente unificado da Sprinklr
Console do Agente Unificado pulls email, chat, voice, and social media into one queue.
Veja como usá-lo passo a passo.
Step 1: Open the Care Console
Select Care, then click Agent Console to load your live queue.
Step 2: Configure Your Queue Filters
Filter by priority and channel so urgent cases surface first.
Eis como isso se parece:
✓ Ponto de verificação: One queue showing tickets from every connected channel.
Step 3: Reply Using Saved Responses
Type a slash command to pull an approved reply into the message box.
✅ Resultado: Your agents stop tab-switching and handle more conversations per shift.
💡 Dica profissional: Pin your three busiest filters. Agents lose real minutes rebuilding them daily.
Como usar o software de suporte por chat ao vivo Sprinklr
Software de suporte por chat ao vivo puts a chat widget on your site and routes it into the same queue.
Veja como usá-lo passo a passo.
Step 1: Generate the Widget Code
Open Live Chat settings and click Create Deployment.
Copy the snippet Sprinklr generates for you.
Step 2: Add the Snippet to Your Site
Paste it before the closing body tag on every page you want covered.
Eis como isso se parece:
✓ Ponto de verificação: The widget appears on your live site and a test chat reaches your queue.
Step 3: Set Routing and Office Hours
Send chats to the right team and show a contact form after hours.
✅ Resultado: Visitors can reach support without leaving the page they are reading.
💡 Dica profissional: Trigger the widget only after 20 seconds on page. Instant popups get dismissed.
Como usar o software de URA conversacional Sprinklr
Software IVR Conversacional replaces press-one menus with plain spoken requests.
Veja como usá-lo passo a passo.
Step 1: Connect Your Phone Number
Open Voice settings and link your existing number or buy a new one.
Step 2: Map Spoken Intents to Queues
Write the phrases callers actually use, then point each one at a queue.
Eis como isso se parece:
✓ Ponto de verificação: A test call routes correctly after you speak your request.
Step 3: Record or Generate Your Prompts
Use a synthetic voice for testing, then swap in studio audio later.
✅ Resultado: Callers reach the right agent without navigating a numbered menu.
💡 Dica profissional: Always keep a zero-out option. Some callers just want a person immediately.
Como usar a plataforma de IA conversacional Sprinklr
Plataforma de IA Conversacional is the shared brain behind your bots, IVR, and messaging.
Veja como usá-lo passo a passo.
Step 1: Open the AI Studio
Select AI Studio from the module launcher.
Step 2: Import Your Existing Transcripts
Upload past chat logs so the model learns your real customer language.
Eis como isso se parece:
✓ Ponto de verificação: Intent accuracy scores appear for every trained phrase group.
Step 3: Test and Publish the Model
Run the built-in test set, fix weak intents, then publish to your channels.
✅ Resultado: One trained model now powers every automated conversation you run.
💡 Dica profissional: Retrain monthly. Customer phrasing shifts faster than most teams expect.
How to Use Sprinklr AI-powered Agent Assistant
Assistente de Agente com Inteligência Artificial reads the live conversation and suggests the next best reply.
Veja como usá-lo passo a passo.
Step 1: Enable Assist for Your Team
Open Care settings and toggle Agent Assist on for the chosen queues.
Step 2: Connect Your Knowledge Base
Point Assist at your help articles so it can quote approved answers.
Eis como isso se parece:
✓ Ponto de verificação: Suggestion cards appear beside every live conversation.
Step 3: Coach Agents on Editing Suggestions
Tell agents to adjust tone before sending. Raw suggestions read robotic.
✅ Resultado: New agents handle complex cases without waiting on a supervisor.
💡 Dica profissional: Review rejected suggestions weekly. They show exactly where your knowledge base has gaps.
Dicas e Atalhos Profissionais do Sprinklr
After eight months on the Sprinklr platform, these are the tips I actually use.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Open module launcher | Alt + M |
| Criar uma nova publicação | Alt + N |
| Search records | Alt + S |
| Reply to open ticket | Alt + R |
Características ocultas que a maioria das pessoas não percebe
- Saved column layouts: Build one view per campaign, then switch between them in a click.
- Rule Engine: Auto-tag and route inbound messages before an agent ever sees them.
- Asset expiry dates: Set an end date so licensed images cannot be reused by mistake.
Erros comuns a evitar no Sprinklr
Mistake #1: Rolling Out Every Module at Once
❌ Errado: Turning on publishing, care, voice, and AI in week one.
✅ Direita: Start with publishing, then add support channels once teams are trained.
