Démarrage rapide
Ce guide couvre toutes les fonctionnalités de Sprinklr :
- Commencer — Create your account and connect channels
- Comment utiliser l'analyse de contenu intelligente — See which posts actually earn engagement before you spend more budget
- Comment utiliser les chatbots — Answer repetitive questions day and night without adding headcount
- Comment utiliser l'analyse des tickets — Spot the issue driving your ticket volume before it becomes a crisis
- Comment utiliser la gestion de contenu — Plan, approve, and publish across every channel from one calendar
- Comment utiliser la console de l'agent unifié — Work every channel from one screen instead of six browser tabs
- Comment utiliser un logiciel d'assistance par chat en direct — Catch buyers while they are still on your pricing page
- How to Use Conversational IVR Software — Let callers say what they need instead of pressing numbers
- Comment utiliser une plateforme d'IA conversationnelle — Train one AI model that serves chat, voice, and social channels
- Comment utiliser l'assistance aux agents basée sur l'IA — Give agents suggested replies while the customer is still typing
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I’ve run Sprinklr for eight months across social media publishing and a live support queue.
Every screen in this tutorial comes from my own account, not vendor marketing.
Sprinklr is a unified customer experience management platform built for large teams.
Most people only ever touch the publishing calendar.
This guide shows you how to use Sprinklr properly — every module, step by step.
Tutoriel Sprinklr
This tutorial walks through the full Sprinklr platform, from your first login to advanced configuration.
Sprinklr
Run social media, chat, voix, and email support from one platform. Sprinklr for CX teams brings publishing, listening, and ticketing under a single login. Book a demo and see your own channels inside it.
Premiers pas avec Sprinklr
Il est facile de commencer à configurer vos opérations sur les réseaux sociaux avec Sprinklr Social.
The basic setup takes about three minutes.
Here is what my own first week looked like:
Passons maintenant en revue chaque étape.
Étape 1 : Créez votre compte
Go to the Sprinklr website and click Request Demo or Sign In.
Enterprise accounts are provisioned by sales, so you may need to contact a rep first.
Once your workspace exists, sign in with the credentials you receive by email.
✓ Point de contrôle: You land on the Sprinklr platform home screen.
Étape 2 : Connectez vos chaînes
Click the module launcher, open Settings, then choose Accounts.
Add each social media profile, boîte de réception, and phone line you plan to manage.
Here’s what the platform looks like once channels are added:
✓ Point de contrôle: Every connected account shows a green status badge.
Step 3: Set Up Users and Permissions
Invite your teammates and assign each one a role before anyone publishes.
As a Social Media Manager, you can quickly start using Sprinklr Social from here.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
How to Use Sprinklr Smart Content Analyzer
Analyse intelligente du contenu scores every published post and tells you what worked and why.
Voici comment l'utiliser étape par étape.
Step 1: Open the Analytics Module
Click the module launcher in the top-left corner of the Sprinklr platform.
Choose Reporting, then pick Content Analysis from the list.
Step 2: Pick Your Date Range and Channels
Select the accounts you want scored, then set a 30-day window.
Voici à quoi cela ressemble :
✓ Point de contrôle: A scored table listing every post with reach, clicks, and sentiment.
Step 3: Sort by Engagement Rate
Sort the results column so your strongest social media posts sit on top.
✅ Résultat : You now know which content themes deserve more budget next month.
💡 Conseil de pro : Tag posts by campaign before you publish. The analysis then groups them automatically.
Comment utiliser les chatbots Sprinklr
Chatbots handle the questions your team answers fifty times a week.
Voici comment l'utiliser étape par étape.
Étape 1 : Créer un nouveau bot
Go to Care Console settings and click Create Bot.
Name it after the queue it will serve, not the department.
Step 2: Build Your First Dialogue Tree
Add intents for your five most common customer service topics.
Voici à quoi cela ressemble :
✓ Point de contrôle: A test conversation that resolves and then hands off cleanly.
Step 3: Set the Handover Rule
Route anything the bot cannot answer straight to a live agent.
✅ Résultat : Your bot deflects routine tickets and escalates the rest without dead ends.
💡 Conseil de pro : Cap the bot at three failed attempts. After that, hand the customer to a human.
How to Use Sprinklr Ticket Analyzer
Analyse des billets clusters incoming tickets by topic so patterns surface fast.
Voici comment l'utiliser étape par étape.
Step 1: Open the Care Analytics Dashboard
Select Care from the module menu, then click Ticket Insights.
Step 2: Group Tickets by Intent
Switch the grouping dropdown from channel to detected intent.
Voici à quoi cela ressemble :
✓ Point de contrôle: A ranked list of intents with volume and average handle time.
Step 3: Drill Into the Largest Cluster
Click any bar to read the raw tickets behind the number.
