Início rápido
This guide covers every Landbot feature:
- Começando — Criar conta e configuração básica
- Como usar o AI Agent Builder — Build AI agents that answer questions from your own knowledge base
- How to Use Whatsapp Automation — Run automated conversations on your WhatsApp Business number
- How to Use Metrics Analyzer — Track bot performance and spot exactly where users drop off
- How to Use Lead Generation Agent — Replace static forms with chats that capture qualified leads
- How to Use Contact Manager — Store, filter, and follow up with every person who chats with your bots
- How to Use API Channel Creator — Connect your bots to any app or channel through the API
- How to Use Marketing Chatbots — Turn landing pages and ad campaigns into interactive conversations
- Como usar as integrações — Sync chat data with your CRM and workflow automation tools
- How to Use Website Chatbot — Add a chat widget or full-page bot to your site in minutes
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
Every step below follows Landbot’s current construtor, plans, and documented features — no vendor fluff.
If you’re wondering how to use Landbot, you’re in the right place.
Landbot is a no-code platform for building AI agents and chat bots.
It has powered over 600 million conversations.
Mas a maioria dos usuários apenas arranha a superfície do que ele pode fazer.
Este guia mostra como usar cada uma das principais funcionalidades, passo a passo.
Landbot Tutorial
This how to use Landbot tutorial covers setup, all nine features, and time-saving tips.
Landbot
Build AI agents for your website and WhatsApp without writing code. Landbot has powered over 600 million conversations. Start free with 100 AI chats per month.
Getting Started with Landbot
Antes de usar qualquer recurso, conclua esta configuração única.
Leva cerca de 3 minutos.
Here’s a quick look at Landbot in action:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to Landbot’s website.
Click “Sign up free.”
Enter your email and create a password, or use Google.
✓ Ponto de verificação: Verifique o seu caixa de entrada para um e-mail de confirmação.
Passo 2: Acesse o aplicativo
Landbot runs in your browser, so there’s nothing to download.
Faça login com sua nova conta.
Here’s an overview of what you get inside:
✓ Ponto de verificação: You should see the main dashboard with your bots list.
Etapa 3: Conclua a configuração inicial
Answer the short onboarding questions about your use case.
Landbot uses your answers to suggest a starting template.
You can pick that template or start from scratch.
✅ Concluído: Você está pronto para usar qualquer recurso abaixo.
How to Use Landbot AI Agent Builder
IA Construtor de Agentes lets you build AI agents without any coding skills.
Landbot is a no-code platform, so you set everything up visually.
Agora vamos analisar cada etapa.
Step 1: Start a New Agent
From the dashboard, click “Build an AI agent.”
Pick a pre-made template or start from scratch.
Step 2: Add Your Knowledge Base
Upload your docs, FAQs, or website URLs as the knowledge base.
This lets the agent handle open-ended questions on its own.
Eis como isso se parece:
✓ Ponto de verificação: Your sources appear in the knowledge list with a ready status.
Step 3: Set Goals and Handoff
Tell the agent its job, like answering product and pricing questions.
Then add a human escalation rule for complex queries.
✅ Resultado: Your AI agent answers questions and knows when to hand off.
💡 Dica profissional: Mix rule based steps with AI steps. Use rules to capture dados and let AI handle open questions.
How to Use Landbot Whatsapp Automation
Whatsapp Automation lets you run bots on your WhatsApp Negócios number.
AI agents can run on WhatsApp just like they run on websites.
Agora vamos analisar cada etapa.
Step 1: Connect Your Number
Go to Channels and select WhatsApp.
Link your WhatsApp Negócios account through the guided setup.
Etapa 2: Construa seu fluxo
Open the WhatsApp builder and drag in your first message.
Add buttons and quick replies so users tap instead of type.
Eis como isso se parece:
✓ Ponto de verificação: Your flow shows a start point linked to your first message.
Step 3: Test and Go Live
Message your number from your own phone to test the flow.
If every reply looks right, hit Publish.
✅ Resultado: Your WhatsApp Business number now replies to customers automatically.
💡 Dica profissional: Keep WhatsApp messages short. Long texto blocks feel like spam on a phone screen.
How to Use Landbot Metrics Analyzer
Metrics Analyzer lets you see how each bot performs.
Analytics in Landbot tracks conversations, completions, and drop-off rates.
Agora vamos analisar cada etapa.
Etapa 1: Abra o Analytics
Select a bot and click the Analytics tab.
Pick a date range at the top.
