Sprinklr 使用指南：2026 年终极新手指南

快速入门

本指南涵盖了 Sprinklr 的所有功能：

• 入门 — Create your account and connect channels
• 如何使用智能内容分析 — See which posts actually earn engagement before you spend more budget
• 如何使用聊天机器人 — Answer repetitive questions day and night without adding headcount
• 如何使用票务分析 — Spot the issue driving your ticket volume before it becomes a crisis
• 如何使用内容管理 — Plan, approve, and publish across every channel from one calendar
• 如何使用统一代理控制台 — Work every channel from one screen instead of six browser tabs
• 如何使用在线聊天支持软件 — Catch buyers while they are still on your pricing page
• How to Use Conversational IVR Software — Let callers say what they need instead of pressing numbers
• 如何使用对话式人工智能平台 — Train one AI model that serves chat, voice, and social channels
• 如何使用人工智能助手 — Give agents suggested replies while the customer is still typing

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I’ve run Sprinklr for eight months across social media publishing and a live support queue.

Every screen in this tutorial comes from my own account, not vendor marketing.

Sprinklr is a unified customer experience management platform built for large teams.

Most people only ever touch the publishing calendar.

This guide shows you how to use Sprinklr properly — every module, step by step.

Sprinklr教程

This tutorial walks through the full Sprinklr platform, from your first login to advanced configuration.

洒水器

Run social media, chat, 嗓音, and email support from one platform. Sprinklr for CX teams brings publishing, listening, and ticketing under a single login. Book a demo and see your own channels inside it.

立即体验 SPRINKLR →

阅读完整评测 →

SPRINKLR 的替代方案 →

Sprinklr入门指南

在 Sprinklr Social 中设置社交运营非常简单。

The basic setup takes about three minutes.

Here is what my own first week looked like:

现在让我们一步一步来。

第一步：创建您的帐户

Go to the Sprinklr website and click Request Demo or Sign In.

Enterprise accounts are provisioned by sales, so you may need to contact a rep first.

Once your workspace exists, sign in with the credentials you receive by email.

✓ 检查点： You land on the Sprinklr platform home screen.

步骤二：连接您的频道

Click the module launcher, open Settings, then choose Accounts.

Add each social media profile, 收件箱, and phone line you plan to manage.

Here’s what the platform looks like once channels are added:

✓ 检查点： Every connected account shows a green status badge.

Step 3: Set Up Users and Permissions

Invite your teammates and assign each one a role before anyone publishes.

As a Social Media Manager, you can quickly start using Sprinklr Social from here.

How to Use Sprinklr Smart Content Analyzer

智能内容分析 scores every published post and tells you what worked and why.

以下是使用步骤。

Step 1: Open the Analytics Module

Click the module launcher in the top-left corner of the Sprinklr platform.

Choose Reporting, then pick Content Analysis from the list.

Step 2: Pick Your Date Range and Channels

Select the accounts you want scored, then set a 30-day window.

这就是它的样子：

✓ 检查点： A scored table listing every post with reach, clicks, and sentiment.

Step 3: Sort by Engagement Rate

Sort the results column so your strongest social media posts sit on top.

如何使用 Sprinklr 聊天机器人

聊天机器人 handle the questions your team answers fifty times a week.

以下是使用步骤。

步骤 1：创建一个新机器人

Go to Care Console settings and click Create Bot.

Name it after the queue it will serve, not the department.

Step 2: Build Your First Dialogue Tree

Add intents for your five most common customer service topics.

这就是它的样子：

✓ 检查点： A test conversation that resolves and then hands off cleanly.

Step 3: Set the Handover Rule

Route anything the bot cannot answer straight to a live agent.

How to Use Sprinklr Ticket Analyzer

票务分析 clusters incoming tickets by topic so patterns surface fast.

以下是使用步骤。

Step 1: Open the Care Analytics Dashboard

Select Care from the module menu, then click Ticket Insights.

Step 2: Group Tickets by Intent

Switch the grouping dropdown from channel to detected intent.

这就是它的样子：

✓ 检查点： A ranked list of intents with volume and average handle time.

Step 3: Drill Into the Largest Cluster

Click any bar to read the raw tickets behind the number.

How to Use Sprinklr Content Manager

内容管理 keeps drafts, approvals, and scheduled posts in a single view.

以下是使用步骤。

Step 1: Open the Publishing Calendar

Click Publishing in the module launcher, then select Calendar view.

Step 2: Create a Post and Attach Assets

Click any empty date, write your copy, and pull images from the asset library.

这就是它的样子：

✓ 检查点： Your draft appears on the calendar with a pending approval badge.

Step 3: Send It Through Approval

Assign a reviewer so nothing publishes without a second pair of eyes.

如何使用 Sprinklr 统一代理控制台

统一代理控制台 pulls email, chat, voice, and social media into one queue.

以下是使用步骤。

Step 1: Open the Care Console

Select Care, then click Agent Console to load your live queue.