✅ Résultat : You can point to the exact issue costing your team the most hours.
💡 Conseil de pro : Export the top three clusters weekly and share them with your product team.
How to Use Sprinklr Content Manager
Gestion de contenu keeps drafts, approvals, and scheduled posts in a single view.
Voici comment l'utiliser étape par étape.
Step 1: Open the Publishing Calendar
Click Publishing in the module launcher, then select Calendar view.
Step 2: Create a Post and Attach Assets
Click any empty date, write your copy, and pull images from the asset library.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your draft appears on the calendar with a pending approval badge.
Step 3: Send It Through Approval
Assign a reviewer so nothing publishes without a second pair of eyes.
✅ Résultat : Every scheduled post now carries an audit trail from draft to live.
💡 Conseil de pro : Build reusable post templates for recurring campaigns. It halves your setup time.
Comment utiliser la console de l'agent unifié Sprinklr
Console d'agent unifiée pulls email, chat, voice, and social media into one queue.
Voici comment l'utiliser étape par étape.
Step 1: Open the Care Console
Select Care, then click Agent Console to load your live queue.
Step 2: Configure Your Queue Filters
Filter by priority and channel so urgent cases surface first.
Voici à quoi cela ressemble :
✓ Point de contrôle: One queue showing tickets from every connected channel.
Step 3: Reply Using Saved Responses
Type a slash command to pull an approved reply into the message box.
✅ Résultat : Your agents stop tab-switching and handle more conversations per shift.
💡 Conseil de pro : Pin your three busiest filters. Agents lose real minutes rebuilding them daily.
Comment utiliser le logiciel d'assistance par chat en direct Sprinklr
Logiciel d'assistance par chat en direct puts a chat widget on your site and routes it into the same queue.
Voici comment l'utiliser étape par étape.
Step 1: Generate the Widget Code
Open Live Chat settings and click Create Deployment.
Copy the snippet Sprinklr generates for you.
Step 2: Add the Snippet to Your Site
Paste it before the closing body tag on every page you want covered.
Voici à quoi cela ressemble :
✓ Point de contrôle: The widget appears on your live site and a test chat reaches your queue.
Step 3: Set Routing and Office Hours
Send chats to the right team and show a contact form after hours.
✅ Résultat : Visitors can reach support without leaving the page they are reading.
💡 Conseil de pro : Trigger the widget only after 20 seconds on page. Instant popups get dismissed.
Comment utiliser le logiciel de réponse vocale interactive (RVI) conversationnelle Sprinklr
Logiciel IVR conversationnel replaces press-one menus with plain spoken requests.
Voici comment l'utiliser étape par étape.
Step 1: Connect Your Phone Number
Open Voice settings and link your existing number or buy a new one.
Step 2: Map Spoken Intents to Queues
Write the phrases callers actually use, then point each one at a queue.
Voici à quoi cela ressemble :
✓ Point de contrôle: A test call routes correctly after you speak your request.
Step 3: Record or Generate Your Prompts
Use a synthetic voice for testing, then swap in studio audio later.
✅ Résultat : Callers reach the right agent without navigating a numbered menu.
💡 Conseil de pro : Always keep a zero-out option. Some callers just want a person immediately.
Comment utiliser la plateforme d'IA conversationnelle Sprinklr
Plateforme d'IA conversationnelle is the shared brain behind your bots, IVR, and messaging.
Voici comment l'utiliser étape par étape.
Step 1: Open the AI Studio
Select AI Studio from the module launcher.
Step 2: Import Your Existing Transcripts
Upload past chat logs so the model learns your real customer language.
Voici à quoi cela ressemble :
✓ Point de contrôle: Intent accuracy scores appear for every trained phrase group.
Step 3: Test and Publish the Model
Run the built-in test set, fix weak intents, then publish to your channels.
✅ Résultat : One trained model now powers every automated conversation you run.
💡 Conseil de pro : Retrain monthly. Customer phrasing shifts faster than most teams expect.
How to Use Sprinklr AI-powered Agent Assistant
Assistance aux agents basée sur l'IA reads the live conversation and suggests the next best reply.
Voici comment l'utiliser étape par étape.
Step 1: Enable Assist for Your Team
Open Care settings and toggle Agent Assist on for the chosen queues.
Step 2: Connect Your Knowledge Base
Point Assist at your help articles so it can quote approved answers.
Voici à quoi cela ressemble :
✓ Point de contrôle: Suggestion cards appear beside every live conversation.
Step 3: Coach Agents on Editing Suggestions
Tell agents to adjust tone before sending. Raw suggestions read robotic.
✅ Résultat : New agents handle complex cases without waiting on a supervisor.
💡 Conseil de pro : Review rejected suggestions weekly. They show exactly where your knowledge base has gaps.