Step 2: Check Drop-Off Rates
Look at the funnel view for each step.
Note the pergunta where most people leave.
Eis como isso se parece:
✓ Ponto de verificação: You see completion and drop-off numbers for each step.
Step 3: Fix Weak Steps
Rewrite, shorten, or remove that step.
Then compare the numbers again after a week.
✅ Resultado: You know exactly which questions hurt your conversion rate.
💡 Dica profissional: Check metrics weekly, not daily. Small samples give misleading numbers.
How to Use Landbot Lead Generation Agent
Lead Generation Agent lets you collect leads through chat instead of forms.
This is the most common lead generation use case for Landbot.
Agora vamos analisar cada etapa.
Step 1: Pick a Lead Template
Open the template library.
Choose a lead generation template that fits your offer.
Step 2: Add Validated Fields
Add questions for name, email, and phone.
Landbot captures data through validated fields, so fake emails get rejected.
Eis como isso se parece:
✓ Ponto de verificação: Each question shows a saved variable, like @email.
Step 3: Send Leads to Your CRM
Connect HubSpot or Salesforce for lead capture.
Each new lead is pushed there automatically.
✅ Resultado: Every finished chat now becomes a lead record in your CRM.
💡 Dica profissional: Ask one question at a time. This pacing can lift lead conversion rates over long forms.
How to Use Landbot Contact Manager
Contact Manager lets you see every person your bots have talked to.
It also keeps the data each user gave during the chat.
Agora vamos analisar cada etapa.
Step 1: Open Contacts
Click Contacts in the left sidebar.
You’ll see every user across all your bots.
Step 2: Filter and Segment
Filter by bot, date, or any captured field.
Save the filter as a segment for later.
Eis como isso se parece:
✓ Ponto de verificação: You see a list of contacts with their saved fields.
Step 3: Join a Live Chat
Open a contact and take over the conversation.
This is how human escalation works in practice.
✅ Resultado: You can find any contact and step into their chat when needed.
💡 Dica profissional: Limit team roles to what each person needs. Fewer admins means better data segurança.
How to Use Landbot API Channel Creator
API Channel Creator lets you run Landbot flows in channels it doesn’t cover natively.
Landbot supports WhatsApp, Messenger, SMS, and API integrations.
Agora vamos analisar cada etapa.
Step 1: Create an API Channel
Go to Channels and choose API.
Give the channel a clear name.
Step 2: Copy Your Token
Copy the API token and add your webhook URL.
Landbot sends bot replies to that webhook.
Eis como isso se parece:
✓ Ponto de verificação: Your API channel shows as active with a token.
Etapa 3: Conecte seu aplicativo
Have your developer send user messages to the API endpoint.
Replies come back through the webhook.
✅ Resultado: Your bot can now live inside your own app or SMS tool.
💡 Dica profissional: Use the API channel for SMS. Connect it to the SMS provider you already pay for.
How to Use Landbot Marketing Chatbots
Marketing Chatbots let you turn campaign traffic into real conversations.
They work well for quizzes, promos, and event signups.
Agora vamos analisar cada etapa.
Step 1: Choose a Use Case
Pick one goal, like a quiz, promo, or webinar signup.
One goal per bot keeps it focused.
Step 2: Design the Flow
Drag blocks onto the canvas in the visual builder.
Add images, GIFs, buttons, and quick replies to keep it lively.
Eis como isso se parece:
✓ Ponto de verificação: Your flow runs top to bottom with no loose ends.
Step 3: Share It
Publish the bot as a landing page.
Drop the link into your ads, emails, or bio.
✅ Resultado: Your campaign now greets visitors with a chat instead of a form.
💡 Dica profissional: Deploy the same bot on Facebook Messenger too. One account covers web, WhatsApp, and Messenger.
How to Use Landbot Integrations
Integrações let you send chat data to the tools you already use.
Landbot has strong integrations with CRMs and workflow automação plataformas.
Agora vamos analisar cada etapa.
Passo 1: Abra as integrações
Click Integrations in the sidebar.
Navegar a lista de aplicativos disponíveis.
Etapa 2: Conecte um aplicativo
Pick an app like HubSpot, Salesforce, Google Sheets, or Zapier.
Log in to authorize the connection.
Eis como isso se parece:
✓ Ponto de verificação: The app shows a Connected status.
Step 3: Add the Integration Block
Drop the integration block into your flow after data capture.
Map each variable to the right field.
✅ Resultado: Chat data now flows straight into your CRM and workflows.