Step 2: Configure Your Queue Filters

Filter by priority and channel so urgent cases surface first.

这就是它的样子：

✓ 检查点： One queue showing tickets from every connected channel.

Step 3: Reply Using Saved Responses

Type a slash command to pull an approved reply into the message box.

如何使用 Sprinklr 在线聊天支持软件

在线聊天支持软件 puts a chat widget on your site and routes it into the same queue.

以下是使用步骤。

Step 1: Generate the Widget Code

Open Live Chat settings and click Create Deployment.

Copy the snippet Sprinklr generates for you.

Step 2: Add the Snippet to Your Site

Paste it before the closing body tag on every page you want covered.

这就是它的样子：

✓ 检查点： The widget appears on your live site and a test chat reaches your queue.

Step 3: Set Routing and Office Hours

Send chats to the right team and show a contact form after hours.

如何使用 Sprinklr 对话式 IVR 软件

对话式交互式语音应答软件 replaces press-one menus with plain spoken requests.

以下是使用步骤。

Step 1: Connect Your Phone Number

Open Voice settings and link your existing number or buy a new one.

Step 2: Map Spoken Intents to Queues

Write the phrases callers actually use, then point each one at a queue.

这就是它的样子：

✓ 检查点： A test call routes correctly after you speak your request.

Step 3: Record or Generate Your Prompts

Use a synthetic voice for testing, then swap in studio audio later.

如何使用 Sprinklr 对话式人工智能平台

对话式人工智能平台 is the shared brain behind your bots, IVR, and messaging.

以下是使用步骤。

Step 1: Open the AI Studio

Select AI Studio from the module launcher.

Step 2: Import Your Existing Transcripts

Upload past chat logs so the model learns your real customer language.

这就是它的样子：

✓ 检查点： Intent accuracy scores appear for every trained phrase group.

Step 3: Test and Publish the Model

Run the built-in test set, fix weak intents, then publish to your channels.

How to Use Sprinklr AI-powered Agent Assistant

人工智能驱动的代理助手 reads the live conversation and suggests the next best reply.

以下是使用步骤。

Step 1: Enable Assist for Your Team

Open Care settings and toggle Agent Assist on for the chosen queues.

Step 2: Connect Your Knowledge Base

Point Assist at your help articles so it can quote approved answers.

这就是它的样子：

✓ 检查点： Suggestion cards appear beside every live conversation.

Step 3: Coach Agents on Editing Suggestions

Tell agents to adjust tone before sending. Raw suggestions read robotic.

Sprinklr 专业技巧和快捷方式

After eight months on the Sprinklr platform, these are the tips I actually use.

键盘快捷键

大多数人错过的隐藏功能

• Saved column layouts: Build one view per campaign, then switch between them in a click.
• Rule Engine: Auto-tag and route inbound messages before an agent ever sees them.
• Asset expiry dates: Set an end date so licensed images cannot be reused by mistake.

Sprinklr常见错误及避免方法

Mistake #1: Rolling Out Every Module at Once

Mistake #2: Skipping Permission Setup

Mistake #3: Ignoring Advanced Configuration

Sprinklr故障排除

Problem: A Connected Account Keeps Disconnecting

原因： The network token expired or the page admin changed.

使固定： Open Settings, click Accounts, and reauthorize the profile with a permanent admin.

Problem: Scheduled Posts Fail to Publish

原因： The post is still sitting in an approval step nobody actioned.

使固定： Check the approval queue, then set a backup approver on every workflow.

Problem: Tickets Land in the Wrong Queue

原因： Two routing rules match the same message and the broader one wins.

使固定： Open the Rule Engine and reorder rules so specific conditions run first.

📌 笔记： If none of these fix your issue, contact Sprinklr support through the help centre.

Sprinklr是什么？

洒水器 is a unified customer experience management platform for enterprise brands.

Think of it like a control tower for every conversation your company has.

It covers social media, chat, email, and voice from one login.

观看这段快速概览：

它包含以下主要特点：

• 智能内容分析： See which posts actually earn engagement before you spend more budget.
• 聊天机器人： Answer repetitive questions day and night without adding headcount.
• 票务分析： Spot the issue driving your ticket volume before it becomes a crisis.
• 内容管理： Plan, approve, and publish across every channel from one calendar.
• 统一代理控制台： Work every channel from one screen instead of six browser tabs.
• Live Chat Support Software: Catch buyers while they are still on your pricing page.
• Conversational IVR Software: Let callers say what they need instead of pressing numbers.
• 对话式人工智能平台： Train one AI model that serves chat, voice, and social channels.
• 人工智能助手： Give agents suggested replies while the customer is still typing.

The help centre splits its documentation into social media topics and customer service topics, which makes finding the right article far quicker.

Sprinklr for CX teams also ships enterprise offerings like custom governance and dedicated support.

You will see “© 2025 Sprinklr Inc” in the footer of those official docs — a quick way to confirm you are not reading a third-party copy.