Mistake #2: Skipping Permission Setup
❌ Errado: Giving every user admin rights so nobody gets blocked.
✅ Direita: Assign roles by job function and require approval before posts go live.
Mistake #3: Ignoring Advanced Configuration
❌ Errado: Treating basic setup as the finish line.
✅ Direita: You can enhance your productivity by learning advanced configuration across different modules and products in Sprinklr Social after the basic setup is done.
Solução de problemas do Sprinklr
Problem: A Connected Account Keeps Disconnecting
Causa: The network token expired or the page admin changed.
Consertar: Open Settings, click Accounts, and reauthorize the profile with a permanent admin.
Problem: Scheduled Posts Fail to Publish
Causa: The post is still sitting in an approval step nobody actioned.
Consertar: Check the approval queue, then set a backup approver on every workflow.
Problem: Tickets Land in the Wrong Queue
Causa: Two routing rules match the same message and the broader one wins.
Consertar: Open the Rule Engine and reorder rules so specific conditions run first.
📌 Observação: If none of these fix your issue, contact Sprinklr support through the help centre.
O que é o Sprinklr?
Aspersor is a unified customer experience management platform for enterprise brands.
Think of it like a control tower for every conversation your company has.
It covers social media, chat, email, and voice from one login.
Veja esta breve visão geral:
Inclui estas características principais:
- Análise de conteúdo inteligente: See which posts actually earn engagement before you spend more budget.
- Chatbots: Answer repetitive questions day and night without adding headcount.
- Análise de ingressos: Spot the issue driving your ticket volume before it becomes a crisis.
- Gestão de conteúdo: Plan, approve, and publish across every channel from one calendar.
- Console de Agente Unificado: Work every channel from one screen instead of six browser tabs.
- Live Chat Support Software: Catch buyers while they are still on your pricing page.
- Conversational IVR Software: Let callers say what they need instead of pressing numbers.
- Plataforma de IA Conversacional: Train one AI model that serves chat, voice, and social channels.
- Assistente de Agente com Inteligência Artificial: Give agents suggested replies while the customer is still typing.
The help centre splits its documentation into social media topics and customer service topics, which makes finding the right article far quicker.
Sprinklr for CX teams also ships enterprise offerings like custom governance and dedicated support.
You will see “© 2025 Sprinklr Inc” in the footer of those official docs — a quick way to confirm you are not reading a third-party copy.
Para uma análise completa, consulte nosso artigo. Análise do Sprinklr.
Preços do Sprinklr
Eis o custo do Sprinklr em 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Solução de gerenciamento de mídias sociais | $249 | Marketing teams publishing at scale |
| Solução de SMM e Atendimento ao Cliente | $299 | Teams running publishing and support together |
| Solução personalizada de gerenciamento de mídias sociais | Preços personalizados | Large brands with governance needs |
Teste grátis: Yes — a 30-day trial is available on the self-serve plans.
Garantia de reembolso: No published guarantee. Annual contracts are billed upfront.
💰 Melhor custo-benefício: SMM and Customer Service Solution — $50 more buys the entire care side.
Sprinklr vs. Alternativas
Como o Sprinklr se compara? Aqui está o panorama competitivo:
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Aspersor | All-in-one CX | US$ 249/mês | ⭐ 4,4 |
| Sprout Social | Reporting depth | US$ 199/mês | ⭐ 4,4 |
| SocialPilot | Agency scheduling | US$ 25/mês | ⭐ 4.1 |
| Sendable | Relatórios para clientes | US$ 22/mês | ⭐ 4,0 |
| Estúdio de Conteúdo | Curadoria de conteúdo | US$ 19/mês | ⭐ 4.1 |
| Postagem de herói | Menor custo | $ 6/mês | ⭐ 3,7 |
| Agorapulse | Gerenciamento de caixa de entrada | US$ 79/mês | ⭐ 4,2 |
| Zoho Social | Usuários do Zoho | US$ 10/mês | ⭐ 4,0 |
| Buffer | Agendamento simples | US$ 5 por canal | ⭐ 4,2 |
| Mais tarde | Planejamento visual | US$ 16,67/mês | ⭐ 4.1 |
| Loomly | Ideias para postagens | Personalizado | ⭐ 4,0 |
| Chama | Pequena empresa | US$ 39/mês | ⭐ 3,9 |
| Métricool | Analytics value | US$ 18/mês | ⭐ 4,2 |
Escolhas rápidas:
- Melhor no geral: Sprinklr — nothing else covers social, chat, and voice together.
- Melhor orçamento: Heropost — posting everywhere for the price of a coffee.