💡 Dica profissional: Place integration blocks after validation steps. That way only clean data reaches your CRM.
How to Use Landbot Website Chatbot
Site Chatbot lets you put a bot on any page of your site.
You choose how it appears and where it shows up.
Agora vamos analisar cada etapa.
Step 1: Pick a Display Format
Choose popup, embed, full page, or live chat widget.
The widget suits most business websites.
Step 2: Customize the Look
Set colors, avatar, and fonts to match your brand.
Preview it on desktop and mobile.
Eis como isso se parece:
✓ Ponto de verificação: The preview shows your branded widget.
Step 3: Paste the Code
Copy the snippet and paste it into your site’s HTML.
On WordPress, a header-code plugin works fine.
✅ Resultado: Your website now has a live chatbot greeting visitors.
💡 Dica profissional: Run the built-in test before publishing. It catches broken paths before real visitors see them.
Landbot Pro Tips and Shortcuts
These tips save the most time once your first bot is live.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Copy selected block | Ctrl/Cmd + C |
| Paste block | Ctrl/Cmd + V |
| Desfazer a última alteração | Ctrl/Cmd + Z |
| Delete selected block | Apagar/Backspace |
Características ocultas que a maioria das pessoas não percebe
- Condition blocks: Branch the chat based on any answer, like budget or country.
- Mensagens personalizadas: Type @name in any message to greet users by name.
- Global keywords: Let words like “menu” or “agent” jump users to any flow.
Landbot Common Mistakes to Avoid
Mistake #1: Building One Giant Bot
❌ Errado: Packing every use case into a single bot with dozens of branches.
✅ Direita: Build one bot per goal, then link them where it makes sense.
Mistake #2: Publishing Without Testing
❌ Errado: Going live without clicking through every branch first.
✅ Direita: Use the preview to test each path before you publish.
Mistake #3: Ignoring Privacy Settings
❌ Errado: Collecting emails and phone numbers with no privacy notice.
✅ Direita: Customize the Privacy Policy link in bot settings to build trust.
Landbot Troubleshooting
Problem: Bot Not Showing on Your Website
Causa: The snippet is in the wrong spot, or your cache is stale.
Consertar: Paste the code before the closing body tag, then clear your cache.
Problem: WhatsApp Messages Not Delivering
Causa: WhatsApp blocks free-form messages after the 24-hour reply window.
Consertar: Send an approved template message to restart the conversation.
Problem: AI Agent Gives Wrong Answers
Causa: The knowledge base is thin, vague, or outdated.
Consertar: Add clearer sources, remove old ones, and test again.
📌 Observação: If none of these fix your issue, contact Landbot support.
What is Landbot?
Landbot is a no-code chatbot tool for building AI agents on web and WhatsApp.
Think of it like a form builder that actually talks back.
Veja esta breve visão geral:
Landbot combines structured automation with AI-driven conversations.
For example, it answered 350,000 user queries for Hotelbeds.
Inclui estas características principais:
- Construtor de Agentes de IA: Build AI agents that answer questions from your own knowledge base
- Whatsapp Automation: Run automated conversations on your WhatsApp Business number
- Metrics Analyzer: Track bot performance and spot exactly where users drop off
- Lead Generation Agent: Replace static forms with chats that capture qualified leads
- Contact Manager: Store, filter, and follow up with every person who chats with your bots
- API Channel Creator: Connect your bots to any app or channel through the API
- Marketing Chatbots: Turn landing pages and ad campaigns into interactive conversations
- Integrações: Sync chat data with your CRM and workflow automation tools
- Website Chatbot: Add a chat widget or full-page bot to your site in minutes
Para uma análise completa, consulte nosso artigo. Landbot review.
Landbot Pricing
Here’s what Landbot costs in 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Testing your first bot |
| Iniciante | $36/month (annual) · $45/mo (monthly) | Small teams and solo marketers |
| Profissional | $88/month (annual) · $110/mo (monthly) | Growing teams needing WhatsApp and integrations |
| Negócios | personalizado | Grandes empresas com necessidades personalizadas |
Teste grátis: Yes — the Free plan includes 100 AI chats per month.
Garantia de reembolso: Not advertised, so check the terms before paying.
Segue abaixo a tabela completa de preços:
💰 Melhor custo-benefício: Starter — enough for most small teams at $36/month billed annually.