如需完整评测，请参阅我们的 Sprinklr 评测.

Sprinklr 定价

以下是 Sprinklr 在 2026 年的费用：

免费试用： Yes — a 30-day trial is available on the self-serve plans.

退款保证： No published guarantee. Annual contracts are billed upfront.

💰 性价比最高： SMM and Customer Service Solution — $50 more buys the entire care side.

Sprinklr 与其他替代方案

Sprinklr 与竞争对手相比如何？以下是竞争格局：

快速精选：

• 综合最佳： Sprinklr — nothing else covers social, chat, and voice together.
• 最佳预算： Heropost — posting everywhere for the price of a coffee.
• 最适合初学者： Buffer — you can schedule your first post in minutes.
• 最适合代理机构： Sendible — white-label reports clients can read without training.

🎯 Sprinklr 的替代方案

正在寻找 Sprinklr 的替代方案？以下是一些最佳选择：

• 🚀 Sprout Social： Cleaner reporting and a gentler learning curve for mid-sized marketing teams.
• 💰 SocialPilot： Bulk scheduling and client workspaces at a fraction of enterprise pricing.
• 🎨 Sendible： White-label dashboards agencies can hand straight to clients.
• ⚡ 内容工作室： Discovery feeds that surface trending social media topics worth resharing.
• 🔒 英雄邮报： The cheapest way to post everywhere when budget is the only constraint.
• 🧠 广场脉搏： A genuinely good social inbox with clear assignment and approval rules.
• 👶 Zoho Social： 紧的 客户关系管理 integration if your business already runs on Zoho.
• 🏢 缓冲： The fastest tool to set up when you only need to schedule and share posts.
• 🔧 之后： A visual grid planner built for Instagram-first brands and creators.
• 🌟 隆普利： Built-in post ideas and a workflow that guides less experienced marketers.
• ⭐ 火焰： AI-generated campaigns aimed at solo founders and very small teams.
• 🎯 Metricool： Strong analytics and competitor tracking at a genuinely low monthly price.

完整列表请参见我们的 Sprinklr的替代方案 指导。

⚔️ Sprinklr 对比

以下是 Sprinklr 与各竞争对手的对比：

• Sprinklr 与 Sprout Social 的对比: Sprout wins on usability. Sprinklr wins once you need voice and care channels too.
• Sprinklr 对比 SocialPilot: SocialPilot is far cheaper. Sprinklr offers depth SocialPilot never attempts.
• Sprinklr 对比 Sendible: Sendible suits agencies. Sprinklr suits in-house CX teams at scale.
• Sprinklr vs Content Studio: Content Studio helps you find posts. Sprinklr helps you manage the whole operation.
• Sprinklr 对比 Heropost: Heropost covers posting only. Sprinklr covers support, voice, and analytics.
• Sprinklr 对比 Agorapulse: Agorapulse handles social inboxes well. Sprinklr adds phone and chat to the same queue.
• Sprinklr 与 Zoho Social 的对比: Zoho Social is cheaper and simpler. Sprinklr scales to enterprise offerings.
• Sprinklr 与 Buffer 的比较: Buffer is simpler by design. Sprinklr does far more than scheduling.
• Sprinklr 与 Later: Later is stronger for visual planning. Sprinklr is stronger for customer service topics.
• Sprinklr 对比 Loomly: Loomly coaches new marketers. Sprinklr supports large teams with strict approvals.
• Sprinklr 对阵 Blaze: Blaze creates content for you. Sprinklr assumes you already have a content team.
• Sprinklr 对比 Metricool: Metricool gives cheap analytics. Sprinklr gives analytics plus a full care platform.

立即开始使用 Sprinklr

你已经学会了如何使用 Sprinklr 的所有主要功能：

• ✅ 智能内容分析
• ✅ 聊天机器人
• ✅ 票务分析
• ✅ 内容管理
• ✅ 统一代理控制台
• ✅ 在线聊天支持软件
• ✅ 对话式交互式语音应答软件
• ✅ 对话式人工智能平台
• ✅ 人工智能助手

下一步： 选择一项功能，立即试用。

大多数人都是从内容管理开始的。

只需不到5分钟。

常见问题解答

Sprinklr究竟是做什么的？

Sprinklr manages social media publishing, listening, live chat, voice, and ticketing from one platform. It is built for large CX teams handling high conversation volume across many channels.

Sprinklr可以免费使用吗？

No. Paid plans start at $249 for the Social Media Management Solution. A 30-day trial lets you test the platform before you sign any contract.

Sprinklr 是一款社交媒体监听工具吗？

Yes, listening is one module among many. Sprinklr also handles publishing, customer service topics, chatbots, and voice support inside the same workspace.

Sprinklr 支持哪些社交平台？

Sprinklr connects to major networks including Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Pinterest, plus review sites and messaging apps.

Sprinklr订阅费用是多少？

Pricing runs $249 monthly for social media management and $299 for the combined support package. Larger brands negotiate custom pricing with sales.