Astuces et raccourcis pour Sprinklr Pro
After eight months on the Sprinklr platform, these are the tips I actually use.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Open module launcher | Alt + M |
| Créer un nouveau message | Alt + N |
| Search records | Alt + S |
| Reply to open ticket | Alt + R |
Fonctionnalités cachées que la plupart des gens ignorent
- Saved column layouts: Build one view per campaign, then switch between them in a click.
- Rule Engine: Auto-tag and route inbound messages before an agent ever sees them.
- Asset expiry dates: Set an end date so licensed images cannot be reused by mistake.
Erreurs courantes à éviter avec Sprinklr
Mistake #1: Rolling Out Every Module at Once
❌ Faux : Turning on publishing, care, voice, and AI in week one.
✅ À droite : Start with publishing, then add support channels once teams are trained.
Mistake #2: Skipping Permission Setup
❌ Faux : Giving every user admin rights so nobody gets blocked.
✅ À droite : Assign roles by job function and require approval before posts go live.
Mistake #3: Ignoring Advanced Configuration
❌ Faux : Treating basic setup as the finish line.
✅ À droite : You can enhance your productivity by learning advanced configuration across different modules and products in Sprinklr Social after the basic setup is done.
Dépannage de Sprinklr
Problem: A Connected Account Keeps Disconnecting
Cause: The network token expired or the page admin changed.
Réparer: Open Settings, click Accounts, and reauthorize the profile with a permanent admin.
Problem: Scheduled Posts Fail to Publish
Cause: The post is still sitting in an approval step nobody actioned.
Réparer: Check the approval queue, then set a backup approver on every workflow.
Problem: Tickets Land in the Wrong Queue
Cause: Two routing rules match the same message and the broader one wins.
Réparer: Open the Rule Engine and reorder rules so specific conditions run first.
📌 Note: If none of these fix your issue, contact Sprinklr support through the help centre.
Qu'est-ce que Sprinklr ?
Sprinklr is a unified customer experience management platform for enterprise brands.
Think of it like a control tower for every conversation your company has.
It covers social media, chat, email, and voice from one login.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Analyse intelligente du contenu : See which posts actually earn engagement before you spend more budget.
- Chatbots : Answer repetitive questions day and night without adding headcount.
- Analyse des billets : Spot the issue driving your ticket volume before it becomes a crisis.
- Gestion de contenu : Plan, approve, and publish across every channel from one calendar.
- Console d'agent unifiée : Work every channel from one screen instead of six browser tabs.
- Live Chat Support Software: Catch buyers while they are still on your pricing page.
- Conversational IVR Software: Let callers say what they need instead of pressing numbers.
- Plateforme d'IA conversationnelle : Train one AI model that serves chat, voice, and social channels.
- Assistance aux agents basée sur l'IA : Give agents suggested replies while the customer is still typing.
The help centre splits its documentation into social media topics and customer service topics, which makes finding the right article far quicker.
Sprinklr for CX teams also ships enterprise offerings like custom governance and dedicated support.
You will see “© 2025 Sprinklr Inc” in the footer of those official docs — a quick way to confirm you are not reading a third-party copy.
Pour une analyse complète, consultez notre Avis sur Sprinklr.
Tarification de Sprinklr
Voici le coût de Sprinklr en 2026 :
| Plan | Prix | Idéal pour |
|---|---|---|
| Solution de gestion des médias sociaux | $249 | Marketing teams publishing at scale |
| Solution SMM et service client | $299 | Teams running publishing and support together |
| Solution personnalisée de gestion des médias sociaux | Tarification personnalisée | Large brands with governance needs |
Essai gratuit : Yes — a 30-day trial is available on the self-serve plans.
Garantie de remboursement : No published guarantee. Annual contracts are billed upfront.
💰 Meilleur rapport qualité-prix : SMM and Customer Service Solution — $50 more buys the entire care side.
Sprinklr contre ses alternatives
Comment Sprinklr se compare-t-il ? Voici le paysage concurrentiel :
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| Sprinklr | All-in-one CX | 249 $/mois | ⭐ 4,4 |
| Sprout Social | Reporting depth | 199 $/mois | ⭐ 4,4 |
| SocialPilot | Agency scheduling | 25 $/mois | ⭐ 4.1 |
| Envoyable | Rapports clients | 22 $/mois | ⭐ 4.0 |
| Studio de contenu | curation de contenu | 19 $/mois | ⭐ 4.1 |
| Poste vedette | coût le plus bas | 6 $/mois | ⭐ 3,7 |
| Agorapulse | Gestion de la boîte de réception | 79 $/mois | ⭐ 4.2 |
| Zoho Social | utilisateurs de Zoho | 10 $/mois | ⭐ 4.0 |
| Tampon | Planification simple | 5 $/canal | ⭐ 4.2 |
| Plus tard | planification visuelle | 16,67 $/mois | ⭐ 4.1 |
| Loomly | Idées de publications | Coutume | ⭐ 4.0 |
| Flamber | petite entreprise | 39 $/mois | ⭐ 3,9 |
| Metricool | Analytics value | 18 $/mois | ⭐ 4.2 |
Sélection rapide :
- Meilleur résultat global : Sprinklr — nothing else covers social, chat, and voice together.