Landbot vs Alternatives
How does Landbot compare? Here’s the competitive landscape:
Veja esta comparação:
Eis como as melhores opções se comparam:
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Landbot | No-code bots for web and WhatsApp | US$ 36/mês | ⭐ 4 |
| Tidio | Live chat for online stores | US$ 29/mês | ⭐ 4,5 |
| ManyChat | Instagram and Messenger marketing | US$ 15/mês | ⭐ 4,4 |
| Chatfuel | Facebook and WhatsApp bots | US$ 24/mês | ⭐ 4,2 |
| Botpress | Developer-built AI agents | US$ 89/mês | ⭐ 4,4 |
| Voiceflow | Chat and voz agent design | US$ 60/mês | ⭐ 4,5 |
| Typebot | Open-source form-style bots | US$ 39/mês | ⭐ 4,3 |
| Interfone | Full customer support suite | US$ 29/mês | ⭐ 4,5 |
| Drift | B2B sales conversations | Personalizado | ⭐ 4,3 |
Escolhas rápidas:
- Melhor no geral: Landbot — the easiest way to build web and WhatsApp bots.
- Melhor orçamento: ManyChat — cheap, simple mídias sociais automação.
- Ideal para iniciantes: Tidio — live chat and AI in one simple inbox.
- Melhor para desenvolvedores: Botpress — deep control over custom AI agents.
🎯 Landbot Alternatives
Looking for Landbot alternatives? Here are the top options:
- 🚀 Tidio: Live chat plus an AI support bot, great for small online stores.
- 💰 ManyChat: Low-cost Instagram, Messenger, and TikTok automation built for creators and marketers.
- ⚡ Chatfuel: Fast setup for Facebook and WhatsApp bots using ready templates.
- 🔧 Botpress: Developer-friendly platform for building custom AI agents with code when needed.
- 🎨 Fluxo de voz: Design and prototype chat and voice agents with your whole team.
- 👶 Typebot: Open-source chatbot builder you can self-host for full data control.
- 💼 Interfone: Full support suite with help desk, inbox, and the Fin AI agent.
- 🏢 Deriva: Conversational marketing for B2B sales teams, now part of Salesloft.
Para ver a lista completa, consulte nosso Landbot alternatives guia.
⚔️ Landbot Compared
Here’s how Landbot stacks up against each competitor:
- Landbot vs Tidio: Tidio wins for live chat in stores. Landbot wins for flexible WhatsApp and lead flows.
- Landbot vs ManyChat: ManyChat wins on Instagram and price. Landbot wins on websites and WhatsApp.
- Landbot vs Chatfuel: Chatfuel is cheaper for Facebook. Landbot’s builder is more visual and flexible.
- Landbot vs Botpress: Botpress suits developers. Landbot is easier for non-technical teams.
- Landbot vs Voiceflow: Voiceflow wins for voice agents. Landbot wins for fast lead generation bots.
- Landbot vs Typebot: Typebot is open-source and cheap. Landbot offers stronger WhatsApp and AI features.
- Landbot vs Intercom: Intercom is a full help desk. Landbot is cheaper for bot-first teams.
- Landbot vs Drift: Drift targets enterprise B2B sales. Landbot is more affordable for small teams.
Start Using Landbot Now
You learned how to use every major Landbot feature:
- ✅ Construtor de Agentes de IA
- ✅ Whatsapp Automation
- ✅ Metrics Analyzer
- ✅ Lead Generation Agent
- ✅ Contact Manager
- ✅ API Channel Creator
- ✅ Marketing Chatbots
- ✅ Integrações
- ✅ Website Chatbot
Próximo passo: Escolha uma funcionalidade e experimente agora mesmo.
Most people start with AI Agent Builder.
Leva menos de 5 minutos.
Perguntas frequentes
How do I create a basic chatbot?
Sign up for Landbot and pick a template or start from scratch. Drag blocks onto the builder and add questions. Test the flow, then publish to your website or WhatsApp.
How does Landbot work?
Landbot uses a visual drag-and-drop builder. You connect blocks into flows and mix rule based logic with AI. Then you deploy bots on web, WhatsApp, or Messenger.
Is Landbot easy to use?
Yes. Landbot needs no coding skills. Templates and the visual builder make it beginner-friendly. Complex flows with many conditions take some practice.
Can I use chatbot for free?
Yes. Landbot’s Free plan costs $0 and includes 100 AI chats per month. That’s enough to test a use case before upgrading to Starter.
How do WhatsApp bots work?
WhatsApp bots connect to a WhatsApp Business account through the API. They reply automatically using set flows or AI. Complex questions get handed off to humans.
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