- Ideal para iniciantes: Buffer — you can schedule your first post in minutes.
- Melhor opção para agências: Sendible — white-label reports clients can read without training.
🎯 Alternativas ao Sprinklr
Procurando alternativas ao Sprinklr? Aqui estão as melhores opções:
- 🚀 Sprout Social: Cleaner reporting and a gentler learning curve for mid-sized marketing teams.
- 💰 SocialPilot: Bulk scheduling and client workspaces at a fraction of enterprise pricing.
- 🎨 Sendable: White-label dashboards agencies can hand straight to clients.
- ⚡ Estúdio de Conteúdo: Discovery feeds that surface trending social media topics worth resharing.
- 🔒 Postagem de herói: The cheapest way to post everywhere when budget is the only constraint.
- 🧠 Agorapulse: A genuinely good social inbox with clear assignment and approval rules.
- 👶 Zoho Social: Apertado CRM integration if your business already runs on Zoho.
- 🏢 Buffer: The fastest tool to set up when you only need to schedule and share posts.
- 🔧 Mais tarde: A visual grid planner built for Instagram-first brands and creators.
- 🌟 Loomly: Built-in post ideas and a workflow that guides less experienced marketers.
- ⭐ Chama: AI-generated campaigns aimed at solo founders and very small teams.
- 🎯 Métricool: Strong analytics and competitor tracking at a genuinely low monthly price.
Para ver a lista completa, consulte nosso Alternativas ao Sprinklr guia.
⚔️ Comparação do Sprinklr
Veja como o Sprinklr se compara a cada concorrente:
- Sprinklr vs Sprout Social: Sprout wins on usability. Sprinklr wins once you need voice and care channels too.
- Sprinklr vs SocialPilot: SocialPilot is far cheaper. Sprinklr offers depth SocialPilot never attempts.
- Sprinklr vs Sendible: Sendible suits agencies. Sprinklr suits in-house CX teams at scale.
- Sprinklr vs Content Studio: Content Studio helps you find posts. Sprinklr helps you manage the whole operation.
- Sprinklr vs Heropost: Heropost covers posting only. Sprinklr covers support, voice, and analytics.
- Sprinklr vs Agorapulse: Agorapulse handles social inboxes well. Sprinklr adds phone and chat to the same queue.
- Sprinklr vs Zoho Social: Zoho Social is cheaper and simpler. Sprinklr scales to enterprise offerings.
- Sprinklr vs Buffer: Buffer is simpler by design. Sprinklr does far more than scheduling.
- Sprinklr vs Later: Later is stronger for visual planning. Sprinklr is stronger for customer service topics.
- Sprinklr vs Loomly: Loomly coaches new marketers. Sprinklr supports large teams with strict approvals.
- Sprinklr vs Blaze: Blaze creates content for you. Sprinklr assumes you already have a content team.
- Sprinklr vs Metricol: Metricool gives cheap analytics. Sprinklr gives analytics plus a full care platform.
Comece a usar o Sprinklr agora mesmo
Você aprendeu a usar todos os principais recursos do Sprinklr:
- ✅ Análise de conteúdo inteligente
- ✅ Chatbots
- ✅ Análise de Ingressos
- ✅ Gestão de Conteúdo
- ✅ Console de Agente Unificado
- ✅ Software de suporte por chat ao vivo
- ✅ Software de URA Conversacional
- ✅ Plataforma de IA Conversacional
- ✅ Assistente de Agente com Inteligência Artificial
Próximo passo: Escolha uma funcionalidade e experimente agora mesmo.
A maioria das pessoas começa com a Gestão de Conteúdo.
Leva menos de 5 minutos.
Perguntas frequentes
O que exatamente o Sprinklr faz?
Sprinklr manages social media publishing, listening, live chat, voice, and ticketing from one platform. It is built for large CX teams handling high conversation volume across many channels.
O Sprinklr é gratuito?
No. Paid plans start at $249 for the Social Media Management Solution. A 30-day trial lets you test the platform before you sign any contract.
O Sprinklr é uma ferramenta de monitoramento de mídias sociais?
Yes, listening is one module among many. Sprinklr also handles publishing, customer service topics, chatbots, and voice support inside the same workspace.
Quais plataformas de mídia social o Sprinklr suporta?
Sprinklr connects to major networks including Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Pinterest, plus review sites and messaging apps.
Qual o preço de uma assinatura do Sprinklr?
Pricing runs $249 monthly for social media management and $299 for the combined support package. Larger brands negotiate custom pricing with sales.
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