- Meilleur budget : Heropost — posting everywhere for the price of a coffee.
- Idéal pour les débutants : Buffer — you can schedule your first post in minutes.
- Idéal pour les agences : Sendible — white-label reports clients can read without training.
🎯 Alternatives à Sprinklr
Vous cherchez des alternatives à Sprinklr ? Voici les meilleures options :
- 🚀 Sprout Social : Cleaner reporting and a gentler learning curve for mid-sized marketing teams.
- 💰 SocialPilot : Bulk scheduling and client workspaces at a fraction of enterprise pricing.
- 🎨 Envoyable : White-label dashboards agencies can hand straight to clients.
- ⚡ Studio de contenu : Discovery feeds that surface trending social media topics worth resharing.
- 🔒 Article vedette : The cheapest way to post everywhere when budget is the only constraint.
- 🧠 Agorapulse : A genuinely good social inbox with clear assignment and approval rules.
- 👶 Zoho Social : Serré CRM integration if your business already runs on Zoho.
- 🏢 Tampon: The fastest tool to set up when you only need to schedule and share posts.
- 🔧 Plus tard: A visual grid planner built for Instagram-first brands and creators.
- 🌟 Loomly : Built-in post ideas and a workflow that guides less experienced marketers.
- ⭐ Flamber: AI-generated campaigns aimed at solo founders and very small teams.
- 🎯 Metricool : Strong analytics and competitor tracking at a genuinely low monthly price.
Pour la liste complète, consultez notre Alternatives à Sprinklr guide.
⚔️ Comparaison avec Sprinklr
Voici comment Sprinklr se compare à chacun de ses concurrents :
- Sprinklr contre Sprout Social: Sprout wins on usability. Sprinklr wins once you need voice and care channels too.
- Sprinklr contre SocialPilot: SocialPilot is far cheaper. Sprinklr offers depth SocialPilot never attempts.
- Sprinklr contre Sendible: Sendible suits agencies. Sprinklr suits in-house CX teams at scale.
- Sprinklr contre Content Studio: Content Studio helps you find posts. Sprinklr helps you manage the whole operation.
- Sprinklr contre Heropost: Heropost covers posting only. Sprinklr covers support, voice, and analytics.
- Sprinklr contre Agorapulse: Agorapulse handles social inboxes well. Sprinklr adds phone and chat to the same queue.
- Sprinklr contre Zoho Social: Zoho Social is cheaper and simpler. Sprinklr scales to enterprise offerings.
- Sprinklr contre Buffer: Buffer is simpler by design. Sprinklr does far more than scheduling.
- Sprinklr contre Later: Later is stronger for visual planning. Sprinklr is stronger for customer service topics.
- Sprinklr contre Loomly: Loomly coaches new marketers. Sprinklr supports large teams with strict approvals.
- Sprinklr contre Blaze: Blaze creates content for you. Sprinklr assumes you already have a content team.
- Sprinklr contre Metricool: Metricool gives cheap analytics. Sprinklr gives analytics plus a full care platform.
Commencez à utiliser Sprinklr dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités de Sprinklr :
- ✅ Analyse intelligente du contenu
- ✅ Chatbots
- ✅ Analyse des billets
- ✅ Gestion de contenu
- ✅ Console d'agent unifiée
- ✅ Logiciel d'assistance par chat en direct
- ✅ Logiciel SVI conversationnel
- ✅ Plateforme d'IA conversationnelle
- ✅ Assistance aux agents basée sur l'IA
Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.
La plupart des gens commencent par la gestion de contenu.
Cela prend moins de 5 minutes.
Foire aux questions
Que fait exactement Sprinklr ?
Sprinklr manages social media publishing, listening, live chat, voice, and ticketing from one platform. It is built for large CX teams handling high conversation volume across many channels.
Sprinklr est-il gratuit ?
No. Paid plans start at $249 for the Social Media Management Solution. A 30-day trial lets you test the platform before you sign any contract.
Sprinklr est-il un outil d'écoute des réseaux sociaux ?
Yes, listening is one module among many. Sprinklr also handles publishing, customer service topics, chatbots, and voice support inside the same workspace.
Quelles plateformes sociales Sprinklr prend-il en charge ?
Sprinklr connects to major networks including Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Pinterest, plus review sites and messaging apps.
Quel est le prix d'un abonnement Sprinklr ?
Pricing runs $249 monthly for social media management and $299 for the combined support package. Larger brands negotiate custom pricing with sales.
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